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Beware of the HypeBeware of the Hype1
Beware of the Hype...Beware of
the Hype...
...when evaluating new ...when evaluating new technologytechnology
...when evaluating new ...when evaluating new technologytechnology
Beware of the HypeBeware of the Hype2
Christopher Merry is a founding partner and Principal Consultant at Clearwater Technical Group. Chris has been working as an IT professional since 1996 when he enlisted in the United States Air Force as a database application developer. Since that time, he has been employed as both a full-time employee and consultant for a number of organizations, including Oracle Corporation and eight nonprofit groups. He has assisted with six SunGard Advance migrations, and he is currently working on a Visual Studio extensibility project to help with the customization, development, and administration of SunGard Advance Web Access.
About the Presenter
Chris is an Oracle Certified Professional and Certified Professional in Learning Performance, which is the perfect compliment to his years of experience as a consultant and technical trainer.
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Objectives of this PresentationDiscuss the feasibility and potential of mobile giving
Investigate mobile giving options and alternatives
Examine the possibility of social media integration in today’s fundraising campaigns
Review business intelligence trends and direction
Explore alternatives to expensive commercial business intelligence products
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Principles of Fundraising...
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Content and Delivery Trumps Technology
Technology alone does not ensure a successful campaign
Technology cannot compensate for neglecting tried and true fundraising techniques
According to Miriam Kagan1:
Make the ask relevant and compelling
Provide updates and feedback of donor’s money at work
Engage donors as part of your cause and mission—turn them into constituents, not just wallets
Create a two-way discussion (make donors feel a part of your mission every day)
1http://www.donorpowerblog.com/donor_power_blog/2010/07/facebook-giving-how-one-donor-got-recruited.html
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Tell A StoryCompelling individual stories are much more powerful than either:
Statistical values and analytics
Generalized calls to support a cause
Tell a story of how a student, professor, donor, or other individual has been, or will be, impacted by a specific campaign
Philanthropy is an emotional experience
Appeal to the emotions of prospects
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The principles of fundraising have not changed...
BUT THE WAY TO COMMUNICATE HAS
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Witness the power of emotionWitness the power of emotion
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What came to mind as you watched?
Thoughts of children close to you; perhaps your own?
What it would be like to endure such tragedy?
What can I do to help?
Stirring Emotion
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HaitiMobile giving earned immediate recognition as a viable donation vehicle with the success of the Haiti relief effort
As of May 11, 2010, over $1.1 billion had been raised for Haiti earthquake relief efforts
A total of $43 million was collected via text messaging
Over $32 million has been raised by the American Red Cross alone through the use of text messaging
http://www.haitian-truth.org/1-1-billion-donated-for-haiti-relief-updated-tally-may-11/http://www.northjersey.com/arts_entertainment/theater/
97784599_BergenPAC_finds_texting_can_bring_in_donations.html
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It WAS the power of emotion that inspired so many to give
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HOWEVER
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Without technology it would not have been possible
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How did the Haiti mobile giving campaign take shape?
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Mobile Giving...
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Mobile Giving FoundationSuccessfully orchestrated much of the mobile giving coordination
From their website:
‘The Mobile Giving Foundation (MGF), headquartered in Bellevue, Washington, was founded in 2007 by veterans of the wireless industry who wanted to harness the immense power of wireless communications to empower non-profit organizations. The concept was simple: give the 250 million American wireless users a single “Mobile Giving Channel” over which they could receive and respond to appeals from worthy causes.’
http://www.mobilegiving.org
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Overcoming the ObstaclesDuring the Haiti relief effort
Mobile Giving Foundation was able to convince AT&T, Verizon Wireless, Sprint, and T-Mobile to waive their processing fee. Smaller carriers joined in.
Mobile phone service providers often charge as much as 30% of the transaction amount to process gifts charged to the donors’ phone bills
Visa, MasterCard, and American Express also waived their usual transaction fee for donations to Haiti relief, facilitating online giving
Short codes were created to aid in the effort
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Obtaining a Short CodeShort codes are 5 or 6 digit mobile messaging numbers
Available through Common Short Code Administration (CSCA)
Monthly charge
$500 for random numbers
$1,000 for “select” words
Lengthy process
Nonprofit organizations must submit an application identifying campaign details
Submitted application must be approved by wireless carriers and CTIA* monitoring*CTIA is the International Association for the Wireless Telecommunications Industry
http://www.usshortcodes.com
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Causecast Mobile FundraisingApproved mobile agency for Mobile Giving Foundation
Donors limited to $5 and $10 donations
Monthly fee plus $0.50 per donation
$99 per month for one keyword
$250 per month for four keywords
http://www.causecastmobilefundraising.org
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mGiveAn alternative to Mobile Giving Foundation
A popular service provider for many nonprofit organizations, including several universities
Similar service to other providers
Cost
One time $500 setup fee
Monthly fees range from $399 to $1,499
Transaction fee of $0.30 to $0.35 + 3.5% of the donation amount
http://www.mgive.com
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Is the Investment Worth ItMay be too early to tell
The cost per donation is high
Often well over 10% in transaction fees, plus setup and monthly subscriptions
Typically not going to produce a steady stream of donations without a coordinated event to generate interest
Where’s the emotion?
Contact an early adopter for more information
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University ExamplesThe following universities have implemented mobile giving campaigns
Colorado State UniversityNorth Carolina Central
University
Central State University Northeastern University
Duke University Northwood University
Fairfield University UC Los Angeles
Florida A&M University UC San Diego
Harvard University of Florida
Lincoln Memorial University Wake Forest
Loyola Marymount University Wellesley College
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The NFTE AlternativeExample of a low cost, limited setup alternative to existing mobile giving options
During the annual NFTE “Dare to Dream” gala pledges were sought via a “regular” 10 digit mobile number presented on a large display
Text messages were transcribed on the big screen in real time
Campaign workers later followed up with a call to the donor to gather payment information by calling the donor’s mobile number
NFTE - Network For Teaching EntrepreneurshipNFTE - Network For Teaching Entrepreneurship
http://www.mobilecommercedaily.com/nonprofit-organization-drives-text-donations-via-ten-digit-number/http://www.mobilecommercedaily.com/nonprofit-organization-drives-text-donations-via-ten-digit-number/
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The NFTE DifferenceThe Pros
No setup fee
No monthly fees or contractual obligations, beyond normal cell phone requirements
No per transaction cost, beyond normal credit card processing fees
Donations could be made in any dollar amount
Easy to integrate into existing fundraising software
The Cons
Not processed immediately
Staff or volunteers are needed to follow up
Follow up is handled via the donor’s mobile phone
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Social Media...
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Is the Investment Worth It2009 study conducted by Charity Dynamics and Blackbaud discovered the adoption of social media tools increased the number of:
Contacts
Donor conversions
Electronic solicitation
Including e-mail
http://www.blackbaud.com/files/resources/downloads/WhitePaper_EventParticipantsSocialMedia.pdfhttp://www.blackbaud.com/files/resources/downloads/WhitePaper_EventParticipantsSocialMedia.pdf
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YouTubeAdd content to campaigns and events by uploading supporting video
Engage the audience by sharing experiences
The Haiti disaster and resulting fundraising effort used video to:
Increase awareness
Provide a means of accepting donations
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FacebookProvide feedback and updates to campaigns
Use peer pressure to influence donors
Share significant and/or sizable gifts when appropriate
Identify average and total gifts given by “friends”
Facebook APIs provide information to friends and friends of friends
Track donations and integrate into existing fundraising software
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Facebook Page ExampleUC Davis Cancer Center
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TwitterProvides the means to quickly update followers
When campaigns begin
As milestones are reached
Updates to how funding is being used
Alternative method of solicitation
Using Twitpay
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RT2GiveUses Twitpay to solicit donations via Twitter
Tweet a message to followers
Message must be 140 characters or less
For example, “Support the <campaign> cause. RT2Give $10 http://rt2give.com/r/t”
Followers can donate by retweeting
A confirmation is sent to those that retweet the message
Fees are associated with each gift
No specific details were available on the Twitpay website
For more information, visit http://www.rt2give.com
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ChipInWidget placed on website or blog
Service is free; however, payment is made through PayPal, which will incur processing fees
For more information, visit http://www.chipin.com
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Business Intelligence...Business Intelligence...
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WHY BI???WHY BI???
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The Purpose of BIThe Purpose of BIBI results should provide specific direction for BI results should provide specific direction for business decisionsbusiness decisions
There must be There must be clearly definedclearly defined need for BI output need for BI output
BI Implementations, like anything else, will BI Implementations, like anything else, will failfail without without established goals and objectivesestablished goals and objectives
Do Do notnot implement a data warehouse or business intelligence implement a data warehouse or business intelligence product without knowing what is needed in the endproduct without knowing what is needed in the end
Generalized goals will produce generalized implementationsGeneralized goals will produce generalized implementations
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The BI EvolutionEarly Business Intelligence
Denormalized data using Data Warehousing strategies
Requires upfront administration and creation of BI structures
Client tools allow users to view details, summaries, and drilldowns
Business Intelligence 2.0
Emphasis on web access
Dynamic querying of real-time corporate data
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The BI Evolution ContinuesSupport as a Service (SaaS)
Promised a reduction of in-house staffing and support
100% Web based
Open Source BI
Similar features to commercial products
Zero or low cost entry
Popular alternatives have been developing over several years
Pentaho
Actuate BIRT
JasperSoft
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Business Intelligence IssuesImplementation is not a project
Ongoing process without a defined end
Commercial BI software is expensive
Many vendors
Too much software
Not enough integration
Requires dedicated resources to manage software, database objects, data, and reports
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Reporting IssuesBI through Excel
Without strict control, difficult to:
Determine version
Enforce business rules
Too many requests, not enough report writers
Real time data access is critical to the mission of fundraising
Requirements for report output change
Frustrating for end users
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BI Challenges for AdvancementComplex reporting rules
Soft credit versus hard credit
Matched and unmatched
Credit for individuals, couples, groups
Calculations involving gifts, pledges, endowments, etc
Unique business rules
Periodic changes to IRS regulations
Economy
Reduced funding
Reduced staffing and furloughs
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Intelligent SuggestionsBegin with open source BI tools to identify desired features
Plan without paralysis
Do not get bogged down by the details; keep moving
Evaluate BI tools for needed features; avoid the desire to plan around “potential” features
If your organization does not have time implement features now, there is a good chance there will not be time in the future
Avoid the buzz words
Client says: “We want dashboards.”
Consultant replies: “What type of dashboards, with what data?”
Client says: “I don’t know; management just wants dashboards.”
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Is the Investment Worth ItDifficult to determine Return on Investment2
The initial and sustained cost of implementation can be quite high
The return on BI is difficult to measure
Benefit audits may help determine ROI
Lengthy process
May not have resources necessary to dedicate to the process
22http://http://www.itbusinessedge.com/cm/community/features/guestopinions/blog/measuring-the-return-on-www.itbusinessedge.com/cm/community/features/guestopinions/blog/measuring-the-return-on-investment-for-business-intelligence/?cs=30674investment-for-business-intelligence/?cs=30674
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Conclusion...
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When the next “IT” technology seems too good to be true,
there is always the chance that it is:
OVERHYPED
MISUNDERSTOOD
or
EVERY BIT AS GOOD AS ADVERTISED
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The only way to know for sure is investigate the facts
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AND
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BEWARE OF THE HYPE!
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To learn more about Clearwater Technical Group and its products and services, visit http://www.clearwatertg.com