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CTO Survey results, fall 2014
The View of Finnish CTOs on the Latest R&D Trends
Dr. Laura Koponen, Spinverse Oy
Eeva Viinikka, Laura Koponen, Lauri Tolvas
Executive Summary
• 69 Finnish CTOs were reached by online
questionnaire
– Today’s workshops focus on selected topics
– 10 in-depth interviews for drilling still deeper
– Final results published during next CTO-Forum
• Insight to the top investors views
– 10 of the top 25 R&D investors in Finland in the
Survey, 17 of the top 100
• The key findings of the survey are
– CTO’s plan to foster the R&D resources in 2015
– The share of public funding in R&D expected to
increase
– What you measure is what you get – also in
innovations
Background data
• Total of 69 respondents
• ~50% from Greater Helsinki
region
0
10
20
30
40
R&D headcount by number of respondents
Top-100 investors Rest
0
5
10
15
20
25
<2% 2-5% 6-9% 10-15% >15%
R&D Budget (% of revenues)
Top-100 investors Rest
Other
Metal and…
Chemical Industry
Life Sciences and…
Energy and…
Electronics and ICT
0 10 20 30 40
Distribution of respondents
Top-100 investors
Rest
R&D budget to be increased in 2015
46%
39%40%
47%46%
33 %
49%
54%
29%28%
38%
49%
31%
37%
20%
25%
30%
35%
40%
45%
50%
55%
60%
Prediction Actual Prediction Actual Prediction Actual 2015prediction
Share of CTOs who are planning on increasing their budget or headcount
R&D investments Headcount
41%
29%
2015prediction
Top100
2012 2013 2014
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
2015 prediction
Top-100
No plans to cut R&D headcount any more
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
2013 result 2014 result 2015 prediction
Share of CTOs vs. changes in R&D headcount
Decrease Stay the same Increase
World economy seems not to impact patenting
9%3% 3%
7%12% 14%
48% 47%50%
35% 38%33%
0 %
10 %
20 %
30 %
40 %
50 %
60 %
70 %
80 %
90 %
100 %
Patenting results in 2013 Patenting results in 2014 Patenting forecast for 2015
Share of CTOs vs. changes in patenting activity
Decreased No opinion Stayed the same Increased
The share of public funding in R&D:
expecting increase
Share of public funding in R&D budget (2014)
<5% 5-14% 15-29%
30-49% 50-70% >70%
0 % 50 % 100 %
New R&D projectsin 2014
Expected new R&Dprojects in 2015
Number of R&D Projects supported with public funding
Increased
Stayed the same
Decreased
No opinion
Technology and innovation are high on the
CEO’s and Board’s agenda, still only 35%
evaluate the process systematically
0 %
20 %
40 %
60 %
80 %
100 %
CEO Agenda Board agenda CTO satisfied withinnovation process
Systematicevaluation
CTO’s view of the innovation governance topics
No No opinion Yes
“There is a clear correlation between capability in innovation
measurement and innovation success….”(ADL Innovation Excellence Study, 2013)
YES - YES
NO - NO
Reviewing the innovation process seems to be
linked with the share of revenue from new product
0
5
10
15
20
25
30
35
<5% 5-14% 15-29% 30-39% 50-70% >70%
The share of revenue from products and applications introduced during the last five years
Systematic evaluation of innovation process No systematic evaluation of innovation process
newcomers
”Globally, top quartile innovation performers obtain on average 13%
more profit from new products and services than average performers.”(ADL Innovation Excellence Study, 2013)
What you measure is what you get
Companies see competitive importance in
carbon neutrality and low carbon solution –
however lacking economic incentives
Drivers
• Positive brand image
• Company strategy
• Reducing emissions
Obstacles
• No clear economic incentive
• Lack of markets
• Lack of political will
0
5
10
15
20
25
30
Veryimportant or
fairlyimportant
Not importantnow, but willbe important
in future
Not important
Carbon Neutrality and Low Carbon Solutions vs. expected impact on
competitiveness
Carbon neutrality Low carbon solutions
The companies who don’tsee CN or LC as importantfor their competitiveness aretypically from ICT sector orinstrument providers
Production and emissions in focus now
0 % 50 % 100 %
- in distribution (e.g. freight, logistics)
- in sales, marketing andcommunications
- in sourcing (e.g. materials, resourceuse, supplier conduct)
- in manufacturing (e.g. facilities,resources and emissions)
Very important or fairly important
Not important now, but will be in the future
Not important
Don't know yet
Current focus in manufacturing,
future potential in sourcing and
sales
Low carbon or carbon neutral solutions are implemented ...
Enablers look for new business
0 % 20 % 40 % 60 % 80 % 100 %
- products or services that enable othersto become low carbon or carbon neutral
- low carbon or carbon neutral productsor services
Very important or fairly important
Not important now, but will be in the future
Not important
Don't know yet
62% of respondents see it important to offer low carbon or carbon neutral
products or services
– however economic factors still seen as one major obstacle
The company provides
Industrial internet will have a major impact
- 35% don’t fear the security risks
0 % 20 % 40 % 60 % 80 % 100 %
The topic requires strong efforts frompublic authorities
The related education (IT, machinery)needs to be renewed
Information security risks will stronglyinhibit the growth of new related…
The related expectations are oversized,public debate is in hype
The related impact in economies will bestronger than currently understood
Strongly agree Agree Disagree Strongly disagree No opinion
85% believe in surprisingly strong impact
35% of respondents don’t fear the security risks
82% say education needs to change
Still 2-10 years of development before Industrial
internet reaches the ”Plateau of Productivity”
Source: Gartner (August 2014)
Internet of things
Big Data
Machine-to-Machine
communications
Cloud Computing
Majority of the companies have a plan for
developing competences for industrial internet
0 % 20 % 40 % 60 % 80 % 100 %
2014
2015
2016
2017 and later
Share of R&D resources to be dedicated for industrial internet
>30% 10-30% <10% 0 % No plans yet
The 0% of R&D resource group will vanish in a few years
Only one out of ten have no plans yet
Further discussion in the workgroupsSession and
WG number
Topic Chair
1 WG1 Carbon neutrality markets; what and where? Jyrki Ovaska, UPM
WG2 Carbon neutrality: How to find the solutions for
competitive advance?
Atte Haapalinna,
Okmetic
WG3 Carbon neutrality: How to identify the paths towards
growth, not just reducing the emissions?
Lars-Peter Lindfors,
Neste Oil
WG4 The best practices of managing the R&D project
portfolio
Ilari Kallio, Wärtsilä
2 WG5 From R&D to turnover Jari Riihilahti,
Metso
WG6 Corporate Venturing Ilari Kallio,
Wärtsilä
WG7 Industrial internet: What’s in it for me? Opportunities
for growth
Heli Antila,
Fortum
WG8 Industrial internet: Practicalities and challenges Antti Reijonen,
McAfee
Thank you!