Nutrition Labeling and claims Nutrition Labeling and claims

in Thailand in Thailand -- UpdateUpdateILSI SEMINAR AND WORKSHOP ON NUTRITION LABELING, CLAIMS AND COMMUICATION ILSI SEMINAR AND WORKSHOP ON NUTRITION LABELING, CLAIMS AND COMMUICATION

STRATEGIES FOR THE CONSUMERS, September STRATEGIES FOR THE CONSUMERS, September 2020, , 20102010

Dr. Tipvon ParinyasiriDr. Tipvon Parinyasiri

Director of Food Control DivisionDirector of Food Control Division

Thai Food and Drug AdministrationThai Food and Drug Administration

Food and Drug AdministrationFood and Drug Administration 1

Content

How do We Work ?

2 Thailand’s Current Status and Future Plan

1

Food and Drug AdministrationFood and Drug Administration 2

Nutrition Labeling

Nutrition Claims and Health Claims

2. Pre-Marketing Control

1. Legislate Notifications

3. Post -Marketing Control4. Surveillance

Responsibility of Thai FDAResponsibility of Thai FDA

5. Support & Cooperate Technical Knowledge

6. Disseminate Knowledge & Develop Consumer Behavior

Food and Drug AdministrationFood and Drug Administration 3

Producer/Importer Consumer

Enforcement Protect

Regulation

Thai FDA

Food Act BE. (1979)

Producer/Importer Consumer

Safety Efficacy Wholesomeness

Regulation

Food and Drug AdministrationFood and Drug Administration 4

Content

How do We Work ?

2 Thailand’s Current Status and Future Plan

1

Nutrition Labeling

Nutrition Claims and Health Claims

Food and Drug AdministrationFood and Drug Administration 5

Main Course Snacks

What causes more Weight gain ???

Fat, Calories, or Sugar ???

Nutrition Labeling

Food and Drug AdministrationFood and Drug Administration 6

Reduce Sugar fat

Tool

Concept

The Concept of Balance Diet

Nutrition labeling

Reduce Sugar fat and Salt

Knowledge

ConceptBalance Balance

dietdiet

Food and Drug AdministrationFood and Drug Administration 7

Nutrition LabelingNotification of Ministry of Public Health (No. 182) B.E. 2541 (1998)

Voluntary

Mandatory only for the following foods ;

1. Food with Nutrition Claim1. Food with Nutrition Claim

2. Food using Nutrition for Sale Promotion

3. Food Stating Specific Groups of Consumers for Sale Promotion

4. Other Foods as Prescribed by FDA with the Approval of the

Food Committee

Food and Drug AdministrationFood and Drug Administration 8

����������� ������������ � : ����.(����)������������� ���� ��� : ����������������� ������������ ������������ ���! "".. ���������

�������� �!�"#������������$�*

Abstract Nutrition FactFull Nutrition Fact

Nutrition Fact Table

Serving Size

Calories

Limit these Nutrients

�������� ���! "".. ����������������� �!�"#������������$�*

$����� ���! �.. �. ���. %�% �& .�. �. �� '��$()! ��� ���! �.. �. ���. %

�'����� ...�.. �.�*)!&�� �.. !�. ..��. %* �������� �!�"(�����#��������)���� �����$�(���$��*#����+�$'���� 6 -��'�* (Thai RDI) �5���5������!������6�$�����$��� 2,000 ���������

Limit these Nutrients

Get enough of these Nutrients

Foot Note

Thai RDI information

Food and Drug AdministrationFood and Drug Administration 9

Beverages in Sealed Containers

Fish Sauce

Chocolate

Chewing Gum and Candy

Voluntary

Ice-cream

Milk Product

Fish Sauce

Coffee

Tea

Food and Drug AdministrationFood and Drug Administration 10

Nutrition Information

Nutrition Labeling Nutrition Signpost

Mandatory

Trend of Nutrition Labeling in Thailand

Phase Phase 11 Phase Phase 22 Phase Phase 33

Ready to Eat MealReady to Eat Meal Simply Nutrition Information

Food and Drug AdministrationFood and Drug Administration 11

•• Food, which Nutrition Food, which Nutrition Claim Claim •• 5 5 types of Snack Foodtypes of Snack Food

Low fat

Ex; Milk, which Nutrition Claim

1122

• High Calcium• High Vitamin A D E

Mandatory only for the following foods ;

Nutrition ClaimNutrition Claim Nutrition labelingNutrition labeling

Food and Drug AdministrationFood and Drug Administration 12

Mandatory only for the following foods ;

Overweight and ObesityFood for Life

Food for Health

= Food for Future

Food and Drug AdministrationFood and Drug Administration 13

Food for Fun

Nutrition Labeling

Mandatory only for the following foods ;

Ex; Notification of MoPH (No.305) 2007 Re: Labeling Requirement of Snack Foods

AbstractAbstract

Nutrition FactNutrition Fact

11

Food and Drug AdministrationFood and Drug Administration 14

StatementStatement22

What about the Attitude of

Consumer on Nutritional Label

and Statement of 5 Snack

Food ?

Nutrition LabelingNutrition Labeling11 The Concern of ManufacturingThe Concern of Manufacturing

Food ?

Food and Drug AdministrationFood and Drug Administration 15

StatementStatement22

“Consume small Amount “Consume small Amount

and Exercise for Healthy and Exercise for Healthy

Condition”Condition”

Attitude of Consumer : 400 people in Bangkok

This questionnaire divided to 3 parts

Part 1 general information

Part 2 frequency of consuming snack

Part 3 consumer attitude

Questionnaire

Objectives;Objectives;

To study the attitude of consumer on snack food which complied the Nutrition labeling

and Statement

The attitude of consumer on Nutrition Labeling on Snack Food

Results : Consumer attitude

1) 81.3 % of Samples agree with the enforcement to nutrition label and

Statment on 5 types of snack foods.

(Thai FDA, (Thai FDA, 2020xx)xx)

Statment on 5 types of snack foods.

2) 80.3 % of Samples agree with the enforcement to nutrition label and

Statement for all types of snack foods.

Food and Drug AdministrationFood and Drug Administration 16

Conclusion:

Most of Consumers agree with the Enforcement to Nutrition labeling and Most of Consumers agree with the Enforcement to Nutrition labeling and

Recommended StatementRecommended Statement; ; “Consume small Amount and Exercise for Healthy

Condition”

And want to Thai FDA enforce to all type of Snack FoodAnd want to Thai FDA enforce to all type of Snack Food

Nutrition Information

Nutrition Labeling Nutrition Signpost

Mandatory

Trend of Nutrition Labeling in Thailand

Phase Phase 11 Phase Phase 22 Phase Phase 33

Ready to Eat MealReady to Eat Meal Simply Nutrition Information

Food and Drug AdministrationFood and Drug Administration 17

•• Food, which Nutrition Food, which Nutrition Claim Claim •• 5 5 types of Snack Foodtypes of Snack Food

What is the situation on What is the situation on

using nutrition labeling and using nutrition labeling and

GDA signpost ?GDA signpost ?

1

How many Thai People How many Thai People

to Understand and Use to Understand and Use

Nutrition Labeling ?Nutrition Labeling ?

Food and Drug AdministrationFood and Drug Administration 18

2

Objectives;

To study the Current status of nutrition label on the package of ready-to-eat meal

(chilled and frozen )

Situation : Nutrition labeling and Nutrition signpost on Ready-to-Eat

(Chilled and Frozen meal) in Thailand

75.0%

25.0%

(7 )Show

Do not show

• Chilled meal 28 sample36.8%(44)

63.2%(168)

Show

Do not show

• Frozen meal 212 sample

Results:Survey on ready-to-eat chilled and frozen meal were 240 sample from 16 companies

75.0%

(21)

75 % of sample were shown the Nutrition

Information and GDA on the package.

36.8 % of Sample were shown

GDA on the package.

Now, There are many products of ready-to-eat meal used

GDA on package.

Conclusion

(168)Do not show

Food and Drug AdministrationFood and Drug Administration 19

Voluntary

In ThailandIn Thailand

Nutrition Signpost : Chilled and Frozen meal

Current Situation :Voluntary

Different format

Food and Drug AdministrationFood and Drug Administration 20

Survey : Using and Understanding of nutrition labeling for Thai people

Objective

1) To know the situation of using nutrition labeling in Thai.

2) To build the insight database for launch the nutrition labeling campaign policy

Result

8989%% of people knowknow nutrition labeling.

Survey : 2,000 people including 5 stratum that are Bangkok, North, South, North-eastern, and Central

8989%% of people knowknow nutrition labeling.

6262..88%% of people can Use informationUse information from nutrition labeling.

5454..44%% of people understandingunderstanding nutrition labeling depend on occupation.

Nutrition Fact Table are Difficult to Use Nutrition Fact Table are Difficult to Use

Food and Drug AdministrationFood and Drug Administration 21

Conclusion;

Tool

Concept

The Concept of Balance Diet

Nutrition labeling

What is the Easy Tool ??? What is the Easy Tool ???

Reduce Sugar fat and Salt

Knowledge

ConceptBalance Balance

dietdiet

Food and Drug AdministrationFood and Drug Administration 22

Not Good Not Good TasteTaste

Health Logo

Consumer

Producer Sale Promotion

Easy to Read for

making decision

The Easy ToolThe Easy Tool

Good Good TasteTaste

Food

Food and Drug AdministrationFood and Drug Administration 23

MandatoryMandatory• Health Profile

• Labeling

• Simply Nutrition Labeling

• Nutrition Signpost

Future Plan : Simply Nutrition Information

Food and Drug AdministrationFood and Drug Administration 24

OrOr OrOr

Reduce Sugar fat

Tool

Concept

The Concept of Balance Diet

Nutrition labeling

Reduce Sugar fat and Salt

Knowledge

ConceptBalance Balance

dietdiet

Food and Drug AdministrationFood and Drug Administration 25

FDAFDA

Communication for the ConsumerEducational Materials

Roll up MagnetsMascot CD-all education material

T-shirt

Educational Materials : Display

1st Game: 2Know7 2sd Game: 2Understand7 3 rd Game: 2Apply7

2626

Consumer Education

1st Game: 2Know7 2sd Game: 2Understand7 3 rd Game: 2Apply7

Content

How do We Work ?

2 Thailand’s Current Status and Future Plan

1

Nutrition Labeling

Nutrition Claims and Health Claims

Food and Drug AdministrationFood and Drug Administration 27

Prototyping Project Probiotic

Probiotic Guidelines Notification of MoPH

Current Situation Increasing application of Prebiotic &

Probiotic in food industry

Prototyping Project

Guidelines and Criteria on Evaluation of Efficacy to Health, Safety and

Health Claim of Probiotic in Food Products

Probiotic

- Safety Quality Efficacy - Definition - Labeling and Claim

Food and Drug AdministrationFood and Drug Administration 28

eg eg -- B B Helps to improve slow transit in Helps to improve slow transit in 14 14 day.day.C C

23 23 probiotic microorganism in positive listprobiotic microorganism in positive list

Current Status of Health Claims :Current Status of Health Claims :

MoPH Notification on Health Claims is on process of drafting using Codex Standard

as reference.

Health ClaimsHealth Claims

MoPH notification (as draft) : Health Claims and Warning

Announcement of the Food and Drug Administration (as draft)

: Scientific Substantiation of Health Claims

1 Codex Guidelines for Use of Nutrition and Health Claims (CAC/GL 23-1997,Rev.1-2004)

Codex Guidelines for Use of Nutrition and Health Claims : Recommendations on the

Scientific Substantiation of Health Claims (Step 5/8, 2008)2

Draft regulation health claims will be based on considered Draft regulation health claims will be based on considered 2 2 Codex Guidelines :Codex Guidelines :

Food and Drug AdministrationFood and Drug Administration 29

THANK YOU

Thai Food and Drug Administration

httphttp://://wwwwww..fdafda..mophmoph..gogo..thth