Date post: | 05-Apr-2017 |
Category: |
Marketing |
Upload: | charros-king |
View: | 52 times |
Download: | 1 times |
Understanding Context in Communications
Anthony Flowe
@anthony_flowe
Charrosé King
@charroseck
KC Ellis Sledd
@kcesledd
March 24, 2017 #17NTCwoke
CULTURALCOMPETENCY
#17NTCwoke
Session Links
• Hashtag: #17NTCwoke
• Collaborative Notes: http://po.st/17NTCwoke
• Keynote Live: bit.ly/17NTCwoke (Case Sensitive)
#17NTCwoke
Your presenters
KC Ellis SleddCharrosé KingAnthony Flowe
@charroseck@anthony_flowe @kcesledd
#17NTCwoke
Beyhive
#17NTCwoke
Objective
Equip attendees with the knowledge and skills to make informed and inclusive decisions.
#17NTCwoke
Session Norms
• Assume good will
• Allow others to speak if you’ve already spoken
• Submit questions on collaborative notes if you’re uncomfortable asking in person http://po.st/17NTCwoke
#17NTCwoke
Terms We’ll Use
A special advantage granted only to a
particular group of people.
System of socioeconomic oppression and
discrimination based on race.
Action taken based on prejudice.
A preconceived opinion, typically
negative, that is not based on actual
experience or reason.
An inclination for or against a person, idea or thing, especially in a way considered to be
unfair.
An exaggerated generalization or belief
about a group of people's traits or behaviors without acknowledging individual
variation.
Ideas or attitudes to maintain male superiority
through practices that oppress women and girls
on the basis of sex or gender.
#17NTCwoke
Agenda
Our Power as Communicators
What to Do / It Gets Better
Putting It into Practice
Fixing Mistakes
Scenario Activity
1
2
4
3
5
#17NTCwoke
Our Power as Communicators
#17NTCwoke
As communicators, we have a special power to help others.
#17NTCwoke
As communicators, we have a special power to help others.
We live out our power through many different ways.
#17NTCwoke
We raise money for the causes that matter.
#17NTCwoke
We educate our audiences on the work we do.
#17NTCwoke
We launch movements that change the world.
#17NTCwoke
For-profit communicators do their part, too.I felt like it would be good to add some for-profit companies doing good, so it doesn't feel like nonprofit vs for-profit.
#17NTCwoke
Unfortunately, communicators don't always get it right.
#17NTCwoke
#17NTCwoke
What’s the problem?
#17NTCwoke
#17NTCwoke
#17NTCwoke
National Museum of African American History and Culture
Stereotypes are used to justify mistreatment [of oppressed people].
#17NTCwoke
STEREOTYPEWomen’s most important
concerns are housekeeping and fitting standards of beauty.
MISTREATMENTSCareer limitations
Lack of intellectual respect Lack of physical respect
#17NTCwoke
STEREOTYPEAll people of a certain
group are a threat.
MISTREATMENTSInternment camps
Muslim bans Criminalization
#17NTCwoke
Communications Influence
Publ
icC
omm
sPo
litic
s
FRAMING
IN-GROUPFAVORITISM
OUT-GROUPHOMOGENEITY
EFFECT
SPIRAL OF SILENCE
OVERTON WINDOW
#17NTCwoke
#17NTCwoke
Do stereotypes affect everyone the same way?
#17NTCwoke
Offensive
#17NTCwoke
Harmful
#17NTCwoke
What to Do/It Gets Better
#17NTCwoke
What can I do to help?
#17NTCwoke
How to help:
Swim upstream
Identify biases
Challenge norms
Acknowledge your privilege use it for others
Always Be Curious (ABC)
1
2
4
3
5
#17NTCwoke
PREJUDICEDISCRIMINATION
#17NTCwoke
PREJUDICEDISCRIMINATION
DIVERSITYEQUALITY
#17NTCwoke
Dr. Martin Luther King, Jr.
Human progress is neither automatic nor inevitable... Every step toward the goal of justice requires sacrifice, suffering, and struggle; the tireless exertions and passionate concern of dedicated individuals.
#17NTCwoke
Be curious about prejudices and biases.And challenge them.
#17NTCwoke
Black American boys are over-diagnosed with ADHD:• medicalizing normal childhood behavior • misinterpreting cultural differences
Black American boys are under-diagnosed with ADHD:• written off as rowdy and disruptive • overlook underlying condition
Knowing this, should I use this image for a blog post about children with ADHD? What will be my response if members of our audience take issue?
#17NTCwoke
#17NTCwoke
Most violence is committed by peoplewithout mental illness. People with mental
illness are more likely to be victims of violence.
#17NTCwoke
#17NTCwoke
Men commit 99% of sex crimes. Three out of four rapes are committed by
someone the survivor knows.
#17NTCwoke
#17NTCwoke
Non-Muslims committed 94% of terrorist attacks between 1980 and 2005. Americans are more likely to be
crushed to death by their couches or televisions, or shot by a toddler, than killed by a “Muslim terrorist.”
#17NTCwoke
Gloria Steinem
As has been true forever, the person with the power takes the noun—and the norm—while the less powerful requires an adjective.
#17NTCwoke
That adjective becomes the master status.Everett Hughes: “the tendency of observers to believe that one label or demographic category is more significant than any other aspect of the observed person's background, behavior or performance.”
#17NTCwoke
Be curious about norms and assumptions.And challenge them.
#17NTCwoke
The “normal” _____________ is assumed to be _____________.
We specify _____________, but not _____________.
#17NTCwoke
The “normal” _____________ is assumed to be _____________.
We specify _____________, but not _____________.
#17NTCwoke
The “normal” _____________ is assumed to be _____________.
We specify _____________, but not _____________.
#17NTCwoke
The “normal” _____________ is assumed to be _____________.
We specify _____________, but not _____________.
#17NTCwoke
The “normal” _____________ is assumed to be _____________.
We specify _____________, but not _____________.
#17NTCwoke
The “normal” _____________ is assumed to be _____________.
We specify _____________, but not _____________.
#17NTCwoke
Do I have societal privileges?
#17NTCwoke
Be curious about privilege.And challenge it.
#17NTCwoke
Identify your privilege so you can use it to advocate for other people.
Although society shows preferential treatment, there is no right or wrong way of being.
#17NTCwoke
Malala Yousafzai
I speak not for myself but for those without voice...
#17NTCwoke
Because I am a _____________ person in this society,
I worry less or don’t worry about _____________.
I can help _____________ people
by using my privilege to _______________________.
#17NTCwoke
Because I am a _____________ person in this society,
I worry less or don’t worry about _____________.
I can help _____________ people
by using my privilege to _______________________.
#17NTCwoke
Always
Be
Curious
#17NTCwoke
Always Be Curious
Who is represented? Who is not represented?
Why or why not?
What is the background/history behind the relationships I’m showing?
Where did I learn the assumptions I’m making?
When have these images been used before? Do they represent any stereotypes?
#17NTCwoke
Always Be Curious
Stay Woke
#17NTCwoke
Putting It into Practice
#17NTCwoke
So, where do we go from here?
#17NTCwoke
Choosing Images
#17NTCwoke
Choosing Images
Telling Stories
#17NTCwoke
Choosing Images
Telling Stories
Becoming Inclusive
#17NTCwoke
Choosing Images• Avoid the vision of the "savior."
• Think about how you're depicting your constituents. Do they have agency, or are they at the mercy of others?
• You don't need a perfect rainbow every time, but try to avoid "tokens."
• Consider historical context.
• If you don't know, ask.
#17NTCwoke
Avoid the "savior" complex.
#17NTCwoke
Consider how you're depicting your constituents.
#17NTCwoke
You don't need a perfect rainbow every time.
What about this one? Is it honest, or is it aspirational?
Would you use this picture? Why or why not?
#17NTCwoke
Consider historical context.
#17NTCwoke
If you don't know, ask.
#17NTCwoke
Healthy Images: In Practice
#17NTCwoke
Telling Stories
• Find out how your audiences describe themselves.
• Make sure your constituents are the stars of their own stories.
• Use the right pronouns.
• Are you an insider or an outsider to the community you serve?
• Consider your point of view and how it might affect the story you tell.
AF and I thought it would be helpful to go into this first part with its own slide, esp since people have questions about that. like black vs. af american, people-first language, etc.
#17NTCwoke
Find out how your audiences describe themselves.
#17NTCwoke
Make sure your constituents are the stars of their own stories.
#17NTCwoke
Use the right pronouns.
#17NTCwoke
Are you an insider or an outsider to the community you serve?
#17NTCwoke
How are you a part of the story you're telling?
#17NTCwoke
Positive Stories: In Practice
#17NTCwoke
Building a More Diverse Organization
Talk to your executive director and start building a case for diversity.
Gather information.
Create a baseline. Find out what works and what doesn't.
Start a committee.
Make a plan. Use free tools and resources wherever available.
1.2.3.4.5.
#17NTCwoke
Case Study
#17NTCwoke
Remember...
• Consider your point of view and how it might filter through to how you describe your constituents.
• Organizations don't get diverse and inclusive overnight. Understand your baseline, build a case, and make a plan.
• If you don't know if something is right, ask. Ask your audience, ask your executive director, ask a board member.
#17NTCwoke
Fixing Mistakes
#17NTCwoke
We offended someone… now what?
What do we do?
How do we come back from this?
Are we doomed?
#17NTCwoke
Choose to
Listen
Apologize
Practice
#17NTCwoke
Listen more than you speak
Don’t police others’ tones
Be aware of your fragility
Focus on effect, not intent
Listen
#17NTCwokeApologize
Fact check
Choose the appropriate channel
Brief your key stakeholders
Be timely
Be clear and avoid jargon
Share results with staff
Keep your promises
Analyze for the future
1
24
3
6
5
8
7
9
10
Have a plan and a trained team
Draft and approve messages
Planning Action Follow-up
Keep staff informed
11
#17NTCwokePractice
Reflect on your privileges
Ask questions if you do not know
Research your audience
Consider the historical context
Be open to feedback
Advocate for diversityHave a plan
Remember change is an ongoing process
= = =
#17NTCwoke
Practice
Show diversity
Avoid reinforcing harmful messages
Share narratives and images that challenge systems of oppression
1
2
3
#17NTCwoke
Scenarios
#17NTCwoke
Scenario 1You are selected to join a task force to integrate more socially inclusive work in your organization's programs. As a member of the communications team, you hope to develop products for social media, web, and publications. During this meeting, you notice that everyone attending is an upper level, white man. As the meeting progresses, you hear that the leaders are making racist, sexist, and xenophobic comments. What do you do?
#17NTCwoke
Scenario 2You and a team of communicators create an infographic to share through your organization’s social media platforms. While the post has received many likes (more than your usual), there are several comments stating that the infographic is racist because the image lacks diversity. What are your next steps?
#17NTCwoke
Scenario 3During a highly funded campaign for your organization, a video surfaces of current colleagues making sexist remarks. The video soon goes viral and media outlets begin to cover the story overshadowing the campaign. As communicators, what actions do you take to fix the reputation of your organization?
#17NTCwoke
Thank You
#17NTCwoke
Please remember to rate our session: http://www.nten.org/ntc/17ntc-session-evaluations/
See collaborative notes and other resources: http://po.st/17NTCwoke