SOCIAL MEDIA/NETWORKING

IN EDUCATION

May 2012 Professional Development

Please Initial the Workshop Sign In

List

We’ll Talk About . . . What is social media and networking Examples of social media/networking sites Statistics Social networking in schools Your social media IQ School employees and social networking Students and social networking What we have to offer at MASD Resources for teaching digital citizenship All with conversation throughout

What is Social Media?What is Social Networking?

An internet service used to connect people and organizations with common interests and purposes . . .

these services often incorporate various types of communication including Instant Messaging, video sharing, photo sharing, and more . . .

In the online sense, it refers to a type of web site model where individual members become part of a broader virtual community . . .

Social MediaSocial Networking

people you are connected to.

Do you use social media?

Yes, I do

No, I don’t

How do you network online?

your followers (twitter)

Who are the people you are connected to…

your subscribers (YouTube)

your readers (blog)

your friends (facebook)

An online destination that gives users a chance to connect with one or more groups of friends, facilitating the sharing of content, news, and information among them.

Social MediaSocial Networking

More than 845 million people are active users of Facebook.

Facebook accounts for 1 out of every 5 page views on the internet worldwide.

250 million photos are uploaded to Facebook daily.

There are 2.7 billion likes every single day on Facebook.

The average Facebook user spends 20 minutes on the site per visit.

WOW! That’s a lot of time!

Twitter users now send 175 million tweets every day.

69 percent of users follow others based on recommendations from friends

At least one in every four Americans has a social media profile

It’s a Revolution . . .

Many PSEA members and Pennsylvania students use social media sites to keep in touch with classmates, family and friends.

What does this mean for us?

When you post photographs and personal information on one of these sites, you could be sharing them with millions of people around the world.

For teachers and education professionals, an inappropriate page on one of these sites could lead to disciplinary action or dismissal.

When used appropriately, social media sites can be a valuable, powerful tool for professional development, sharing of resources, and social interaction.

It's ok to use Twitter and Facebook to connect with friends, family and colleagues.

Be careful and thoughtful about the information you share, and with whom you share it.

Even though the First Amendment protects your speech as a private citizen on matters of public concern, that speech may fall outside of First Amendment protection if it “impedes your employer’s effectiveness or efficiency, or otherwise disrupts the workplace.”

Avoid posting anything on your profile page about your colleagues, administrators, or students

Don’t use inappropriate or profane messages or graphics, or anything that would reflect negatively on your workplace.

Be aware that social media applications, quizzes, games, and other related features also can result in content appearing on your profile page. Make sure that anything posted on your page is appropriate.

Each time you post a photograph or information on the web, make sure you would gladly show it to the following people:

• Your superintendent

• Your mother

• Your students

• The editor of The New York Times

Don’t let this happen to you . . .

Ashley PayneBarrow County GeorgiaApalachee High School

Told to render her resignation or face suspension

Picture was taken on her European vacation while visiting the Guinness Brewery and a local pub in Dublin.

Think this can’t happen to you . . .

Christopher Lee, Congressman

Anthony Weiner isn't New York politician to get in trouble using social media. In February, Representative Christopher Lee (R- NY) resigned from his post after Gawker published emails the married congressman sent to women on Craigslist.

These emails included photos of a shirtless Lee flexing his muscles for the camera. The Buffalo-area representative resigned less than four hours after Gawker posted the emails and photo.

Connor Riley, Would-be Cisco Employee

In March 2009, 22-year old Connor Riley was offered a job at Cisco. Her first instinct -- to tweet about her new opportunity -- is pretty common for most people of her generation.

Unfortunately, Riley's tweet mentioned that taking a "fatty paycheck" would come at the expense of "hating the work." A Cisco employee responded to her tweet, offering to pass her sentiments along to the hiring manager. Riley lost the job before it was even started. The event, dubbed the "Cisco Fatty" incident, went viral and was a good cautionary tale for individuals of all ages.

Chrysler Social Media EmployeeWhen someone with access to the @ChryslerAutos Twitter account accidentally dropped the F-bomb back in March, Chrysler was not amused. After first claiming that its account had been compromised, Chrysler later admitted that the errant tweet was sent by an employee of the social media agency that handles the Chrysler account. It appears that the employee accidentally tweeted from the wrong account.

The misdirected tweet was enough to cost the employee his or her job.

Disgusting Domino's PeopleNote to self: Publishing misdeeds in the workplace is a great way to lose a job. That's the lesson that some former Domino's Pizza employees learned, and we're glad they did. A few workers filmed themselves doing gross things to food - food that was probably served to customers. They then posted this video to YouTube, because it's all about the lulz. Fortunately, some investigative work on the part of Consumerist tracked down the employees behind the video. Domino's fired the employees.

Let’s determine your social media IQ

(Keep track of your correct answers)

You are writing a twitter message. What’s the maximum number of characters you can include in your message?

140

Which of the following is NOT a social media application?

FlickrMySpaceLinkedIniPhone

iPhone

The space on Facebook where you can leave public messages for your friends is called the

Wall

Flickr allows users to create a map of exactly where a photo was taken.

True

It’s called geotagging.

At which URL can internet users access videos created by federal agencies?

whitehouse.govYouTube.com/USGovernmentdata.govmygovernment.movgsa.gov/newmedia

YouTube.com/USGovernment

You’ve created a PowerPoint presentation that you want to post on the Web and allow people to embed it on their web pages. A site that enables you to do this is:

YouTubeSoundSlidesSlideShareVimeo

SlideShare

You can modify your YouTube account so that comments must be approved before they are visible.

True

You want to create your own social network. An application for doing this is:

VimeoAdditTumblrNing

Ning

Which of these is NOT a twitter application?

TwhirlTwitterpostTweetyliciousTweetdeckTweetr

Tweetylicious

Google is the most popular search engine in the world. Which is the second?

YouTubeBingYahoo!

YouTube

How did you do?

10-10 spend way too much time online but very savvy

8-9pretty socially smart online

6-7stumbling

5 or lesstread carefully in online spaces

School Employee Social MediaDo’s and Don’ts . . .

Do:

Use social networking sites to connect with friends, family and colleagues.

Do:

Use common sense when using this technology - and consider who will see your page before you post any information, photos, or anything else about yourself or others.

Do:

Be aware that users can search for you by anything in your profile (your employer, university, etc.).

Have you Googled yourself lately?

Do:

Control who sees your page and who can search for your page. Set your privacy settings so that only “friends” can review your information.

Do:

Monitor comments that are posted to your page. Delete any with inappropriate language or content. Monitor your friends’ photographs. If someone “tags” you in an inappropriate photograph, remove the tag and ask that the photo be taken down.

Do:

On Facebook, disable the Google search function in the Privacy Settings.

DO NOT:

Accept friend requests from students or their parents.

DO NOT:

Accept someone you do not know as your friend.

DO NOT:

Join “groups” that may be considered unprofessional or inappropriate.

DO NOT:

Post inappropriate, vulgar, or obscene language or materials that could be considered inappropriate or unprofessional.

DO NOT:

Post photos which could be considered inappropriate or unprofessional.

DO NOT:

Link to materials or groups that may be considered to be inappropriate or unprofessional.

How should teachers and students use social media/networking in education?

Video:

• Consider what you can, should, or already use in your classroom.

• Note the sites mentioned.

• What’s your takeaway? What questions do you have?

How can we integrate social media and social networking in our MASD classrooms?

Should we?

Who should?

How do we?

MoodleMASD Blogs

MASD Supports . . .

Teaching Online Safety . . .From http://cybersmartcurriculum.org/

Safety and Security OnlineManners & CybercitizenshipAuthentic Learning and Creativity

Research and Information Fluency

Twenty-First Century Challenges

Teaching Online Safety . . .From http://www.netsmartz.org/Educators

Teaching Online Safety . . .

"Adding one more thing (to the school day) is always a challenge (so) I think it clearly has to be embedded in the way we do our teaching and learning," says Keith Krueger, head of the Consortium for School Networking. "As a country, in the school and at the classroom level, we need to be much better at really preparing kids to live in an unfiltered world."

We’ve come a long way, baby . . .

Conversation

Questions

Comments

Your ticket out the door . . .

Go to my blog and add a comment to the social media/networking post.

What new learning do you leave with today?

Have a fabulous weekend!!!