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Connect with your audience.
Curran & Connors, Inc. :: Targeting a Specific Audience Through Advertising & Marketing
You have a split second to make a connection.
Does your message reach the decision makers?
The people you need to reach—those who make decisions on purchasing products or services, investing funds in public companies or writing donation checks—are not easy to connect with. It takes a persuasively creative advertising & marketing program with a compelling message and distinctive graphics aimed with precision at a specific audience. That’s how Curran & Connors helps you connect.
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Curran & Connors connects the creative
resources of a national firm with the know-how
and personal service of a smaller local agency.
We create strategically targeted advertising
campaigns, develop powerful messaging
and design sophisticated communication
materials. In addition, we are adept at
working within constrained budgets.
We offer:• Advertising campaign creation
• Media targeting and buying
• Brand identity communication
• Marketing and outreach support
• Internet and interactive development
Our Areas of Focus
Business-to-BusinessWe create integrated advertising & marketing programs targeted to reach business decision makers, communicating on an intellectual level that they can relate to. Our principal strengths are the conceptualization of audience-specific advertising campaigns, development of efficiently targeted media plans and design of distinctive communication materials.
Financial ServicesA long-established capability of Curran & Connors is the development of communication materials that appeal to the unique mindset of financial sector executives, buyers of financial services, investment professionals and investors. Whether our client is an investment bank announcing a deal, an insurance company launching a new product or a public company seeking to enhance its brand, we develop targeted advertising programs and communications literature that sets them apart from their peers.
Community OutreachFor rural or metropolitan area businesses, medical facilities, education providers, cultural entities and local non-profit organizations, we develop community-centric outreach programs that can effectively target key constituents while working within a more limited budget. From awareness-building advertising to direct mail appeals, we develop and implement comprehensive community outreach programs.
Precise PlanningBusiness-to-Business
HUB International connects
its national advertising
campaign with business
customers in all 50 states and
Canada through localized
media programs and an
online advertising tool that
allows its 250 sales offices
to personalize every ad.
Restaurants—Toronto Personal Insurance—Chicago Real Estate—New York
Audience TargetingFinancial Services
Alliance Bernstein connected the primary
decision makers at large pension plans
with its new pension management solution
through a targeted campaign of print
and online advertising.
Customized Retirement Solutions Campaign
Product Launch Advertisement Tombstone Advertisement
Integrated MarketingFinancial Services
Rodman & Renshaw connected its brand
with CEOs of growth companies with
IPO aspirations through an integrated
advertising & marketing program.
Advertisement for Cardiac Care Web SiteGala Event JournalBrochure for Diabetes Program
Cohesive ApproachCommunity Outreach
Sound Shore Medical Center connected
the community of South Westchester
with its diverse roster of health services
and need for financial support through
outreach program materials that
spoke with a unified voice.
Over the past four decades, Curran & Connors has evolved beyond its core capability—annual report design and production—to meet the challenges of a continually changing corporate environment. Our ongoing evolution translates into greater creative capacity, enhanced design capabilities, cutting-edge technology and better service for you. With design studios in New York, Florida, California and Chicago, and offices in 16 locations across the country, we offer an intelligent business approach combined with the creative talent and local market knowledge to help you connect with your audience.
Our Selection of Services
Advertising Campaign CreationFrom messaging strategy and concept creation to copy development and layout design, we produce print and interactive advertising that creates interest and communicates effectively with specific audiences.
Media Targeting and BuyingFrom audience identification and prioritization to media planning and purchase negotiation, we develop and implement cost-efficient media buys to reach precisely targeted audiences.
Brand Identity CommunicationFrom positioning refinement and tag line creation to logo design and graphic standards development, we translate branding strategies into verbal and visual brand identity components that work.
Marketing and Outreach SupportFrom corporate capabilities brochures and sales literature to gala invitations and donor solicitations, we design and produce the printed communication elements needed to implement marketing and outreach programs effectively.
Internet and Interactive DevelopmentFrom banner ads and Web-site design to electronic media presentations and e-card blasts, we create cost-effective, user-friendly interactive communication tools.