Tracking the transition to a decarbonised, digitised and decentralised energy economy

MEDIA PACK

Global energy networks are changing. Cleaner, decentralised power is becoming the norm as legacy systems are deemed toodirty and too inflexible for modern demands. But to accommodate this transition, the networks that carry our power must evolvetoo. Current± is the leading source of news, insight and opinion as the energy transition accelerates

CoverageCoverage on Current± is dedicated to five key areas, identified as those serving as the driving forces behind the energy transition. These are;

EnTech: All the cutting-edge technology that is finding a place at the grid-edge, including blockchain, AI, machine learning, Internet of Things, virtual power plants, cyber security and much more.

Regulation: While market forces are undoubtedly driving the energy sector towards clean, there is arguably no driving force like policy and regulation. This section will cover all the latest news on government legislation, Ofgem’s approach, service tenders and incentives.

Everything EV: Everything EV infrastructure will be hosted under our e-mobility section, including news on integration, adoption and technology, such as V2G.

Supply: All you need to know about the evolution of the power supply market, taking into account increasing renewables, the rise in distributed generation and how utilities are keeping up.

Networks: Just how are distribution and transmission networks evolving alongside the energy sector? How will DNOs transition to DSOs? Where will smart grids sit? Will network constraints grow? All will be revealed in our Networks section.

Features on Current± include: News: To-the-minute, independent coverage of all the pressing issues of the day, published as and when they happen and delivered to our readership.

Blogs: In-depth opinions and insight from our expert editorial team will be published regularly, alongside contributions from our panel of industry guest bloggers.

Long Reads: Comprehensive, highly-detailed and meticulously researched Long Reads will be published regularly, offering deep dive analysis of some of the most prevalent themes of the energy transition.

Resources: Case studies, reports, white papers and more will be hosted, designed to educate and inform the readership.

Webinars: Frequent webinars featuring industry experts sharing their insight on a host of topics will be broadcast and then reserved for you to listen to again.

Page views for May 2018 - May 2019:

600,000+Unique Visitors for May 2018 - May 2019:

190,000+

Annual Analytics

42% growth in 2019

Newsletters

OPEN RATE: 26%, CLICK-THROUGH RATE: 52%

Current± has two separate newsletters to serve its readership. A morning snapshot email will be delivered every weekday morning, keeping the readership up to speed with all the latest news in a bite-size, easily-accessible format. This will be complemented by an in-depth newsletter each Wednesday afternoon, collating the week’s most pressing stories and combining them with in-depth analysis and insight. These newsletters go out to nearly 15,000 subscribers.

Newsletter: subscriber overview by Company activity

Newsletter: subscriber overview by job title

Company Directors

Company Manager

CEOs & Presidents

Consultants

Partners

Engineers

Sales & Marketing

Analysts

Business Development Manager

25%

27%

6%

5%

2%

5%

6%

2%

2%

Renewables

Consultancy, Finance & Legal

Utilities and Suppliers

OEM

End Users

Policy & Research

E-mobility

Other

19%

17%12%

8%

6%

5%

2% 2%

www.current-news.co.uk Twitter: @TweetsByCurrent

Current ± Geographic Traffic Split by Region

How can Current support your business objectives and maximise ROI on your marketing budget?

BRAND AWARENESS:

• Display advertising ensures that your brand is at the forefront of key decision makers across the UK’s clean energy value chain

• Raise your profile among your peers, competitors, and prospective customers

THOUGHT LEADERSHIP:

• Engage with your core audience through rich content: white papers; technical articles; video; webinars

• Establish your brand as an industry trailblazer

LEAD GENERATION:

• Allow Current± to generate new business leads for your business

• Read a wider audience than in house and traditional routes to market

United Kingdom

Continental Europe

North America

Rest of the world

59%

14%18%

9%

123

Technical Specifications

Web banners should be supplied in the following formats: .jpg, .gif, animated.gif or HTML 5.

Newsletter banners should be supplied in .jpg, .gif, formats only.

The maximum file size per banner is 150K.

To ensure that your adverts can be seen by all of our readers, all campaigns need to be supplied in three different sizes. All dimensions are in pixels.

1 Primary Leaderboard:

728x90 468x60 - - - - 320x50

2 Primary Big Box:

- - - - 300x250 200x200 320x50

3 Secondary Big Box:

- - - - 300x250 200x200 320x50

4 Secondary Leaderboard:

728x90 468x60 - - - - 320x50

The Current± website features infinite scrolling of content, which offers a greater user experience and more exposure for advertisers.

Advertising Rates

*All web banners rotate with a maximum of four others. **All prices are net. Base price in pounds. Euro rates will vary depending on time of payment.

Current Newsletter (Daily) 12 months 6 months

Banner Top £5,000 £3,000

Banner Bottom £5,000 £3,000

Special Positions

Annual Search box & Search page results sponsor

Section Sponsorships Model Advertisement Takeover Advertisement

POA POA POA POA

Current Newsletter (Weekly) 12 months 6 months

MPU 1 £7,000 £4,200

MPU 2 £6,800 £4,080

MPU 3 £6,600 £3,960

MPU 4 £6,400 £3,840

MPU 5 £6,200 £3,720

Current Website Price - 12 months Price - 6 months

1 Primary Leaderboard £9,000 £5,400

2 Primary Big Box £8,000 £4,800

3 Secondary Big Box £7,000 £4,200

4 Half-page £7,000 £4,200

5 Secondary Leaderboard £6,000 £3,600

Content Lead Generation

Feature/Q&A Campaign• Feature or interview with the CEO (Q&A: 10-15 questions)

1. Whitepaper/Case Study will be linked at the bottom of that interview

2. The Interview will appear in one of the top stories for one day

3. For the following four working days, it will appear on the top spot of the blog feed and be locked there.

4. After 4 working days it will be then listed chronologically within the blog feed.

5. Then, after a week has passed, we will highlight the story again in one of the newsletters, for two consecutive weeks. (A total of 2 newsletters, over 2 weeks)

• Whitepaper/Case Study will be also be hosted in our resources section on Current indefi nitely.

• We will also set up a data wall in order to catch and collect the details of anyone downloading the whitepaper which will be passed over to you. This will be active for 6 months.

Webinar Campaign – Hosted on current-news.co.ukBring your message to our audience during a one-hour custom live webinar. Webinars attract hundreds of leads and offer live interaction and segmentation through in-app polls.

• Collaboration with our editorial and expert research team to craft the most impactful message.

• Current editorial or analyst team member as webinar moderator.

• Your company leadership presents directly to our audience of industry decision-makers.

• Promotional e-mail, social media, and online marketing plan created and executed by Current.

• Surveys within the webinar to actively engage and segment your audience.

• Access to the entire database of webinar registrants.

• Archive of the event on Current for six months.

• Digital fi le of the live webinar and the rights to distribute.

Example of the GP Tech Webinar results below:

23.5kPromo email to newsletter list

Reminder email to increase attendance and minimise drop-off

Test run to fi nalise content and ensure technical elements are

running smoothly

Follow up emailincluding webinar

recording and feedback survey -

99respondents

Upload recording to pv-tech.org behind

data wall for additional leads

9999

Upload recording to behind

Promo email to newsletter list

Social media marketing, reaching

29k5k

Webinar listed in Events on

pv-tech.orgpv-tech.org

Promo email to newsletter list for

webinar download. Collect further data

Total qualifi ed leads through all marketing activities:

652On the day:

626 registered /

224attended

PLEASE CONTACT OUR TEAM FOR FURTHER INFORMATION

William Swan | Commercial manager

wswan@solarmedia.co.uk

+44 (0) 207 871 0119

Carolline Marques | Marketing executive

cmarques@solarmedia.co.uk

+44 (0) 207 871 0122

Liam Stoker | Editor

lstoker@solarmedia.co.uk

+44 (0) 207 871 0113

www.current-news.co.uk

Regular readers include representatives from