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Cum se poate optimiza un Landing Page ? Marius Lazarescu SEO World Coffee 08.11.2009
Cum se poate optimiza un
Landing Page ?
Marius Lazarescu
SEO World Coffee
08.11.200908.11.2009
Optimizarea sistemului:
continut+trafic
a/b testing
Copyright Google
a/b testing
Copyright Google
Exemplu de optimizare
a landing page-ului
Copyright Google
a/b testing folosind
Google Website Optimizer
Pagini dinamice
(dynamic keyword insertion)
asistenta online in timp real
(online chat)
Copyright Livechat Software
Automated virtual sales/agent
+ automatizare
+ script pre-programat
+ cross-selling & up-selling
(se pot oferi cupoane de
reduceri, oferte speciale)reduceri, oferte speciale)
+ culegere feedback
+ sondare
- intruziv
- script pre-programat
-rata de raspuns relativ mica
Copyright intellichat.com
Advanced in-page web analytics
•Watch Movies of your visitors'
browsing sessions to analyze
their behavior
•Heatmaps show where visitors
click, where they look and how
far down they scrollfar down they scroll
•Form Analytics reveals problem
fields in online forms that cause
visitors to leave
Optimizarea traficului:
Real-time analytics
+ raportare rapida vs
Google Analytics
+ analiza imediata a palniei
de conversie
+ poti sa iei decizii privind
campaniile de marketing la campaniile de marketing la
cateva ore de la pornirea
lor vs 24 ore(GA)
- Costuri lunare
Copyright getclicky.com
Optimizarea traficului:
Furnizori real time analytics (nov’09)
Copyright getclicky.com
Optimizarea traficului:
Tracking conversii la nivel de ora
(AdWords day parting)
•Care sunt intervalele
orare in care avem
CTR/ROI optim,
indiferent de campanie
(adwords, social,
bannere etc) ?bannere etc) ?
•In ce intervale orare
pierdem bani?
Q&A
Multumesc pentru atentie.
Marius LazarescuMarius Lazarescu
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