Fleet Media™ Helps Cumberland Farms Increase Sales By 50%

So here’s what happened.

Several months ago, Cumberland Farms introduced a terrific new coffee called Farmhouse Blend. They launched this new brand on their own Fleet Media. Customers loved it, and coffee sales started going through the roof. Their CEO Joe Petrowski and President Ari Haseotes had a bet with other executives that they would shave their heads in the lobby of their corporate offices if coffee sales increased by 50%. Well, just guess what happened.

Fleet Media™ Sells.

STRESS CAN CAUSE SUDDEN HAIR LOSS. APPARENTLY, SUCCESS CAN TOO.

CEO Joe Petrowski President Ari Haseotes

So here’s what happened. Several months ago, we introduced a terrific new coffee named Farmhouse Blend. Customers loved it, and coffee sales

started going through the roof. Our CEO Joe Petrowski and President Ari Haseotes bet us if we could increase coffee sales by 50%, they would

shave their heads in the lobby of our corporate offices. Guess we all owe you one, New England. Thank you for making this possible. Really.

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