Date post: | 13-Jul-2015 |
Category: |
Business |
Upload: | sgronerassociates |
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Recycling Success
The Secrets of Our
Presented by
Approach
Outreach: ology
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We use our unique Outreach:ology approach that combines research based findings and creative solutions to create effective communication strategies that lead to behavior change.
Presented by
Social Norm
Research shows that social norms are the most powerful motivator for
behavior change. With the Culver City Multi-Family Recycling Program, we set out to create a recycling social norm in
Culver City!
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Secret #1: Make It Easy
FREE Services
Free Pick-up
Free Assessment
Free Materials
Free Bin Replacement
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Secret #2: Make It FREE
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Secret #3: Find Champions to Support the Project
Sharon Brown, President of the French Quarter HOA
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Use Champions to Speak About the Project
Presented by
Use Champions to Speak About the Project
Sharon Brown
Greg Rainer
Diane Rossiter
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Secret #4: Attractive and Useful Materials
• Materials were desired by residents
• All materials had a consistent look and feel
• Educational materials such as site signs, posters and brochures were
fun, informative and appealing
Presented by
Results
Tonnage increased 7.3% from April 2011 to October 2011!
We surpassed our goal by 71%, reaching 3,420 units!
Contamination rate dropped from 19.6% to 8.4%!