May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

MRMW Chicago May 27-30, 2014 #MRMW

Culture Meets Technology: Evaluating the Multi-Channel Museum Experience

May 29, 2014 @Centralis_UX

Hi from Centralis!

2 @Centralis_UX

Museums

3 @Centralis_UX

Mobile Technology in Museums

4 ©Cleveland Museum of Art @Centralis_UX

Mobile Technology in Museums

5 @Centralis_UX

Mobile Technology in Museums

@Centralis_UX

Evaluating the Visitor Experience

Before the Visit After the Visit Explorer

Experience Seeker

Recharger

Facilitator

Professional/ Hobbyist

Pilgrim

Evaluating the Visitor Experience

What about during the visit…?

@Centralis_UX

Case Study: Mobile Tours

@Centralis_UX @Centralis_UX

Methodology

@Centralis_UX

Recording Equipment

@Centralis_UX

Key Findings

@Centralis_UX

Engage with users on their terms, not yours.

Key Findings

@Centralis_UX

Users need to find the experience to enjoy it.

Mobile Tours

If you get usability wrong, you’re done.

@Centralis_UX

Beyond Museums

@Centralis_UX

Beyond Museums

@Centralis_UX

The Goal

@Centralis_UX

Questions?

@Centralis_UX

Title Sponsor Gold Sponsors

Silver Sponsors

MRMW Chicago May 27-30, 2014 #MRMW

Workshop Sponsors

Association & Education Partners

Networking Reception

Sponsor

Event App

Partner

Media Partners

MRMW Chicago May 27-30, 2014 #MRMW

May 27-30, 2014 Congress Plaza Hotel & Convention Center #MRMW

Organized by