1

Master Plan For Growth2012-2016

Poised For Growth1. New Leadership• New Executive Director• New Board Leadership• Passionate Staff

3. New Brand & New VisionThe Guadalupe Cultural Arts Center

a premier cultural organization in the 21st century.

4. New Funding Relationships

Foundation Corporate0

2

4

6

8

10

12

14

Contributed Income Sources

2008-092009-10

Expense Growth Revenue Growth0%2%4%6%8%

10%12%14%16%18%20%

2009-10 Operating Growth

Ratio of payroll growth to revenue growth $1 : $1.94

2. New Team

Program staff (8 /5)

Operations (3/4)

Marketing (.5/2)

Development (1/3)

Executive (1)

0 1 2 3 4 5 6 7 8 9

Staff Growth 2009-10

Original staff (13.5)

New Team (15)

2

External OpportunitiesPopulation Growth

Preparing to meet the needs of San Antonio’s future

Tourism Potential

Regional Population Growth

1990-2000

2000-2010

United States 13% 10%

Bexar County 18% 17%

San Antonio 22% 18%

Tourism metrics Cultural Travelers

Other US Travelers

Spending per trip $623 $457

Hotel/Motel use 62% 55%

Average Stay 5.2 nights 3.4 nights

Spending more than $1,000

19% 12%

City-wide Planning Efforts

Visitors are virtually an untapped market 2010 2016

% annual SA tourists visit GCAC .03% .1%

Tourists as % of all GCAC Audiences 15% 30%

Additional people served annually 13,000

Hispanic Population Growth (% of population)

2000

2010

United States 13% 15%

Bexar County 54% 58%

San Antonio 58% 61%

Westside 93% 96%

Westside Demographics

Westside San Antonio

US

Median Age 29.3 32.1 36

% below poverty 33% 18% 13%

Tapping the tourist market

2005 Cultural Collaborative Plan

2006 CVB Report “Destination: SA

2007 Guadalupe Westside Community Plan

2010 SA 2020 initiative

3

• Only 1.8 miles from City Hall• Easy connection to South Town• 2 VIA bus lines stop at GCAC

City-Center Connectivity

King William neighborhood

The Guadalupe is a critical piece of San Antonio’s cultural fabric.

Hemisfair

river

wal

k

river

wal

kriv

erw

alk

mercado

4

Guadalupe Cultural Arts Center SA ISD Schools SAHA Facilities Restaurant/Retail Community Facilities Cultural/Religious

The Guadalupe is a critical piece of the Westside community fabric.

GU

AD

AL

UP

E S

TG

UA

DA

LU

PE

ST

BRAZOS ST

restaurant

BRAZOS ST

5

Guadalupe Cultural Corridor

GU

AD

AL

UP

E S

T

BRAZOS ST

6

PASEO DE LA CULTURA“Smart Sidewalk”

• Trees• Pedestrian

breezeway• Benches • Street lights• Bike parking• Public Art

$2 Million

PARKING &THEATEREXTENSION

• Public Parking

Garage• Black box

theater• Small screening

room• Creative retail

$3 Million

PHARMACY

• Restore exterior beauty• Historical exhibition of arts and culture

of Westside.• Resource library • Music/Media viewing rooms• New offices

$2 Million

CESAR CHAVEZ

•State of the Art exhibition

space•Classroom spaces – music/

theater/dance

(soundproof)•Rehearsal Space•Tienda•Recording studio

$3 Million

BRAZOS LOT

• Community

Garden• Artist work

spaces

$.5 Million

TIENDA

GUADALUPANITA

• Purchase property• Renovated kitchens• Continue Café • Culinary Art Center• Two

teaching/demonstratio

n kitchens• Historical exhibit with

small tasting area.• La Villita style

courtyard

$1.5 Million7

PASEO DE LA CULTURA“Smart Sidewalk”

• Trees• Pedestrian breezeway• Benches • Street lights• Bike parking• Public Art

Est. Cost: $2 million

2007 Bond Savings Proposal

8

PHARMACY• Restore exterior beauty•Historical exhibition of arts and culture of

Westside.• Resource library •Music/Media viewing rooms•New offices

Est Cost: $2 Million

PARKING & THEATER EXTENSION•Public Parking Garage•Black box theater•Small screening room•Creative retail

Est. Cost: $2 Million

2012 Bond Proposal

9

Guadalupanita

•Purchase property•Renovated kitchens•Continue Café •Culinary Art Center•Two teaching/demonstration kitchens•Historical exhibit with small tasting area.•La Villita style courtyard

Est Cost: $2 Million

Cesar Chavez Building

•State of the Art exhibition space•Classroom spaces – music/ theater/dance (soundproof)•Rehearsal Space•Tienda•Recording studio

Est. Cost: $3 Million

2012 Bond Proposal

10