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From the

CTO Office at Persistent Systems

January 2014

www.persistentsys.com

http://www.persistentsys.com/

2 © 2014 Persistent Systems Ltd. All Rights Reserved.

PersisTrends | January 2014

Introduction Technology transforms the way organizations work and do business. Persistent Systems, for over two

decades has been observing the variations in technology trends to provide guidance to our customers

on the technologies that should be adopted, sunset, and trialed, or explored with an eye towards the

future. Most recently, we have observed a significant variation in technology use and adoption. Some

technologies have peaked; others are starting to deliver on promises made, while still others are in

their nascent phases. Organizations need to understand the effect of both emerging technologies and

those that should no longer be relied upon to effectively compete in their markets.

Persistent’s Office of the CTO is a team of senior technology thought leaders and trusted advisors in

their domains, which include Persistent’s core focus technology areas of Cloud Computing, Mobility,

Analytics and Social. They address business problems and suggest appropriate technology solutions to

over 300 of Persistent’s global customers, helping them drive effective product roadmaps and enable

technology transformations.

The PersisTrends Model The Persistent CTO office, through its understanding of global technology trends and its

experience with customers, has categorized today’s technologies – both those most commonly

used, as well as newer technologies – based on where they are on the technology adoption

curve. We have categorized these technologies by Persistent’s four focus areas: Cloud

Computing, Mobility, Analytics and Social. We strongly believe that these four technology areas

will form the backbone of next-generation products and enterprise applications. In addition to

these key areas, we also include trends in the telecom and media, banking and healthcare

verticals.

The following table gives the details of the trends model we follow and the rationale behind the

classification of technologies. The focus of the classification is to help ISVs and enterprises make

sound business and investment decisions in their technology adoption.

Trend Classification

Definition

Emerging

These technologies are untested, but are of interest. They are in flux and still need proving, but if proven viable with adequate support systems and rising technology maturity, they can typically reach the early adoption stage in 1-4 years.



Early Adoption

Select organizations are using these technologies in trials. The ROI on these technologies is still to be validated. If the supporting and complementing systems, real-life use-cases, developer interest and consumer utility justify their progress, these technologies could reach mainstream adoption in 1-3 years.

Mainstream The ROI on these technologies is proven and on-going investments are recommended. There is no set time limit for a technology to remain in the mainstream stage.

Sunset

These technologies are on the decline. They may have been in any of the three stages earlier, and have been disrupted by other technologies or rendered obsolete due to changes in the technology environment. There might still be niche use cases or small markets available for them for a limited period, but widespread or long-term investment in these technologies is no longer advised.

The data for these trends has been derived from various sources, including our experience with

hands-on projects, and also from numerous roadmap discussions we regularly conduct with our

customers, prospects and industry leaders. We then utilize the PersisTrends model to make

concrete recommendations to both ISVs and enterprises on the technologies they should

evaluate for future use; ones they should adopt and those they should retire over the next six

months to two year’s timeframe.

Overarching Emerging Technologies 2013 saw the rise of a few disruptive technologies that are game-changers for many businesses.

Machine to Machine (M2M) networking, also termed the Internet of Things (IOT), is a key

technology in the mobility space paving the way for connected vehicles, homes and

medical devices. Data analytics around M2M is naturally going to be of enormous value and

we expect this area to grow significantly in the next year. We classify the M2M space into

three areas: 1) connected servers, which we see today as mainstream, 2) connected devices,

and finally, 3) connected things. Another interesting set of technologies is emerging around 3D

printing and 3D scanning. 3D printing will definitely be a game changer for manufacturing,

electronics, consumables and even shipping and cargo. This is primarily because 3D printing

has the potential to generate materials needed in these industries in just-in-time fashion

bringing in a lot of efficiencies.

With the extremely strong growth in mobile devices and the corresponding explosion in the

need for applications on the move, API management is going mainstream. Making data available

through APIs in a scalable way has become a cornerstone for all technologies and in particular

for Software As a Service (SaaS) based businesses.



As an anecdotal reference, we are seeing a confluence of the four focus technologies mentioned

above inside of Persistent Systems itself. Unified Communications including a collaboration

platform helped our own IT team to provide a seamless user experience at a global level. It has

also increased business productivity as the unified collaboration experience includes mobility

and cloud based services. Our TCO came down by 33% a n d capital expenditure has been

reduced by 80% in the course of three years by moving to this platform.

Cloud Computing PersisTrends

CLOUD COMPUTING MOBILITY

ANALYTICS SOCIAL

Cloud computing is already a key strategy for most organizations, and our customer

base perfectly depicts this scenario, having already shown a lot of enthusiasm to take

cloud implementations forward.

From being seen as a technology enabler earlier on, cloud computing is now garnering

more interest for bringing reach, speed and flexibility to businesses.

Gartner predicts that from 2013 through 2016,

$677 billion will be spent on cloud services

worldwide [4], including cloud-based advertising,

business process services, applications (SaaS),

infrastructure (IaaS), management and security

services, and application platform services (PaaS).

Hybrid clouds are becoming increasingly important

as enterprises express their comfort level with a

hybrid model in general, in order to provide a

balance between ownership, and the flexibility for

scale and agility.

Cloud, Mobility and NoSQL

technologies have become key to

the business of CMed. The adoption

trend for these technologies has

now become mainstream in the

healthcare industry which has

typically been conservative.

- Timothy Corbett-Clark,

CTO, CMed Technology Ltd

While some ISVs prefer to re-architect existing applications for the cloud, other

groups are focusing on building new, cloud-only offerings to achieve faster time to

market. Applications such as Internet apps, user/content centric apps, web services, and

collaboration, communication and management apps are the major beneficiaries.

http://www.gartner.com/newsroom/id/2352816



As we predicted earlier, cloud technology-provider customers are increasingly looking at

building solutions that would help manage multi-cloud scenarios seamlessly. Also, from

being closed (very focused) cloud technology providers, many of them are

contemplating solutions that are more open and flexible, without having to lock-in the

customer to a specific technology in the future.

Cloud technologies such as SDN, cloud services for mobile development and cloud

frameworks IoT solutions are emerging on the horizon; while DRaaS, DevOps tools,

Platform for media services, cloud office tools and platform as a service are in the early

stages of adoption. At the same time, infrastructure service, software as a service, data

center consolidation through virtualization, cloud based CRM and hosting services have

almost become the mainstream now. The traditional ways of building packaged

software products that are monolithic and tightly integrated with vendor technology

(terms as Monolithically Packaged Fat Systems) are giving way to more loosely-coupled

cloud-oriented scalable and modular on-demand services.



Mobility PersisTrends


ANALYTICS SOCIAL

The total Bring Your Own Device (BYOD) and enterprise mobility market is expected to

grow at a CAGR of around 15% over the next few years. When asked which digital

technologies would be most disruptive, 70% of the CIOs cited mobile technologies, and

put mobility strategy, consulting and packaged application customization on mobile

platforms as areas that will see phenomenal growth.

At Persistent, we are witnessing a surge in

enterprises evaluating projects in Mobile Application

Management (MAM), private app stores and

mobile-enablement of backend systems using APIs

and libraries. These initiatives encompass mobility

for stakeholders such as business partners and

resellers, in addition to those only for employees.

While bring-your-own-device (BYOD) is gaining

ground, as more sensitive enterprise workflows and

processes come into the ambit of mobile delivery, its

next phase of adoption will be driven by standards

and best practices for device and application

management, containerization, private enterprise

app stores and HR policy management.

Some of the most cutting-edge emerging

technologies in our graph include Flexible Displays,

Gesture Computing and Connected Vehicles. The

With the acceleration of

technological innovation and

adoption, we will be seeing over the

next 5-7 years the move from one

billion computing platforms (the PC)

to 10 billion mobile computing

platforms (smartphones) and then to

the 100 billion computing devices

(Internet of Things). Each rapid

transition will disrupt the market in

unforeseeable ways, presenting

significant opportunities for players

who are both attentive and agile.

- Guy Levy-Yurista,

CTO, AirPatrol

Flexible Displays market is slated to cross $40 billion by 2020. Gesture Computing is in

early stages of research and engineering prototypes, while ‘Connected Vehicles’ is

emerging as one of the early use cases of Internet of Things (IoT), especially in electric

vehicles.



Analytics PersisTrends


ANALYTICS SOCIAL

We began 2013 with Gartner reporting that Analytics and Business Intelligence (BI) was

the number one technology priority for CIOs. True to form, the year saw increasing

adoption and sustained momentum for Analytics and Big Data within both enterprises

and ISVs. IDC now projects that the global Big Data technology and services market will

grow at 31.7% CAGR to USD 23.8 billion by 2016.

At Persistent we have witnessed this accelerated adoption through a 75% increase in Big

Data engagements with customers, with a 60% to 40% - ISV to enterprise breakdown.

Interestingly most customers or projects required an on-premise Big Data solution with

only about 20% ending up with a Cloud based option. These decisions are typically

driven by security concerns as well as logistical issues in connecting the data to the



Cloud. Further, in the case of our

customers, large and historical data

analysis dominated the engagements

and only about 10% of the projects had

real-time requirements.

With the explosion in social apps and

the amount of data available, well-

known digital media companies have

started monetizing data by providing

analytics services. Gartner predicted

that by 2016, 30% of the companies will

monetize their information assets. We

noticed telecom and financial

companies are especially focused on

getting analytics on their roadmap and

some are even already implementing it.

Big Data can be the solution to a variety of

security challenges. But, unless we address the

analysis and correlation of complex data from a

variety of sources, in the network and security

analytics space, its potential cannot be

reached. Thanks to faster, more reliable and

manageable distributed computing frameworks

like Hadoop, we are making tremendous strides

in solving these challenges.

- Antonio Nucci,

CTO, Narus Inc.



Social PersisTrends


ANALYTICS SOCIAL

The growth in Social Media continues to be robust. Facebook is still the leader – the fact

that there are more than 1M websites that have integrated with it, speaks volumes.

Twitter has handled 163 billion tweets so far. However, there are other social networks

that are catching up with Facebook and Twitter. Google Plus, Pinterest and Tumblr are

tugging at their heels. Google is leveraging its user base by integrating Google Plus into

its other services, and thus making it a natural extension. There is also a definite rise in

social networking away from text-only. In fact sharing of video, images and content has

risen steeply (data sharing has multiplied nine-fold in the past five years) with social

networks like Slideshare, Tumblr and Mobli sharing in the growth. Also mobile based

social networks have seen significant growth because of real-time messaging

applications like WeChat and WhatsApp, particularly in emerging markets, enabling

them to catch up with the traditional social networks.

On the enterprise side, while the disruptive forces are stronger, the trend in internal-

only social networks, seems to be lower. Enterprises which have taken a holistic

approach – integrating external parties --like vendors and customers -- into the social

fabric along with employees – are seeing better ROI. This is because many enterprises

tend to keep the social deployment detached from their essential core business.

S ocial CRM, customer support and social media analyses are merging with the

internal enterprise systems. In the same breath, gamification of enterprise apps is being

adopted by many early movers. Enterprises are also finding that marketing via social

media is much cheaper to do than going the traditional route, which further enhances

this drive. Enterprises have taken additional steps towards implementing virtual

workspaces. In the knowledge industry, this is mainstream already, while in other

domains (for example manufacturing), it is still in early adoption mode. We believe

2014 will be the year where a majority of enterprises will adopt a social media

strategy-whether in marketing, through vendor participation, or in its customer

interactions.



TELECOM FINANCIAL SERVICES

LIFE SCIENCES AND HEALTHCARE

Telecom The Telecom sector is undergoing major transformations. On the one hand, telecom

o perators or Communication Service Providers (CSPs) have the challenging task of

dealing with decreasing voice revenues and increased capital expenditures. Further,

they are facing increased competition from non-traditional CSPs such as Cloud or IaaS

providers. At the same time, new technology advances are giving them significant

business opportunities to become the dominant players for IoT and thwarting

competition through rapid service innovation.

The traditional voice business is on the decline, leading to minimal spending on circuit-

switched equipment. This downward trend is further accelerated by the rapid migration



towards all-IP networks and significant increase in data traffic. Last mile technologies

such as copper-based DSL has seen a 40% year-on-year decline[24] and is giving way to

optical fiber and broadband wireless technologies such as UMTS [commonly referred as

3G] to meet the subscriber demands for higher speeds and access capacity.

As CSP revenues increase due to wider

adoption of triple-play [voice, high-

speed internet and entertainment] and

quadruple-play [triple-play + wireless]

services as the norm, technologies

providing a unified view of the end

customer are key to a better customer

experience. This experience is further

enhanced by the seamless integration of

television as the 3rd screen

[smartphones and PCs are the other 2

screens], facilitated by the proliferation

of IP-enabled Set-top boxes (STB).

Services leveraging personalized context

via Location, Presence and other

subscriber-centric data become the focal

point for CSPs to retain and delight their

customers. Billing also becomes a lot

more streamlined and convenient for

the customer, with this type of one-

At MobiTV, we see the trend of true TV

everywhere as delivery of live and VOD content

both in and out of the home. Since we solved

the hardest part of the equation first - delivering

to mobile platforms and devices across

networks - we're primed for a seat in the living

room and to take full advantage of this trend.

As we continue to innovate for the emerging

technologies and improved networks, our

expertise in cloud-based, bandwidth- efficient

delivery provides our customers with a go-to-

market solution that will retain and acquire

end-users.

- Bill Routt

Vice President, Operations, MobiTV

stop-shop bundled pricing. Enterprise customers continue to adopt Multiprotocol Label

Switching (MPLS) as the robust and cost-effective way to connect all their office

locations for all Enterprise communication services.

The advent of Cloud Computing and Cloud Services is enabling the Telecom Operator

and Telco ISVs to realize the value of moving to a subscription-based model [25]. Telco

ISVs (such as Amdocs, Ericsson, Avaya, Cisco) have re-architected their next generation

VoIP and OSS/BSS products to operate in a “As-a-Service” model to leverage all the

benefits of a SaaS-based solution, which is especially attractive to small and medium

CSPs. Consequently, this spurs the need for tools that help in Automated Provisioning,

Usage tracking, Billing and Mediation (traditional OSS/BSS), Quality of Service.

Performance and User Experience. What about Security? That would be one of the

primary concerns for next gen VoIP and OSS/BSS products.

The rapidly shrinking revenues from standard Telecom services such as Voice and text

messaging is forcing telecom operators to rethink their business model. The Over-the-

Top (OTT) service providers such as Netflix and Whatsapp are disrupting the Telecom

Services. The initial response of staying clear of the OTT players is now being replaced by



Telecom Operators partnering with the successful OTT players, as evinced in recent

examples of Verizon partnering with Netflix or Reliance partnering with Whatsapp to

provide a powerful Quality-of-Experience to the end users.

As telecom operators are going through challenging times, they are realizing that they

own a very valuable asset in the Telecom ecosystem – the wealth of subscriber and

usage data. The potential of making this data accessible to 3rd parties such as OTT

players or VAS (Value Added Service?) providers is immense. This potential has

motivated the need for data access through well-defined Telecom APIs and possible

monetization via API management platforms. While the challenges around

standardization of Telco API have yet to be effectively addressed, the potential benefits

are driving Telcos to adopt these APIs.

A major challenge facing Network Equipment Vendors is the need to enable their

customers to support all the complex services. This makes the equipment monolithic,

running to several million lines of code. Software Defined Networks (SDN) have

revolutionized the technology by enabling various network elements to be supported

through software on the commoditized switching hardware. SDNs disrupt the NEV space

by separating the Control and Switching plane and enabling an “off-the-shelf” switch to

play multiple roles under the centralized control of an SDN Controller. This facilitates

cost-effective networks to be built and brings in the full power of Automation for

several complex tasks such as Configuration, Provisioning, and Monitoring.

As mentioned in earlier sections, telecom operators can play a major role as the

Internet-of-Things proliferates. On the Telco side, they can provide the IoT platform that

can collate, transform and aggregate data from various Internet-connected “things”.

The analysis and correlation of this data can enable Telcos to offer meaningful value-

added service to the end-users. As Internet-connected homes (or Digital homes)

become a reality, it is important to ensure that the various sensors inside the homes

(including security cameras, thermostats, refrigerators, fans, lights etc.) can

communicate with each other effectively. The low power requirement and low-

processing capability of several of these “things” can impede their ability to be

connected to the Internet directly. We believe that a Digital home gateway solution can

be one way of ensuring this connectivity and reachability of these devices.





Financial Services Consumer banking and financial services are experiencing rapid advances in technology.

Advances in mobility and the ubiquity of the mobile Internet have accelerated

innovation, and has enabled more products to be launched in the past five years than in

the last 50 years.

Payments, with Person-to-Person (P2P) leading the way, is the current area of focus for

banks as well as other entities who intend to supersede banks as the first-choice

platform for consumers. Advances in OCR technology have meant that even

transactions such as depositing a cheque can now be performed by taking a photograph

of the cheque and uploading it to your bank. Payments and personal finance continue to

provide a fertile breeding ground for innovation.



Increasing reliance on online channels has put the onus on banks to further increase the

level of security. While two factor authentication is a de-facto standard, banks have also

been exploring biometric as well as pattern based.

NFC payments are facing challenges in the US due to infrastructure issues (lack of

support from Apple, insufficient number of POS terminals), which could change as EMV

based terminals become mainstream by 2014-15.

Virtual banks are emerging as a potentially viable alternative to traditional brick and

mortar banks supplemented by online channel banking. Mobile banking is now

considered mainstream, and short of dispensing cash like an ATM, almost all

transactions can now be performed seamlessly from anywhere, any time. This has

resulted in a sharp increase in the number of mobile banking transactions, and a

moderate decline in Internet banking transactions. Banks have started to react by

reducing the number of physical branches.

When compared with other financial services companies, consumer-oriented banks

need to increase their rate of innovation or be consigned to being pure settlement

platforms or back-office partners to consumer facing service providers. In contrast,

service providers are facing pressure to create niche products and increase their

relevance and value to consumers while partnering with more traditional banks.





Life Sciences and HealthCare The healthcare industry has begun its move towards a model of “Connected Patient” –

keeping the patient at the center and connecting the various stakeholders. This

connectedness helps in customizing disease management plans and managing the

total cost of care. The biopharmaceutical and medical devices industry has thus far

produced solutions (Drugs, Devices) that are used to react to situations. The

emerging devices market will create low cost devices that sense and create

feedback loops. Thus the Connected Patient can be proactive rather than reactive.

The industry is expected to move towards providing proactive solutions that are based

on the theme of Connected Health.

The wearable devices market is emerging and is currently focused on fitness and

wellness tracking activities. This usage is expected to expand into the home monitoring

segment as remote patient monitors, and eventually be integrated into hospital beds

and tables. The devices will also evolve from tracking single features (eg: track body

temperature) to multiple ones (eg: sleep tracker, calories, pulse oximeter). The drive

towards patient centricity in the world of accountable care is creating a need for patient

relationship management solutions. The concepts we saw in sales CRM are now being

incorporated into the world of patient management to serve similar needs: building

relationships, engaging patients, and tracking patient satisfaction.

Over 70 percent of clinical trials struggle to recruit enough participants in time to meet

enrollment deadlines for conducting trials. For the bio-pharmaceutical industry, the

connected patient provides new and faster access to information, and patient

recruitment to conduct clinical trials will become faster and cheaper. Indeed, online

patient communities are emerging in areas of rare diseases, where patients also get

information about diseases and are able to enroll in clinical trials.

Meanwhile payers are warming up to convenient care and indeed, the adoption of retail

clinics is growing fast across the US. Currently, there are over 1500 such clinics and the

financial incentive to use these is spurring their adoption. Insurers want their members

to use services that will reduce the burden on emergency care services.

The use of Next Generation Sequencing (NGS) technologies in clinical diagnostics is

increasing with the growth in the number of Assay Panels. Currently, a limited number



of genetic tests are reimbursed by payers. However, a growing number of labs are

offering NGS Assay Panels, and this will drive adoption of NGS in the clinic. In parallel,

the pressure to reduce sales and marketing costs is making pharmaceutical companies

adopt closed loop marketing capabilities that leverage mobile technologies. Adoption of

e-detailing solutions driven by mobile technologies has increased, to maximize

effectiveness of sales, cut costs, while improving physician prescription of products.

In the healthcare industry, electronic data capture went mainstream due to a

combination of stimulus legislation, and cost pressures. The ARRA act of 2009 ushered

the Electronic Medical Record (EMR) systems era and resulted in a $20B market in 2013.

Currently, a majority of hospitals have one kind of EMR system or another and this has

resulted in the availability of healthcare data in electronic form. The need for sharing

data with patients as part of Meaningful Use Stage 2 requirements is pushing patient

portals on Cloud to the top of the CIO’s priority list heading into 2014. The EMR

revolution will also help the clinical trials market. In this segment, the clinical

development cost pressures have resulted in the growing adoption of Electronic Data

Capture (EDC) technologies. This is resulting in better data quality, more accessible trial

data, and immediate feedback to study managers.

The healthcare industry has moved from paper to pixels. The industry is moving from a

fee-for-service business model to a value-for-service business model and CIO’s need to

be ready to adapt accordingly. IT systems supporting silos of care will become

irrelevant, and will be replaced with integrated systems.



Technology Recommendations This section covers our recommendations for businesses and is aimed at business owners who

make technology investment decisions for their organizations

Organizations that generate or handle data as part of their business, will need to find

ways to securely expose this data to applications, mobile platforms and consumers.

Such organizations should plan for an API centric design from the start and look at using

API management vendors for large scale implementations.

Cloud Computing

Organizations should look at adopting a cloud-centric design philosophy. Even if you are

planning to implement an incremental cloud-enablement program, it is highly

recommended that the first step should be a complete and well-thought out cloud-

centric design to guide IT transformation projects.



Large organizations that are early in their cloud strategy formulation should start with

categorizing their applications into business-critical services, business-as-usual services,

external facing applications and internal facing applications. Cloud technology selection

will be dependent on the organization’s unique needs – the criteria, current challenges

they face and a desired future-state.

Enterprises in the process of investing in company-wide cloud enablement need to

consider taking a hybrid approach by selecting technologies that are open and curated

for creating interoperable and portable solutions. And at the same time, enterprise

models for governance and security for applications and data need to be developed

before exposing them to external world through hybrid cloud deployments.

Enterprise IT should plan to re-imagine and try transforming into being a cloud services

broker for various users and departments compared to being just a service organization.

For an enterprise wide cloud migration program of legacy applications and workloads, IT

should leverage end to end cloud migration platforms that not only have tools for

forklifting, but also have a workload assessment and recommendations platform,

monitoring and optimization along with a set of proven processes and tools.

For small and medium businesses, business continuity solutions like managed Disaster

Recovery as a Service (DRaaS) could be a good starting point to derive immediate value

from cloud. Other SaaS services such as payroll, IT management and office productivity

management can get SME’s up and running on the cloud within few days.

For ISVs that are already delivering products and services through the cloud, a key

consideration should be given to building end-to-end automation of product

development to continuous market delivery by using an integrated suite of DevOps tools

chain. On the business side, integrating other third-party cloud services for marketing,

promotion, customer support and billing could help expedite product rollouts.

Mobility

Many enterprise IT departments are evaluating app stores for internal deployment. The

primary concerns around security and access control get addressed using MDM, MAM

and containerization. The IT departments further need to look at mobile-enabling

backend systems, using API management platforms, mobile-backend-as-a-service

(MBaaS) libraries and ERP customization.

In our 2013 PersisTrends report, we recommended treating tablet devices as first class

citizens in the mobile world. Building on that recommendation, ISVs should use tablets

as the first form-factor for their product design. Tablets afford a larger real estate for



mobile apps. Mobile phone app and web versions can be derivatives of the tablet

version.

Bluetooth® Smart presents tremendous potential for Internet of Things ISVs who adopt

this low energy consuming protocol for connected devices and wearables. Apple’s

eschewing NFC for iBeacons, a Bluetooth Smart based technology in iOS7 has been a

setback for NFC adoption. We maintain that it’s too early to sound the death knell for

NFC, but with Apple not supporting NFC, coupled with the potential of Bluetooth Smart

there seems to be a significant threat to the technology. NFC continues to be in the

early adoption stage, especially in the area of mobile payments, but its greater use

seems to be more limited than previously believed.

In our 2013 edition of PersisTrends, we reported that HTML5-based hybrid apps were

being evaluated by enterprises aggressively. It’s now time to adopt HTML5-based hybrid

apps for enterprise mobility projects, and to build cross-platform applications that

provide a good balance between superior UI and lower TCO. Cross-platform app

development platforms that support the write-once-run-anywhere (WORA) paradigm

hold the promise of further reducing TCO.

With the proliferation of native and HTML5-based hybrid apps on mobile devices, we

consider URL-based mobile browser apps to be in the sunset phase, especially with

people spending less time on the web than before. Greater focus on building hybrid or

native mobile apps is needed instead of relying on web-based delivery.

Business Intelligence and Analytics

To cater to the growing data and processing velocity demand by businesses, ISVs in the

Big Data space should focus on building their platform/product with real-time and in-

memory analytics as key drivers.

ISVs in general, should design their software architecture with analytics and feedback

loops as first-class decision points since analytics is moving deeper into the fabric of the

application rather than being seen as post-facto. Analytics platform ISVs in turn should

architect APIs and hooks that allow developers to tightly integrate the analytics core

into their applications.

Enterprises must start utilizing the already maturing big data platforms around self-

serve analytics, data exploration and advanced visualization as they start adopting data-

driven decision-making. For the same reasons, ISVs building analytics solutions will do

well to stay ahead of this trend and make it easy for non-analysts and CXOs to connect

with the data.



Enterprises should align their analytics initiatives firmly with business goals and

strategies, and look at leveraging both structured and unstructured data across various

Lines of Businesses to help drive efficiency, optimizations as well as revenue.

Enterprise should monitor their social media accounts for proactive statutory and

regulatory compliance, as well as listen to customer feedback/complaints and respond,

within minutes, via real-time social analytics platforms encompassing tools for text

mining, and sentiment analysis.

Social

Most platforms and software products need to have a social media integration strategy

laid out from day one.

User expectations from most enterprise software include a desire to have “social

features” built-in.. ISVs need to take note of this trend to add the appropriate features

into their products

Enterprises that are deploying social software that is tightly integrated with their

business processes are finding better success. CXOs are finding it hard to justify ROI for

deploying social software by itself.

Organizations that interact directly with consumers should implement a robust social

CRM strategy. This will move the support load from traditional channels to social

channels which has the potential to save costs in the long run, while increasing

customer satisfaction.



Glossary and Acronyms The table below lists a glossary of the terms used in this document

Term

Meaning

Augmented Reality

A view of the real world that is superimposed by input generated by a computer. An example of this is Google Goggles that superimpose data seen through a camera with internet search results and merges it with image recognition.

Brick and Mortar

A term used to denote retail branches of an organization where consumers can physically receive services.

Complex Event Processing (CEP)

The process of automating the correlation of events into patterns that may represent a threat or an opportunity to provide analyses and the orchestration of subsequent actions as a response.

Data Monetization

A form of monetization that involves maximizing revenue potential from available data by institutionalizing the capture, storage, analysis, effective dissemination, and application of that data.

DevOps

A software development method that stresses communication, collaboration and integration between software developers and information technology professionals.

Digital Curation

The process of managing the lifecycle of digital assets right from selection, preservation, maintenance and archival.

Gesture Computing

A branch of computer science that deals with understanding human gestures via computer algorithms that watch them via a video device.

Internet Scale

Large scale systems that include high reliability, security, elasticity, and are typically available on demand.

MPFS

Monolithically Packaged Fat Systems. This term is used to describe software systems that were built earlier. They were usually architected as large single systems.

Retail Clinics

This is term used for small hospitals run in pharmacies and other retail locations where people can get treated.

Virtual Currencies

A peer to peer digital currency that functions without the intermediation of a central authority (like a government or a bank). E.g.: Bitcoin

WORA

Write Once Run Anywhere signifies a programming paradigm where the code is written once but can be executed on multiple devices and platforms.



Acronyms The following table lists the acronyms used in this document

Acronym Used

Meaning

BI Business Intelligence

CRM Customer Relationship Management

EDC Electronic Data Capture

EHR Electronic Health Record

EMR Electronic Medical Record

GPU Graphical Processing Unit

HPC High Performance Computing

IaaS Infrastructure as a Service

IoT Internet of Things

LBS Location Based Services

MAM Mobile Application Management

MDM Mobile Device Management



References 1. http://www.nasscom.in/nasscomdeloitte-release-study-enterprise-mobility?fg=235321

2. http://www.prweb.com/releases/bring-your-own-device/market/prweb11098097.htm

3. http://www.gartner.com/newsroom/id/2304615

4. http://www.gartner.com/newsroom/id/2352816

5. http://techcrunch.com/2013/06/12/nfc/

6. http://www.wired.co.uk/magazine/archive/2013/09/ideas-bank/the-web-is-dead-and-

the-app-thankfully-killed-it

7. http://www.idc.com/prodserv/FourPillars/bigData/index.jsp

8. http://www.fastcompany.com/3003473/cant-miss-social-media-trends-2013

9. http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-

marketing-trends-that-will-dominate-2014/

10. http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-

rethink-your-strategy

11. http://socialmediatoday.com/docmarkting/1818611/five-surprising-social-media-

statistics-2013

12. http://www.zdnet.com/2013-predictions-for-enterprise-social-media-7000009964/

13. http://press.ihs.com/press-release/design-supply-chain/flexible-display-market-reach-

nearly-800-million-unit-shipments-20

14. Finovate – the premier conference for Financial Innovations -

http://www.finovate.com/archives.html

15. Bank Innovation - http://bankinnovation.net/2013/08/top-5-technology-trends-in-

financial-services-july-2013/

16. Bank Marketing Strategy – Jim Marous - http://jimmarous.blogspot.in/

17. http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-

rethink-your-strategy

18. http://www.velocitydigital.co.uk/infographic-social-media-statistics-for-2013/

http://www.nasscom.in/nasscomdeloitte-release-study-enterprise-mobility?fg=235321

http://www.prweb.com/releases/bring-your-own-device/market/prweb11098097.htm



http://techcrunch.com/2013/06/12/nfc/

http://www.wired.co.uk/magazine/archive/2013/09/ideas-bank/the-web-is-dead-and-the-app-thankfully-killed-it



http://www.idc.com/prodserv/FourPillars/bigData/index.jsp

http://www.fastcompany.com/3003473/cant-miss-social-media-trends-2013

http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/



http://blog.bufferapp.com/10-surprising-social-media-statistics-that-will-make-you-rethink-your-strategy



http://socialmediatoday.com/docmarkting/1818611/five-surprising-social-media-statistics-2013



http://www.zdnet.com/2013-predictions-for-enterprise-social-media-7000009964/

http://press.ihs.com/press-release/design-supply-chain/flexible-display-market-reach-nearly-800-million-unit-shipments-20



http://www.finovate.com/archives.html

http://bankinnovation.net/2013/08/top-5-technology-trends-in-financial-services-july-2013/



http://jimmarous.blogspot.in/




http://www.velocitydigital.co.uk/infographic-social-media-statistics-for-2013/


© 2014 Persistent Systems Ltd. All Rights Reserved. 24

Contact Information

This document was prepared by the Office of the CTO at Persistent

Systems. If you have any comments or would like to get in touch with

us, please send us an email at [email protected].

About Persistent Systems

Persistent Systems is a global company specializing in

software product and technology services. For over two

decades, Persistent has consistently been selected as the

trusted innovation partner for the world’s largest

technology brands, leading enterprises and pioneering

start-ups. Persistent has a global team of more than 7,000

employees worldwide including offices and delivery

centers in North America, Europe, and Asia-Pacific.

Persistent develops best-in-class solutions in key next-

generation technology areas including Analytics, Big Data,

Cloud Computing, Mobility and Social, for the

telecommunications, life sciences, healthcare, and

banking & financial services verticals. For more

information, please visit: www.persistentsys.com.

mailto:[email protected]

http://www.persistentsys.com/

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