Cultivating your online business

Maurice Mulvenna, University of Ulster

I’d like to talk about how you can learn to optimise your online business site

this is called search engine

optimisation or SEO

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h"p://www.hallam.biz/blog/2011/04/seo

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g-­‐great-­‐pages.html

Tags• On  page  op<misa<on:

• <<tle>  tag  =  4.9/5  (<  65  chars)• Keyword  frequency  and  density  =  3.7/5• Keyword  in  headings  =  <h1>  =  3.1,  <h2>  =  2.8/5• Keyword  in  document  name  =  2.8/5• Meta  name  descrip<on  =  2/5  (<  150  chars)• Meta  name  keywords  =  1/5

Source:  h"p://www.seomoz.org/ar<cle/search-­‐ranking-­‐factors

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Content/Tags

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ulster.ac.uk/dmc

Thanks!

@mauricemulvennamd.mulvenna at ulster.ac.uk

ulster.ac.uk/dmc