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Kelly ZugIn-The-Field Representative in Eastern Europe

Current Partner WorkshopApril 2015

AgendaIntroductions Getting the Most Out of GlobalGiving

GlobalGiving Calendar, Partner Rewards, Project Ranking

What’s New on GlobalGiving Effectiveness Dashboard, Analytics

Rethinking Your Project Page

How to think like a donor

Introductions

One thing you like about

GlobalGiving

One thing you would change

about GlobalGiving

Something you hope to learn in this workshop

Introduce yourself and your organization

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2014 was our best year yet!

$32 Million to more than 1,800 organization

That’s more than ever before!

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Project Leader Manual

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Sign up for a free 1-1

Consultation

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2015 Matching Days  March 18th: 30% match; $60,000 available in matching

  May 13th: Pro-rated match; $75,000 available in matching

  July 15th: Partners 30%, Leader 40%, Superstar 50%; $115,000 available in matching

  September 16th: 30% match; $70,000 in matching; $6,000 in bonus awards

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How Should I Prepare for a Bonus

Day!?  

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Try something new!....like an info graphic  

Sixth Annual Photo Contest  Submit up to three photos by July 10th   75 photos will be selected by a judge for voting on GlobalGiving’s website   Voting will take place between August 3rd and August 7th   The photo with the most votes will be awarded $1,000   Four runners-up will be featured for a full day on the GlobalGiving

homepage and will be highlighted though GlobalGiving’s social media

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Upcoming Training Opportunities  

Increasing Visibility of Your Project

Project Reports

Make the Most Out of Project Reports!

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•  Story Telling •  Interview with a beneficiary •  Add a link to your Facebook page •  Add a link to sign up for your news letter •  Plan the timing of your project reports

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•  Does not include photos •  No thank you to donors •  Does not tell a story •  Content is not relevant to the project

•  Does not include photos or includes poor quality photo(s) •  No thank you to donors •  Makes sense but might not be appropriately directed at donors

•  Detailed update specific to the project, but without photos •  Includes photos of various quality •  Report content does not elicit emotion, but includes substantial

content on the project

•  Includes at least one vibrant and high resolution photo •  Report directed at donors , thanks donors •  tells a story using specific people from the project

•  Detailed update specific to the project; directed at GlobalGiving donors •  Thanks donors several times •  Includes quotes and/or stories about the project •  Several vibrant and high-resolution photos •  Elicits emotion

1- Poor

2- Fair

3- Good

4- Very Good

5- Excellent

Increasing your

Project Rank

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Improve Your Project Ranking

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40% the amount of time since your previous project report

20% the number of donors that your project has attracted

20% the amount of money your project has raised, relative to other projects

20% how close is the project to being fully funded

Partner Rewards

Partner Rewards Program

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•  Eligible to be recommended to a corporate partner •  Featured in GlobalGiving social media and donor communications •  Ability to post Microprojects •  Ability to post volunteers opportunities on the GlobalGiving site and its volunteer

partner sites

•  Most likely to be recommended to a corporate partner •  Most likely to be featured in GlobalGiving social media and donor communications •  Ability to post Microprojects •  Ability to post volunteers opportunities on the GlobalGiving site and its volunteer

partner sites •  Better rewards on certain Bonus Days!

•  All basic benefits of fundraising through GlobalGiving •  Ability to participate in Bonus Days •  Fundraising tools and training on GlobalGiving

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What is my Partner Rewards Level?

Improve your Partner Rewards

To Become a LEADER •  $4,000 to $23,999 in donations •  At least one active project for

9 consecutive months •  At least one donation every 3 months

over the last year •  Between 50 to 74 donors •  Active time on site: 9 to 11 months •  Average of one report per project every

4 months over the last year.

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To Become a SUPERSTAR •  $24,000 or more donations. •  At least one donation every 3 months

over the last year •  75 or more donors •  Active time of site: Active 12 months or longer •  Average of one report per project every

three months •  None or only one project retired in the last year due to lack of project reports.

Effectiveness Dashboard

Our Hypothesis: The Most Effective Organizations are those who Listen, Learn, Act (Repeat)

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Other New Features

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New Web Analytics Tool Calendar

What’s on Your Web Analytics?

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Date Picker

Overall numbers

Web Analytics Chart

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What’s on Your Web Analytics?

Web Analytics

Project Report Metrics

  •  Available for Leaders and Superstars

•  Intended to help you fundraise for an individual or one specific activity

•  A budget of $250 - $10,000

•  Microprojects are only active on the site for 3 months.

•  Only require 1 report, 90 days after it is funded.

•  Tied to an existing partner project on GlobalGiving

•  Gets a bump up in GlobalGiving’s project ranking!  

‘Support Ian’s  Education”  Nyaka AIDS  Project  

Microprojects help you attract new donors!

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Putting yourself in the shoes of a donor

Every year tiger cubs lose their mothers and become orphans. Also, tigers with injuries or affected by some diseases are found near human settlements. Such animals are doomed to death in severe conditions of taiga. Creation of adequate rehabilitation center is…

Through the generosity of donors, we are able to pay for surgeries, treatments and rehabilitations for children with cerebral palsy. It is a great joy to help and see the results that the children can now walk alone, can better speak and are developing their abilities and potential. There are…

Provides assistance to the most disadvantaged orphans with disabilities in Russia to develop their mental and physical abilities. Your support helps children learn how to walk, acquire social skills, and vastly improves their quality of life and reaching their fullest potential.

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Buys  all  the  window  panes  and  frames  for  one  house  

Water  tank  for  house  

Needed  Cement  and  Tools    

Pays  Salaries  of  Workers    

Buys  enough  stone,  gravel,  and  sand  for  4  houses  

Summary  Provides  simple  decent  housing  to  the  most  disadvantaged  Mexican  families  who  do  not  qualify  low-­‐cost  government  housing  programs  or  Habitat  for  Humanity.  Your  support  can  provide  a  warm  home  to  these  many  families  where  they  can  safely  be  together,  support  each  other,  and  create  family  memories.  

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Summary  Given  the  problems  that  Mexico  faces  of  youth  unemployment  and  the  threat  of  organized  crime,  many  young  people  work  or  live  in  poverty  condiOons  and  do  not  develop  needed  computer  skills.  TechHELP  will  train  1,000  youth  in  MicrosoS  Office  and  help  them  build  their  resumes  for  future  job  applicaOons.  With  this  aim  to  raise  their  level  of  computer  skills,  TechHELP  will  give  them  more  skills  and  a  beWer  opportunity  for  a  good  job  and  improve  their  quality  of  life.  

Provides  10  EducaOonal  Materials  Packets  for  Training  

AWendance  Fee  for  1  student  and  resume  1-­‐on-­‐1  consultaOon  

Computer  Training  Skills  for  Disadvantaged  Mexican  Youth  

AWendance  Fee,  Resume  1-­‐on-­‐1  ConsulaOon  and  a  student  copy  of  MicrosoS  Office  for  1  student  

Compelling Project PageSpecific, action –oriented Description

Easy to understand, jargon-free, project specific

Close-up, High-resolution

photo

Tangible, realistic, varied goals

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Redefining GlobalGiving’s Fee

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GlobalGiving Sustainability15 % Fee

2% Administration Fees

Keeps GlobalGiving sustainable as a nonprofit to provide for you

Reliable connection with worldwide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards U.S. tax deductions donations

10% Resources and Access that Directly Benefit your Organization

Access to 400,000+ donors and 60+ Corporations

Donor Management Tools and Analysis

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Calendar of Organization Campaigns & Matching Days

Gift Cards, Reoccurring Donations, and Tribute Giving

Rewards and benefits for being active

Continuous Innovation

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2% Administration Fees

Keeps GlobalGiving sustainable as a NGO to provide for you

Reliable connection with world wide donors and corporate partners

3% Credit Card Fees

Covers standard credit card fees from donors’ cards U.S. tax deductions donations

The majority of our donors cover at least a portion of the fee as they complete their donation.

Averages to 9% Fee

 

10% Resources and Access for Your Organization

Access to 400,000+ donors and 60+ Corporations

Donor Management Tools and Analysis

Free trainings, tools, and campaign strategizing

Free one-on-one consultations – call us anytime!

Calendar of Organization Campaigns & Matching Days

Gift Cards, Reoccurring Donations, and Tribute Giving

Rewards and benefits for being active

Continuous Innovation

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GlobalGiving  UK  

hWps://surveyglobalgiving.wufoo.com/forms/globalgiving-­‐uk-­‐expression-­‐of-­‐interest/    

Corporate Partners

Gift Cards & Employee Giving � Cause-Marketing � International Vetting Disaster Relief � Facilitation of Grants