#Curation101

#NewhouseSM4 Team Presentation

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The #Curation101 Team

Cristina Nogueras@cmnoguer

Mabel Marte@mabel_marte

Jeanine Stanislaus@j_stanis

Alex Perez@AlexP255

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What is Content

Curation?

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What is Content Curation?

“The act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s).”

Sean Carton

@sugarcartoon

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What is Content Curation?

“Content Curation is the collection, virtual warehousing of information in a digital or physical format.”

Oliver Starr

@OWStarr

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How does it fit with content marketing?

What is Content Marketing?

The art of communicating with your customers and prospects without selling.

Curation as a content marketing strategy

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Creation VS. Curation

Pros Evidence of knowledge &

experience Recognition Original content

Cons Time consuming Creativity & originality

needed Content overload

Pros Easier access Faster Less threatening

Cons Lack of original content Copyright problems

Creation Curation

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The Curators Code

Keep it legal

Link to original content

Credit authors and creators

Don’t take too much

Balance between creation & curation

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Content Curation Tools

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Curation tool on its simplest form…

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Content organization platform which utilizes a “pearling” tool to take sites from the internet chosen by the user for compiling information about a particular topic.

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Oliver Starr

@OWStarr

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A visual-bookmarking site

Over 80% of pins are actually re-pins

Pros: • Clean visuals & User-friendly• Simple images grouped together in one board• Leading referral traffic generator for retail brandsCons:• Predominantly female users• Copyright policy restricts and violates *

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Syracuse University’s Pinterest Page

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Easily Publish Gorgeous Magazines

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Why we curate

Filter incoming data flow

Generate outgoing data flow

“Publication by curation”

Engaging in the long run

Content marketing

“Humanrithm”

President and Co-founder

Marc Rougier

@MarcFuseki

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The journalistic curation tool

Progressive stories

People love stories

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User driven social content website

Content discovery

Easy for users to navigate 

Strong community

One stop place to find out the latest news  

Directs them back to businesses website

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Why Curation Matters

Helps make the internet a more organized place

As a marketer - It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on.

Everyone can talk, who gets heard?

“Attention is a currency.” - @chrisbrogan

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What Content Curation Can Do

Build trust

Establish traffic for a specific website which can then be leveraged for other marketing purposes

Create active channels of funneled conversations

Building an audience that eventually buys

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Susan McKittrick

@ssmck

Where is it going?

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Channel.it

Photo sharing will be key.

“Telling stories with other peoples stories.”

@OWStarr

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Where is it going?

Curators contribute to put human sense back into the internet.

More of it, different methods, tools and objectives.

@MarcFuseki

Special thanks to

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for giving us the tools to prepare our presentation!

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