cultureis a way of life in a community who

share the same values.

?culture

Culture is on-going..

Culture is

1969“a premiere showcase” of art in the country

by the masses and youth.

PETA METROPOLITAN AYALA

MUSEUM

Unreachable

but not so with contemporary arts.CCP has come to terms with the past,

THE YOUTH

do not realize that their way of living is part of true Philippine arts and

culture.

POPOYPOPOY

demographicdemographic

CCP is a total stranger

I don’t understand Filipino arts and culture

because I don’t see myself in it.

“

“

CCP expose them to Philippine arts and culture

therefore making them find in themselves the true Filipino identity

They Belong

Find color in their lives through the Philippine arts and culture.

Influencers#FellowGrassroots

welcoming, engaging, lively and colorful

He is not just part of Philippine arts and culture

He

is Philippine arts and culture

finding the color in them

finding the color in

Their Lives

BRING OUT the Philippine arts & culture in them

COUNTDOWN VIDEO TO NEW YEAR

Quarter1

Mentoring Program to Develop the Grassroots

Caravan Van

February !

Different Public High Schools and Different Colleges

!

“tingkad artists”

EXHIBIT

Quarter2

Festival of Colors / OPM Concert @ CCP

summer !

concert festival

mixing the old with the new

Video Teaser

Quarter3

Dance Competition @ CCP

summer !

concert festival

mixing the old with the new

Sample Poster

Sample Poster

Video Teaser

Quarter4

Halloween with a Filipino twist

Street Theater

Street Theater

Street Theater

Street Theater

Ticket Design Sample

“Tingkad Artists of the Year” !

!

CCP becomes a museum for the Tingkad Artists

CULMINATING EVENT

STAR MURAL

MediaInvented

Experience Beauty of Manila

Remember Jose Rizal

Video

Strategic Summary

the true embodiment of the Philippine arts and culture

Brand Identity

deepen consumer involvement in the Philippine arts and culture

Brand Strategy

Target Audience

youth grassroots

OBJECTIVESto inspire appreciate and bring out the

Philippine art and culture within themselves

IMPLEMENTATION

IMPLEMENTATIONcaravan

interactive art programs live shows

“fluffies” (invented media) contests

street theatre immersionary space

Measurement

customer feedback

youth attendance

media impressions