Date post: | 19-Jun-2015 |
Category: |
Health & Medicine |
Upload: | michele-hoos |
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Consistent Visual Presentation
News ReleasesFeature Stories
VideosPhotographs
E-news
ColumbiaMedicine
THE CONTENT FUNNEL
THE CONTENT FILTER
• Does it fit into our strategy?• What is best outlet(s)?• What impact will it have?• How does it build reputation?• How else can this content be used?
Event News
DIGITAL SIGNAGE WEBSITE(S)E-NEWS
SOCIAL MEDIA
DOWNTOWN PR
BROADCAST EMAIL
content
BEST OUTLET ACTIONSREPURPOSE PUBLISH
TRASH RECONFIGURE