Curating & Sharing Relevant Content to

Engage Your Audience

Content Segments

• Original

• Guest

• Promotional

• Curated

Benefits of Content Curation

• Thought leadership

• Improve SEO

• Lead nurturing

Curation Rules

• Relevant

• Credible

• Valuable

• Validate

Content Sources

• Industry resources

• Blogs

• Social media

Curation Tools

• Feedly

• Pocket

• scoop.it

• Rebel Mouse

Sharing Curated Content

• Blog

• Social media

• Email

• Lead nurturing workflows

GIVE VALUE FIRST

Workflowology

• Content

• Rhythm

• Delight points

• Touch points

Adam Robinson, MBA

adam@themarketingsquad.com 502.618.4230