Current Marketing Situation Analysis of Virtual Reality-2

8/11/2019 Current Marketing Situation Analysis of Virtual Reality-2

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7/6/2013 Current SituationAnalysisMarketing Pre-Mid Project


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Superior University, Lahore


Principles Of Marketing

Topic:

Current Marketing Situation Analysis Of Virtual Reality.

Submitted To:

Maam Tabinda.

Submitted By:

1.Tariq M. Hussain. (BTC-12114)

2.

Nouman Yousaf Bhatti. (BTC-12125)3.Muhammad Awais. (BTC-12137)

4.Amir Shahzad. (BTC-12141)


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Table of ContentsIntroduction .................................................................................................................................................. 5

Virtual Reality: ............................................................................................................................................... 5

Current Situation Analysis: ............................................................................................................................ 5

Market Review: ............................................................................................................................................. 5

i. In Medical:............................................................................................................................................. 5

Differentiation with our Product: ......................................................................................................... 6

ii. In Construction: ..................................................................................................................................... 6


iii. In Gaming: ............................................................................................................................................. 7


Product Review: ............................................................................................................................................ 8

i. Products Attributes and Benefits They Offer: ....................................................................................... 8

ii. Their Current Packaging: ....................................................................................................................... 8

iii. Their Current Pricing: ............................................................................................................................ 9

iv. Their Distribution: ................................................................................................................................. 9

v. Promotion: .......................................................................................................................................... 10

vi. Services Offered: ................................................................................................................................. 10

Competitive Review: ................................................................................................................................... 11

i. Direct Competitors: ............................................................................................................................. 11

a. Microsoft (Xbox 360): ......................................................................................................................... 11

Strengths: ............................................................................................................................................ 11

Weaknesses: ....................................................................................................................................... 12

b. Siemens (CT Scanning): ....................................................................................................................... 12

Strengths: ............................................................................................................................................ 12

Weaknesses: ....................................................................................................................................... 12

a. Sony Electronics: ................................................................................................................................. 12

Strengths: ............................................................................................................................................ 12

Weaknesses: ....................................................................................................................................... 12

b. Philips: ................................................................................................................................................. 13

Strengths: ............................................................................................................................................ 13

Weaknesses: ....................................................................................................................................... 13

Market Share: ............................................................................................................................................. 13


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Microsoft (Xbox 360): ......................................................................................................................... 13

Siemens (CT Scanning): ....................................................................................................................... 13

Sony Electronics: ................................................................................................................................. 13

Philips: ................................................................................................................................................. 13

Distribution Review: .................................................................................................................................... 14

Microsoft (Xbox 360): ......................................................................................................................... 14

Siemens: .............................................................................................................................................. 14


Philips: ................................................................................................................................................. 15

Financial Review:......................................................................................................................................... 16

Microsoft (Xbox 360): ......................................................................................................................... 16

Siemens: .............................................................................................................................................. 16


Philips: ................................................................................................................................................. 18

Market Share: ............................................................................................................................................. 18

Microsoft (Xbox 360): ......................................................................................................................... 18

Siemens (CT Scanning): ....................................................................................................................... 18


Philips: ................................................................................................................................................. 18

Channel Distribution: .................................................................................................................................. 19

Microsoft (Xbox 360): ......................................................................................................................... 19

Siemens: .............................................................................................................................................. 19


Philips: ................................................................................................................................................. 20

SWOT Analysis: ........................................................................................................................................... 20

a. Microsoft: ............................................................................................................................................ 20

Strengths: ............................................................................................................................................ 20

Weaknesses: ....................................................................................................................................... 21

Opportunities: ..................................................................................................................................... 21

Threats: ............................................................................................................................................... 21

b. Siemens: .............................................................................................................................................. 21

Strengths: ............................................................................................................................................ 21


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Weaknesses: ....................................................................................................................................... 21

Opportunities: ..................................................................................................................................... 22

Threats: ............................................................................................................................................... 22

c. Sony Electronics: ................................................................................................................................. 22

Strengths: ............................................................................................................................................ 22

Weaknesses: ....................................................................................................................................... 22

Opportunities: ..................................................................................................................................... 23

Threats: ............................................................................................................................................... 23

d. Philips: ................................................................................................................................................. 23

Strengths: ............................................................................................................................................ 23

Weaknesses: ....................................................................................................................................... 24

Opportunities: ..................................................................................................................................... 24

Threats: ............................................................................................................................................... 24

PESTEL Analysis: .......................................................................................................................................... 24

a. Political Factors: .................................................................................................................................. 25

b. Economic Factors: ............................................................................................................................... 25

c. Social Factors: ..................................................................................................................................... 25

d. Technological Factors: ........................................................................................................................ 25

e. Environmental Factors: ....................................................................................................................... 26

f. Legal Factors: ...................................................................................................................................... 26


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Introduction

Virtual Reality:

A hypothetical three-dimensional visual world created by a computer; user

wears special goggles and fiber optic gloves etc., and can enter and move about in

this world and interact with objects as if inside it.

Current Situation Analysis:The current situational analysis is designed to take a snapshot of where things

stand at the time of planning. The situational analysis consists of six steps which

we have to keep in mind while analyzing the current situation and are as follow:

I. Market Review.

II. Product Review.

III. Competitor Review.

IV. Distribution Review.

V. Financial Review.

VI. S.W.O.T Analysis.

First of all if we want to analyze the current marketing situation we have to go

through the following steps:

Market Review:

There are many competitors which are related to our new product and are

present in different fields and aspects of life. From those competitors weve

enlisted some competitors as follow:

i.

In Medical:

In medical field different hospitals and other places, the competitorcustomers are using the X-rays Machines, ECG Machines, CT scan, Eye

Scanning and Sonographers etc. These are the competitors Products which

we have to compete as they are being used by the competitors customers

already. They target the customers which are doctors and related to

medical field by visiting or by any mean. There are different markets


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specifically for the medical section and they have targeted that size of

market and the field is of medication.

Differentiation with our Product:

In Virtual Reality these all machines are combined into a single machineand will do all the work which these individual machines will do. Its

beneficial as our product will save the time, space, money, will give

results at the spot and accurate. Its will be also used for scanning the

whole body and helps the Doctors or Respective persons to identify the

problem by creating the patients virtual image outside the computer

practically in front of the persons so they can analyze deep inside the

human body or anybody practically and can diagnose easily and

accurately. Itll also be used for postmortem so that they can scan

everything which is inside the body by showing virtual image outside the

computers. By this our product is far different from the competitors

product and is very much effective, efficient and useful.

ii.

In Construction:

The competitors in construction field are the software developers as

AUTOCAD Software and in construction field the engineers are the

competitorscustomers that make different structures of buildings on the

computer and by the software. They are limited to the computers andlaptops and have to work and edit and delete only on these appliances.

They target customers which are engineers and architects. They provide the

products by visiting offices and offering the products.


In construction field Virtual Reality plays a vital role as the virtual reality

helps the engineer to create a virtual image of the structures or

buildings. Moreover, it not only creates the virtual image in the space

but using this product an organization and engineers not only render the

resulting structures in 3D but also experience them as they would in the

real world. By this our product have differences as compared to our

market competitors as they are only giving the software but we are

giving them practicality and are going to experience them physically.


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And you can make amendments with your hands as well. There will be

no need of using keyboard or mouse.

iii.

In Gaming:

In gaming our competitors are Play Stations and video games. Thecompetitors customers are youngsters and kids. They play games on the

play station by looking on the screen and use the remotes or handles for

controlling. By this they play game. A person is bound to stay at one place

to play a game and as continuously viewing the screen has the bad effect

on the eye sight. They targets the customers which are teenagers or

youngsters and place their products in such markets where such customers

visits most for gaming purposes and cover this section of markets and these

are mainly the youngsters and the kids who love to play games.


In gaming virtual reality also plays and important role as it shows the

image of the games virtually and are 3D and you can see from every

side as it would be same from every side. You will enjoy everything in

virtual reality as everything will be in 3D and the main thing in the

game world is that for controlling in virtual reality you are enough.

You yourself are the controllers of the game and can control the

game by your gestures and the main thing is that your virtual imagewill be created in the game and new world will be created for

virtually and you will experience yourself in that respective game and

can enjoy as much as you can. What youll do, your virtual image will

do the same. Virtual Reality understands your gestures and body

motions.


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Product Review:

In Product review we will analyze about the competitors products and the offer

and services they are offering to the customers. We will analyze the current

offerings by the following Points:

Product Attributes and benefits they offer

Their current packaging

Their current Pricing

Their Distribution

Promotion

Services Offered

i.

Products Attributes and Benefits They Offer:

Our competitors offers the different types of the products in the market

which are uses in hospitals, gaming, constructions etc.

In medical field the equipment being used of the competitors are of small

sizes and are easily moveable and can be move where ever you want to

move. The attributes are that the products are easy to handle, easy to

move from one place to other and easy to understand. The benefits are

that they help to diagnose the failure or any problem or disease in thebody.

In gaming field the products which are being given by the competitors are

that they are giving games by which children are becoming sharp and

intelligent. In construction field the competitors are offering software

which makes the structures in the PCs and Laptops and can make changes

when needed.

ii. Their Current Packaging:

Packaging is the material surrounding the product presented in a retaillocation or when sold as new. PACK(Protection with Attractive Covering

with Knowledge sharing of product for users) +Aging(that gives long life to

the product).

The current packaging of the competitors productsthat is play station

includes the different images on the box. This box itself consists of the


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components related to PlayStation. This box contains CDs, Manual,

PlayStation Device and Remotes. They made the packaging attractive by

printing different images on the box.

The current packaging of medical equipment includes the cleanliness of the

products and the protection of such products by strong packaging and aresafe and sound.

The current packaging of constructions software are simple and are

packaged in polythene bags and the product is usually CDs or DVDs. The

cover on the bags are of constructed building structures and are attractive

as well. By this current packaging the CDs or DVDs are not being scratched

and are safe and can be used in future.

iii.

Their Current Pricing:

In medical field the current price being offered by the competitors

different products varies. Some are very much expensive high machinery

and some are cheap and some of them are lying in between. The pricing of

their product also varies and are not fixed.

In gaming field the current price being offered are not very high and not

very low but lies in between. The whole package contains everything

related to the main product so you got everything just by purchasing the

package.In construction field the price being offered are low as their packaging

contains CDs or DVDs and they consists of only software for construction

purposes. Thats why these products have low pricing.

iv.

Their Distribution:

In medical field their product offerings in terms of distribution is that they

focus on the reliability that our product is very much easy and it have the

respective warranty. Easy and comfortable to use.

In the field of gaming their product offerings in terms of distribution is that

they focus on the user friendly environment and they offer CDs or DVDs

with the player and the cells as well with the remote controllers.


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In the field of construction their product offerings in terms of distribution is

that they give only the software and along that they also give the user

guide through which the engineers can understand how to use the

software and their product. They also offers the pack of softwares so that

if one CD or DVD is out of order they can use another one.

v.

Promotion:

The promotion of their product is done by signing different and popular

celebrities and showing them on Television and by posting flexes on the

streets and everyone crossing from that point will see their products.

They also give free samples to the people to experience them in practical

and then ask about their reviews. In software they offer the trial version of

software and if they will like the product they will purchase it. They

promote their products not only on Television but also on the internet,

social media websites, banners, flexes, campaign etc.

vi. Services Offered:

In gaming the competitors offering the services are, they give the one year

Warranty and Liability. If the product is determined to be materially

defective during the Warranty Period, your sole remedy and exclusiveliability shall be limited to the repair or replacement of this product with a

new or refurbished product and will give back to the customer.

In medical field providing the product also offers the application for their

customers which helps customers keep tabs on their health and engage in

healthy behavior using their mobile phones. Using a mobile phone

application, users can register their daily exercise and meals and then view

the registered data.

In construction field the competitors offering the services are that they give

the updated and new versions of software their customers are using with

enhanced tools and other things with improved usage and performance

and with new options which are new and very much helpful for their

customers.


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Competitive Review:In this review we will tell the major direct and indirect competitors of our product

and moreover, will discuss about their market position and or market share.

For knowing this we have to follow the following steps:

Direct Competitors.

Indirect Competitors.

Competitors Strengths and Weaknesses.

i.

Direct Competitors:

The two major direct competitors in accordance of our product are as

follow:

a. Microsoft (Xbox 360).

b. CT Scanning.

ii. Indirect Competitors:

The two major indirect competitors on accordance of our product are as

follow:

a. Sony Electronics.

b. Philips.

a. Microsoft (Xbox 360):

Strengths:

Xbox 360 provide device and a set of remotes to their respective customers

and with these they also provide some CDs or DVDs of games with thepackage free of cost.


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Weaknesses:

The weakness of this product is that it only creates a virtual image on the

screen and is also a remote controllable and on the other hand it also dont

give the feelings of touch of any object in the game.

b. Siemens (CT Scanning):

Strengths:

CT scan is a competitors product which gives the image of brain on our

systems screen and most partial CT scans take just seconds. It give nearly

accurate measurements and helps to identify the problem.

Weaknesses:

A full scan of the entire body can be completed in about a half-hour. Thisspeed helps in finding internal injuries and internal bleeding timely enough.

It is not as fast to diagnose any injury but intermediate speed. It also only

shows the image on the screen but not show the image virtually physically.

a.

Sony Electronics:

Strengths:

Out of all its products at present, Sony's success with the PlayStation is most

noteworthy -- it has been successful since inception, and still sees tremendousconsumer demand.

Weaknesses:

The high cost of media production, especially in its television business, has

affected the company's pricing strategy. Its television business has lost an

equivalent of $6.3 billion for eight years in a row. It's also losing market share to

manufacturers, such as LG and Samsung.


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b.

Philips:

Strengths:

Philips continuously explores new ways to improve products and to offer

innovative products to its consumers. It have created a program through whichhigher and higher quality levels in all products and services will be reached.

Technological products of Philips can be more design oriented.

Weaknesses:

Philips Inc. operates in fields where competitiveness is very concentrated.

However it has strong customer base it should not underestimate the emerging

customers; it should keep up with new trends and updating the existing products,

actively listen new proposals from customers and staff and continue to promote

its brand image via effective advertisements.

Market Share:

Microsoft (Xbox 360):

The total sales and market share of this product in 2010 market share was 29.8%,

In 2011 it has an increment and was updated as 34.5% market share, In 2012 it

was 38.2% market share, In 2013 it was 35.8% market share.

And the total lifetime is 30.4%.

Siemens (CT Scanning):

The total market share of Siemens Company in 2010 was 34.9%, in 2011 it gains

its market shares and reached to the 39.4%, and in 2012 its market shares cross

the 44.6% and in 2013 its market shares with increment reaches to the 52.3%.

Sony Electronics:

Electronics is Sony's most important business segment, bringing in 66.8% of its

revenue. In Electronics its share is 66.8%, In gaming its share in market is 11.2%,

In Motion Picture its market share is 10.7%.

Philips:

The Market share of Philips from 2011 to 2012 was 37.1% and in 2013 he market

share was increased and is 57.7%.


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Distribution Review:

In this segment are Explaining the current types of distribution channels used by

the competitors.


Microsoft Distribution review is that the technology and custom modules

specifically for wholesale and distribution which are given follow:

- Picking and delivery of goods, integrated with transport

- Handling of item numbers and prices

- Purchasing Management

- Delivery control

- Exchanges

- Contract Management

- Course administration

- Barcodes and Scanners

- Document handling- E-Business and EDI

This tools help our customers come back, buy more, and stay informed.

Siemens:Siemens distribution review is that we provide the better product that based on

the higher technology and the batter quality and our distribution review are given

follow:

- Transport of goods and delivering them to the destination.

- Taking care of the item numbers and their price tags.

- Providing Products to the wholesale dealers.

- Contracts with the wholesale dealers and with the customers.


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- Placing the new products on the display of their registered franchises.

- Motivates the Channel Members for the promotion of their products.

- Documentation and data bases.

- Online Services.

Sony Electronics:

To improve forecast accuracy and collaboration with retail partners, Sony

Electronics integrated its S&OP and CPFR programs. The results exceeded both

Sony's and the retailers' expectations.

Sony have three different steps for distribution and are given below:

1.

Producers

Wholesaler

Retailer

Consumer.2. Producers RetailerConsumer.

3. ProducersConsumer.

They also have some core steps and are mentioned below:

a. Shifts in the competitive landscape.b. Clarified roles and responsibilities.c. One plan, one number.d. Retailers benefit from data analysis.

e.

The future of the "trusted chain".

Philips:The steps included in the distribution are as follow:i. Manufacturing Items.ii. Regional Offices/ Depots.

iii. Distributors.

iv. Retail Outlets.

v.

Customers.


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Financial Review:

In this segment were going to provide detail on current sales analysis of

competitors.

Microsoft (Xbox 360):- Revenue:

In 2012 it was $73,723.

In 2011 it was $69,943.

In 2010 it was $62,484.

Percentage Change 2012 versus 2011 was 5%.


- Operating Income:

In 2012 it was $21,763.In 2011 it was $27,161.

In 2010 it was $24.098.



- Diluted Earnings Per Share:

In 2012 it was $2.00.

In 2012 it was $2.69.

In 2012 it was $2.10.



Siemens:

-

Revenue:

In 2012 it was $61,124.

In 2011 it was $55,928.

In 2010 it was $46,278.

Percentage Change 2012 versus 2011 was 6%Percentage Change 2011 versus 2010 was 9%.

- Operating Income:

In 2012 it was $18,367.

In 2011 it was $ 24,116.

In 2010 it was $ 22,678.


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Percentage change 2012 versus 2011 was 21%.


- Diluted Earnings Per Share:

In 2012 it was $1..5.

In 2012 it was $1.9.Percentage Change 2012 versus was 18%.

Percentage Change 2011 versus was 24%.

Sony Electronics:

-

Sales and operating revenue:

In 2012 it was 6,493.2.

In 2013 it was 6,800.9

Change in yen+4.7%

In 2013* it was $72,349.

- Operating income (loss):

In 2012 it was (67.3)

In 2013 it was 230.1.

In 2013* it was 2,448.

-

Diluted:

In 2012 it was (455.03).

In 2013 it was 40.19.

In 2013* it was 0.43.


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Philips:

Net Income in millions of euros unless otherwise stated

In 2010 the total sales was 6,159.

As a % of sales in 2012 was 8.4.

Financial income and expenses in 2010 was 81.

Income taxes in 2010 was 77.

Results investments in associates in 2010 was 3.

Net income in 2010 was 524.

Market Share:


The total sales and market share of this product in 2010 market share was 29.8%,

In 2011 it has an increment and was updated as 34.5% market share, In 2012 it

was 38.2% market share, In 2013 it was 35.8% market share.

And the total lifetime is 30.4%.

Siemens (CT Scanning):

The total market share of Siemens Company in 2010 was 34.9%, in 2011 it gains

its market shares and reached to the 39.4%, and in 2012 its market shares cross

the 44.6% and in 2013 its market shares with increment reaches to the 52.3%.

Sony Electronics:

Electronics is Sony's most important business segment, bringing in 66.8% of its

revenue. In Electronics its share is 66.8%, In gaming its share in market is 11.2%,

In Motion Picture its market share is 10.7%.

Philips:

The Market share of Philips from 2011 to 2012 was 37.1% and in 2013 he market

share was increased and is 57.7%.


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Channel Distribution:


Microsoft Distribution review is that the technology and custom modulesspecifically for wholesale and distribution which are given follow:

- Picking and delivery of goods, integrated with transport

- Handling of item numbers and prices

- Purchasing Management

- Delivery control

- Exchanges- Contract Management

- Course administration

- Barcodes and Scanners

- Document handling

- E-Business and EDI

This tools help our customers come back, buy more, and stay informed.

Siemens:

Siemens distribution review is that we provide the better product that based on

the higher technology and the batter quality and our distribution review are given

follow:

- Transport of goods and delivering them to the destination.

- Taking care of the item numbers and their price tags.

- Providing Products to the wholesale dealers.

- Contracts with the wholesale dealers and with the customers.

- Placing the new products on the display of their registered franchises.

- Motivates the Channel Members for the promotion of their products.


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- Documentation and data bases.

- Online Services.

Sony Electronics:

To improve forecast accuracy and collaboration with retail partners, Sony

Electronics integrated its S&OP and CPFR programs. The results exceeded both

Sony's and the retailers' expectations.

Sony have three different steps for distribution and are given below:

4. ProducersWholesalerRetailerConsumer.

5. Producers RetailerConsumer.

6. ProducersConsumer.

They also have some core steps and are mentioned below:

f. Shifts in the competitive landscape.g. Clarified roles and responsibilities.h. One plan, one number.i. Retailers benefit from data analysis.

j. The future of the "trusted chain". Philips:

The steps included in the distribution are as follow:

vi. Manufacturing Items.

vii. Regional Offices/ Depots.

viii. Distributors.

ix. Retail Outlets.

x. Customers.

SWOT Analysis:

a.

Microsoft:

Strengths:

Brand loyalty.

Brand reputation.


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Easy to use software.

Strong distribution channels.

Robust financial performance.

Acquisition of Skype.

Weaknesses:

Poor acquisitions and investments

Dependence on hardware manufacturers

Criticism over security flaws

Mature PC markets

Slow to innovate

Opportunities:

Cloud based services

Mobile advertising

Mobile device industry

Growth through acquisitions

Threats:

Intense competition in software products

Changing consumer needs and habits

Open source projects

Potential lawsuits.

b. Siemens:

Strengths:

Diversified business in terms of business segments and geographic presence.

Strong R&D Capabilities.

Diversified customer base.

Weaknesses:

Increasing debt to equity ratio.

Weak internal control.

Allegation of posting rivals business secrets on its computer networks.

High dependence on third party providers.


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Opportunities:

Acquisitions and joint ventures to drive growth.

New contracts and orders.

Increasing demand for electricity.

Threats:

Intense competition.

Risks associated with conducting business outside Germany.

Environmental and other government regulations.

c. Sony Electronics:

Strengths:

Sony has built a brand. This is highlighted by the fact that the company was

tagged in a 2011 survey as Asia's most valued brand.

The company is synonymous with technological excellence and has a rich

heritage of technological expertise. Besides creating the Trinitron Color

television, VCR, and Walkman, the company helped develop the magnetic

recording tape, the compact disc, and the Blu-Ray disc, used today as a

medium for high-definition video playback. Its latest innovation, a Crystal

LED television, was well received at the Consumer Electronics Show in Las

Vegas. Out of all its products at present, Sony's success with the PlayStation is

most noteworthy -- it has been successful since inception, and still sees

tremendous consumer demand.

A strong foothold in the entertainment industry with Sony Music and Sony

Pictures has been beneficial to the company by offsetting losses in its

consumer-products division.

Weaknesses:

The high cost of media production, especially in its television business, has

affected the company's pricing strategy. Its television business has lost an

equivalent of $6.3 billion for eight years in a row. It's also losing market

share to manufacturers, such as LG and Samsung.

While diversifying into too many business segments, the consumer

electronics giant has shifted its focus from its core competency -- making


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great consumer-electronic products. This has resulted in a distortion in

Sony's brand. Apple, which is also in the consumer electronics space, has

managed to focus on just a few products, build competency, and make

them incredibly successful.

Opportunities:

The company can take advantage of its movie and music business along

with its experience in the gaming space to deliver value-added content to

support and integrate its product line. It has talked about doing this with a

four-screen strategy, which looks like a good concept.

The company lately bought off its entire Sony Ericson joint venture. This

should give Sony the opportunity to act independently and innovate in the

booming smartphone and tablet market. The company has the opportunity to enter the healthcare-imaging sector in

a significant way through a possible acquisition of a 30% stake in Olympus.

Threats:

Sony faces price competition from competitors such as Samsung and LG,

who are gaining traction with lower-cost products such as televisions and

mobile devices.

If rumors are to be believed, Apple can give a tough time to Sony by

introducing its own version of the television, Apple TV. Moreover, Apple is

seeing a significant appreciation in its brand value compared to Sony on a

global basis, according to Inter brand's Rankings.

Sony's online network faces threats from hackers. The company's

PlayStation network was hacked, resulting in leakage of customer

information, such as credit-card data.

d.

Philips:

Strengths:

Philips continuously explores new ways to improve products and to offer

innovative products to its consumers. It have created a program through

which higher and higher quality levels in all products and services will be

reached. Technological products of Philips can be more design oriented.

One of the Best Quality in the Market.


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Innovative Culture Can Produce New Products For Philips.

Diverse product and services.

Technology.

Brand name.

Weaknesses:

Philips Electronic SWOT Analysis" will have a long-term negative impact on

this entity, which subtracts from the entity's value.

Could improve online presence.

Opportunities:

Lighting product group help reduce energy cost.

New Technology.

Emerging Markets.

New markets, Services and Customers.

Threats:

International Competition is intense.

Bad economy could hurt growth.

Political Risk at a local Government.

Substitute Products are Common.

PESTEL Analysis:

In this segment we are going to perform PESTEL analysis which consists of 6 parts

which are as follow:

Political factors affecting our product.

Economic factors which are important for the launch/ re launch of our

product

Social factors Technological forces which are either helping or a barrier in the launch or

re launch of our product.

Environmental/ Natural factors.

Legal factors which deals with the legislation and law and order situation.


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a.

Political Factors:

The effect of political factor is very danger on our product. The political factor

effect our product in different way. First of all it will affect our company financial

resources. Our product is expensive and the policies introduced by the

government or politicians will affect in a developed way. The politicians wantsome amount of share in our product and they will have our product share

without their participation and which is not good for our organization and

product.

b.

Economic Factors:

The political factor which will affect our product is that our product is on the high

budget and may our government will not support us in the product by giving ashare in the budget and all the expenses will be handled by our organization. If

the economy of country is not good and down then the taxes will affect our

products as their will be increment in the taxes which we cannot control and will

affect our product. The global financial crisis will affect the consumption and

production of our product.

c.

Social Factors:

The Pakistani customers market have the majority of price seekers and minority

of quality seekers due to which our sales will may be decreased or will be affectedby the society. But on the other hand it will help the society as it is coming with a

new innovation in the technology and will be very affective and it will definitely

make the people life easier than before and the society will like our product and

they will create a word mouth.

d.

Technological Factors:

Competing technology development

Research funding Associated/dependent technologies

Replacement technology/solutions

Maturity of technology

Manufacturing maturity and capacity

Information and communications


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