1. Google for Webmasters

2. Your site and GoogleDiscoveringCrawling Indexing Ranking and Serving 3. Your content and GoogleGetting pages in (and out) of Googles indexMaking your site accessibleAnd smartly labeled 4. How Google discovers your siteOrganic linksAdd URL tool: http://www.google.com/addurl/Sitemaps 5. Discoverability Sitemaps XML Sitemaps Useful for: Dynamic contento Websites with few incoming linkso Large archive of content pages Provides Google with information on: When the site was last updatedo How often it changeso The relative importance of pages on your site http://www.google.com/support/webmasters/bin/answer.py?answer=40318 And http://www.sitemaps.org 6. Telling Google what not to indexYou may wish to block from search engines o Private information o Sections or pages under constructionBlocking options include o Robots.txthttp://www.google.com/support/webmasters/bin/answer.py?answer=35302 o Meta tagshttp://www.google.com/support/webmasters/bin/answer.py?answer=93710 NOTE: Not to be used simultaneously to block the same set of pages. 7. Understanding accessibilityAccessibility is a critical component of web sites, enabling Effective crawling by Googlebot Browsing and interacting on a mobile device Understanding of content by the sight-impaired 8. Accessibility and GooglebotGooglebot is good at crawling text: HTML PDFs, docs, txts, etcMore challenging for Googlebot: Images and movies Dynamic and rich content: Flash, JavaScript, frames, or dynamically generated URLsAdvice: View your site in a text-only browser: 9. Making your images more accessibleGooglebot -- what a dreamboat. Its like he knows us , , andsoul. Describe the important content of each image in text Use alt-text Descriptive file names 10. Dynamic & media rich content suggestions Design for accessibilityDesign with progressive o Focus on usersenhancement o Multiple browsers o Navigation in HTML, then add Mobile phone your rich content Screen readers o Example: YouTubeFor best uses of Flash:http://googlewebmastercentral.blogspot.com/2007/07/best-uses-of-flash.htmlFor best uses of Ajax:http://googlewebmastercentral.blogspot.com/2007/11/spiders-view-of-web-20.html 11. Importance of titles and descriptions HTML Code: Google Webmaster Central 12. Duplicate contentWhat is duplicate content?Example: article and printer version of the siteBest practices:o 301so Preferred domain featureo Robots.txt fileFor more helpful tips:http://googlewebmastercentral.blogspot.com/2008/09/demystifying-duplicate-content-penalty.html 13. Ranking Relevance and importance Sites listings are prioritized algorithmically according to pages Relevanceo Matching the search to the pageo Taking into account geographyo In some cases, considering a users web history Importance http://www.google.com/technology http://www.google.com/historyPigeons (http://www.google.com/technology/pigeonrank.html) 14. Understanding PageRank Now just one of more than two hundred ranking components Based more upon quality (rather than quantity) of incoming and natural linkso Buying or selling links to pass PageRank is against Googles Webmaster Guidelineshttp://www.google.com/support/webmasters/bin/answer.py?answer=66356 Best methods to increase PageRank:o Create great contento Participate thoughtfully in relevant communities online and offline 15. Fluctuations in PageRank and ranking Rankings fluctuate! (Hundreds of ranking signals, with over 450 updated last year alone)o Algorithmic updateso Changes in your sites contentso Changes in other sites contentso Violation of Google Webmaster Guidelines 16. Keeping your site strong: Webmaster Guidelines Put yourself in your users shoes Treat Googlebot the same way as your human users (dont cloak!) Make sure outgoing links point to relevant resources that reflect well on you Read our Webmaster Guidelines: http://www.google.com/support/webmasters/bin/answer.py?answer=35769 17. Googles resources for webmastersGoogles official blog, help center, discussion group, and beyond 18. Webmaster Central Tools Submit your content to Google Blog Help Center Documentation Discussion GroupWebmaster Central aims to provide relevant resources and tools to helpwebmasters get the best experience with Google.http://www.google.com/webmasters 19. Webmaster Tools An insiders view of your siteGoogle Webmaster Tools provides you a free and easy way to make your sitemore Google-friendly. Using this tool, you and other site owners can: Get Googles view of your website and diagnose potential problems See how your site is performing Add a Sitemap 20. Webmaster Tools Helping Google help you Communicate with Google Adjust crawl rates Delete outdated sitelinks Report spam and paid links File a reconsideration request 21. Webmaster Tools Discover moreLearn how to use Webmaster Tools more in depth:http://www.google.com/webmasters/edu/quickstartguide/index.html 22. Google Webmaster Central Blog The Google Webmaster Central Blog Official Google communications directed at Webmasters o Announcements o New Features o Information on indexing, ranking, guidelinesEnglish: http://googlewebmastercentral.blogspot.com/German: http://googlewebmastercentral-de.blogspot.com/Chinese: http://www.googlechinawebmaster.com/ 23. Google Webmaster Help Center Hundreds of articles in more than two dozen languages Getting started guides, tips, guidelines, and more 24. Google Webmaster Help Group The Webmaster Help Group can be reached via the link in Webmaster Central Experienced webmasters and Googlers answer your questions.16 languages supported as of July 2008:English, French, Italian, German, Spanish, Portuguese, Polish, Dutch, Swedish,Finnish, Danish, Russian, Hebrew, Hungarian, Turkish, and Chinese 25. Google Webmaster Central www.google.com/webmasters 26. Other useful tools and resourcesGoogle offers many tools and products that can help you betterunderstand your site and enhance your users experiences.o Create and share compelling contento Gain a deeper understanding of your sites visitorso Get insight into your competitors and competitive space 27. Creating and sharing compelling content 28. Deeper understanding of your sites visitors Google Analytics http://www.google.com/analytics/ Discover where your visitors come fromo Learn how they interact with your site Website Optimizer http://www.google.com/websiteoptimizer/o Test different combinations of site contento Increase visitor conversion rates andsatisfaction 29. Research and keep track of your marketTrends http://www.google.com/trendsReader http://www.google.com/readerAlerts http://www.google.com/alerts http://www.google.com/options 30. Thank You