Curriculum Booklet - Manav Rachna International Institute ... · MANAV RACHNA INTERNATIONAL...

MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Deemed to Be University under Section 3 of the UGC Act, 1956)

FACULTY OF MANAGEMENT STUDIES

Curriculum Booklet

(MBA – Dual Specialization) Academic Year 2015-16 onwards

The curriculum booklet gives a detailed insight of the program course structure, academic guidelines and is intended to be used by the students and the members of the faculty at the Department of Management Studies

Vision of the Department

To build the Department of Management Studies as a center for total quality education

through a focus on holistic development of the individual, the nation and the world

Mission of the Department

To be a centre of excellence for management education with an aim to: -

• Develop knowledge and skills, for creating future thought leaders for

transformational changes in the global context

• Enhance individual capabilities by working towards maximizing potential and

leadership skills

• Encourage the spirit of innovation, entrepreneurship and empowerment for nation

building

• Inculcate ethics and values for inclusive growth through institutional social

responsibility and participation of stakeholders

Contents

Pages Nos.

Overview of FMS

1

Semester System and Choice Based Credit System

Types of courses

Definition of key words

Program Educational Objectives and Program

Outcomes

2-3

Study Scheme

MBA - Dual specialization

4-10

Scheme of Examination 10

Instructions for Paper Setting 11

Award of Degree 11

Provision for Reappearing 11

Grading Scheme 11

Computation of SGPA and CGPA 12

Course Contents in Detail

13-224

1

Overview of FMS

FMS is one of the faculties of Manav Rachna International Institute of Research and Studies, a

deemed to be University under section 3 of the UGC Act 1956. It has come to be recognized as one of the leading business schools in India with a strong focus on education, research, consultancy and development.

The campus is nestled in the picturesque Aravali Hills and the state of the art infrastructure facilitates the learning process.

FMS follows international standard curricula in all its programs which have been enriched by its inputs from many stakeholders especially the close connect with the industry. The program

delivery is done by a highly competent and experienced team of resources drawn from the academic community and industry.

FMS is an empanelled institute by choice of the Haryana Government for its CSR initiatives. The

alumni of FMS is successfully placed in the corporate world of India and abroad.

The major programs offered at FMS are

MBA (Dual specialization) which is the flagship program MBA in Healthcare Management

B. Sc. (Hospitality and Hotel Management) Ph. D. in Management

2

Semester System and Choice Based Credit System (CBCS)

For the MBA program, FMS follows a Semester System and Choice Based Credit System

strictly adhering to the guidelines issued by UGC. The semester system accelerates the teaching learning process and enables horizontal and vertical mobility in learning. The credit based semester system provides flexibility in designing curriculum and assigning credits based on the

course content and hours of teaching. The choice based credit system provides a “cafeteria” type approach in which the students can take the courses of their choice, learn at their own pace,

undergo additional courses and adopt an inter-disciplinary approach to learning.

Courses in the MBA program are of three kinds: Core, Elective and Foundation

Core Courses: This is a course which is to be compulsorily studied by a student as a core requirement to the completion of the program

Elective Courses: This is a course that is supportive to the discipline of study, provides an expanded scope, enables exposure to some other domains or nurtures proficiency/skills. An elective may be “Generic Elective” focusing on those courses

which add generic proficiency to the students. An elective may be “Discipline centric” or may be chosen from an unrelated discipline. This is an “Open Elective”.

Foundation Courses: This may be of two kinds: Compulsory Foundation and Elective Foundation. “Compulsory Foundation” is the courses based upon the content that leads to knowledge enhancement. They are mandatory for all disciplines. Elective Foundation

courses are value based and are at man making education.

Definition of key words

Programme: An educational program leading to the award of a Degree, diploma or certificate.

Academic Year: Two consecutive (one odd + one even) semesters constitute one academic year.

Semester: Each semester consists of 15-18 weeks of academic work equivalent to 90 days

of actual teaching days. The odd semester may be scheduled from July to December and even Semester from January to June.

CBCS: It provides choice for students to select from the prescribed courses. Course: It is usually referred to as “Papers”. All courses need not carry the same weight.

A course may comprise lectures/tutorials/laboratory, work/field, work/outreach

activities/project work/vocational training/viva/seminars etc or a combination of some of these.

Credit: A unit by which the course work is measured. It determines the number of hours of instructions required per week. One credit is equivalent to one hour of teaching or two hours of practical work.

Semester Grade Point Average (SGPA): It is a measure of performance of work done in a semester. It is ratio of total credit points secured by a student in various courses registered

in a semester and the total course credits taken during that semester. It is expressed upto two decimal points.

Cumulative Grade Point Average (CGPA): it is a measure of overall cumulative

performance of a student over all semesters. The CGPA is the ratio of total credit points

3

secured by a student in various courses in all semesters and the sum of total credits of all courses in all the semesters. It is also expressed upto two decimal points

Grade Point: It is the numerical weight allotted to each letter grade on a 10 point scale. Letter Grade: It is an index of the performance of students in a said course. Grades are

denoted by letters O, A+, A, B+, B, C, P and F. Transcript or Grade Card: Based on the grades earned, a grade certificate is issued to all

registered students after every semester. The certificate displays the course details along

with SGPA of that semester and CGPA earned till that semester

Program Educational Objectives (PEO’s) of the MBA Program – These are broad statements that describe the career and professional accomplishments that the program is preparing

graduates to achieve:

Program Educational

Objectives

The graduating student is expected to…..

PEO 1 Have an integrated knowledge of the various disciplines of management

PEO 2 Acquire and be equipped with skills in the application of management

theory and practice for real life problem solving in an increasing complex and dynamic business world

PEO 3 Be well informed, ethical and committed corporate citizens

contributing to the industry and community at large

PEO 4 Acquire entrepreneurial capabilities for their own ventures or for their employer organization

Program Outcomes (PO’s) of the MBA Program– These are statements that describe

what learners will know and be able to do when they graduate from the program. The intended

outcomes are aligned with the educational objectives and are listed below

Program Outcomes By the end of the program graduating students should

PO 1 Be able to work collaboratively in a team, with competencies in

disciplines of management and business

PO 2 Be able to apply management theory and analysis for problem solving, critical thinking and decision- making

PO 3 To acquire skills to develop value- based leadership and interpersonal

relations

PO 4 Be able to identify and analyze economic, multicultural, national and international issues in the global business environment

PO 5 Be aware of legal, ethical and social responsibilities and translate them

into effective corporate policies

4

Mapping Program Educational Objectives to Program Outcomes

PEO’s Program Outcomes (PO’s)

PO1 PO2 PO3 PO4 PO5

PEO1

PEO2

PEO3 ✓ ✓

PEO4

Study Scheme

1) Program: MBA – Dual Specialization

Program brief- The MBA program is spread over four semesters of 16-18 weeks each. The

courses covered in the first two semesters are designed to give an insight in the various functional areas of management, enhance communication skills and decision making ability. At

the end of the first two terms, the students go for an industry internship or summer training with an organization spanning 8-10 weeks. In the second year, the students shall take elective / optional courses to specialize in a maximum of two functional areas. All elective packages,

however, may not be offered, as this would be determined by the number(s) of students showing interest in specializing in different areas.

Core Papers Electives Foundation TOTAL

Discipline

centric

Open

Electives

Compulsory Electives CRS CRT

3 Credits/

Course

3 Credits/

Course

2 Credits/

Course

1 Credit/

Course

2 Credits/

Course

SEM CRS CRT CRS CRT CRS CRT CRS CRT CRS CRT

I 8 24 2 4 1 2 12 30

II 8 24 5 5 1 2 14 31

Summer Internship (included in Semester III) 1 8

III 2 6 6 18 1 2 9 26

IV 2 6 4 12 1 2 7 20

20 60 10 30 2 4 7 7 3 4 43 113

# CRS is abbreviation for courses and CRT is abbreviation for credits

5

Semester Wise Study Scheme

Semester I S.

No

Subject

Type

Subject

Code

Subject Hours/ Week

Examination

Total

Hours in

Semester

Cre

dits Lecture Tutorial/

Practical

Total

1 Core MBA-101 Managerial Economics 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

2 MBA-102 Quantitative Techniques

for Management

2 1 3 Ext: 50 marks

Int: 50 marks

48 3

3 MBA-103 Marketing Management I 2 1 3 Ext: 50 marks

Int: 50 marks

Ext: 50 marks

Int: 50 marks

48 3

4 MBA-104 Financial Management I 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

5 MBA-105 Accounting for Managers 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

6 MBA-106 International Business 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

7 MBA-107 Management Information

Systems

2 1 3 Ext: 50 marks

Int: 50 marks

48 3

8 MBA-108 Psychology of Work 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

9 Foundation-

Compulsory

MBA-109 Employability Skills I 0 1 1 Int:100 marks 16 1

10 MBA-110 Principles and Practice of

Management

1 0 1 Ext: 50 marks

Int: 50 marks

16 1

11 Foundation-

Elective

MBA-111

MBA-112

MBA-113

MBA-114

1. Basic Statistics 2. Basics of IT

3. Foundations of Human Behavior

4. Cultural and Constitutional

Framework of India

1 1 2

Ext: 50 marks

Int: 50 marks

32 2

TOTAL 18 10 28 448 28

1. The student has to complete two foundation elective courses. One of the Foundation

electives will be offered between MBA-111 and MBA-112, while the other will be

offered between MBA-113 and MBA-114. The choice of the student will be considered

but will not be binding for the department to offer it Semester II S.

No

Subject

Type

Subject

Code

Subject Hours/ Week

Examination

Total

Hours in

Semester

Cre

dits

Lecture Tutorial/

Practical

Total

1 Core MBA-201 Marketing Management II 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

2 MBA-202 Financial Management II 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

3 MBA-203 Research Methodology 2 1 3 Ext: 50 marks 48 3

6

Int: 50 marks

4 MBA-204 Legal Environment of

Business

2 1 3 Ext: 50 marks

Int: 50 marks

48 3

5 MBA-205 Production and Operations

Management

2 1 3 Ext: 50 marks

Int: 50 marks

48 3

6 MBA-206 Entrepreneurship 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

7 MBA-207 Strategic Management 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

8 MBA-208 Human Resource

Management

2 1 3 Ext: 50 marks

Int: 50 marks

48 3

9 Foundation-

Compulsory

MBA-209 Employability Skills II 0 1 1 Int: 100

marks

16 1

10 MBA-210 Managing Sustainable

Development

1 0 1 Ext: 50 marks

Int: 50 marks

16 1

11 MBA-211 Values, Ethics and CSR 1 0 1 Ext: 50 marks

Int: 50 marks

16 1

12 MBA-212 Advanced Excel

Calculations

1 0 1 Ext: 50 marks

Int: 50 marks

16 1

13 MBA-213 Inter Generational and

Diversity Management

1 0 1 Ext: 50 marks

Int: 50 marks

16 1

14 Foundation-

Elective

MBA-214

MBA-215

1. Advanced Accounting

2. Management in Digital Environment

1 1 2

Ext: 50 marks

Int: 50 marks

32 2

TOTAL 21 10 31 496 31

1. The student has to complete two foundation elective courses. One of the Foundation

electives will be offered between MBA-111 and MBA-112, while the other will be

offered between MBA-113 and MBA-114. The choice of the student will be considered

but will not be binding for the department to offer it

2. One of the Foundation elective will be offered to the student. The choice of the student

will be considered but will not be binding for the department to offer it

Summer Internship Program

At the end of the first two terms, the students will undergo an industry internship or summer training with an organization. The internship usually spans over eight to ten-week period. This is

a compulsory component of the curriculum for the completion of the academic program. It is designed to provide exposure to organizational working, to develop an understanding of business

realities, and to learn to apply theory to real life business situations. Upon completion of the internship program, the student will submit a “PROJECT REPORT”. The submission guidelines will be intimated to the students prior to start of internship.

Semester III S. No

Subject Type Subject

Code

Subject Hours/ Week

Examination

Total

Hours

in

Semes

ter

Cre

dits Lecture Tutorial/

Practical

Total

1 Core MBA-301 Employability Skills 0 3 3 Int:100 marks 48 3

7

III

2 MBA-302 Industry Project I 0 3 3 Int:100 marks 48 3

3 Specialization 1 Elective 1 2 1 3 Ext: 50 marks

Int: 50 marks

48 3

4 Elective 2 2 1 3 Ext: 50 marks

Int: 50 marks

48 3


Int: 50 marks

48 3


Int: 50 marks

48 3


Int: 50 marks

48 3


Int: 50 marks

48 3

9 Open Elective MBA-051

MBA-052

1. Leadership and Corporate Accountabili

ty 2. Business

Modeling

1 1 2 Ext: 50 marks

Int: 50 marks

32 2

10 Summer

Internship

MBA-303 Int: 200 marks 8

TOTAL 13 13 26 416 34

1. The student shall opt for one of the offered Open Electives

Semester IV S. No

Subject Type Subject

Code

Subject Hours/ Week

Examination

Total

Hours

in

Semes

ter

Credi

ts Lecture Tutorial/

Practical

Total

1 Core MBA-401 Employability Skills

IV

0 3 3 Int: 100 marks 48 3

2 MBA-402 Industry Project II 0 3 3 Int: 100 marks 48 3


Int: 50 marks

48 3


Int: 50 marks

48 3


Int: 50 marks

48 3


Int: 50 marks

48 3

7 Open Elective MBA-053

MBA-054

1. Coaching

and Mentoring

2. New Venture

Creation and Start ups

1 1 2

Ext: 50 marks

Int: 50 marks

32 2

TOTAL 9 11 20 320 20

1. The student shall opt for one of the offered Open Electives

8

List of Electives in Semester III and IV

Of the basket of 10 electives in each area of specialization, a set of three electives will be offered from the first six electives in semester III. The student will have the option of choosing 2

electives from the last four electives in Semester IV.

S. No

Discipline Subject Code Subject

1 Marketing MBA-351-1 Services Marketing 2 MBA-351-2 Integrated Marketing Communication 3 MBA-351-3 Sales and Distribution Management 4 MBA-351-4 Business to Business Marketing 5 MBA-351-5 Marketing Research 6 MBA-351-6 Brand Management 7 MBA-451-1 Consumer Behavior 8 MBA-451-2 Digital Marketing 9 MBA-451-3 Rural Marketing 10 MBA-451-4 Customer Relationship Management 1 Finance MBA-352-1 Financial Derivatives 2 MBA-352-2 Management of Financial Services 3 MBA-352-3 Security Analysis and Portfolio Management 4 MBA-352-4 Financial Markets 5 MBA-352-5 Mergers, Acquisition and Corporate Restructuring 6 MBA-352-6 Financial Statement Analysis and Valuation 7 MBA-452-1 Project Management 8 MBA-452-2 International Financial Management 9 MBA-452-3 Management of Banks and FI’s 10 MBA-452-4 Capital Expenditure Planning and Control 1 Human Resource

Management

MBA-353-1 Performance Management in Organizations 2 MBA-353-2 Strategic HR Management 3 MBA-353-3 Industrial Relations and Labor Laws 4 MBA-353-4 HR planning, Recruitment and Selection 5 MBA-353-5 Leadership and Team Building 6 MBA-353-6 Psychometric Testing 7 MBA-453-1 Organization Change and Development 8 MBA-453-2 Executive Compensation and Wage Administration 9 MBA-453-3 Training and Development 10 MBA-453-4 Talent Management & Career Development 1 Information

System

MBA-354-1 Enterprise Resource Planning 2 MBA-354-2 Relational Database System 3 MBA-354-3 System Analysis and Design 4 MBA-354-4 Knowledge Management Systems 5 MBA-354-5 Software Project Management 6 MBA-354-6 Networking Fundamentals 7 MBA-454-1 Information Systems and Business Intelligence 8 MBA-454-2 e Commerce

9

9 MBA-454-3 Cloud Computing 10 MBA-454-4 Data and Information Security 1 International

Business

MBA-355-1 Import-Export Management and Documentation 2 MBA-355-2 International Marketing 3 MBA-355-3 India’s Foreign Trade Policy 4 MBA-355-4 International Financial Management 5 MBA-355-5 Regional Business Policies 6 MBA-355-6 Cross Culture Management 7 MBA-455-1 International Logistics and Supply Chain Management 8 MBA-455-2 Global Strategic Management 9 MBA-455-3 International Business Environment and Foreign

Exchange Economics 10 MBA-455-4 International Trade Operations and Practices 1 Event

Management

MBA-359-1 Event Marketing and PR 2 MBA-359-2 Event Marketing and Sponsorship 3 MBA-359-3 Special Event Marketing 4 MBA-359-4 Event Team and Crew Management 5 MBA-359-5 Event Management Planning 6 MBA-359-6 Event Communication and Digital Media 7 MBA-459-1 Event Logistics Management 8 MBA-459-2 Event Laws, Licenses and Contracts 9 MBA-459-3 Event Production Process – production and technical

aspects 10 MBA-459-4 Costing and Budgeting for Event Management 1 Entrepreneurship MBA-367-1 Legal Environment of Entrepreneurship 2 MBA-367-2 Entrepreneurial Marketing 3 MBA-367-3 Building Teams and Team Leadership 4 MBA-367-4 New Venture Creation 5 MBA-367-5 Strategies for Small Business Management 6 MBA-367-6 Entrepreneurship Creativity and Innovation 7 MBA-467-1 Venture Capital and Entrepreneurial Finance

Management 8 MBA-467-2 Social Entrepreneurship 9 MBA-467-3 Family Enterprise Management 10 MBA-467-4 Managing Corporate Entrepreneurship

Specialization will be additionally offered in the following areas subject to number of students opting for a discipline. The list of elective subjects is to be finalized

Discipline Semester III Semester IV

Subject

Code

Subject Subject

Code

Subject

Agri Business

Management

MBA-356-1 MBA-456-1

MBA-356-2 MBA-456-2

MBA-356-3 MBA-456-3

Education

System

Management

MBA-357-1 MBA-457-1

MBA-357-2 MBA-457-2

MBA-357-3 MBA-457-3

Retail MBA-358-1 MBA-458-1

10

Management MBA-358-2 MBA-458-2

MBA-358-3 MBA-458-3

Energy

Management

MBA-360-1 MBA-460-1

MBA-360-2 MBA-460-2

MBA-360-3 MBA-460-3

Sustainable

Development

MBA-361-1 MBA-461-1

MBA-361-2 MBA-461-2

MBA-361-3 MBA-461-3

Disaster

Management

MBA-362-1 MBA-462-1

MBA-362-2 MBA-462-2

MBA-362-3 MBA-462-3

Sports

Management

MBA-363-1 MBA-463-1

MBA-363-2 MBA-463-2

MBA-363-3 MBA-463-3

NGO

Management

and Operations

MBA-364-1 MBA-464-1

MBA-364-2 MBA-464-2

MBA-364-3 MBA-464-3

Social and

Community

Service

Management

MBA-365-1 MBA-465-1

MBA-365-2 MBA-465-2

MBA-365-3 MBA-465-3

Additional Notes

1. Besides the allocated contact hours for each course, the students are also required to

undertake a variety of practical assignments and group work under the supervision of

the faculty in every course. Tutorials shall be scheduled during the entire semester,

the contact hours for which will depend on the course. 2. One Foreign language (French) will be offered to the students in semester I and

semester II which will be a Non Credit Course (Course Code: NCR-LF). The student

will receive a certificate on successfully completing the course.

Scheme of Examination

1. English shall be the medium of instruction and examination. 2. For each course, the total marks are 100, of which 50 are internals (continuous

evaluation) and 50 are based on external examination (final end semester) except for

Employability Skills course I each semester , the marks of which will be based on viva

voce 3. The continuous evaluation shall be based on factors such as participation in case studies,

group activities, class attendance, class tests, midterm test, assignments and viva voce. 4. The end semester final examination duration for each course is 3 hrs.

11

Instructions for paper setting

The paper is to be divided into two sections. First part shall contain 5/6 questions of which 4 are

to be attempted. Part two of the paper shall consist of case study/ conceptual question which

would be compulsory for the student to attempt. Each question will be of equal marks. In

framing the question paper, attempt shall be made to cover the entire syllabus.

Award of Degree

A student shall be awarded the degree subject to:

i. He/she has registered himself/ herself, undergone the courses of studies, completed the internship and project report specified in the curriculum of his/ her program

within the stipulated time, and secured the minimum credits and CGPA prescribed for award of the concerned degree

ii. There are no dues outstanding in his/her name to the Institute/ Centre of the University and

iii. No disciplinary action is pending against him/ her.

iv. A student is required to earn minimum credits = (total credits offered in the program – No. of credits not exceeding 6 credits).

The above degree will be awarded with distinction if a student has earned a minimu m CGPA of

7.50 with pass in all subjects in first attempt.

The maximum permissible period for completing the program is 4 years from the date of

registration. However, if a student fails to do so, he/she may be permitted to register again to that program after getting the requisite approval of the Vice Chancellor.

Provision for Reappearing

Reappear in all Theory/Practical/ Viva based courses/ Practical based courses shall be permitted.

The reappear examinations will be scheduled with the end semester examinations.

Grading Scheme

Range Grade Grade Point (GP)

95% - 100% O (Outstanding) 10

85% - 94% A+ (Excellent) 9

75% - 84% A (Very Good) 8

65% - 74% B+ (Good) 7

55% - 64% B (Above Average) 6

45% - 54% C (Average) 5

40% - 44% P (Pass) 4

F (Fail) 0

Ab (Absent) 0

12

Computation of SGPA and CGPA

The SGPA is the ratio of sum of the product of the number of credits with the grade points

scored by a student in all the courses taken by a student and the sum of the number of credits of

all the courses undergone by a student.

Calculation of SGPA

Where is the number of credits of the course and is the grade point scored by the

student in the course.

Calculation of CGPA

The CGPA is also calculated in the same manner taking into account all the courses undergone

by a student over all the semesters of a programme

Where is the SGPA of the semester and is the total number of credits in that semester

The SGPA and CGPA shall be rounded off to 2 decimal points and reported in the transcripts.

13

Detailed Course Contents

The contents of each course are a skeletal sketch of the topics to be covered in the course. Topics beyond mentioned in the course contents can be taught by the respective faculty as per students’ requirements with the objective of

making them more employable.

SEMESTER I

MANAGERIAL ECONOMICS (MBA-101)

Program MBA Semester I Credits 3

Max Marks 100 Internals : 50 External :50

Course Objectives The concepts and theories of economics will help students to develop a better understanding of business problems and role in decision making. The basic objective of this paper is to develop knowledge of business

environment so that the students are made ready to face challenges of business environment and how various economic factors affect the

businesses.

Course Outcomes Students learn how to:

MBA-101.1 Develop a better understanding of business problems and

role of economics in decision making.

MBA-101.2 Develop knowledge of business environment so that the

students are made ready to face challenges of business environment

MBA-101.3 Use the knowledge of business environment to find optimal solution to a managerial problem.

MBA-101.4 Understand how supply and demand together to define a

market’s equilibrium and competition strategies

Suggested readings

1. Principles of Economics: Mithani D.M., (Himalaya Publishing House, 2005).

2. Managerial Economics : Damodaran Suma, (Oxford 2006)

3. Managerial Economics : Dwivedi D.N, (Vikas Publication, 7th

Edition) 4. Managerial Economics: Atmanand, (Excel Books, 2007)

Module 1

Introduction: (Nature and Scope)

Theory of Firm: Profit Maximization, Sales Maximization, value

maximization, behavioral theories of the firm. Introduction to the

concept of business environment: Micro and Macro environment,

Income. consumption, Investment, Money & Interest, Price Elasticity

14

of Demand

Demand and Supply Analysis: Theory of demand: demand functions,

income and substitution effects, Revealed preference approach, demand

forecast. Concept of Business cycles.

Module 2

Production Analysis : Process, Function, Isoquants, law of variable

proportions and returns to scale. Cobb Douglas and CES production

function. Cost Analysis: concepts, costs in short and long run, cost

curves. Returns to scale, cost control and break even analysis

Module 3

Market Structures:

Perfect Competition, Imperfect Competition, Oligopoly and Monopoly. Strategic behavior of firms in various market structures. Price determination in various market structures. Price discrimination and measurement of monopoly power.

Module 4

Macroeconomics and business:

Price Indexes. WPI, CPI and Inflation. Money Supply: Monetary and

Fiscal Policy, Balance of Payments, Economic Environment in India,

concept of planning in India. Economic Reforms.

Module 5

Current Issues:

Price Controls and need for Government intervention in markets.

Current issues and challenges.

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES:

Managerial Economics (MBA 101)

PO 1 2 3 4 5

CO

1 3 3 2 1

2 3 3 2

3 2 3 3

4 3 2 1

15

QUANTITATIVE TECHNIQUES FOR MANAGEMENT (MBA-102)

Module 1 Introduction- Quantitative Decision Making - An Overview, Collection, Classification & Presentation of Data, Measures of

Central Tendency - Mean, Median, Mode, Geometric Mean & Harmonic Mean, Measures of Dispersion – Range, Quartile Deviation, Average

Deviation & Standard Deviation.

Module 2 Forecasting Techniques & Time Series Analysis

Business Forecasting, Correlation, Regression analysis & its

applications for Managers, Various Components of Time Series & their Analysis, Use of Statistical Packages such as MS Excel for Forecasting & Analysis

Module 3 Probability, Probability Distributions & Decision theory

Basic Concepts of Probability, Discrete Probability Distribution Continuous Probability Distributions, Decision Theory :

Introduction to Decision Making , Decision Environments & Decision Trees

Module 4 Sampling, Sampling Distributions & Testing of Hypothesis

Sampling Fundamentals, Different Methods of sampling, Sampling

Program : MBA Semester I Credits: 3

Max Marks: 100 Internal : 50 External : 50

Course Objectives To develop an understanding of the various statistical models used for decisions making in organizations and to equip the students

with an understanding of the application of these tools and techniques.

Course Outcomes Students learn how to: - MBA-102.1 Understand and appreciate the importance of statistics

in life and business MBA-102.2 Use statistical techniques to collect and analyze data

MBA-102.3 Produce business forecasts using statistical packages MBA-102.4 Understand the various techniques of decision making under uncertainty.

MBA-102.5 Apply quantitative techniques to business situations MBA-102.6 Learn to optimize resources under constraints

Suggested readings 1. Rao AB, Quantitative Techniques in Business (Jaico Publishing House, Ist Edition, 2004)

2. Anderson, Sweeny , Statistics for Business and Economics ( Cengage, 12th Edition, 2012)

3. Levin R.I. & Rubin S. R., Statistics for Management

(Prentice Hall of India 9th Ed. 2002)

16

Distributions, Testing of Hypotheses: Hypothesis Testing for Means & Proportions

Module 5 Linear Programming- Introduction of Operations Research,

Scope and Models in Operations Research, Introduction of Linear Programming, Formulation of LPP & its Applications to Managers.

Module 6 Current issues, trends and developments


Quantitative Techniques for Management (MBA 102)

PO

1 2 3 4 5

CO

1 2 3 1

2 2 2

3 3 3 2

4 2 3 2

5 3 3

6 2 3 1

17

MARKETING MANAGEMENT- I (MBA-103)

Program : MBA Semester 1 Credits 3

Max Marks: 100 Internal: 50 External : 50

Course Objectives The objective of this course is to demonstrate the role of marketing and to develop an understanding of its application in business; to explore

the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer

behavior to create value for customers.


MBA-103.1 Make marketing decisions in the context of general management.

MBA-103.2 Control the elements of the marketing mix—satisfy

customer needs and understand the process and usage of segmentation targeting and positioning.

MBA-103.3 To appreciate the evolution of marketing, understanding of

marketing research and demand forecasting

MBA-103.4 To analyze an organization's activities to develop and

implement a marketing strategy.

Suggested readings 1. Marketing Management: A South Asian Perspective/ Kotler,Kelly, Koshy,Jha (Pearson, 14th ed)

2. Marketing Management, Arun Kumar (Vikas, 2nd ed) 3. Marketing Management/ Ranjan Saxena (Tata Mc Graw) 4. Principles of Marketing/ T.N.Chabra (Sun India Publications)

Module 1 Introduction to Marketing

Core concepts of marketing, company orientation towards the marketplace, Marketing vs. Selling, Types of markets, Challenges to

marketing

Module 2

Marketing Process and Marketing Environment

Marketing Mix, Alternative approaches to market mix, Factors affecting marketing environment, Scanning the marketing environment

Module 3 Segmentation , Targeting and Positioning

Purpose & bases of segmentation, Evaluating & selecting market

segments, Procedure & strategies for targeting, Choosing & creating point of parity & point of difference as base of positioning

Module 4 Consumer Behavior, Market Research, Demand Forecasting

Introduction to CB, Factors affecting CB, Consumer decision-making, process, Marketing information system & marketing research, Tools &

techniques of demand forecasting

18

Module 5 Marketing Strategy Defining the Mission, Defining SBUs, Business Portfolio Evaluation and assigning resources to SBUs, Contents of a Marketing Plan



Marketing Management- I (MBA 103)

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FINANCIAL MANAGEMENT – I (MBA-104)



Course Objectives The objective of the course is to familiarize the students with the Indian Financial System/ Financial Environment of Business and to acquaint

the students with the basic financial decisions of a firm which will enable its value maximization

Course Outcomes Students learn how to : MBA-104.1 Understand domestic financial markets and institutions and how firms obtain funds

MBA-104.2 Measure a firm’s risk; explain what determines this risk, and how this affects the value of a firm.

MBA-104.3 Understand the relevance of time while calculating investments or determining loan payments MBA-104.4 Analyze a firm’s performance to determine its strengths

and weaknesses, and be able to use financial analysis to improve performance.

Suggested readings 1. Financial Management, Prasana Chandra (Mc Graw Hill)

2. Principles of Corporate Finance, Damodaran (Wiley) 3. Principles of Corporate Finance, Brealy, Myers (Mc Graw Hill) 4. Financial Management, IM Pandey (Vikas Publishing)

Module 1 Introduction

Capital, Money, Primary and Secondary Markets. Corporate Financial Objectives and Functions

Module 2 Basics Concepts related to Financial Management

Time Value of Money, Valuation of Stocks and Bonds Risk & Return, CAPM, APT, Portfolio Theory

Module 3 Corporate investment decisions

Cash flow projections and evaluation techniques

Module 4 Financial Statement Analysis

Ratios /Operating leverage /Financial Leverage, Sickness Prediction


20


Financial Management- I (MBA 104)

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ACCOUNTING FOR MANAGERS (MBA-105)

Program

MBA

Semester I Credits 3

Max Marks 100

Internals : 50 External :50

Course

Objectives The course is designed to enable students to attain in depth understanding of fundamental accounting concepts and practice as well as to enhance users’ ability

to apply such concepts to make better informed managerial decisions.

Course

Outcomes

Students learn how to:

MBA-105.1 Understand the concept and accounting principles for the business entity

MBA-105.2 Understand the importance of basic concepts for different forms of businesses MBA-105.3 Appreciate the significance of accounting policies and standards

MBA-105.4 Realize and apply the elements of the accounting concepts for the planning and management at various decision levels

Suggested

readings

1. Accounting Text and Cases, Robert N. Anthony, David F. Hawkins and

Kenneth A. Merchant (McGraw Hill, 13/e 2015) 2. Financial Accounting for Management Ramachandran, N and Kakani

Ram Kumar (Tata Mc Graw Hill, 4/e, 2017) 3. Accounting for Management, Text and cases Bhattacharya,SK (Vikas

Publishing House, 3/e, 1997)

Module 1 Introduction: Accounting principles, Conventions and Concepts, GAAP,

Balance Sheet/Profit & Loss and related concepts, Users of Accounting

Statements, An overview of Accounting Standards in India

Module 2

Components of Accounting: Accounting Cycle, Measurement of Business

Income and Financial Position, Constructing corporate financial statements-

journal, ledger and trial balance

Module 3

Financial Statements: Profit and Loss Account, Balance sheet, Cash flow

statement, Provisions, Presentation and analysis of Audit reports

Module 4

Accounting for tangible and intangible Assets: Fixed Assets and depreciation

accounting, inventory valuation, valuation of goodwill

Module 5 Financial Analysis- concepts and objectives: Commonly used tools of financial

analysis (ratio, trend analysis, fund flow and cash flow statement). Recent trends

in financial accounting


22


Accounting for Managers (MBA 105)

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INTERNATIONAL BUSINESS (MBA-106)

Program MBA Sem I Credits 3


Course Objectives The course is designed to enable students to build a sound theoretical and

practical understanding of the International Business and the expectations of the customers from service providers.


MBA-106.1.1 Be familiar with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international

business.

MBA-106.1.2 Understand the basic concepts of National & international Business.

MBA-106.1.3. Develop an understanding of how the international financial system works and its implications for international business.

MBA-106-1.4 Study basic concepts of trading blocs, elements of EXIM.

MBA-106-1.5.Understand new changes & developments in the policy framework of international business.

Suggested readings

1. International Business:- competing in the global market place Charles W L Hill & Arun K.Jain,(Tata McGraw-Hill, 10th

edition,2014).

2. International Business, Justin Paul,( PHI Learning Pvt. Ltd. 5TH edition , 2011)

3. International Business, K.Aswathappa, (Tata Mc Graw-Hill,6th edition, 2016)

Module 1

Introduction- Theories of International trade. Globalization forces - meaning, dimensions and stages in it, Tariff and non tariff barriers, Trading blocs.

Module 2

Analysis of Global environment – Political, Social, Legal, Economic & Technological, Country risk analysis, Threats and Opportunities to

International Business, Rise of new economies- BRICS & ASIAN countries.

Module 3

Balance of trade, Balance of payment, International Monetary Fund, Asian Development Bank, World Bank, Introduction to export and import and

modes of payment in it, International Financial Instruments.

Module 4

Globalization and its impact on an Economy, India’s competitive advantage

in industries like IT etc, South East Asian currency crisis.

Module 5 Bilateral and Multilateral laws- General agreements on trade and tariffs

24

(GATT), WTO, IPR,TRIPS, TRIMS, SAARC ,Foreign investments- plan , structure and effects.

Module 6 Current issues, trends and developments:-


International Business (MBA 106)

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MANAGEMENT INFORMATION SYSTEMS (MBA-107)



Course Objectives The objective of the course is for the students to have a clear understanding of

the effective use of information systems in organizations.


MBA-107.1 - Understand the role of Information Systems in achieving business competitive advantage through informed decision-making.

MBA-107.2 - Understand the basic fundamental concepts and IT technologies being used in the field of management information systems; MBA-107.3 - Understanding the plan and control of the operations of business

organizations through the use of management information systems MBA-107.4 - Understand the process of development, issues, implementation

and the latest technologies involved in system development. MBA-107.5 - Understanding the ethical, social, and security issues of information systems and the emerging trends & technologies in field of IT

Suggested readings 1. Management Information Systems, Laudon K C and Laudon J P -: Managing the Digital Firm,Prentice Hall, 11st Ed.,2014

2. Management Information System, James O’Brien & George Marakas,10th edition,McGraw Hill, 2011

3. Management Information System, D.P Goyal,Vikas Publishing,4th

edition,2014 4. Management Information System, Arora Ashok, Bhatia Akshaya Excel,

1st Ed.,2010

Module 1 Introduction - Understanding Management Information Systems, Need, Purpose and Objectives - Contemporary Approaches to MIS - Information as a strategic resource - Use of information for competitive advantage - MIS as an

instrument for the organizational change, Information, Management and Decision Making

Module 2 Information Technology Infrastructure- Definition, IT Capabilities and

their organizational impact -Telecommunication and Networks - Types and Topologies of Networks - IT enabled services such as Call Centers,

Geographical Information Systems, Data Base Management Systems - Data Warehousing and Data Mining

Module 3 Business Applications of IS- Ecommerce, Enterprise System –Enterprise Resource Planning (ERP): Supply Chain Management (SCM): Customer

Relationship Management (CRM), Business Intelligence & Knowledge Management, Decision Support Systems - Group Decision Support Systems -

Executive Information Systems - Executive Support Systems - Expert Systems and Knowledge Based Expert Systems - Artificial Intelligence

Module 4 Building & Managing IS- Systems Analysis, Design, Implementation, Maintenance & Review – Systems Development Life Cycle – Alternative

System Building Approaches – Prototyping – Rapid Development Tools – CASE Tools – Object Oriented Systems

26

Module 5 Management Issues in MIS- Information Security and Control – Quality Assurance -Ethical and Social Dimensions – Intellectual Property , Managing Global Information Systems, Emerging trends & Technologies, Growing

Business with Social Media, Cloud computing



Management Information System (MBA - 107)

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PSYCHOLOGY OF WORK (MBA-108)



Course Objectives The course is designed to understand the role of psychology of work at the individual, group and organizational level in building high

performance organizations.


MBA-108.1 Understand the importance of organizational behavior and of the application of psychology at work

MBA-108.2 Develop an insight into human behavior at an individual

level and its determinants

MBA-108.3 Develop an insight into group behavior and work teams.

MBA-108.4 Comprehend relevance of organizational structure, culture and change on organizational performance

Suggested readings 1. Organizational Behaviour, Stephen P. Robbins, Timothy A.

Judge and Neharika Vohra, (Pearson, 15th Edition, 2013) 2. Organisational Behaviour, K. Aswathappa (Himalaya

Publishing House, 10th Edition, 2012) 3. Organizational Behaviour, Steven McShane, Mary AnnVon

Glinov, Radha R. Sharma,(McGraw Hill, 5th Edition, 2011)

Module 1 Introduction -What is Organizational Behaviour / Psychology at

Work?, The Individual-Diversity in Organizations, Attitudes and Job Satisfaction, Emotions and Moods

Module 2 The Individual - Personality and Values, Perception and Individual Decision Making, Motivation – Concepts and Application

Module 3 The Group - Foundations of Group Behaviour, Understanding Work Teams, Communication

Module 4 The Group (continued) -Leadership, Power and Politics, Conflict and

Negotiation

Module 5 The Organization System- Foundations of Organization Structure,

Organizational Culture, Organizational Change and Stress Management


28


Psychology of Work (MBA 108)

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EMPLOYABILITY SKILLS (MBA-109)



Course Objectives The course aims developing basic oral communication and Life skills

needed for effective Managerial Communication. The course also aims to sensitize students towards need for increasing General Awareness levels, current topics knowledge and enhancing the Emotional Quotient

levels.


MBA-109.1 Ensure effective and structured oral communication in teams and individually

MBA-109.2 Understand the importance of verbal and nonverbal communication, active listening skills and possible barriers

MBA-109.3 Analyze current topics and general trends in the global and

national business environment and participate in group discussions effectively

MBA-109.4 Apply management principles for handling conflict and

group decision making

MBA-109.5 Present “self “ in a positive manner and appreciate the requirement of grooming and better personality turn out

Suggested readings

1. Developing Communication Skills, Mohan Krisha and Banerji

(McMillan Publishers India, 2000) 2. Essentials of Business communication, Pal Rajendra and

Korlahalli J S (Sultanchand and Sons, 1998)

Module 1

Basic Oral Communication Skills

Verbal and non -verbal communication skills, Body language, Art of listening. Formal vs. Informal oral communication

Module 2

Life Skills

Understanding of self, Self esteem, Emotions, Attitude and personality development , Grooming

Module 3

Managerial (Oral) Communication

Guidelines for effective communication, Barriers and breakdowns in communication, Use of telephone

Module 4

Group Discussions and Group Decision Making

General awareness, Conflict and Negotiation

30


Employability Skills (MBA 109)

PO 1 2 3 4 5

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1 3 2 3 1

2 2 1 2 1

3 3 2 3 1

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PRINCIPLES AND PRACTICE OF MANAGEMENT (MBA-110)



Course Objectives The objective of the course is to understand the integrated perspective of management functions and its role in building effective

organizations in global business environment.


MBA-110.1 Understand the nature of managerial job in terms of principles, skills and role

MBA-110.2 Comprehend the role of management functions in

designing management processes and people management practices

MBA-110.3 Develop management processes and systems to execute organizational strategies and policies

MBA-110.4 Apply management principles to build robust

organizations in the global business environment

Suggested readings 1. Services Marketing: Intergrating Customer Focus Across the Firm, Zeithaml, Bitner, Gremler and Pandit (McGraw Hill

Education, 6th edition, 2013)

Module 1 Introduction Meaning, scope and process of management, Managerial skills, Levels and roles, Evolution of management theory.

Module 2

Planning and Decision-Making Meaning, Scope and importance of planning, Planning Process and

Types. Decision making Concept and Process.

Module 3 Organizing

Division of work and various basis of Organizational structure; Power, authority and responsibility, Delegation and decentralization, Coordination. .

Module 4 Motivating and Leading People at Work Motivation –Concept and Theories, Leadership Concept and Styles

Module 5 Controlling Concept and process of control, Techniques of control


32


Principles and Practice of Management (MBA 110)

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BASIC STATISTICS (MBA-111)



Course Objectives The objective of this course is to familiarize the students with various

statistical tools, which can help them in analysis and interpretation of business data. The course contents will also improve the decision-

making of the students using statistical tools.

Course Outcomes Students learn how to: MBA-111.1 Use statistical techniques to collect and analyze data

MBA-111.2 Utilize data for predictions MBA-111.3 Apply Statistical techniques to business MBA-111.4 Understand how various studies are conducted and

generalized in business situations

Suggested readings 1. Statistics for Management, Richard Levin and Rubin(Pearson) 2. Business Statistics, J.K.Sharma (Pearson)

3. Statistical Techniques in Business and Economics, Lind, Marchal and Wathen (McGraw-Hill)

Module 1 Introduction (Descriptive and Inferential Statistics)

Data collection, limitation and presentation. Analyzing quantitative and

qualitative data.

Module 2

Measure of central tendency

Mean, Median, Mode (for discrete and continuous series). Dispersion: Types of measures (their merits and demerits). Skewness, Kurtosis

Module 3 Introduction to

Analysis of Univariate and Bivariate series


Probability , Permutations and Combinations, Probability Distributions(Binomial, Poisson and Normal)


Sampling and Sampling Distributions


34


Basic Statistics (MBA 111)

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35

BASICS OF IT (MBA-112)



Learning Objectives The objective of the course is to offer a good understanding of basics of

Information Technology. The student is expected to develop proficiency in the use of personal computers.

Learning Outcomes Students learn how to:

MBA - 112.1 Be able to identify computer hardware and peripheral devices

MBA – 112.2 Be familiar with software applications &file management MBA – 112.3 Accomplish creating basic documents, worksheets,

presentations and databases

MBA – 112.4 Experience working with web, search engines , email

and recognize email netiquette

Suggested readings 1. Introduction to Computer, Peter Norton (Tata McGraw Hill, New Delhi, 2009)

2. Introduction to Information Technology, ITL ESL (Pearson

Education, New Delhi, 2009) 3. Fundamentals of Computers, Rajaraman (Prentice Hall of India

3rd ed)

Module 1 Introduction to Computers Classification & Components. Introduction to High level and low level languages. Software- System and Application Software, Networking

concepts and Classification, Internet and intranet, Practical on Internet using emails, Use of search engines

Module 2 Operating Systems

Concept of an operating system; Operating system as resource manager and coordinator of devices and jobs; Elements of Window operating

systems; Use of menus, tools and commands of window 95/98 operating systems. Computer Networking: Single and multi-user; Multi-task computer systems; File maintenance; Concept of computer

network: functions and scope of LAN, WAN Network;

Module 3 Database Management

Concept of database creation and modification of database files; Databases at work. Computer Security: Introduction, Malicious Programs, Cryptography, Digital Signature, Firewall, Users

Identification and Authentication, Security Awareness and Policies

Module 4 Basic Introduction to MS Office

MS Word, MS Excel , MS Power Point & others

Module 5 Internet and its uses Internet; E-mail, E-Commerce & E-banking on World wide web, Architecture and functioning of Internet; World-wide web and its

structure


36


Basics of IT (MBA - 112)

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FOUNDATIONS OF HUMAN BEHAVIOUR (MBA-113)



Course Objectives For being a good professional it is essential to understand all the

aspects of human behavior. This course provides an insight into the major aspects of human behavior and enables the students to become a

better human being at work.

Course Outcomes Students learn how to: MBA-113-1.1 Clearly demonstrate the better understanding of human

behavior MBA-113-1.2 Understand the different aspects of behavior like motivation, perception, emotion, thinking and language

MBA-113-1.3 Applying human skills at workplace MBA-113-1.4 To promote student thought, scientific curiosity, critical

thinking and analytical skills to the application of psychological theory to personal, organizational, and social issues

Suggested readings 1. Psychology, Baron and Mishra (Pearson Education, 2015) 2. Introduction to Psychology, Morgan and King (2008)

Module 1 Introduction to Psychology- Meaning and History of Psychology,

Biological bases of human behavior, Human behavior and changing Workplace scenario

Module 2 The Cognitive Aspects of Human Behavior- Basic

Sensation and Perception: Meaning and theories of perception, perceptual organization, illusion

Learning: Nature and Types, Theories of learning

Module 3 The Cognitive Aspects of Human Behavior- Advanced Memory: Meaning, nature and types of memory, forgetting

Language and Thinking: Meaning and nature of thinking Intelligence: Nature and Types, Theories of Intelligence

Module 4 The Affective Aspects of Human Behavior

Motivation: Meaning, nature and types of motivation, theories of motivation Emotion: Meaning, nature and types of motivation, theories of

motivation

Module 5 Application of Psychological theories in human behavior


38


FOUNDATIONS OF HUMAN BEHAVIOUR (MBA-113)

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CULTURAL AND CONSTITUTIONAL FRAMEWORK OF INDIA (MBA-114)



Course Objectives Being an excellent professional comes along with being a law abiding, culturally aware citizen. This course is aimed to teach students about

the constitutional and cultural framework of India. It will turn them into a learned and aware citizen of the country.

Course Outcomes Students learn how to: MBA-114.1 Understand the major attributes of the constitution of

India. MBA-114.2 Gain information about the Indian political system

MBA- 114.3 Acquire knowledge of different cultures prevailing in India MBA- 114.4 Understand the geo- political and cultural diversity in

India, and its impact on business

Suggested readings 1. Perspective on the Constitution by Subhash Kashyap(Shipra publication, 2013)

2. The Argumentative India: Writings on Indian History, Culture and Identity by Amartya Sen (Penguin)

Module 1 Introduction to different political systems in India

Aristocracy, Monarchy, Colonial rule and Democracy

Module 2 The Political Systems In India- Lok Sabha, Rajya Sabha, Fundamental Duties and Rights

Three Pillars of Democracy- Legislation Judiciary and Executive

Module 3

The huge spectrum of subcultures in India

Music, Dance, Festival and Lifestyle

Module 4 The National and Regional Literature in India

Module 5 Corporate Civics- Civic practices in corporate sectors

40


CULTURAL AND

CONSTITUTIONAL FRAMEWORK

OF INDIA (MBA 114)

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FOREIGN LANGUAGE

Program: MBA Semester : I

Course Code: NCR – LF-I Sessions:20

Detailed Curriculum

Module 1 Salutations, Self introduction, Asking and answering to small general

questions. Time, Weather, Numbers till 1000,Days, months, Colors

Module 2 Prepositions, Basic verbs like ‘to be, to have etc… in present tense, Common phrases, Adjectives to describe a person

Professions, Asking and telling the way, Ordering food at a restaurant

Inviting somebody for lunch , dinner , movie and how to accept and refuse in different ways, Informal letter writing , thank you letter

Short essay on Family , Friend

How to take an appointment

How to book a stall in a fair

Module 3 Transitive verbs, intransitive verbs, More particles, articles, likes and

dislikes

Terms used for instructions: No parking, no smoking etc

Different adverbial expressions

Module 4 Invitations and celebrations( giving and receiving presents), inviting somebody for lunch, dinner , movie and how to accept and refuse in different ways

Short essay on family, friends etc

Situational conversations like asking the way, about family etc

42

SEMESTER II

MARKETING MANAGEMENT- II (MBA-201)

Program : MBA Semester II Credits 3


Course Objectives The objective of the course is to develop the different analytical perspectives, decision tools for planning, designing and implementing marketing strategy to achieve the long term objectives of a firm


MBA-201.1 Describe key marketing concepts, theories and techniques for analyzing various marketing situations

MBA-201.2 Understand the basic concepts of services MBA-201.3 Understand how to apply and design pricing strategies

according to the changing marketing scenario

MBA-201.4 Analyze organization’s activities to develop/implement

advertising and branding strategy and understanding of managing sales

force and total marketing effort

Suggested readings 1. Marketing Management: A South Asian Perspective,

Kotler,Kelly, Koshy,Jha (Pearson, 14th ed) 2. Marketing Management, Arun Kumar(Vikas, 2e)

3. Marketing Management, Ranjan Saxena (Tata Mc Graw) 4. Principles of Marketing, T.N.Chabra (Sun India Publications)

Module 1 Concept of Product, PLC and developing new market offerings for home country and global markets

Module 2

Designing and managing Services

Module 3 Developing Pricing Strategies

Module 4 Advertising, Marketing channels, Advertising strategy and marketing communication, Media Planning, Product and Branding Strategy

Module 5 Managing Sales Force and Industrial Marketing, Total Marketing Effort


43


Marketing Management - II (MBA 201)

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FINANCIAL MANAGEMENT – II (MBA-202)



Course Objectives To familiarize the students with valuation of a firm

To develop skills for interpreting business information

and application of financial theory in corporate investment decisions, with special emphasis on

working capital management


MBA-202.1 Familiar with valuation of firms MBA-202.2 Able to understand the various component of capital and how a company decides of optimum capital structure

MBA-202.3 familiar with various forms of corporate restructuring MBA-202.4 Able to understand how a company manages and

plans its working capital

Suggested readings 1. Financial Management, Prasana Chandra (Mc Graw Hill) 2. Principles of Corporate Finance, Damodaran (Wiley) 3. Principles of Corporate Finance, Brealy, Myers (Mc Graw

Hill) 4. Financial Management, IM Pandey (Vikas Publishing)

Module 1 Valuation of a firm

Module 2 Cost of capital- components of capital, estimating cost of various

components and calculating WACC Capital Structure Decision - ( MM proposition I and II), Capital Structure Theories

Sources of Funds- Types of Securities, Issuing Capital from Primary Markets, Pricing of issue

Dividend Policy and issue of Bonus Shares

Module 3 Lease contracts Corporate restructuring- Mergers & Acquisitions, Take- overs,

Amalgamation, leverage buy-out and management buy out

Module 4

Financial restructuring- Share split, consolidation, other mechanism Corporate failure and liquidation

Module 5 Working capital management WC planning, WC finance, Managing cash, receivables and

inventory


45


Financial Management- II (MBA 202)

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RESEARCH METHODOLOGY (MBA-203)



Course Objectives This course is an introduction to business research fundamentals

and applied problem solving in decision making


MBA-203.1 Identify, formulate and analyze business problems

MBA-203.2 Understand qualitative, quantitative and mixed

approaches to research

MBA-203.3 Understand the technical and ethical issues linked with the research process

MBA-203.4 Role of research in organizational decision making and business performance

Suggested readings 1. Business Research Methods, Naval Bajpai (Pearson, 2013) 2. Research methods for business: A Skill Building Approach,

Uma Sekaran, Roger Bougie (Wiley Publication, 5th Edition) 3. Business Research Methods, Cooper and Schnider

Module 1 Introduction and Research Process

Research – Meaning and philosophies, criteria of good research. Introduction to Marketing Research Process, Theoretical framework. Problem formulation. Initial Elements of Research Variables,

Hypothesis development, Literature survey, online data bases useful for research.

Module 2 The Research Design

Business Research Design: Exploratory, Descriptive, & Causal research. Experimental Research Design, Basic principles, Types of

experimental design, Questionnaire Development

Rating and Ranking scales, Reliability and Validity

Module 3 Methods of Data Collection

Data collection Methods – Quantitative and Qualitative Methods, Data: Primary and Secondary. Sources –advantages/disadvantages

Module 4 Sampling Design

Sampling Frame and Size, Types of sampling – probabilitySampling

Process, Basis of sampling, non probability sampling, sampling errors

Module 5 Data Analysis

Data Preparation. Statistical Analysis using SPSS: Bivariate Measures of Association: Cross Tabulations – Scatter diagrams – Regression

analysis – Correlation analysis – Linear Discriminant analysis - Multiple Regression - Conjoint analysis – Factor analysis- cluster

Analysis. Analysis of Variance (ANOVA): Univariate ANOVA –Multivariate ANOVA. Writing Research Reports

Module 6 Writing a research report, ethical issues in research. Current issues,

47

trends and developments


Research Methodology (MBA 203)

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48

LEGAL ENVIRONMENT OF BUSINESS (MBA-204)



Course Objectives The objective of the course is to acquaint students with various laws, forces and regulatory measures governing business operations in India


MBA-204.1 Understand foundational and other core areas of the law

MBA-204.2 Appreciate the relevance of business law to individuals and businesses in regard to IT act 2000

MBA-204.3 Identify the fundamental legal principles in companies act and partnership act MBA-204.4 Understand some basic strategies that can be used to

solve legal problems under consumer protection act 1986 and sales of goods act

Suggested readings 1. Business legislation management, MC Kuchhal (Vikas

Publishing) 2. Business Law, MC Kuchhal (Vikas Publishing)

3. Mercantile Law, ND Kapoor (Sultan Chand)

Module 1 Indian Contract Act, 1872 Nature and kinds of Contracts, Concepts related to offer, Acceptance and Consideration, Principles Governing Capacity of Parties and Free

Consent, Legality of Objects, Performance and Discharge of Contract, Breach of Contract and its Remedies, Basic Elements of Law Relating

to Agency, Guarantee and Pledge.

Module 2 Elements of Company Act, 1956 Meaning and types of companies, Formation of a company, Memorandum and Articles of Association, Prospectus and Issue of

Shares, Share Capital and Shareholders, Company Meetings and Proceedings, Powers and Liabilities of Directors and Winding up of

Company

Module 3 The Partnership Act, 1932 Characteristics of Partnership, Nature of Partnership, Types of

Partnership, Incoming and outgoing partners, Dissolution of Firm, Registration of Firm, Liability of Partners

Module 4 Negotiable Instruments Act, 1881 Meaning of Negotiability and Negotiable Instruments, Cheques, Bill of

Exchange and Promissory Note. Crossing of Cheques, Endorsement, and Dishonor of Cheques . Introduction to IT Act 2000, Objective,

Digital Signature, Electronic Governance, Offences, Penalties. Power of Central Government to make rules-Section 87

49

Module 5 Consumer Protection Act 1986 Object, Rights of Consumer, Redressal machinery Under the act and Procedure for filing the appeal. Sales of Goods Act- Definition,

Essentials of Valid Sale, Difference between Sale and Agreement to sale, Types of Goods. Unpaid seller Rights of Unpaid seller



Legal Environment of Business (MBA 204)

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2 3 1 1 3

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50

PRODUCTION AND OPERATIONS MANAGEMENT (MBA-205)

Program : MBA Semester II Credits: 3


Course Objectives This course intends to impart knowledge of various aspects in

production and operations management such as Product-design, quality, Process, Work, Method & Time Study and other concepts of

importance in production and operations.

Course Outcomes Upon completion of the course, students learn how to: MBA-205.1 Develop essential skills of modeling, managing and

optimizing operations MBA-205.2 Gain insight to develop production and operation plans for the organizations/firms.

MBA-205.3 Utilize a variety of qualitative and quantitative methods and tools used in managing and improving operations decisions.

MBA-205.4 Understand and analyze the different tools for decision making.

Suggested readings 1. Production and Operations Management, SN Chary (Mc Graw) 2. Production and Operations Analysis, Steven Nahmias (Mc

Graw

Module 1 Introduction: Product-Product Design, Product reliability, maintainability and availability. Importance of value engineering.

Product Quality- Acceptance sampling, Statistical Process Control, Total Quality Management, ISO Standards

Module 2 Process: Process Design, Process flow structures, Selection of

process. Process Quality- Statistical Control, Six Sigma. Process Control for continuous variables and attributes. Work Study. Method Study. Time Study. Concept of Ergonomics

Module 3 Facility Location Types of manufacturing systems and layouts.

Capacity and equipment selection. Materials and Inventory Management, Material requirement planning

Module 4 Essential Tools for decision making Methods of forecasting.

Schedules and approaches.

Module 5 Linear programming, Transportation and Queuing Theory.

Networking Methods (PERT/CPM), ERP


51


Production & Operations Management (MBA 205)

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ENTREPRENEURSHIP (MBA-206)



Course Objectives This course will expose the participants to various dimensions of

entrepreneurship. The content will be multi-disciplinary with the view to cover a whole gamut of issues ranging from economics to emotions

of entrepreneurship.

Course Outcomes Students learn how to: MBA – 206.1 –Understanding of the concepts of Entrepreneurship and

their development in all forms and shapes MBA – 206.2 - Knowledge on the basics of entrepreneurial skills and competencies to provide the participants with necessary inputs for

creation of new ventures. MBA – 206.3 – Understanding of the entrepreneurial process from idea

generation, to concept development and creation of the venture; MBA – 206.4 – Understanding of an entrepreneurial environment impacted by the social, economic, cultural & legal conditions

Suggested readings 1. Entrepreneurship: R Hisrich, M.Manimala, M.Peters &

D.Shepherd, McGraw Hill Education; Eighth edition 2013 2. Entrepreneurship : Rajeev Roy,Oxford University Press, 2011)

3. Entrepreneurship Management & Small Business Development: Poornima.M Charantimath, Pearson Education 6th edition 2014)

4. Entrepreneurship: David Stokes, Nicholas Wilson, Martha Mador,Cengage learning,2010

Module 1 Introduction- The Entrepreneurial Development Perspective Concepts

of Entrepreneurship Development, Evolution of the concept of Entrepreneur, Entrepreneur Vs. Intrapreneur, Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager, Attributes and

Characteristics of a successful Entrepreneur, Role of Entrepreneur in Indian economy and developing economies with reference to Self-

Employment Development

Module 2 The business idea, The business model, Business model presentations, Types of business models

Module 3 Entrepreneurial finance, Elements of a business plan, Making a

business plan, Operations, HRM , Marketing, networking, Growth and Exit

Module 4 Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls , Women Entrepreneurs, Reasons for Low / No Women Entrepreneurs,

Role, Problems and Prospects?


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STRATEGIC MANAGEMENT (MBA-207)



Course Objectives The objective of the course is to expose the students to various

concepts in the field of strategic management and developing skills for

applying these concepts to the solution of business problems


MBA- 207.1 Design a strategic plan

MBA- 207.2 Do environmental and capability analysis of firm

MBA- 207.3 Evaluate alternate business and corporate strategies

MBA- 207. 4 Express assessments clearly and concisely

MBA- 207. 5 Develop an ability to think constructively and laterally

about strategy in different contexts

Suggested readings 1. Understanding Strategic Management - Anthony E. Henry

(Oxford Publishing) 2. Case Studies in Strategic Management, Sanjay Mohapatra

(Pearson)

Module 1 Introduction: Importance of strategic management, schools of thought

in strategic management, process of building strategy, dimensions and

levels of strategy

Module 2 Competitive Strategy: Porter’s five forces model, generic strategies

and value chain analysis

Module 3 Corporate Strategy: Motive for diversification, types of

diversification, Business portfolio analysis

Module 4 Strategy Implementation: Structure, Systems and people( The 7 S

Framework)

Module 5 Recent Advances: Core competencies as the base of Competitive

advantage


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HUMAN RESOURCE MANAGEMENT (MBA-208)

Program MBA Sem II Credits 3


Course Objectives Employees are considered as an important resource in building a high performance organization in this era of turbulent business environment. The objective of this paper is to introduce the concepts, functions and

processes of human resource management which would help students to understand the functioning of human resource management in an

organization.


MBA-208.1 Explain the importance of human resources and their effective management in organizations

MBA-208.2 Give students the knowledge, understanding and key skills that are required by today's HR professionals

MBA-208.3 Formulate human resources policies and practices that

help promote the organization’s strategic goals.

MBA-208.4 Develop an understanding of the challenges of human resources management and successfully manage and resolve conflict.

MBA-208.5 Use strategic decision making to resolve human resource challenges and make effective business decisions.

Suggested readings

1. Human Resource Management : K.Aswathapa, Text and Cases,

Tata Mc Graw hill 2. Human Resource Management: Gary Dessler (Pearson, 14th ed,

2012)

3. Human Resource Management: Dwivedi D.N, (Vikas

Publication, 7th

Edition)

4. Human Resource Management: C.B. Gupta, Sultan chand and Co.

Module 1

Introduction and Challenges of Human Resource Management(HRM),

Linkage between HRM and Strategic Management, HR Philosophy,

Practices and Policies

Module 2

Job Analysis and Human Resource Planning.

Module 3

Recruitment, selection, training and development of Human Resource

Module 4

Performance Appraisal, Job Evaluation and Compensation

Management

Module 5

Ensuring compliance to regulations, Employee Development and

Accountability of HR Current issues and challenges.

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Module 6

Current issues, trends and developments


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Program MBA Sem II Credit 1


Course Objectives The course aims at developing written communication and creating an

understanding of factors that influence individual & group behavior


MBA-209-2.1 Ensure effective written communication in a managerial environment

MBA-209-2.2 Work collaboratively in teams and present in groups as

well as individually

MBA-209-2.3 Comprehend individual and group behavior and the relevance of better interpersonal skills

MBA-209-2.4 Analyze global and local business environment and

participate in group discussions and apply management principles for effective group decision making

MBA-209-2.5 Draft structured business messages and improved

resumes and cover letters

Suggested readings

1. Developing Communication Skills, Mohan Krishna and Banerji

(McMillan Publishers India, 2000) 2. Essentials of Business communication, Pal Rajendra and


Module 1

Written Communication

Planning, Writing and Completing Business Messages and Letters and Applications, Business Reports, Project reports, proposals, essays, case studies etc

Module 2

Written communication

Developing Winning CV’s, Resumes, Cover letters and Job Letters; Smart Email, Memos, Memoranda, Circulars, Minutes

Module 3

Understanding Interpersonal relationships

Relationship circle – Peer/ Colleague, Superior and Subordinate, Initiating and establishing IPR, Escalating, maintaining and terminating IPR, Direct and indirect strategies of terminating relationship, Model of ending relationship, Need and Importance of Inter Personal Relationship (IPR), Handling difficult People and Situations

Module 4

Group Discussions and Group Decision Making

General awareness , Conflict and Negotiation, brush up of oral communication

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MANAGING SUSTAINABLE DEVELOPMENT (MBA-210)



Course Objectives The course introduces the students to the triple bottom line o f

sustainable development economic, social and environment respectively in the global business environment. The course also

creates awareness about the sustainability issues and its implications in private, government and social enterprise.


MBA-210.1 Understand the elements, concepts and interdependencies of economic, social and environment sustainability MBA-210.2 Perform the stakeholders in the business process

MBA-210.3 Understand the role of sustainable development in a private, government and social enterprise

MBA-210.4 Comprehend the importance triple bottom-line in the global business environment and policy making

Suggested readings 1. Age of Sustainable Development, Jeffry D Sachs 2. Business and Society- Stakeholders, Ethics, Public Policy/

Anne Lawrence and James Weber


Issues and opportunities for business in socially and environmentally

sensitive world, Triple bottom line approach

Module 2 Challenges to sustainability

Economically, Socially and Environmentally

Module 3 Corporate sustainable development

Strategies and stakeholder analysis in private, government and social enterprise.

Module 4 Environmental Managements Systems

ISO 1400, ISO 26000: Social responsibility guidance standard, Global

Compact Principles, Environmental Impact Assessment, Life Cycle Analysis, Social Impact Assessment

Module 5 Sustainability issues

Energy, pollution, stress, health, education, gender inequity, and poverty.


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VALUES, ETHICS AND CSR (MBA-211)



Course Objectives This course aims to provide the students an understanding and importance of ethics, values, and governance based on it. It aims to

train and inculcate in them ethics and values and skills required for nation building and being a responsible world citizen. It will train them in Corporate Social Responsibility (CSR) and Community service.


MBA-211.1 Learn how to make life and work choices based on ethics and values

MBA-211.2 Learn how to contribute effectively in nation building through community service and CSR MBA-211.3 To reflect on and critically examine the values and

assumptions brought to business decisions, both by themselves and by others

MBA-211.4 How to become responsible world citizens and contribute towards making the world a better place

Suggested readings 1. Roger Martin, “The Virtue Matrix,” Harvard Business Review,

March 2002. 2. Bowen H. McCoy, “The Parable of the Sadhu,” Harvard

Business Review, May-June 1997 (#97307).

3. Sharma Subhash, Management in New Age: Western Windows Eastern Doors, New Age International Publishers, New

Delhi. 4. Patricia H. Werhane, “A Note on Five Traditional Theories of

Moral Reasoning” (UVA).

5. Daryl Koehn, “What Can Eastern Philosophy Teach Us About Business Ethics?” Journal of Business Ethics 19, pp. 71-79

(1999). 6. Andersen case, Enron and World Trade Center

Module 1 Introduction.-Ways of Thinking about Ethics and Values: Eastern and

Western Ethical Thought and Business Practices

Workshop on Ethics and Values 100 Hours of Training in CSR and Community Service

Module 2 Ethics, Values and Nation Building- A Framework for Ethical Decision Making. Sources of guidance for ethical decision making,

including theories of normative ethics and moral reasoning; Gandhian ethics; Ethics of the Vedas and Gita, Bribery, Corruption, Crime and Intolerance

Workshops on

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‘Building Tolerance’ ‘Building Compassion and Non Violence’ ‘Conflict Resolution’

Module 3 Ethical Leadership for a Better World- Corporate Social Responsibility. Value Driven Leadership. Corporate Governance:

Western and Eastern Concepts of Good Governance Chanakya Niti Training Workshops on

‘Emotional Intelligence’ ‘Ethical Leadership’

Module 4 Ethics and Values in the Workplace- Organisational Influences on

Employee Decision-Making. Ethics and the Organization. Application of Ethical Standards to Business Disciplines: Ethics of finance; Ethics

of human resource management; Ethics of sales and marketing; Ethics of production; Ethics of property, property rights and intellectual property rights; technology; International; International business

ethics; Ethics of economic systems; Law and business ethics; Business ethics in the field of advertising; Ethics of Environment; Ethics of

Internet and Information technology, Corporate ethics policies.



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http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_finance

http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_human_resource_management

http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_human_resource_management

http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_sales_and_marketing

http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_production

http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_production

http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_property.2C_property_rights_and_intellectual_property_rights

http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_property.2C_property_rights_and_intellectual_property_rights

http://en.wikipedia.org/wiki/Business_ethics#International_business_ethics

http://en.wikipedia.org/wiki/Business_ethics#International_business_ethics

http://en.wikipedia.org/wiki/Business_ethics#Ethics_of_economic_systems

http://en.wikipedia.org/wiki/Business_ethics#Law_and_business_ethics

http://en.wikipedia.org/wiki/Business_ethics#Business_ethics_in_the_field

http://en.wikipedia.org/wiki/Business_ethics#Business_ethics_in_the_field

http://en.wikipedia.org/wiki/Business_ethics#Corporate_ethics_policies

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ADVANCED EXCEL CALCULATIONS (MBA-212)



Course Objectives The course is designed to enable students to attain in depth knowledge

about the advanced functions of Excel to improve productivity, learn charts and formulas that will streamline their operational work.

Course Outcomes Students learn how to: MBA-212.1 Understand the functions MBA-212.2 Application of these functions of excel in practical

MBA-212.3 Appreciate the importance of excel in presentation MBA-212.4 Realize the importance of these functions for the decision

making planning and management at various decision levels.

Suggested readings 2. Advanced Excel Essentials, Jordan Goldmeier, 1/e 2014 (Apress Pub)

3. Excel Bible, John Wackenbach 2/e 2015 (Wiley)

Module 1

Advanced Formulas- Sumifs, Sumproducts, V lookups, Index+Match, Array Formulas

Module 2

Tables and Formatting - Understanding how to make Excel workbooks(cell styles, formatting options)

Module 3

Advanced Charting- how to pick the right chart, combing various charts into one, setting up dynamic and interactive charts

Module 4

Introduction to data tables, Basic statistics using excel, Introduction to

Solver, Forecasting and Trend Analysis


Advanced Excel Calculations (MBA 212)

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INTER GENERATIONAL AND DIVERSITY MANAGEMENT (MBA-213)



Course Objectives The objective of the course is to develop the awareness, skills and knowledge required by managers working in diverse groups with age,

gender and cultural differences.

Course Outcomes Students learn how to: MBA 213.1- Understand the existence and nuances of various cultures

MBA 213.2 Develop an orientation towards international HR practices

MBA 213.3 Understand and deal with challenges in intercultural interactions MBA 213.4 Work better in groups with diverse ages and

backgrounds

Suggested readings 1. Branine, M(2011), Managing across cultures: Concepts, Policies and Practices, London: Sage

2. Gooderham, P.N. and Nordhang (2003), International Management: Cross Cultural Challenges, Oxford


Role of Culture in International Business, Globalization, The International Business Environment, Convergence of Cultures, Cross-Cultural Management,

Challenges in Intercultural Interactions.

Communicating Across Cultures

Module 2 Negotiating Across Cultures- Negotiating tactics in different countries, Principles of Negotiation, Intercultural Communications and

the Negotiation Process, Negotiation Framework, Negotiation Styles in Different Countries

Module 3 Motivation and Leadership across Cultures- Cultural Influences on Motivation, Content Theories of Motivation, Process Theories of

Motivation, Leadership, Theories of Leadership, Leadership in other cultures, GLOBE project

Module 4 Managing age diversity at the workplace

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ADVANCED ACCOUNTING (MBA-214)



Course Objectives The course is designed to facilitate students to have a comprehensive understanding of all aspects relating to external financial reporting

practices


MBA-214.1 Understand the concept and accounting principles for the business entity

MBA-214.2 Understand the importance of basic concepts for different forms of businesses MBA-214.3 Appreciate the significance of accounting policies and

standards MBA-214.4 Realize and apply the elements of the accounting concepts

for the planning and management at various decision levels

Suggested readings

1. Accounting Text and Cases, Robert N. Anthony, David F. Hawkins and Kenneth A. Merchant (McGraw Hill, 13/e 2015)

2. Financial Accounting for Management Ramachandran, N and

Kakani Ram Kumar (Tata Mc Graw Hill, 4/e, 2017) 3. Accounting for Management, Text and cases Bhattacharya,SK

(Vikas Publishing House, 3/e, 1997)

Module 1 Preparation of financial statements, interpretation and analysis

Module 2 Ratio Analysis and interpretation

Module 3 Fund Flow Analysis

Module 4 Cash Flow Analysis



Advanced Accounting MBA 214

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MANAGEMENT IN DIGITAL ENVIRONMENT (MBA-215)



Course Objectives This course aims at creating an understanding of the concepts and

techniques of digital marketing. It covers all major digital platforms

such as mobile, social media and search (paid and organic)


Learn the basics of digital marketing and the importance of the

offer, list and creative in response rates

Develop a comprehensive digital marketing strategy

Learn through doing how to use new media such as mobile, search and social networking; learn the measurement techniques

used in evaluating digital marketing efforts

Understand ethical and social issues related to the new media

Suggested readings 1. Internet Marketing: Strategy, Implementation and Practice Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R.

(Pearson Education, New Delhi. Third Edition, 2009) 2. E-Marketing, Strauss, Judy and Frost, Raymond (PHI Learning

Pvt. Ltd., New Delhi. 5th Edition, 2009)

3. Internet Marketing, Roberts, M.L. (Cengage Learning, New Delhi, 1st Indian Edition, 2009)


Meaning, scope and importance of internet marketing, Digital versus

traditional marketing communication: Business to Consumer and

Business to Business Digital Marketing; E-Marketing Research; Digital

marketing strategy;

Module 2 Online buyer behavior and Models

The Marketing Mix in an online context: Product, Price, Distribution,

Promotion, People, Process and Physical Evidence; Managing the

Online Customer Experience: Planning website design, Understanding

site user requirement, site design and structure, developing and testing

content, Service quality

Module 3 Characteristics of interactive marketing communication

Integrated Digital Marketing Communications (IIMC); Objectives and

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Measurement of Interactive marketing communication;

Module 4 Relationship Marketing using the internet

e-CRM, Customer Life Cycle Management, Approaches to

Implementing e-CRM; Measuring Internet Marketing Effectiveness:

Metrics and Website Analytics



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FOREIGN LANGUAGE

Program: MBA Semester : II

Course Code: NCR-LF-II Sessions:20

Detailed Curriculum

Module 1 Verbs

Different forms of verbs: present continuous verbs etc, More Adverbs

and adverbial expressions

Counters

Learning to count different shaped objects, past tense, past continuous

tense

Module 2 Comparison

Comparative and Superlative degree, Expressing desire to buy, hold,

possess. Usage in negative sentences as well. Comparative degree,

Superlative degree.

Appointment ( Over phone, formal and informal)

Module 3 Comparison using adjectives, Making requests. Seeking permission

Module 4 Practice conversations on visiting people, party, meetings, after work etc

Essays, writing formal letters

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SEMESTER III

EMPLOYABILITY SKILLS

(MBA-301)

Program MBA Sem III Credits 3


Course Objectives The course aims at preparing the student to face interviews, identify personal goals and make rational career choices.

Course Outcomes Students learn how to: MBA-301-3.1 Face a job interview confidently , identify career path , and communicate in a multicultural global environment

MBA-301-3.2 Identify personal strengths, incorporate internship exposure and skills acquired for self branding and winning a job

MBA-301-3.3 Confidently discuss economic, national and global issues in GDs MBA-301-3.4 Design and deliver winning presentations with effective

visuals both in teams and individually MBA-301-3.5 Appreciate the importance of personal grooming, body

language and dress code in the job scenario

Suggested readings

1. Developing Communication Skills, Mohan Krisha and Banerji (McMillan Publishers India, 2000)

2. Essentials of Business communication, Pal Rajendra and


Module 1

Career Planning

Identifying personal skill sets , interests, and aptitude , awareness

regarding career options available , goal setting, Developing Positive attributes in personality, Self- reliance and Employability skills

Module 2

Presentation Skills

Creating, Designing and Delivering Effective Visual Communication and Presentations

Module 3

Interview Skills Structured /Unstructured interview, One to one interview. Functional

interview, Stress interview, Body language and dress code for interviews

Module 4

Building General Awareness for Global and Multicultural

Communication

GDs , discussions , written essays on current topics


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INDUSTRY PROJECT- I (MBA- 302)

Program : MBA Semester :IV Credits: 3

Max Marks: 100 Internal: 100

Course Objectives To provide an opportunity to apply knowledge imbibed in

different functional areas viz., Human Resources Management,

Marketing, Finance, etc.

To expose students to apply the management concepts and

models to the corporate world and find solutions to

problems/issues.

Course Outcomes Students learn how to: MBA-302.1 Apply the knowledge gained in previous courses to

practical problems/ situations in management disciplines

MBA-302.2 Demonstrate ability to work independently and

collaboratively

MBA-302.3 Develop abilities in problem solving and critical judgment

MBA-302.4 Demonstrate ability to effectively collect, analyse and

organise corporate & market information


Industry Project (MBA 302)

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SUMMER INTERNSHIP (MBA- 303)

Program : MBA Semester :II Credits: 3


Course Objectives After the completion of the orientation program, depending on the

student’s own interest and the opportunities available in the

organization, a student may choose a particular department or activity

or function or an ongoing project within the organization. This may be

later converted into an open-ended project or assignment. The strength

of the internship program and the latent abilities of the guide can play

an effective role in chalking out this particular aspect of the internship

program in consultation with the Organizational experts. If the

opportunities are not available for the students to participate in the

projects or assignments, they may be asked to make an in-depth study

of the Organization on a specific aspect of management.


MBA-303.1 Integrate theory and practice.

MBA-303.2 Assess interests and abilities in their field of study. MBA-303.3 Develop work habits and attitudes necessary for job

success. MBA-303.4 Develop communication, interpersonal and other critical

skills in the process. MBA-303.5 Build a record of work experience by working on a real corporate situation.


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LEADERSHIP AND CORPORATE ACCOUNTABILITY (MBA- 051)



Course Objectives Leading organizations in current decade requires sharp business

acumen but also in depth understanding of different stakeholders and

their impact on productivity and performance of the organizations. The

objective of the course is to prepare leaders grounded on strong

principles and possessing exhaustive understanding of business

environment with reference to key stakeholders.

Course Outcomes Students learn how to: MBA-052.1 Comprehend leader- follower behavior and role-related

responsibilities

MBA-052.2 Understand leadership models to cope with stressful and

fast-changing business situations

MBA-052.3 Analyze business accountability towards different

stakeholders

MBA-052.4 Understand global diversity, inclusion and best practices

in the current business environment

Suggested readings 1. Business environment, Oxford University Press-New Delhi 2. The Fiduciary Relationship: A Legal Perspective, Lynn Sharp

Paine, Harvard Business Publishing 2004. 3. The Fall of Enron, Paul M. Healy, Krishna G. Palepu Journal of

Economic Perspectives 17, no. 2 (Spring 2003).

4. Personal Values and Professional Responsibilities, Joseph L. Badaracco Jr. Harvard Business School Background Note 304-

070, January 2004.

Module 1 Introduction to leadership and corporate accountability(LCA),

Responsibilities to Investors, Identifying key stakeholders,

Module 2 Fiduciary Relationships, Law and Legal Reasoning: An Introduction

Module 3 Corporate Boards and role of independent auditors in LCA

Module 4 Human Behavior – Differences at Work: The Leadership Challenge,

Contemporary leadership models

Module 5 Global Diversity and Inclusion, Employment Security, Impacts of

Layoffs( key stakeholders and best practices)


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BUSINESS MODELLING (MBA- 052)

Program : MBA Semester III Credits: 2


Course Objectives The subject deals with the various dimensions of business viability

model and its application by an entrepreneur in identification of decisions while validating the business concept for a new venture. The

model will help in weighing the overall and segmented viability of business concept in the core dimensions of it i.e, Market, Technical, Economic and Financial model viability. The models will help students

to develop a better understanding of business problems and role in decision making.


MBA-052.1 Use and integrate the knowledge of business environment to face challenges of business environment.

MBA-052.2 Gain insight to develop models and plans for the organizations/firms. MBA-052.3 Utilize a variety of qualitative and quantitative methods

and tools used in managing and improving operations decisions. MBA-052.4 Apply the existing models and create new business models

as per the emerging market business opportunities.

Suggested readings Entrepreneurship successfully launching new ventures, Barringer Bruce R. and Ireland R. Duane (Pearson, 2016)

Business Analytics Methods, Models and Decisions Evans James R. (Pearson 2016)

Using Excel for Business Analysis, Fairhurst Danielle Stein,

(Wiley, 2015)

Module 1 Introduction: Values and Preferences of the decisions maker,

business venture’s goals and entrepreneurial objectives, Economic

environment analysis

Module 2 Market Viability: Market environment, Competitors, Pricing,

Packaging, Distribution of markets, promotion and advertising

Module 3 Technical Viability: Capacity, Resource, Supply Chain implications,

manufacturing process, intellectual property rights.

Module 4 Economic and Financial Viability:- Start up cost, working capital,

operating costs, raw material costs, return on investment, profitability,

break-even point analysis and sustainability

Module 5 Exit Strategy Viability – Creating wealth from exit strategy, defining

exit strategy, aligning exit strategy with industry model, identify

potential buyers and strategies, schedule of exit strategy

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SEMESTER IV


Program MBA Sem IV Credit 3


Course Objectives The course aims at developing team building skills, skill sets needed

for professional success, and getting students acquainted with Psychometric testing methods.

Course Outcomes


MBA-401-4.1 Understand team dynamics and contribute in teams MBA-401-4.2 Exhibit both effective leadership and improved interpersonal capability while participating in group tasks and

otherwise MBA-401-4.3 Prioritize time management and be in a position to take

psychometric tests. MBA-401-4.4 Present individual point of view and collaborative consensus in a group scenario and exhibit awareness regarding current

topics during presentations and group discussions.

Suggested Readings

1. Developing Communication Skills, Mohan Krishna and Banerji (McMillan Publishers India, 2000)

2. Essentials of Business communication, Pal Rajendra and Korlahalli J S (Sultanchand and Sons, 1998)

Module 1

Team Skills – Working effectively in teams and art of building

effective teams , internal and external dynamics at play in teams, profiling your team, team motivation

Module 2

Essentials of Professional Success and Psychometric Profiling - Building independence & interdependence, Reducing resistance to

change. Continued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.).Aptitude Testing,

I.Q. Testing, E.Q. Testing, Personality Testing

Module 3

Stress and Time Management - Meaning and Nature of Stress, Stages of stress Causes and Consequences of stress: Personal, Organizational and Environmental Personal Styles and strategies of coping, use of planners , structure priorities and organize work, filing , documentation

Module 4

Speeches, Presentations, Discussions – Ability to hold constructive

discussions without getting argumentative , presenting ones point of view in a group scenario etc

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INDUSTRY PROJECT- II (MBA- 402)



Course Objectives The objectives of the industry project are:

To provide an opportunity to apply knowledge imbibed in

different functional areas viz., Human Resources Management, Marketing, Finance, etc.

To expose students to apply the management concepts and

models to the corporate world and find solutions to problems/issues.


MBA-402.1 Acquire written and verbal communication skills that allow them to communicate a convincing and reasoned critical

argument at a level and style appropriate to the audience. MBA-402.2 Learn to appreciate work and its function in the economy MBA-402.3 Applied the knowledge gained in previous courses to a

practical problem in management disciplines MBA-402.4 Demonstrated their ability to work independently and

collaboratively for problem- solving


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COACHING AND MENTORING (MBA- 053)



Course Objectives Introduction to practice of management coaching and mentoring its

impact on Human Resources Development

Course Outcomes Students learn how to: MBA-053.1 Understand the concept and purpose of management

coaching and mentoring MBA-053.2 Determine the learning and development styles

MBA-053.3 Implement guidelines and protocols for / of management coaching and mentoring MBA-053.4 Understand the practice and operation of action learning

Suggested readings 1. Harvard Business Essentials: Coaching and Mentoring: How to

Develop Top Talent and Achieve Stronger Performance, Harvard Business Review, 2004

2. Coaching and Mentoring: Practical Conversations to Improve Learning by Eric Parsloe, Melville Leedham, 2009, Kogan Page Publishers

3. The Wiley-Blackwell Handbook of the Psychology of Coaching and Mentoring Book by David Peterson and Frank W.

Guldenmund, 2009, Wiley 4. Masterful Coaching, 3rd Edition by Robert Hargrove September

2008, Hardcover, Pfeiffer

5. Power Mentoring: How Successful Mentors and Proteges Get the Most Out of Their Relationships by Ellen A. Ensher, Susan

E. Murphy August 2005, Hardcover, Jossey-Bass

Module 1 Management mentoring and coaching as a tool in human resources

development

Module 2 Understand the relationship between coaching and mentoring, Role of a

manager as a coach and mentor, Be able to determine learning and

development styles

Module 3 Understand the tools and techniques: Self awareness, reflection and

employee engagement

Module 4 Establish processes and mechanisms: Monitor the impact of coaching

and mentoring within an organization

Module 5 Implementation of coaching and mentoring: Barriers to change,

Adoption of change, Personal development plan, Action learning

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NEW VENTURE CREATION AND START- UPS (MBA- 054)

Program : MBA Semester IV Credits 2


Course Objectives The objective of the course is to develop the skills necessary for evaluating and creating a new venture, with the ability to communicate

the endeavor effectively through written and verbal presentation. The objective is to help in getting insights of evaluating business opportunities as an entrepreneur, understand the process, challenges,

risks and rewards of starting up a new business and equip them with the tools required to start their own business.


MBA – 054.1 Understand the theoretical foundations of entrepreneurship MBA – 054.2 Understand how to identify opportunities (problems),

develop creative solutions and build a viable business model around these and present a business plan for a new venture

MBA – 054.3 Understand the legal environment and challenges that face entrepreneurs with new venture and start ups MBA – 054.4 Demonstrate effective teamwork and presentation skills

Suggested readings Allen. K. R. (2012). Launching New Ventures: An Entrepreneurial Approach. 6 th edition, South Western,

Cengage Learning. Blackwell, E. (2011). How to Prepare a Business

Plan: Create Your Strategy; Forecast Your Finances; Produce That Persuasive Plan. Kogan Page Publishers.

Osterwalder, Alexander and Yves Pigneur. 2010.

Business Model Generation. Hoboken, NJ: Wiley. Levi, D. (2014). Group Dynamics for Teams.

Sage Publications, Inc. Thousand Oaks.

Module 1 The Entrepreneur - Preparation to become an entrepreneur; Attributes and Characteristics of a successful Entrepreneur, Role of Entrepreneur in Indian economy and developing economies with reference to Self-

Employment Development

Module 2 The environment , Industry analysis, Market analysis; Opportunity creation and recognition, Business concepts and models, Feasibility

analysis and business plan

Module 3 Creating and organizing the venture; Start-up costs, Financing the new venture, New venture marketing, Planning for growth

Module 4 Product development, The founding team, Organizational, legal and

ethical issues, Operations management; HRM , Marketing, networking, Growth and Exit; Why do Entrepreneurs fail - The FOUR Entrepreneurial Pitfalls; Women Entrepreneurs

Module 5 Govt. directives and schemes; Team and presentation skills


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ELECTIVE COURSES

MARKETING

SERVICES MARKETING (MBA-351-1)



Course Objectives The course is designed to enable students to build a sound theoretical and practical understanding of the Service Marketing and the

expectations of the customers from service providers.


MBA-351-1.1 Understand the importance and proliferation of the service industry

MBA-351-1.2 Understand the basic concepts of services, as different from products MBA-351-1.3 Appreciate the relevance of service operations, and

design services based on customer perception MBA-351-1.4 Comprehend and apply the elements of the services

marketing mix, to various service industries

Suggested readings

1. Services Marketing: Intergrating Customer Focus Across the Firm, Zeithaml, Bitner, Gremler and Pandit (McGraw Hill

Education, 6th edition, 2013) 2. Services Marketing: People, Technology and Strategy,

Lovelock, Wirtz and Chatterjee (Prentice Hall, 6th edition, 2010)

3. Services Marketing: The Indian Context, Srinivasan (PHI Learning Pvt. Ltd. 2nd edition , 2009)

Module 1

Introduction to Services Marketing

Definition, Differences between Services and Goods, Tangibility Spectrum, Distinctive Characteristics of Services, Categories of Service Providers, Marketing Implications of Service Characteristics, Services Marketing Mix – People, Physical Evidence & Process.

Module 2

Understanding Customer Requirement

Listening to Customers through Research, Building Customer Relationship, Service Recovery, Factors Necessary for Appropriate Service Standards, Types of Customer -Defined Service Standards

Module 3

Managing Demand and Capacity

Capacity Constraints, Demand Patterns, Strategies for matching

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Capacity and Demand.

Module 4

Employees and Customers Role in Service Delivery

Service Culture, Importance of Service Employees and Customers in Service Delivery.

Module 5

Maximizing Services Marketing Potential

Models of Service Quality



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INTEGRATED MARKETING COMMUNICATION (MBA-351-2)



Course Objectives The objective of this course is to provide an overview of the components and

considerations involved in marketing communication strategy decisions. The

course will examine the theory and techniques applicable to all the major

marketing communication functions.


Critically evaluate various media channels and determine their uses,

benefits and drawbacks.

Understand how brands are perpetuated, enhanced and damaged in

various media.

Analyze the various stakeholders in the marketplace and how to

integrate their needs into a campaign.

Plan an integrated marketing campaign to achieve measurable

objectives.

Suggested readings 1. A Strategic Approach, Siraj M Joseph &Rahtz Don R : Integrated

Marketing Communication (Cengage Learning) 2. Integrated Advertising, Promotion, and Marketing Communications,

Kenneth Clow& Donald Baack (Pearson Education, Limited)

3. Advertising Management, Borden &Marshall (MV Taraporevala Sons’ Co Pvt. Ltd, Richard D Irwin Inc.Homewood, Illinois)

Module 1 Introduction- Marketing Communication, Objectives of Marketing

Communication, Factors contributing to IMC, Participants in IMC, IMC

Promotion Mix, IMC Management & Planning Model, Challenges in IMC,

Module 2 Advertising Management

Meaning, Nature and Scope of Advertising, Advertising – Classification of

advertising, Types of advertising, advertising appropriation, advertising

campaigns Process of Advertising, Customer and Competitor Analysis, STP

Strategies for Advertising. Advertising Agencies – their role, functions,

organisation, Remuneration, client agency relationship, account Planning;

Hoarding Contractors; Printers, etc. Management of Advertising Agencies,

Role of Advertising in Natural Development, Testing of Advertising

Effectiveness, Preparation and Choice of Methods of Advertising Budget,

Ethical and Social Issues in Advertising

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Module 3 Message Design

The Creative concept development; the creative processes of the different

forms of IMC; AIDA model Considerations for creative idea Visualization.

Creative planning, creative strategy development, Communications appeals

and execution, Message strategy design considerations, Source of the message,

Message integration, Advertorials and Infomercials, Evaluation of Creative

Strategy/work. Campaign Planning: Message Creation, Copywriting. Role of

Creativity in Copywriting

Module 4 Media Management

Media Types and their characteristics; Setting Media objectives; Considering

key media concepts; Media planning; Media Strategy; Media buying; Cross

media concept; and media research.

Module 5 Emerging Concepts and Issues in Marketing Communications

Sponsorship

POP: Supportive Communication, Role of E-Commerce in Marketing

Communication. Corporate Communication, Public Relations – Types of PR,

Sales Promotion – Different types of Sales Promotion, relationship between

Sales promotion and advertising, Publicity – Types of Publicity, relationship

between advertising and publicity, Personal Selling, Direct marketing and

direct response methods, Event Management



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SALES & DISTRIBUTION MANAGEMENT (MBA-351-3)

Program : MBA Semester III Credits : 3

Max Marks : 100 Internals :50 External :50

Course Objectives The study of Sales Management deals with issues related to sales force management and focuses on ‘selling’ as a tool of Marketing

Communication. The study of Channel Management offers an appreciation of logistics of information and goods and exposes students to the types of systems required to optimize organizational efficiency

through this function.

Course Outcomes Students learn how to: MBA-351-3.1 Acquaint the students with theory and practice of sales

and distribution management MBA-351-3.2 Understanding how to carry- out a sales process from start to finish to get results

MBA-351-3.3 Identify appropriate channel partners as per market offering

MBA-351-3.4 Work with channel partners for product promotion and revenue

Suggested readings 1. Sales Management-Decisions, Strategies and Cases, Richard R

Still, Edward W Cundiff, Norman A P Govoni (Prentice-Hall,India,5e)

2. Marketing Channels, Louis W Stern, Adel I EI-Ansary & Anne T Coughlan (Prentice-Hall, India, 5e)

3. Logistical Management: The Integrated Supply Chain Process,

Donald J Bowersox & David Closs (Tata Mc Graw Hill)

Module 1 Introduction- Nature and Scope of Sales Management. Setting and Formulating Personal Selling Objectives; Recruiting and Selecting Sales Personnel; Developing and Conducting Sales Training

Programmes.

Module 2 Designing and Administering Compensation Plans; Supervision of Salesmen; Motivating Sales Personnel; Sales Meetings and Sales

Contests; Designing Territories and Allocating Sales Efforts ; Objectives and Quotas for sales personnel; Developing and Managing

Sales Evaluation Programme; Sales Cost and Cost Analysis.

Module 3 An Overview of Marketing Channels. Their Structure, Functions and Relationships. Channel Intermediaries-Wholesaling and Retailing; Logistics of Distribution: channel Planning; Organizational Patterns in

Marketing Channels;

Module 4 Managing Marketing Channels; Marketing Channel Policies and Legal Issues; Information System and Channel Management; Assessing

performance of Marketing Channels; International Marketing Channels.


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BUSINESS TO BUSINESS MARKETING (MBA-351-4)



Course Objectives The objectives of the course are to familiarize the students with the

operations and functioning of the business to business market


MBA-351-4.1 Develop skills that comprehend the functioning of business to business markets

MBA-351-4.2 Develop skills to formulate implementable marketing strategies in context of business to business markets MBA-351-4.3 Develop critical differentiation between B2C & B2B

marketing MBA-351-4.4 Develop strategies for a B2B marketing

Suggested readings 1. Business to Business Marketing, R Sugandhi ( New Age)

2. Business to Business Marketing, Daniel Michel (Anebooks)

Module 1 Introduction to business to business marketing Fundamentals of business markets, Organizational buying process

Module 2 Business buyer needs, Market and sales potential

Module 3 Product in business markets, Price in business markets

Module 4 Place in business markets, Promotion in business markets

Module 5 Relationships, networks and customer relationship management.

Business to business marketing strategy



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MARKETING RESEARCH (MBA-351-5) Program : MBA Semester III Credits : 3


Course Objectives This course intends to impart to the students the comprehensive understanding of Marketing Research for identifying- structuring and

solving a marketing problem and the methods of obtaining relevant information.


MBA-351-5.1 Identify and formulate a research problem MBA-351-5.2 Approach the problem correctly, in terms of

information- collection and analysis MBA-351-5.3 Present the results in a systematic manner MBA-351-5.4 Conduct research in an ethical manner

Suggested readings 1. Marketing Research, David J.Luck and Ronald S.Rubin (Prentice Hall of India)

2. Marketing Research: Measurement & Method, Donald S. Tull

and Del I. Hawkins (Prentice Hall of India)

3. Research for Marketing Decisions- Paul E Green- Donald S

Tull and Gerald Albaum (Prentice Hall of India, 5e)

4. Marketing Research, Donald R Lehmann- Sunil Gupta & Joel Steckel-Addison (Wesley, 1998)

Module 1 Introduction Need for Marketing Research, Functions of Marketing Research,

Practice of Marketing Research, Research Process and Design

Scientific Method, Types of Research, Sources and Methods of Collecting Data, Secondary Data, Commercial Surveys, Audits and

Panels, Survey Research, Instruments for Respondent Communication,

Experimentation, Data Collection Errors Module 2 Measurement in Marketing Research

Introduction , The concept of measurement, scales of measurement, Components of measurements, Measurement of Accuracy, Reliability, Validity. Attitude Measurement: Introduction, Direct response attitude scales: Non- Comparative rating scales, Comparative rating scales- Attitude scales: The Semantic differential scale, Stapel Scale, Likert Scale. Observation and Physiological Measures: Introduction- Behavioral and Non- Behavioral observation- Evaluation of observational method- The Observer subject relation- Conducting an observational study- Unobtrusive measures- Physiological measures

Module 3 Sampling and Data Analysis

Need for sampling, characteristics of a good sample, Sampling designs, Types of sample designs. Preparation and Tabulation of Data; Coding, Categorizations, Data entry, Data mining. Tests of Significance, Bivariate Measures of Association, Multivariate Measures of

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Association, Analysis of Variance (ANOVA), Marketing Research Reports: The Report format, Presentation of Statistics, Oral presentations, Evaluation of the Research procedure.

Module 4 Application of Marketing Research

Market Segmentation, Market Strategy formulation, Methods of segmentation, New Product Development, Test marketing. Advertising Research: Introduction, Advertising objectives, Copy testing, Creative Strategy Research, Media selection, Media scheduling, Media audiences, Media models. Market and Sales Analysis Research: Sales forecasting: Qualitative forecasting methods, Quantitative forecasting method– Sales analysis.

Module 5 Managing Marketing Research

Introduction, Managing Marketing Research departments, Client’s

Research Management concerns, Marketing Research agencies,

Organizational structures of Marketing Research departments,

Resources for Marketing research, Client Researcher interface. Ethics

in Marketing Research: Introduction, Ethical issues in business

research, Rights of the Client, Issues involving the rights of the

researcher, Ethical issues involving the protection of the research

profession, Issues involving researchers and team members.


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BRAND MANAGEMENT (MBA-351-6)



Course Objectives This course is designed to develop the necessary knowledge

and skills for creating and managing brands, which resonate

with customers and allow the marketing organization to build

and maintain a loyal and profitable customer base. A range of

branding theories, concepts, strategies and practices designed

to build, measure and sustain brand equity will be addressed

across a range of real-world contexts, product types and

industries.


Critically evaluate theoretical and functional approaches to

branding.

Analyze all forms of brand strategies for the underlying

strategic and tactical objectives

Assess and evaluate different forms of branding tools and

strategy for functional relevance

Critique and analyze the relationship between brand and their stakeholders.

Suggested readings 1. Strategic Brand Management, Jean-Noel (Kapferer, 2nd edition)

2. What’s in a Brand Building Brand Equity by Philip

Jones 3. Strategic Brand Management, Global Edition, Keller,

KL (Pearson, 4th edn)

Module 1 Introduction - Understanding Brands: The Big Brand

Challenge. Brand Equity; its implications, Brand: Source of

Value to Company; Source of Value to customers, Branding;

Transforming a product into a brand; Branding through

innovations, Brand equity vs. price wars, Types of Brands,

Brands building process, Brand value chain. Private-Label

Branding.

Module 2 Brand identity and graphic identity, Identity and Image,

Positioning and its limitations, Sources of brand identity,

Power of brand names, Brand Characters, Difference between

brand launch and product launch, Defining the brands

platform.

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Module 3 Brand Campaign or Product campaign, Communications,

Brand Renovations and innovations, Brand loyalty, Brand

equity, Corporate Branding and Tools for Building Brand

Equity, Measurement of Brand Equity.

Module 4 Managing Brand Architecture and Brand Portfolios, Brand

extension, increasing the brand scope through gradual

extension. Perimeters of brand extension, Errors in extension,

brand extensions, Brand positioning, Multi brand strategies,

Measuring brand performance. Branding ethics.

Module 5 Types of brand transfers. Reasons for transfers. Key factors

for a successful brand transfer. Generic brands ageing of

brands. Rejuvenating and reinforcing a brand. Managing

brands over geographic boundaries, Conditions favoring

global brands



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CONSUMER BEHAVIOUR (MBA-451-1)

Program: MBA Sem III Credits 3

Max Marks : 100 Internals :50 External: 50

Course Objectives This course helps students in knowing the concepts of consumer behavior and their application in marketing of products and services

which are useful for survival in the highly competitive market environment.

Course Outcomes Students learn how to: MBA- 451-1.1 Understand the consumer behavior from a variety of

perspective MBA-451-1.2 Know how consumers perceive needs, evaluate

information and make decisions MBA-451-1.3 Conduct research to understand various aspects of consumer behavior

MBA-451-1.4 Design marketing strategies based on various aspects of consumer behavior

1. Consumer Behaviour, Schiffman, Kanuk and Kumar (Pearson,

10th edition, 2010) 2. Consumer Behaviour: Text and Cases, Kapoor and Madichie (/

Mc Graw Hill, 1st edition 2012)

3. Consumer Behaviour in Indian Perspective: Text and Cases, Nair (Himalaya Publishing House, 2nd edition 2013)

4. Consumer Behaviour: Building Marketing Strategy, Hawkins, Mothersbaugh and Mookerjee (McGraw Hill Education, 11th edition 2013)

Module 1

Introduction to Consumer Behavior and Consumer Research - Why Study Consumer Behaviour; Quantitative vs. Qualitative Research ,Consumer Research Process, Defining the Research Problem and Developing objectives, Exploratory Research and Analysis, Designing the Conclusive Research, Data Collection, Analysis and findings, Report

Segmenting Consumers: Defining Market Segmentation, Bases for Segmentation: Geographic Segmentation, Demographic Segmentation, Psychological Segmentation, Psychographic Segmentation, Socio–Cultural Segmentation, Use–Related Segmentation, Use–Situation Segmentation, Benefit Segmentation, Hybrid Segmentation approaches, Criteria for effective Targeting of Market Segments, Market Segment Strategies

Module 2

Consumer as an Individual

Motivation: Definition, Process of Motivation, Dynamic Nature of Motivation, Motives: Types of Motives, Classification of Motives: Motives Identified by Mcguire * Henry Murray, Theories of Motivation: Maslow’s Theory, Trio of Needs, Motivational Theories and Marketing

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Strategies; Marketing Strategies Based on Motivation and Motive Combinations, Involvement: Antecedents of Involvements and types of Involvement,

Personality: Definition and Nature of Personality, Theories of Personality: Freudian, Neo–Freudian and Traits Theories, The Concept of Self: Single and Multiple Selves, Self and Situational Self, Methods of Self–Concept Assessment the Concept of Self: Single and Multiple Selves, Self and Situational Self, Methods of Self–Concept Assessment

Perception and Information Processing: Definition of Perception, Elements of Perception: Sensation, Absolute Threshold, Differential

Threshold or Just Noticeable Difference (JND), Subliminal Perception,

Process of Perception and Information Processing: Exposure, Attention, Interpretation, Consumer Imagery: Product Image, Service Image,

Perception in Marketing: Brand Development and Perceptual Mapping,

Retail Stores

Learning: Definition of Learning and Characteristics of Learning:

Motivation, Cues, Response, Reinforcement, Behavioral Learning Theories: Classical Conditioning, Instrumental Conditioning, Cognitive

Learning Theories: Information Processing, Theory of Involvement,

Brand Loyalty: Brand Equity, Product Positioning, and Brand Leverage

Attitude: Characteristics of Attitude, Functional Theories of Attitude: Utilitarian, Value–Expressive, Ego–Defense, Knowledge, Combination of Function, Attitude Model, Formation of Attitude: Classical Condition, Instrumental Conditioning, Cognitive Learning Theory, Measurement of Attitude: Semantic Differential Scale, Likert Scale, Theories of Attitude Development: Theory of Cognitive Dissonance, Self–Perception Theory, Social Judgment Theory, Balance Theory, Attitude Change, Involvement: Strategies followed by Marketers to Increase the Involvement of Consumers

Module 3

Consumer in Social Context

Reference Groups and Opinion Leadership: Definition and importance

of Reference Groups, Defining Opinion Leadership: Dynamics of Opinion Leadership, The Motivation behind Leadership, Types of

Opinion Leaders, Identifying an Opinion Leader: Self–Designing

Method, Sociometric Method, Key Informant Method Objective Method, Communication and Opinion Leadership: Creating Buzz

Family Influences: Defining Family, Types of Family Structures, Nontraditional Households, Pets as Family Members, Role of Family,

Family Lifecycle: Traditional Flc, Non–Traditional Flc, Family

Decision Making: Household Decisions, Sex–Role and Decision Making, Children as Decision Makers

Social Class and Consumer Behavior: Defining Income, Defining Social Class, Social Stratification: Social Class in India, Social Class Mobility, Social Class Measurement: Subjective Approach, Reputational Approach, Objective Approach, Problems with

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measurement of Social Class Geodemographics Clustering, Social Class and Consumer Behavior: Cultural Capital, The Affluent Consumer, Old Money and the Nouveaux Riche, Techno Class, Status Symbol

Cultural Influences: Defining Culture, the Dynamics of Culture, Measuring Culture: Content Analysis, Consumer Fieldwork, Value Measurement Survey Instruments, Core Values, Defining Sub–Culture, Defining Cross–Cultural Influences: Country of Origin Effects, Targeting Consumers across Cultures, Global Versus Local, Cross–Cultural Marketing Mistakes

Module 4

Consumer as Decision Maker

Diffusion of Innovation: The Diffusion Concept: Innovation, Channels of Communication, Social System, Time a Profile of Consumer Innovator: Innovator as an Opinion Leader and Change Leader

Consumer Decision Making: Defining Consumer Decisions, Consumer as Decision Makers: Types of Consumer Decisions, Consumer Decision Making Process: Problem Recognition, Information Search, Alternative Evaluation and Selection, Modeling Consumer Decision–Making: Howard–Sheth Model of Buying Behavior, The Nicosia Model, Engel–Blackwell–Miniard Model; any other models which may be relevant

Post Purchase Behavior: Defining Post–Purchase Consumer

Behavior, Consumer’s Post Purchase Dissonance: Product Usage,

Disposal, Product/Service Evaluation and Consumer Satisfaction/

Dissatisfaction: Consumer Complaint Behavior, Satisfaction and Brand

Loyalty, Loyalty Marketing

Organization as Consumer: Nature of Organizational Buying:

Organization’s Business Center, Organizations’ Buying Situations,

Organizational Buying Process: Problem recognition, Need

Description, Product Specification, Supplier Search and Evaluation,

Proposal Solicitation, Supplier Selection, Order and Post–Purchase

Evaluation, Factors Influencing Organizational Buying Behavior:

Internal Factors and External Factors

Module 5

Consumer and Marketer

Marketing Regulation: Concerns of the Consumers: Consumerism, Privacy Concerns, Impact of Advertising, Social Marketing, Marketing

to Children, Concerns of the Marketers: Consumer Fraud, Consumer Terrorism Anti–Consumption, The role of Government and Non–

Government Bodies: Government Regulations, The Advertising Standards Council of India, Consumer Action Groups


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DIGITAL MARKETING (MBA-451-2)

Program : MBA Semester IV Credits : 3


Course Objectives This course aims at creating an understanding of the concepts and

techniques of digital marketing so as to exploit the opportunities of this

medium to support the organization’s marketing activities. It covers all

major digital platforms such as mobile, social media and search (paid

and organic)


Learn the basics of digital marketing and the importance of the

offer, list and creative in response rates

Develop a comprehensive digital marketing strategy

Learn through doing how to use new media such as mobile,

search and social networking; learn the measurement techniques used in evaluating digital marketing efforts

Learn the importance of ongoing reading and following of industry publications given the dynamic and rapidly changing

digital landscape

Understand and know the ethical and legislation impacting

digital marketing

Suggested readings 1. Internet Marketing: Strategy, Implementation and Practice Chaffey, D., Ellis-Chadwick, F., Johnston, K. and Mayer, R.

(Pearson Education, New Delhi. Third Edition, 2009) 2. E-Marketing, Strauss, Judy and Frost, Raymond (PHI Learning

Pvt. Ltd., New Delhi. 5th Edition, 2009)

3. Internet Marketing, Roberts, M.L. (Cengage Learning, New Delhi, 1st Indian Edition, 2009)


Meaning, scope and importance of internet marketing, Digital versus

traditional marketing communication: Business to Consumer and

Business to Business Digital Marketing; E-Marketing Research; Digital

marketing strategy;

Module 2 Online buyer behavior and Models

The Marketing Mix in an online context: Product, Price, Distribution,

Promotion, People, Process and Physical Evidence; Managing the

Online Customer Experience: Planning website design, Understanding

site user requirement, site design and structure, developing and testing

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content, Service quality

Module 3 Characteristics of interactive marketing communication

Integrated Digital Marketing Communications (IIMC); Objectives and

Measurement of Interactive marketing communication;

Module 4 Online Promotion Techniques

Search Engine Marketing, Online PR, Interactive Advertising, Online

Partnerships, Viral Marketing, Opt- in-e-mail, Offline Communications,

Pay-Per-Click Marketing

Email Marketing

Blogging, Podcasting, RSS

Module 5 Relationship Marketing using the internet

e-CRM, Customer Life Cycle Management, Approaches to

Implementing e-CRM; Measuring Internet Marketing Effectiveness:

Metrics and Website Analytics



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RURAL MARKETING (MBA-451-3)



Course Objectives To understand how marketing for industrial good is different from the traditional marketing and marketing in rural India. To be aware of the

success stories and failures in rural Indian Marketing.


MBA-451-3.1 Understand the rural market and consumers

MBA-451-3.2 Understand the unique challenges and opportunities of rural market

MBA-451-3.3 Prepare strategies for the rural market

MBA-451-3.4 Appreciate the rural continuum of urban markets

Suggested readings 1. Ramkishen Y New Perspectives in Rural & Agricultural Marketing (Jaico Books)

2. Rural Marketing in India- Strategies & Challenges (New

Century Publications) 3. Krishnamacharyaulu C.S.G, Ramakrishnan Lalitha Rural

marketing Text & Cases (Pearson education) 5. Krishnamoorthy Introduction to Rural marketing (Himalaya

Publishing House 2008 edition)

Module 1 Introduction - Principles of marketing as relevant to rural marketing

changing concept of marketing, profiles of urban/ customers and differences in their characteristics.

Module 2 Features of rural markets/ infrastructure, products and services in the

rural markets and channels of distribution and trade management.

Module 3 Transportation and communication, advertising and sales promotion strategies for rural marketing and characteristics of pricing in rural

markets for different products and factors influencing.

Module 4 Marketing objectives, sales target strategies, sales management practices, organizing for rural marketing and new product launch techniques for rural markets.

Module 5 Marketing strategies, policy, training, motivation and Evaluation. Rural

Market research and market information system and a glimpse of the future of rural marketing.


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CUSTOMER RELATIONSHIP MANAGEMENT (MBA-451-4)


Max Marks : 100 Internals : 50 Externals : 50

Course Objectives The CRM course is designed to introduce students to both CRM fundamentals and the utilization of technology in managing customers.

The course will introduce students to CRM concepts and functionality for professionals whose organizations utilize CRM or want to gain an

understanding of the role of CRM in service management.

Course Outcomes Students learn how to: MBA-451-4.1 Acquire, manage, research, analyze and use customer data

MBA-451-4.2 Create and apply CRM strategies in Sales, Marketing and Customer Service contexts

MBA-451-4.3 Develop a CRM Plan for the implementation of a CRM strategy MBA-451-4.4 Understand various dimensions of CRM and their

application

Suggested readings

The CRM Handbook-A Business Guide to Customer Relationship Management, Dyche’ J (Pearson Education, 2001)

Customer Relationship Management, Sheth, Parvatiyar and Shainesh, (Tata McGraw Hill, 2001)

Module 1

Introduction

Theoretical perspectives of relationship, Evolution of relationship marketing, Purpose of relationship marketing, Approach towards

marketing: A paradigm shift, Historical Perspectives, CRM Definitions, Emergence of CRM practice:, CRM cycle, Stakeholders in CRM, Significance of CRM, Types of CRM, Success Factors in CRM, CRM

Implementation, People factor in CRM

Module 2

Dimensions of Customer Relationship Management

Customer Satisfaction: Meaning, Definition, Significance, Components of Customer Satisfaction, Customer Satisfaction Models, Rationale of

Customer Satisfaction Customer Loyalty: Meaning, Definition, Significance, Customer Loyalty , Customer Loyalty Ladder, Loyalty Principles, Benefits of Customer Loyalty, Dimensions of Customer

Loyalty, Determinants of Customer Loyalty, Drivers of Customer Loyalty Service Quality: Meaning and Definition of Service Quality,

Types of Service Quality, Service Quality Dimensions, Service Quality Gaps.

Module 3

Technology in CRM

E- CRM in Business, CRM: A changing Perspective, Features of e-CRM, Advantages of e-CRM, Technologies of e-CRM, Voice Portals,

Web Phones, Virtual Customer Representative, Customer Relationship Portals, Functional Components of CRM

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Module 4

Database Management

Database Construction, Data Warehousing, architecture, Data Mining.

Characteristics, Data Mining, tools and techniques, Meaning, Significance, Advantages, Call Center, Multimedia Contact Center, Important CRM

Softwares; Data Warehousing and Data Mining concepts. Data analysis: Market Basket Analysis (MBA), Click stream Analysis,

Personalization and Collaborative Filtering.

Module 5

CRM Implementation

Defining success factors, preparing a business plan - requirements,

justification, processes. Choosing CRM tools: Defining functionalities; Managing customer relationships: conflict, complacency, Resetting the

CRM strategy. Selling CRM .internally: CRM development Team, Scoping and prioritizing, Development and delivery, Measurement.



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ELECTIVE COURSES

FINANCE

FINANCIAL DERIVATIVES (MBA-352-1)



Course Objectives The purpose of the course is to introduce the students to various derivative products like Options, Futures and Swaps, and to offer a

theoretical framework within which all derivatives can be valued and hedged. The course will also introduce to students the tools and

techniques of financial risk management and applications thereof. This course will also form a base to learn more advanced topics like Financial Engineering.

Course Outcomes Students will learn how to:

MBA-352-1.1 Understand the basic types of derivatives, their payoff functions, their developments, and the economic roles they play in the financial markets.

MBA-352-1.2 Understand the basic risk management and trading strategies using derivatives.

MBA-352-1.3 Appreciate the implication of risk hedging techniques MBA-352-1.4 Understanding pricing models and the application of option pricing theory in the area of financial engineering and corporate

finance.

Suggested readings

1. Futures and other derivatives, Hull John C: Options, (Prentice-Hall of India, 3rd Edition, 2001)

2. Security Analysis & Portfolio Management, Fisher Donald E and Jordan Ronald J (Prentice Hall of India, 6th Edition 2001)

3. Derivatives and Financial Innovations, Bansal Manish and

Bansal Navneet (Tata McGraw Hill, 2007) 4. Financial Derivatives Theory Concepts & Problems, Gupta S L

(Prentice Hall of India, 2005)

Module 1 Introduction Derivative Market in India& Regulatory Framework - Changing Environment and Increasing Price Risks, Financial Engineering as a

response to Increased Risks, Types of Risks and Risk Management, Tools of Risk Management, Effect of Speculation and Arbitrage on

Market Efficiency, Regulatory framework in India

Module 2 Futures and Forwards, and Trading Strategies The Futures Markets, Buying and Selling Futures, Devising a Hedging

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Strategy. Using Futures, Stock Index Futures, Short Term and Long Term Interest Rate Futures, Foreign Currency Futures and Commodity Futures. Speculation, Hedging and Arbitrage in Futures and Forwards

Market.

Module 3 Swaps Structure of a Swap, Interest Rate Swaps, Currency of Swaps, Other

Swaps, Credit Risk, Credit Derivatives

Module 4 Options Options Markets; Properties of Stock Option Prices; Option Pricing

Models – Binomial Model, Black-Scholes; Model, Single Period Options – Calls and Puts, Payoff Diagrams of Simple and Complex Option Strategies, Cash Settled Options.

Module 5 Risk Management

Risk: Alternative Definitions, Types of Risk, Risk Management Process and Methods. Objectives of Risk Management. Risk pooling

and insurance including Review of Probability concepts. Corporate Risk Management



Financial Derivatives (MBA 352-1)

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MANAGEMENT OF FINANCIAL SERVICES (MBA-352-2)



Course Objectives The course aims at familiarizing students with the operations and regulating framework of Financial Markets and financial

intermediaries.

Course Outcomes Students will learn how to: MBA-352-2.1 Understand the basic functioning of financial institutions and system; the economic roles they play in the development of

economy. MBA-352-2.2 Understand the basic policy issues related to them.

MBA-352-2.3 Appreciate the implication of their recommendations and suggested changes in rates etc on the decision making MBA-352-2.4 Realize and apply the recommendations of the apex

institution (s) for the planning and management at various decision levels

Suggested readings

1. Indian Financial System & Commercial Banking, Varshney P N

(2nd Edition,Sultan Chand & Sons, 2003) 2. Financial Services, M.Y Khan-, (Tata McGraw-Hill Education,

2004)

Module 1 Introduction Financial System of India: Financial Institutions

evolution in India. Their role in economic development. Liberalization.

Module 2 Policy environment Monetary policy/credit delivery/financial inclusion/prudential regulation, Supervision, Payment and settlement

systems, technological developments, Customer service

Module 3 Financial Regulations and policy norms Role of Financial regulations( role of RBI/SEBI/IRDA) Asset liability management in

Banks

Module 4 Prudential Norms and Basle recommendations Performance analysis of banks in India

Module 5 Important Financial Institutions and Intermediaries: Development Financial Institutions(SIDBI/NABARD/EXIM/NHB) Financial

Intermediaries-Insurance Companies, Mutual Funds, NBFC’s, Merchant Banks, Venture Capital Funds



Management of Financial Services (MBA 352-2)

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SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT (MBA-352-3)

Program : MBA Semester III Credits 3


Course Objectives The objective of the course is to understand how securities are analyzed/valued and the science behind construction/evaluation of

portfolios

Course Outcomes Students learn how to: MBA-352-3.1 be acquainted with the working of the security market

and principles of security analysis MBA-352-3.2 be able to understand how the decisions for the composition of a portfolio are taken

MBA-352-3.3 develop an understanding for the analysis of a company through fundamental and technical analysis

MBA-352-3.4 able to develop the skills required for portfolio management and evaluation

Suggested readings 1. Security Analysis and Portfolio Management by Gordon/Fischer

Module 1 Introduction: Financial Markets/ Role of financial markets in an economy, Organization and functioning of Securities Markets, mechanics of security trading, Types of Security

Markets(SE’s/OTCEI/Depository), Role of SEBI, Players in the Securities Markets, Concept of Efficient Capital Markets.

Asset Allocation Decision

Module 2 Understanding a Portfolio: Portfolio Management(estimating risk and return), Models of Risk and Return( Utility Theory/Portfolio Theory/CAPM/APT/Multi Factor Models), Beta estimation, Valuation

of Bonds and Equities, Derivatives and their role in investments

Module 3 Fundamental Analysis: Economy Analysis, Industry Analysis and

Company Analysis Technical Analysis of Security Pricing

Module 4 Portfolio Theory- Portfolio Criteria/ Efficient Set/ Portfolio Selection

and Diversification)

Module 5 Portfolio Management – Portfolio Objective/ Size of Portfolio/

Selection Basis and Readjustment/ Timings of Divestment


112


Security Analysis and Portfolio Management (MBA 352-3)

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FINANCIAL MARKETS (MBA-352-4)



Course Objectives The Objective of the course is to familiarize the student with a complete knowledge of the Financial Markets in India, its Structure,

Mechanism of Operation and its Major Players

Course Outcomes Students learn how to: MBA-352-4.1 Be familiar with the Indian Capital Market and its

Operations MBA-352-4.2 Be aware of Primary/ Secondary Markets and their Operations

MBA-352-4.3 Be able to appreciate the role and importance of various regulatory authorities in managing the financial markets of India

MBA-352-4.4 Acquire analytical skills in the market analysis in the context of raising medium and long term funds MBA-352-4.5 be able to understand the relevance of mutual funds

towards long term investments

Module 1 Introduction - Financial Markets in India/ Economic philosophy of Financial Markets/ Structure of Markets in India. Capital Market

Theory (role and evolution in India/ Future Trends). SME Trading Platform(NSE)

Module 2 Primary Market System and Regulations in India( Types of firm’s

interface with investors/ types of Scrips/ Process of issue of Capital/ Managing Shareholder Relations)

Module 3 Secondary Market System and Regulations in India- (History of Stock Exchanges in India/ listing of Scrips/ Depositories/ OTC exchange/

Stock Exchange Mechanism including trading and settlement/ Insider Trading/ Major players in the Stock Exchanges/ Stock Indices/ Role of

FII’s in the Financial Markets in India)

Module 4 Regulations for Primary and Secondary Markets/ SEBI as the Regulatory Agency

Module 5 Bond Markets in India/ Debt Markets in India, Mutual Funds concept and Mechanism

Interface between Stock Market and Bond Market Primary and Secondary Markets

Capital and Money Markets


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Financial Markets (MBA 352-4)

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MERGERS, ACQISITION AND CORPORATE RESTRUCTURING

(MBA-352-5)



Course Objectives The objective of the Course is to have an in depth understanding of M&A, Takeovers/ rationale for these to the firm and all the associated

issues with M&A, Takeovers which have a bearing on the firm.


MBA-352-5.1 Understand the concept and approaches towards valuation for the business entity MBA-352-5.2 Understand the importance of basic concepts for

different forms of businesses MBA-352-5.3 Appreciate the significance of processes and procedure

for mergers and acquisitions MBA-352-5.4 Realize and apply the elements of the accounting concepts for the planning and management at various decision levels

Suggested readings

1. Mergers, Restructuring And Corporate Control, 2011 Hoag Susan E., Weston J. Fred, Chung Kwang S., Prentice HI

2. Mergers and Acquisitions : India under Globalization-

P.L.Beena 3. Mergers and Acquisition: Strategy, Valuation and Integration-

Ray/ PHI learning 4.

Module 1 Forms of Business Alliances/ Strategic Choice of the Type of Business Alliance/ Which firms should go for Merger, Acquisition, Takeover

Module 2 Defining and selecting the target for Merger, Acquisition, Takeover/ Pricing of Mergers / Negotiations and approaches for Merger,

Acquisition, Takeover

Module 3 Contracting for M&A/ Implementation of M&A/ Post Merger issues and managing them

Module 4 Legalities involved in M&A, Take-overs/ Ethical issues of Merger, Takeover/ Accounting for Mergers

Module 5 Financing the Mergers and Takeovers/ Corporate Restructuring/ Divestment and Abandonment


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Merger, Acquisition and Corporate Restructuring (MBA 352-5)

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FINANCIAL STATEMENT ANALYSIS AND VALUATION (MBA-352-6)



Course Objectives The objective of the Course is to have an in depth understanding of M&A, Takeovers/ rationale for these to the firm and all the associated issues with M&A, Takeovers which have a bearing on the firm.

Course Outcomes Upon completion of the course, students will be able to: MBA-352-6.1 Understand the financial statements and their analysis

for decision making. MBA-352-6.2 Understand the basic valuation models and impact of

rates in decision making. MBA-352-6.3 Appreciate the implication and have hands on approach/experience in valuation especially using financial analysis

MBA-352-6.4 Understanding models and error rectification valuation for making effective decision making.

Suggested readings

4. Accounting Text and Cases, Robert N. Anthony, David F.

Hawkins and Kenneth A. Merchant (McGraw Hill, 13/e 2015) 5. Financial Accounting for Management Ramachandran, N and

Kakani Ram Kumar (Tata Mc Graw Hill, 4/e, 2017)

5. Accounting for Management, Text and cases Bhattacharya,SK (Vikas Publishing House, 3/e, 1997)

Module 1 Detailed Analysis of Financial Scorecards( Income Statement/ Balance

Sheet/ Cash Flow/ Fund Flow)

Module 2 Approaches to Valuation and identifying the value drivers/ Estimating the Discount Rates, Growth Rates and Cash Flows

Module 3 Dividend Discount Models, FCFE Models, FCFF Models

Module 4 Valuation using Multiples/ Strategy-Finance-Valuation Trilogy

Module 5 Real Options and Brand Valuation/ Identifying the Appropriate

Method/ Identifying frequently made errors in Valuation



Financial statement analysis and valuation (MBA 352-6)

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PROJECT MANAGEMENT (MBA-452-1)

Program MBA Sem IV Credits 3


Course Objectives The objective of the Course is to create an awareness of the need for a systematic management of projects from inception to finish.


MBA-452-1.1 Understand the basic concepts and process of project financing.

MBA-452-1.2 Understand and acquire the requisite skills in executing various projects starting from project identification till project termination

MBA-452-1.3 Appreciate the implication of project management techniques

MBA-452-1.4 Inculcate the application of project management in decision making.

Suggested readings

1. Project Management, Maylor 3e 2004, Pearson education 2. Project Management: the Managerial Process, 2014, McGraw

Hill 3. Strategic Project Management Made Simple: Practical Tools for

Leaders and Teams, Terry Schmidt, Wiley

Module 1 Introduction - Overview and key concepts

Project Feasibility Studies- Project Identification/ Commercial

appraisal/ Technical appraisal of projects

Module 2 Project Feasibility Studies: Financial appraisal of projects (project cost estimation, financing options of projects, Cash flow estimation of projects)/Economic analysis of projects( SCBA and UNIDO)/

Environmental appraisal of projects

Module 3 Human Aspects in Project Management- Project Organization/ Project Leadership/ Motivation in Project Management/

Communication in Project Environment/ Conflict in Project Management

Module 4 Scheduling and Implementation of the Project: Project scheduling( PERT/CPM)/ Time-Cost trade off and Crashing of Projects/ Project

Cost Control (PERT/Cost), Resource scheduling and Resource Leveling/ Rehabilitation of sick units/ Problem of time and cost

overruns in projects

Module 5 Monitoring and Evaluation of the Project: Project evaluation, review and administrative aspects/ Risk Analysis in Projects


http://as.wiley.com/WileyCDA/Section/id-302477.html?query=Terry+Schmidt

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Project Management (MBA 452-1)

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INTERNATIONAL FINANCIAL MANAGEMENT (MBA-452-2)



Course Objectives The course aims To introduce the environment of international finance and its implications on international business. Also to analyze the nature and functioning of foreign exchange markets and instruments,

determination of exchange rates and interest rates and their forecasting , To define and measure foreign exchange risks and to identify risk

management strategies.


MBA-452-1.1 Understand the working of international financial system.

MBA-452-1.2 Understand the theories of foreign exchange using different tools and techniques. MBA-452-1.3 Appreciate the implication of the nature of foreign

exchange markets and instruments, forecast exchange rates and explore the sources of long term finance and design financial strategies relating

to International markets MBA-452-1.4 Understanding issues related to the international financing of projects and decision making based on investment

analysis.

Suggested readings

1. International Financial Management, Madura Jeff and Schnusenberg Oliver (7th Edition, Thomson, 2003)

2. International Financial Management, Apte P G (3rd Edition, Tata McGraw Hill, 2004)

3. International Financial Management, Text & Cases, Bhalla V K

(4th Edition, Anmol Publications Pvt. Ltd, 2004)

Module 1 Introduction Finance function in global business scenario, international Monetary System, International Financial Markets and

Instruments, Balance of Payments, Recent Developments.

Module 2 Foreign Exchange Markets Spot and Forward Foreign Exchange Markets, Speculation, Hedging and Arbitrage in Foreign Exchange Markets and their Implications on Market Efficiency. Currency

Futures, Currency Options and Currency Swaps. Interest Rate Futures, Hedging and Speculation with Interest Rate Futures.

Module 3 Foreign Exchange Rate Determination: Theories of Exchange Rate

Determination, Fundamental International Parity Conditions – Purchasing Power Parity, Interest Rate Parity, Real Interest Parity,

Structural Models of Exchange Rate Determination. Forecasting Exchange Rates - Technical Forecasting, Time Series Modelling, Fundamental Forecasting.

Module 4 Foreign Exchange Rate Exposure and Risk Management:

Management of Transaction, Translation and Operating Exposure. Hedging tools for Management of Transaction Exposure.

Module 5 Issues in Foreign Investments Analysis : International Equity

Investment – Risk and Return from Foreign Equity Investment,

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International CAPM. Examination of International Investment Proposals - Discounted Cash Flow Analysis, Tax Adjusted Present Value Approach.



International financial management (MBA 452-2)

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MANAGEMENT OF BANKS (MBA-452-3)



Course Objectives The course aims at providing required level of basic knowledge in banking and financial services, banking technology, customer relations, & legal aspects necessary for carrying out day to day banking

operations.

Course Outcomes Students learn how to: MBA-452-3.1 Understand the nature of Financial Systems , and particular role of Banks and Central Bank.

MBA-452-3.2 Understanding of banking products and regulations, and the importance of technology in banking

MBA-452-3.3 Appreciate the implication of risk management techniques MBA-452-3.4 Understanding role of international financing and

banking in corporate finance.

Suggested readings

1. Principles & practices of Banking, Accounting & Finance for Bankers and Legal & Regulatory Aspects of Banking,

(Macmillan Publication India Ltd) 2. Banking Law and Practice by P. N. Varshney 3. Banking – Theory, Law and Practice by Gordon & Natarajan


Financial System overview, Forms of Banking ,organizational Structure of Commercial Banks in India and Banking

Regulatory Environment

Module 2 Balance Sheet Management/ ALM (asset Liability management)

Management of assets and liabilities in banks – Profit Profitability and Productivity in banks. Capital adequacy, Implementation of BASEL

guidelines, RBI Guidelines and SARFAESI Actetc

Module 3 Banking Products and Instruments and services Overview of

various kinds of RETAIL and WHOLESALE banking products, instruments and service offerings. Specific focus on use of Technology

in Banking and Banking Regulations

Module 4 International Banking , Investment Banking & Financial

Inclusion

Introduction to Foreign Exchange markets, instruments and

transactions, Investment banking products.

Financial Inclusion in India


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Management of banks (MBA 452-3)

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CAPITAL EXPENDITURE, PLANNING AND CONTROL (MBA-452-4)



Course Objectives The objective of the Course is to familiarize the students with the concepts, theories and financial management techniques related to capital expenditure/investment decisions.


MBA-452-4.1 Understand the basic concept of capital budgeting techniques for efficient capital structure MBA-452-4.2 Understand and forecast the financial statements.

MBA-452-4.3 Appreciate the implication of the risk management techniques.

MBA-452-4.4 Understanding and execute the risk management techniques for capital expenditure decision making process

Suggested readings

1. Principles of Corporate finance, Brealy, Myers (McGraw Hill) 2. Principles of Corporate finance, Damodaran Ashwata (Wiley)

3. Financial Management, Chandra Prasanna (McGraw Hill) 4. Financial Management, Pandey IM (Vikas Publication)

Module 1 Introduction to Capital Budgeting (Investment evaluation techniques

with focus of NPV/IRR). Fundamentals of Cost of Capital and Capital Structuring

Module 2 Market Demand Forecasting Techniques, Estimation of Cash Flows

and preparing projected I/S and B/S

Module 3 Risk Management Techniques in CAPEX decisions, Leasing, Interfaces with Accounting Standards/Excise Laws/Income Tax Act

Module 4 Project Financing and other miscellaneous topics, Sickness Prediction and Distress Restructuring

Module 5 Advanced Risk Management Techniques in CAPEX, A practical

insight into Securitization



Capital Expenditure Planning and Control (MBA 452-4)

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ELECTIVE COURSES

HUMAN RESOURCES

PERFORMANCE MANAGEMENT IN ORGANIZATIONS (MBA-353-1)



Course Objectives Performance management plays an important in managing organizations and building it as a high performance organization. The

course teaches to define behavior and people practices for managing performance through transitions and steady states within an

organization.

Course Outcomes Students learn how to: MBA-353-1.1 Understand concepts, skills and behaviors influencing performance within an organization

MBA-353-1.2 Develop performance management systems MBA-353-1.3 Manage employees and teams through the

implementation process MBA-353-1.4 Design evaluation processes and methods in cognizance of business strategies and organization objectives

Suggested readings List of books: 1. Harvard Business Essentials: Performance Management -

Measure and Improve the Effectiveness of Your Employees,

Harvard Business Essentials (Author) ( Harvard Business Publishing, 2010)

2. Performance Management, Pam Jones (2nd revised edition,

Pearson, 2013)

Module 1 Definition and evaluation of employee performance, Employee skills

development

Module 2 Role of Employee Engagement and Motivation of Performance management, Human Resources Accounting , Mentoring and

Coaching in Performance Management

Module 3 Process and evaluation techniques, issues and dilemmas, context and design model of system.

Module 4 Balance Scorecard –Factors that led to thinking about scorecard

approach, idea underling BSC, Introducing BSC- step By- Step

Module 5 Managing People Through Transitions and Steady States, Implementation of a performance management system


http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Harvard+Business+Essentials&search-alias=stripbooks

http://www.amazon.in/Pam-Jones/e/B001HOP4TA/ref=dp_byline_cont_book_1

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Performance Management in Organizations (MBA 353-1)

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STRATEGIC HUMAN RESOURCE MANAGEMENT (MBA-353-2)



Course Objectives The critical source of competitive advantage comes from having the having an effective system for acquisition, mobilizing, and managing

organization's human assets. This course teaches to design and execute human resource practices to achieve business objectives and strategies.


MBA-353-2.1 Understand strategic human resource management practices MBA-353-2.2 Design and align human resource practices to strategic

business objectives MBA-353-2.3 Create value for customers and employers by developing

effective human resource work systems MBA-353-2.4 Develop policies and strategies to build competitive business organizations

Suggested readings 1. Strategic Human Resources: Frameworks for General Managers

, James N. Baron and David M. Kreps (New York: John Wiley

& Sons, 2000)

2. Strategic International Human Resource Management: Choices

and Consequences in Multinational People Management, Susan

M Shortland and Stephen J Perkins, 2012

Module 1 Design and execution of human resource management strategies

Module 2 Implementation of the policies, Achieve competitive advantage

Module 3 Implementation of strategy and the importance of aligning human

resource practices

Module 4 Designing effective work system, including investing in people

(training and development)

Module 5 Participation and involvement (team-based systems), measurement and

incentives (compensation), and information sharing


http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Susan+M+Shortland&search-alias=stripbooks

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Susan+M+Shortland&search-alias=stripbooks

http://www.amazon.in/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Stephen+J+Perkins&search-alias=stripbooks

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Strategic Human Resource Management (MBA 353 - 2)

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INDUSTRIAL RELATIONS AND LABOR LAWS (MBA-353-3)



Course Objectives Industrial relations assist in maintaining harmonious environment

within a firm which increases efficiency and effectiveness of a firm. The legal environment marks the boundaries within which certain

industrial practices should be undertaken geographically in interest of workforce and labour welfare.

Course Outcomes Students learn how to: MBA-353-3.1 To understand the concepts and practices related to

Industrial relations and labour laws MBA-353-3.2. Apply the essential concepts of industrial relations and

their interrelationship at the personal, organizational and national levels. MBA-353-3.3. Recognize and consider the social, historical and equity

issues within industrial relations. MBA-353-3.4. Investigate solutions to industrial relations problems

based on research and assessment of current practices.

Suggested readings 1. R : C S Venkata Ratnam (Publisher OUP) 2. I R : Arun Monappa (Publisher Tata McGraw-Hill)

3. I R : Ratna Sen (Publisher Macmillan India) 4. HRM Texts and Cases: K Aswathappa (Publisher Tata

McGraw-Hill)

5. H R Strategy: George F Dreher & Thomas W Dougherty (Publisher Tata McGraw-Hill)

Module 1 Labour Welfare and Employee Relations: Concept, Purpose, Statutory

and Non-statutory provisions, ILO Conventions

Module 2 ER in India: Labour Policy in Five Year Plans, Bipartism, Tripartism; Role of government and State; Role of management; Role of Trade Unions.

Module 3 Dynamics of Industrial Relations in India: Significance of IR, Conflicts and Disputes, Trade Unions, Employers’ Federations, Dispute Settlement Machinery d. Wages and IR, Collective Bargaining, Labour

Welfare and Social Security, Employee Discipline and Domestic Enquiry, Employee Grievances

Module 4 Trade Unions Act, 1926, Industrial Employment (Standing Orders) Act,

1946, Industrial Disputes Act, 1947, The Payment of Bonus Act, 1965

Module 5 Employees Provident Funds (and Misc. Provisions) Act,1952, Workmen’s Compensation Act, 1923 (WC Act) , Employees’ State Insurance Act, 1948 (ESI Act), Payment of Gratuity Act, 1972 (PG

Act), Child Labour (Prohibition & Regulation) Act, 1986


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Industrial relations and labour laws (MBA 353-3)

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HR PLANNING, RECRUITMENT AND SELECTION (MBA-353-4)



Course Objectives To understand the wide variety of recruitment and selection methods in the organization and Understanding the importance of

these functions in the organization

Course Outcomes Students learn how to: MBA-353-4.1 The importance of good planning, recruitment and

selection practice MBA-353-4.2 How to write job descriptions, person specifications and job adverts.

MBA-353-4.3 How to set selection criteria and conduct the correct process for attracting and shortlisting candidates.

MBA-353-4.4 To create an effective corporate policy for planning, recruitment and selection

Suggested readings 1. Recruitment and selection (Developing Practice)Gareth Roberts by Chartered Institute of Personnel and

Development; 2 edition 2. Successful Interviewing and Recruitment (Creating

Success) by Rob Yeung Kogan page; 1 edition

Module 1 Introduction- Person specification, competencies, attracting response, screening, interviewing, testing, exercises, assessment

centres, checks and offers, follow-up

Module 2 Types of market, labour market changes, accessing markets

Module 3 HR planning, performance management, Pay, training and development, integration, outsourcing, Discrimination, sex , race, possible discrimination, equal opportunities and monitoring

Module 4 People specification and competencies- competency based person

specifications Techniques, focus group , inventories and questionnaire, critical incident, diaries and work logs, observation

and testing Suitability, resources and costs , effectiveness, acceptability, deciding on selection technique

Module 5 Market research, planning, positioning and support, advertising

agencies Screening, application forms, telephonic screening, psychometrics, ability and personality tests Uses, interview panels, types, pitfalls.

Decision making, gathering the evidence, checking and offers Planned induction and statistical analysis


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HR planning, recruitment and selection (MBA 353-4)

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LEADERSHIP AND TEAM BUILDING (MBA-353-5)

Program : MBA Semester III/IV Credits 3


Course Objectives The course emphasizes on the understanding the role of leadership and team building for organizational performance in the global

business environment

Course Outcomes Students learn how to: MBA-353-5.1 Understand leadership traits and competencies

MBA-353-5.2 Analyze role of leadership and teams in building organization MBA-353-5.3 Building teams for organizational performance

MBA-353-5.4 Managing team performance for competitive and successful organizations

Suggested readings 1. Dynamics of Leadership, Craig M. Watson- (Jaico Publishing

House)

2. Effective Team work, Michael West (Excel Books)

Module 1 Introduction- Leadership Trails, Critical Competencies for

Leadership, Leadership Theory, Managerial Leadership

Module 2 Management Leadership style, Evolution of Leadership style Leader follower interaction, Leading vs. Managing

Importance of strategic leadership, Reason for executives failures

Module 3 Leadership challenge, Strategies for successful leadership,

Leadership& work ethics, Prospectors for corporate leadership

Module 4 What is Team, Team work for organizational function, Significance of team working, Types of team building, Team role, Team

participation, Barriers to effective team work

Module 5 Defining team vision, Dimension of team vision, Elements of team

vision, Group think &task orientation, Group pressure to conform, Team defense mechanism, Promoting Creativity within a team

Team innovation, Principal tasks of team manager


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Leadership and Team building (MBA 353 - 5)

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PSYCHOMETRIC TESTING (MBA-353-6)



Course Objectives Understanding the psychology of employees becomes crucial as it has impact on employee performance and organization health. Developing

and devising tools to keep check in behvioural patterns individually helps in strategic planning and allocation of activities to increase

business value.

Course Outcomes Students learn how to: MBA-353-6.1 Understand the importance of psychometric assessments MBA-353-6.2 Identify situations in which psychometric tests are useful

MBA-353-6.3 Determine the criteria for the selection and application of appropriate tests

MBA-353-6.4 Utilization of tools to improve individual and organizational efficiency

Suggested readings 1. Training Instruments in HRD and OD (With CD), Pareek, Udai (3rd Edition (Hardcover) by Tata McGraw-Hill )

2. Psychological Testing (7th Edition) by Anne Anastasi

Module 1 Introduction to Assessment: Philosophy of Assessment, Nature and Meaning of Assessment, Measurement and Evaluation, Natures and

Types of Scales, Rating and Ranking scales

Module 2 Technical Aspects of Assessment: Understanding Reliability, Validity, Norms, Standardization, Administration and Scoring

Module 3 Individual Assessment: Personality, Intelligence, Emotional

Intelligence, Spiritual Intelligence and Different behavior Related Aspects

Module 4 Inter Individual Assessment: Aptitude, Attitude (Job Satisfaction, Job Involvement and Organizational Commitment), Leadership etc.

Module 5 Organizational Assessment: Assessing Organizational Design and Structure, Organizational Size, Life Cycle and Decline, Organizational Capacity and Change Assessment



Psychometric testing (MBA 353-6)

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ORGANIZATIONAL CHANGE AND DEVELOPMENT (MBA-453-1)



Course Objectives To appreciate the application of behavioral science principles and practices in bringing change in individual , group and organization as a whole.


MBA-453-1.1 Gain a general understanding of organizational change and development concepts

MBA-453-1.2 Develop an understanding of possible change instruments and their field of use MBA-453-1.3 Reflect on different leadership styles and their

importance in a change process MBA-453-1.4 Apply change concepts to a real case example and

transfer this knowledge to their own working environment

Suggested readings 1. Managing change in organizations, Carnall, Collin (Prentice Hall)

2. Organizational change and Development, Kavita Singh (Excel Books)

3. Introduction - OD and Change, Cummings, Thomas and

Christopher Thomson 4. Organizational Development, Wendell L.French & Cecil H.Bell,

Jr Pearson Education

Module 1 Introducing change management, definition , impact, transition management, Locating change on the change spectrum, The TROPICS test, managing the triggers

Module 2 Competency and change, change and the human resource, cultural

attributes of change, role of communication, resistance to change, the change agent ,Importance of a gender, management styles and gender,

mental models The role of diagramming in systems investigation System, system autonomy and behavior, Intervention, Intervention phases and Intervention strategy model

Module 3 Definition of OD, History of OD, Organizational Development

Process, Values, Assumptions &Beliefs in OD, Diagnostic process , diagnostic readiness for change, issues involved , Issues involved in

consultant client relationship, Ethics of OD practitioner

Module 4 , Nature &Types of OD Interventions, Classification of interventions Proponent Interventions at Organizational Level, Team Intervention,

Group Intervention, Inter group & Third Party Peacemaking Interventions, System 4 of R.Likert, Contingency Theory, Structural Intervention, Task Technology-Focused Approach

Evaluation, role of power and politics in the practice of OD, Strategy Planning for Opportunely Tapping, Govt. Strategy, Changing

Environment, Fundamental Strengths of OD, OD’s Future, OD in India


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EXECUTIVE COMPENSATION AND WAGE ADMINISTRATION (MBA-

453-2)



Course Objectives Compensation is an essential function related to employee motivation and performance. The objective of the course is to introduce the

concepts, functions and processes of compensation management to enable a student of business management to build a high performance organization.


MBA-453-2.1 Understand the concepts and factors of compensation management

MBA-453-2.2 Conduct job evaluation for developing total compensation system MBA-453-2.3 Understand benefit and wage administration concepts

MBA-453-2.4 Develop compensation structure and reward system for building competitive organization

Suggested readings List of books:

1. Compensation Management in a Knowledge-based World, Pearson Education Milkovich & Newman, Eighth Edition,Compensation, Tata McGraw Hill/2005

2. Compensation Management, Dipak Kumar Bhattacharyya (2nd

revised edition, Excel Books, 2014)

Module 1 Introduction- approach to compensation and Reward Management

Compensation And Reward Management

Module 2 Forces driving theory and practice, trends and developments.

Module 3 Concepts and Components-Job Evaluation-Incentives and Benefits.

Module 4 Benefit and Wage administration

Module 5 Determinants of general wage and salary levels and structures. Total compensation systems, interrelationship among employee performance, intrinsic and extrinsic rewards, pay equity, and employee pay

satisfaction.


http://www.oup.co.in/more-by-author/dipak-kumar-bhattacharyya/118

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TRAINING AND DEVELOPMENT (MBA-453-3)



Course Objectives The course objective is to understand the role of training and

development in achieving organizational objectives. And to design and measure customized training methods with enhanced strategic orientation for accomplishing organizational objectives.

Course Outcomes Students learn to: MBA -453-3.1 Understand elements and concepts of training process MBA -453-3.2 Analyze training needs and designing training

programs MBA -453-3.3Measure training outcomes for individuals, teams and

organization MBA -453-3.4 Understand relevance of training in organizational development

Suggested readings 1. Training for Development , Lynton, Rolf P. and Pareek (Udai

Vistaar Publications) 2. Training for Organizational Transformation Part2, Lynton,

Rolf P Sage

Module 1 Introduction Importance- training principles training and development plan- setting up of training programme. culture and other contexts

Module 2 Overview of Training Process Establishing objective and preparation for training, designing training program, developing groups and the climate, trainers and training style, qualities of an effective trainer, post training support, evaluation of training program, training system, research for better training

Module 3 Features

Advantages disadvantages- on- the job coaching, conference, career

planning and guidance, critical incident, committee assignment, job rotation and assistant to position/ under study Features applications lecture method- Conferences- group discussion-

seminar- programmed instruction- sensitivity- case studies- role play- simulations- special assignment- multiple management for junior

boards

Module 4 Attributes

Reinventing training-strategic orientation, customer orientation, performance orientation, accountability, quality, timeliness and cost

effectiveness Training transfer, Intervening to improve learning transfer system, closing the transfer gap

Module 5 Scales

Scales of measurement, post training measurement


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TALENT MANAGEMENT AND CAREER DEVELOPMENT (MBA-453-4)



Course Objectives Talent management skills will enable a manager to anticipate the human capital requirement to match with the strategic needs of an

organization. This course is about strategic workforce planning through talent management to enhance business value.


MBA-453-4.1 Understand the concepts and practices related to talent management MBA-453-4.2 Understand the business value through talent

management MBA-453-4.3 Analyze career management strategies

MBA-453-4.4 Manage talent in effective business outcomes

Suggested readings 1. Handbook of Human Resource Management, Armstrong, M, A Practice (Kogan Page, First South Asian Edition, 2006)

2. Talent on Demand: Managing Talent in an Age of Uncertainty,

Cappelli, Peter (Harvard Business Press, Boston, Massachusetts, 2008)

3. Designing & Managing Human Resource Systems, Udai Pareek & T. V. Rao (Oxford & IBH)

Module 1 Introduction - strategic implications, definition, elements, process, focus, employer branding, creating a great place to work

Module 2 Strategies: creating attraction, recruitment processes, development

strategies, career planning, retention

Module 3 Performance management system (PMS) and reward mechanism

aligned with talent management, Handling permanent and flexible workforce, Managing Talent on Demand, New framework of talent management

Module 4 The Job Search Process, Building a Career Strategy, Managing Job Search and Negotiating and Deciding, Choosing a Job or a Career?

Setting Career Policies

Module 5 Career anchors, Job Redesign Programme; Job Enlargement, Job

Enrichment, Job Rotation; Job Characteristic model, Matching of personnel with the job, Career Planning, Counselling, Mentoring and career management


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ELECTIVE COURSES

INFORMATION SYSTEMS

ENTERPRISE RESOURCE PLANNING (MBA-354-1)



Course Objectives The course aims to provide a comprehensive overview of scope of ERP systems and corporate motivation for implementing ERP.They will gain

knowledge of applications of ERP in business solutions and familiarize them with the knowledge of computerized production, material distribution system of a firm.


MBA – 354 – 1.1 - To understand the business process of an enterprise and understand how ERP systems support and enable a company’s

business MBA – 354-1.2 - Basic understanding of ERP systems and how those systems are acquired and developed

MBA – 354 -1.3 - Understand and be able to articulate the life cycle stages of any ERP implementation

MBA – 354-1.4 Understand the problems of ERP implementation projects and to anticipate and articulate the challenges associated with post-implementation management of ERP systems.

MBA – 354-1.5 – To create an understanding of the current and future vendors and emerging trends & technologies in field of ERP

Suggested readings 1. Enterprise Resource Planning, Alexis Leon,Tata McGraw Hill,

Edition 8th,2013 2. Essentials of Business Process and Information System, P.Sinha

and Jeffery Word, Wiley India, 2012

3. ERP in Practice, Jagan Nathan Vaman, Tata McGraw-Hill, 2008 4. ERP- Concepts and Practice, Vinod Kumar Grag and N.K.

Venkitakrishnan, Prentice Hall of India, 2012 5. Enterprise Resource Planning, Mary Sumner ,Pearson

Education,2008

Module 1 Introduction: Overview to ERP, Typical Business Process Workflow, Fundamentals, Functionalities, Benefits, Modern Business Concepts, E-

Commerce, Advance Planning and Scheduling, Business Analytics, Service oriented architecture.

Module 2 Issues, Concerns and Purchasing: Disadvantages of ERP Solutions,

Users, Developers, Customers of ERP, Purchasing or Outsourcing,

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Planning, Purchasing and Selection of ERP, Managing implementation partners, ERP strategy options and risk mitigation.

Module 3 Implementation of ERP: Implementation plan of ERP, Methods and

tools, Business process mapping, Gap analysis, risks and dependencies, Project timeline plan, Project organization plan, Structure and coding, Data migration and historical record, Prototype testing, User training

program, Knowledge management, Disaster recovery plan, RDBMS, Data communication system, Hardware requirements, Sample system

architecture.

Module 4 ERP Project Success and failure: Introduction to ERP Project success and failure with case studies.

Module 5 Current and future ERP market, Key Players and Market Shares, Market Issues, Continuous business improvement in ERP



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RELATIONAL DATABASE SYSTEM (MBA-354-2)



Course Objectives This course is an introduction to the foundations of database systems,

focusing on basics such as the relational algebra and data model, schema normalization, query optimization, transactions, object

modeling and database design.

Course Outcomes Students learn how to : MBA – 354 – 2.1 Basic database concepts, data storage, processing,

filing and retrieval needs MBA – 354 – 2.2 Understanding basic concepts of relational databases, Designing and documentation, failures and recoveries.

MBA – 354 – 2.3 Understand and use the Structured Query Language - DDL, DML and DCL.

MBA – 354 – 2.4 Understand advanced database technologies and its uses as well as the latest standards and best practices

Suggested readings 1. Modern Database Management, Jeffrey A Hoffer, 10th Edition, Pearson Education, 2012,

2. Database System Concepts, Abraham Silberchatz, Henry F. Korth and S.Sudarsan, 5th Edition, McGraw-Hill, 2010.

3. Database Systems – A Practical Approach to Design, Implementation and Management, Thomas M. Connolly and Carolyn E. Begg, 3rd edition, Pearson Education, 2003

4. Distributed Databases Principles and Systems, Rajesh Narang, McGraw-Hill International Editions, 2008

Module 1 Introduction - Database concepts, basic database system terminology,

data model, Introduction of data base management System(DBMS), Feature of DBMS, Architecture of DBMS,

Module 2 Physical data Organization & Network Model for external storage

organization Storage hierarchy, index files, B -Trees, Files with variable length record, DBTG definition Implementation of Network and programme environment

Module 3 Relational database Concepts Introduction to Relational data base

Management System, (RDBMS) Relational data Models, Features of RDBMS, Functional Dependencies, decomposition n of relational

schema, Normal forms(1NF,2NF,3NF,BCNF)

Module 4 Recovery System Types of failures, Storage Structures, Recovery with concurrent transaction, Advanced recovery techniques- transaction rollback, fuzzy checkpoint, save point

Module 5 Introduction to SQL as standard relational database language, data definition language(DDL) data Manipulation language(DML), Embedded DML in a host programming language, Authorization and

Integrity Specification, Transaction Control Statements Database Technologies Client server technology, Distributed database, multidimensional database Data Warehouse, Data marts, CRM

Database Utilities Introduction to object oriented database, Security, Object/Basic Database Administration/ Remote Data Access

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SYSTEM ANALYSIS AND DESIGN (MBA-354-3)



Course Objectives This course introduces students to the concepts, skills, methodologies,

techniques, tools, and perspectives essential for system designing. It aims to provide comprehensive theoretical& practical knowledge

related to the system development process of information systems , how to manage projects, analyze and document systems, design new systems and implement their plans.

Course Outcomes Students learn how to : MBA-354-3.1 Understand the basic concepts of business systems and phases of system development life cycle

MBA-354-3.2 Understand how systems analysts interact with users, management, and other information systems professionals in the

planning and analysis phase MBA-354-3.3 Understand the designing phase, system inputs and outputs, model system processes, events, and data flows within a

system MBA-354-3.4 Understand in depth the implementation alternatives and

the current technologies.

Suggested readings 1. System Analysis & Design: Elias M Awad,Galgotia Publication, 2nd Ed. 2010

2. System Analysis & Design -Kenneth E Kendall and Julie E

Kendall ,PHI Publication, 7 Ed.2011 3. Modern System Analysis & Design, Hoffer, Jeffrey A., George,

Joey & Valacich, Joseph,Pearson Education, 2013 4. System Analysis and Design Methods, Whitten, Bentley and

Barlow, 7th Edition, Galgotia Publications, 2010.

Module 1 Introduction- – Systems classifications– Business organization as

system –organization structure – Organization Objectives, process and information needs –System – Applications and Development

Information System life cycle – System development stages – System Development Life Cycle – Model – JAD – Phase – User role in systems development process – Establishing a portfolio of information

system application – Importance of Auditability, Maintainability and Recoverability in information systems.

Module 2 Systems Planning - Approaches to systems development ,feasibility -

Technological, Economic and Social. System investigation: Objectives of investigation, Management decision making; Procedure and data –

Method of investigation – Recording of Investigation.

Module 3 Systems Analysis Systems analysis – Objectives, Nature and Importance of Analysis –

Role and Requirement – Tools of analysis – Steps in analysis – Analysis of Organization structure and procedures – Logical System

design – Design Objective – Design Alternatives, Outline design of input and output – Data analysis processing requirements–Clerical and

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Computer – Selection of alternative.

Module 4 Systems Designing

Output and Input design – Input and Output specifications – Computer Procedure design – Design tools – Design considerations – CASE tools; Design of forms, Codes, terminal dialogues and user procedures.

– Object Oriented system Analysis & design

Module 5 System Implementation Concepts Systems implementation – Planning and Control – Unit testing and

combined module testing – Testing manual procedures – File conversion and set up – Cut over and parallel testing – Training of users and Operating personnel – Documentation of the system –

Maintenance and Review of system.



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KNOWLEDGE MANAGEMENT SYSTEMS (MBA-354-4)



Course Objectives This course surveys Knowledge Management systems that enable the access and coordination of knowledge assets. This course focuses on how knowledge is created, captured, represented, stored and reused so

as to fully leverage the intellectual assets of a firm. The tools and techniques for knowledge acquisition, assessment, evaluation,

management, organization and dissemination are applied to business situations.


MBA-354-4.1 Analyze the role of knowledge management in attainment of financial objectives, quality and process improvement, and innovation.

MBA-354-4.2 Apply knowledge management models and technologies to business situations.

MBA-354-4.3 Use a knowledge management system for an organization.

MBA-354-4.4 Create a knowledge management plan to leverage opportunities to create, capture, represent and share

knowledge within an organization.

Suggested readings 1. Knowledge Management, Elias M. Awad, Hassan M. Ghaziri (Prentice Hall. ISBN: 0-13-034820-1, 2014)

2. Knowledge Management in Theory and Practice, Kimiz Dalkir, Butterworth (Heinemann 2011)

3. Knowledge Management Systems – Theory and Practice, Irma

Becerra-Fernandez, Avelino Gonzalez, Rajiv Sabherwal (2010). Stuart Barnes (Cengage Learning, 2010)

Module 1 Introduction- Knowledge management theory and practice, Major

approaches to KM cycle, Zack, Bukowitz and Williams, McElroy, Wiig, Integrated cycle

Module 2 Knowledge Management models-Major theoretical KM models, Von

Krogh and Ros, Nonaka and Takeuchi, Choo sense-making KM model, Wiig model, Boisot I–space, Complex Adaptive System models, Tacit and Explicit knowledge capture.

Module 3 Knowledge Management Tools-Knowledge acquisition and creation tools, Sharing and Dissemination tools, KM strategy, Knowledge audit,

Gap analysis, KM metrics, Benchmarking, Balanced scorecard, House of Quality method.

Module 4 KM in Organizations- Organizational culture, Organizational maturity

models, KM team, Ethics of KM, future challenges for KM, Research issues, Knowledge application at individual, group and organizational

levels, Knowledge reuse, Knowledge repositories.

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Module 5 Knowledge Leadership-Knowledge Leadership styles, Knowledge alignment with business strategies, Pragmatic knowledge development,

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SOFTWARE PROJECT MANAGEMENT (MBA-354-5)



Course Objectives To acquaint the students with the software project management concepts, techniques and issues related to implementation. The course

is focused on teaching methods and tools for planning and managing complex product and system development projects.


MBA-354-5.1 Understand approaches for managing and optimizing the software development process MBA-354-5.2 Understand efficient techniques for managing each

phase of the systems development lifecycle MBA-354-5.3 Learnt to acquire a set of skills for planning and

implementing a software projects MBA-354-5.4 Learnt to organize, monitor and manage software teams

Suggested readings 1. Software Engineering: A Practioner’s Approach, Roger. S. Pressman (McGraw Hill, New Delhi, Fifth Edition, 2014)

2. Aggarwal, K. K. & Singh, Yogesh (New Age International, 2012)

3. Software Project Management: A Unified Framework, Walker Royce (Pearson Education Asia, Singapore, 2012)

4. Effective Project Management, Robert K. Wyzocki, Rudd

McGary (WILEY-Dreamtech India Pvt. Ltd., 2003)

Module 1 Introduction- Software Product and Process. Software Characteristics

& Applications, Software Process, Software Process Models; Linear Sequential Model, Prototyping Model, RAD Model, Evolutionary

Software Process Models, Software Development Process

Module 2 Software Project Planning and Scheduling: Software Requirement, Software Requirements Specification, Requirements Validation, Software Design Principles, Software Project Estimation: Size

Oriented, Function Oriented, Software Metrics, Software Cost Estimation, COCOMO Model, Project Scheduling,

Module 3 Software Staff & Personnel Planning, Rayleigh Curve, Software Team

Organization & Control Structure. Project Monitoring & Control Techniques

Module 4 Software Quality Assurance & Configuration Management: Software

Quality, Software Quality Assurances, Software Testing, Formal Technical Reviews, ISO Software Quality Standards, Software Configuration Management, SCM Process, Configuration Audit.

Module 5 Risk Management: Software Risks, Reactive and Pro-active Risk

Strategies, Risk Identification, Risk Projection, Risk Mitigation, Risk Monitoring and Management.


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NETWORKING FUNDAMENTALS (MBA-354-6)



Course Objectives This course emphasizes the knowledge and application of basic

concepts of networking technology. It presents the OSI model, industry standards, network topologies, IP addressing, subnet masking,

networking components, and basic network design.It focuses on configuring, managing, and troubleshooting elements of the basic network infrastructure.

Course Outcomes Students learn how to: MBA-354-6.1 Understanding of various concepts of networking, architecture, structure, functions, components, and models

MBA-354-6.2 Understanding of the use of OSI and TCP layered models, nature and roles of protocols and services

MBA-354-6.3 Understanding of principles and structure of IP addressing , media, and operations MBA-354-6.4 Understanding of Advanced Topics and emerging

technologies in Networking

Suggested readings 1. Data communications &networking: Behrouz A Forouzan, Tata

McGraw-Hill,2013 2. Implementation & Data networks, Prentice Hall,D.Bertsekas

Prentice Hall,2012

3. Computer Networks,A. Tanenbaum, Prentice Hall India (PHI),2011

Module 1 Introduction: Need for computer networking, components of a data

communication system, direction of data flow (simplex, half‐duplex,

full‐duplex). Types of networks: LAN, MAN, WAN; concepts of Internet, Intranet, Extranet, WWW. Network topology, transmission

media. Applications of networking in business and society. Concepts of data transmission, signal encoding, modulation methods, synchronization, multiplexing and concentration, coding method,

cryptography.

Module 2 OSI Model and Data Link Technologies Communication system architecture – OSI reference model, Topology types, selections, design,

Local area networks (LAN), CSMA / CD, token bus, token ring techniques, link level control (LLC) protocols, HDLS, analysis of protocols & performance

Module 3 Network and Transport Layers Network Layer: IP addressing, IP

routing, Routing Protocols: RIP, OSPF, DHCP, DNS, IPV6, other functions in network layer Transport Layer: TCP, UDP, ports and

sockets, Sessions and Connections, client‐server implementation

Module 4 Basic Network Services Telnet, FTP, SMTP and POP, HTTP, Domain Name System : Name space, domain name space, DNS in the Internet,

resolution, remote logging, E-mail, file transfer, www, http

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Module 5 Advanced Topics Mobile Computing: Introduction to mobile technology, concept of GPRS, Wireless Application Protocols & other protocols, concept of bluetooth. Network Security & Privacy:

overview, purpose, spamming , cryptography (ciphering, DES,

RSA ‐concept only), authentication (concept only) and firewall.



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INFORMATION SYSTEMS AND BUSINESS INTELLIGENCE (MBA-454-1)



Course Objectives This course introduces theoretical foundations and practical

applications of IT systems that support managerial decision making. It covers Business Intelligence (BI) and Decision Support Systems (DSS) and has a focus on both benefits and limitations of corresponding

approaches. The course provides insights into concepts behind decision making, the various phases of the decision making process and DSS/BI

concepts.

Course Outcomes Students learn how to : MBA-454-1.1 Define the main concepts behind Decision Support Systems (DSS) & Business Intelligence(BI) and their role in providing

a competitive advantage MBA-454-1.2 understand utilization of DSS & BI in decision making

and collaborative working in organizations MBA-454-1.3 Have an indepth understanding of Implementation of Decision support systems and advanced BI technologies

MBA-454-1.4 Understanding of the theory and applications of the use

of emerging leading‐edge BI technologies and future trends in BI &

DSS

Suggested readings 1. Decision Support and Business Intelligence Systems, Turban, E., Sharda, R., Delen, D., (9th ed. Prentice Hall, 2010)

2. Business Intelligence – A Managerial Approach by E. Turban, R. Shard, J. Aronson and D. King, Pearson Prentice-Hall, New Jersey, USA, 2008.

3. Adaptive Business Intelligence by Z. Michalewicz, M. Schmidt, M. Michalewicz and C. Chiriac, Springer-Verlag, Leipzig,

Germany, 2007.

Module 1 Introduction- Decision Support Systems and Business Intelligence, Computerized Decision Support – Decision Making, Systems, Modeling, and Support, Decision Support Systems Concepts,

Methodologies, and Technologies, Modeling and Analysis

Module 2 Business Intelligence, The Essentials of Business Intelligence, Data Warehousing, Business Analytics and Data Visualization, Data, Text,

and Web Mining, Neural Networks for Data Mining

Module 3 Business Performance Management, Collaborative Computing-Supported Technologies and Group Support Systems, Knowledge

Management, Intelligent Systems- Artificial Intelligence and Expert Systems.

Module 4 Advanced Intelligent Systems, Intelligent Systems over the Internet,

Module 5 Implementing Decision Support Systems- Systems Development and

Acquisition, Integration, Impacts, and the Future of Management Support Systems


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E COMMERCE (MBA-454-2)



Course Objectives The course imparts understanding of the concepts and various

application issues of e-commerce like Internet infrastructure, security over internet, payment systems and various online strategies for e - commerce.


MBA-454-2.1 Understanding of the foundations, importance and infrastructure of eCommerce

MBA-454-2.2 Indepth understanding of payment systems and the security issues related to E-Commerce MBA-454-2.3 Understanding of Internet trading relationships, business

models and strategy. MBA-454-2. 4 Recognition of legal, ethical, global, privacy, security

and risk management issues in eCommerce

Suggested readings 1. Electronic Commerce, A Managerial Perspective, EfraimTurbon, Jae Lee, David King and H. Michael Chung, Pearson Education Asia, 2005

2. Electronic Commerce, Gray Schneider, Thomson Course Technology, 7th Annual Edition, Noida, 2013.

3. Electronic Commerce: A Managerial Perspective, Joseph, P.T., 4th Edition, Prentice Hall of India Learning, New Delhi, 2014

4. E-Commerce: Business, Technology, Society, Kenneth C.

Laundon and Carol Traver,6th Edition, Pearson Education International, 2011

Module 1 Introduction - Electronic Business, Electronic Commerce, Electronic

Commerce Models, Types of Electronic Commerce, Value Chains in Electronic Commerce, E-Commerce in India. Internet, World Wide

Web, Internet Architectures, Internet Applications, Web Based Tools for Electronic Commerce, Intranet, Composition of Intranet, Business Applications on Intranet, Extranets. Electronic Data Interchange,

Components of Electronic Data Interchange, Electronic Data Interchange Communication Process.

Module 2 Security Threats to e-business Security Overview, Electronic

Commerce Threats, Encryption, Cryptography, Public Key and Private Key Cryptography, Digital Signatures, Digital Certificates, Security Protocols over Public Networks: HTTP, SSL, Firewall as Security

Control, Public Key Infrastructure (PKI) for Security, Prominent Cryptographic Applications.

Module 3 Electronic Payment System Concept of Money, Electronic Payment

System, Types of Electronic Payment Systems, Smart Cards and Electronic Payment Systems, Infrastructure Issues in EPS, Electronic Fund Transfer.

Module 4 e-Business Applications & Strategies Business Models & Revenue

Models over Internet, Emerging Trends in e-Business, eGovernance, Digital Commerce, Mobile Commerce, Strategies for Business over

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Web, Internet based Business Models.

Module 5 Internet and society Social Networks and Online communities-Online Auctions-e-Commerce Portals-Trends in SCM and collaborative

commerce-Net Marketplaces-Private Industrial Networks-Cyber Crime-Cyber patrols-Online system Vulnerability Censoring Internet-Ethical and human rights perspectives.



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CLOUD COMPUTING (MBA-454-3)



Course Objectives The objective of this course is to provide students with the

comprehensive and in-depth knowledge of Cloud Computing concepts, technologies, architecture and applications by introducing and researching state-of-the-art in Cloud Computing fundamental issues,

technologies, applications and implementations. Another objective is to expose the students to frontier areas of Cloud Computing and

information systems,

Course Outcomes Students learn how to: MBA-454-3.1 Understand the basic concepts of cloud computing and explain and characterize different cloud computing models,

MBA-454-3.2 Understand the implementation, performance and security implications in cloud computing

MBA-454-3.3 Identify business applications that can be integrated using cloud services MBA-454-3.4 Evaluate cloud based applications to solve real-world

cloud computing problems

Suggested readings 1. Cloud Computing Implementation, Management and Security,

John W. Rittinghouse and James F. Ransome, CRC Press, Taylor & Francis Group, New York, 2010

2. Cloud Computing – Insights into new era infrastructure, Saurahb Kumar, Wiley India, 2nd Edition, 2012)

3. Cloud Computing: Web-Based Applications That Change the

Way You Work and Collaborate Online, Michael Miller, Que Publishing, 2009

4. Delivering Utility Computing, Bunker and Darren Thomson, John Wiley & Sons Ltd,2006

Module 1 Introduction - Cloud Computing, Hardware, Internet and Software, Virtualization, Web Services on Cloud, Infrastructure-as-a-Service,

Platform-as-a-Service, Software-as-a-Service, Building Cloud Network.

Module 2 Implementation and control: Privacy and its relation to Cloud-based

Information Systems, Security in the Cloud, Common Standards in the Cloud, End-User Access to the Cloud Computing, legal and ethical dimensions

Module 3 Cloud computing for managers: Centralizing Email Communications – Collaborating on Schedules, To-Do Lists, Contact Lists – online Community development – online collaboration tools for projects –

Cloud Computing for business

Module 4 Applications of cloud services: Applications – Online Planning and

Task Management –Event Management – CRM- Cloud service

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development tools -word processing, databases, storing and file sharing on cloud.

Module 5 Virtual office management: Web-based communication tools –Web

Mail Services –Web Conference Tools –Social Networks and Groupware – collaborating via blogs and Wikis; IBM, Amazon Ec2, Google Apps for Business, Salesforce.com etc.



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DATA AND INFORMATION SECURITY (MBA-454-4)



Course Objectives This course will provide a comprehensive introduction and study into

contemporary information systems security issues, concepts and policies.. The course discusses security policy and privacy issues for information systems protection and detection, as well as an overview of

recent trends in commercial products and applications and security research in basic network security, intrusion detection


MBA-454-4.1 Understand the fundamental principles of access control models and techniques, authentication and secure system design MBA-454-4.2 Have a strong understanding of different cryptographic

protocols and techniques and be able to use them MBA-454-4.3 Apply methods for authentication, access control,

intrusion detection and prevention MBA-454-4.4 Identify and mitigate software security vulnerabilities in existing systems.

Suggested readings 1. Dr. MichealE.Whitman, Herbert J. Mattord, Principles and Practices of Information Security (Cengage Learning, 2010)

2. Charles P, Pfleeger, Shari Lawrence Pfleeger, Security in

computing (Pearson, Fifth Impression, 2011) 3. Michael T. Simpson, Ethical Hacking and Network Defense,

course technology (Language Learning, 2009) 4. 4. Rajneesh Agarwal, Bharat BhushanTiwari, Data

communication and computer networks (VIKAS Publishing

House Pvt Ltd, 2009)

Module 1 Introduction – critical characteristics of information – information system components – balancing information security and access –

security system development life cycle - Business needs of security – Security professionals and organization

Module 2 Business need of security – threats – attacks: malicious code, back

doors, password crack, spoofing, man- in-the-middle, spam, sniffers, timing attack - Risk Management – risk identification – risk assessment

– risk control strategies – selecting a risk control strategies – quantitative and qualitative risk control practices

Module 3 Information security policy – EISP – ISSP – SysSP – ISO27000 series – NIST security model – IETF security model – Security education – Security training – Security awareness – Business impact analysis –

Incident response planning – Disaster recovery planning – Business continuity planning

Module 4 VPNs – Intrusion Detection – Access control – cryptography - Physical

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security – Implementation – Maintenance – ISO network management model – Monitoring external and internal – Planning and risk assessment

Module 5 Law and ethics in information security – Relevant Indian laws – International laws and legalbodies – Ethical differences across culture –

misuse of corporate resources – Codes of ethics and professional organization - Legal, ethical and Professional issues



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ELECTIVE COURSES

INTERNATIONAL BUSINESS

IMPORT EXPORT MANAGEMENT & DOCUMENTATION (MBA-355-1)



Course Objectives The objective is to provide the students with a good knowledge on export and import documents & procedures.


MBA-355-1.1 Be able to communicate effectively using basic international business vocabulary with specific emphasis on terms associated with international trade and import and export operations.

MBA-355-1.2 Be able to identify factors that indicate strong potential export markets in order to define market selection models or drive market

selection systems. MBA-355-1.3 Identify sources of information on export restrictions and documentation associated with foreign shipping in order to facilitate export

compliance for the exporting organization. MBA-355-1.4 Understand new changes & developments in the Exim policy

and its impact on import export operations. MBA-355-1.5 Identify major governmental and non- governmental sources of information and import/export assistance and apply that knowledge

through development of marketing plans tied to global business activity and country –specific business conditions.

Suggested readings

1. Logistical Management –the integrated supply chain process,

Donald J. Bowersox & David J. Closs ,Tata Mc Graw Hill , 10th

edition, 2005)

2. International Trade and export management—Francis Cherunilam, Himalaya publication—16th edition 2010

3. Global Business –Mike W. Peng & Deepak K. Srivastava- Cengage

Learning India pvt ltd- 6th edition-2009

4. DGFT website and Economic Survey.

Module 1

Introduction- definition/ benefits from export/ importance of exports to

India/ process of export marketing/ sources of export information/ important publications/ important organizations/ recent trends in Indian exports

Module 2

Selection of products and identification of export markets- choosing a

product/ methods of identifying export winners, suitability of a product for a company/ selection of export markets/ criteria of grouping companies

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Module 3

Export marketing channels and exports sales contract- concept of distribution channels/ International channels/ Distribution/ Agents in exporting/ Signing the agreement/ Nature of exports sales contracts/

settlement of disputes/ terms of payment in exports

Module 4

Export finance and pricing- Pre shipment finance/ post shipment finance/ special financial facilities/ EXIM Bank, Export pricing

Module 5

Formalities of registration and Export Documentation- Naming the

enterprise/form of ownership/ opening a bank account/ general registrations/ defining export documentation/ main commercial documents

for claiming export benefits



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INTERNATIONAL MARKETING (MBA-355-2)



Course Objective Students learn how to: MBA-355-2.1 Acquire the basic knowledge, concepts, tools,

and international terminology necessary to understand international problems and issues

MBA-355-2.2 Understand how companies adjust their international strategies based on the global environmental changes (e.g., globalization)

MBA-355-2.3 Build skills and respect toward the understanding of cultures of nations by critically analyzing the

social, political, legal, and economic forces that affect the business performance of international marketing MBA-355-2.4 Develop managerial reading skills with a goal

of acquiring the ability to understand and synthesize readings and business cases presented in a class

MBA-355-2.5 Build communication and teamwork skills through the group project MBA-355-2.6 Get familiarizes with extant “tools” of

international marketing beyond the textbook such as the Internet, government databases, etc.

Course Outcome Students learn how to:

Critically evaluate theoretical and functional approaches to

International Marketing.

Analyze all forms of International Marketing strategies for

the underlying strategic and tactical objectives

Assess and evaluate different forms of IM tools and

strategy for functional relevance

Critique and analyze the relationship between International

brand and their stakeholders.

Suggested readings 1. International Marketing, S.Shaw (Pearson) 2. International Trade and Export Management,

Cherunilam (Himalaya) 3. International Marketing Management, RL Varshney

(Sultan Chand)

4. International Marketing, S Jain (Thomson)

Module 1 Overview of World business and framework of International

Marketing- International dimensions of marketing/ domestic vs

International Marketing/ benefits of International Marketing.

Global Market environment(Political/Legal and Cultural)

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Module 2 Planning for International Marketing- Marketing Research/

Marketing Information sources/Market Analysis. Foreign

Market entry strategies

Module 3 Product policy and planning- Product design and

standardization, developing and international product line,

foreign product diversification, International branding

decisions, International Packaging

Module 4 International Pricing Strategy- Role of pricing/ price

standardization/pricing decisions/price distortion/transfer

pricing/counter trade/terms of sale/methods of financing

International channels of distribution- channel

members/channel management/retailing in International

scenario/ International physical distribution

Module 5 International promotion strategies- Promotion mix/Promotion

and communication/personal selling/International sales

negotiations

International Advertising- Patterns of global advertising/

regulations in global advertising/ Advertising Media/

Standardized International Advertising



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INDIA’S FOREIGN TRADE POLICY (MBA-355-3)



Course Objectives The course is designed to enable students to build a sound theoretical and practical understanding of the International Business and the expectations of

the customers from service providers.

Course Outcomes

Students learn how to: MBA-355-3.1 Be familiar with various factors and forces that affect a firm’s overseas operations.

MBA-355-3.2 Understand the basic concepts of Trading Blocs. MBA-355-3.3. Develop an understanding of how the international financial

system works and its implications for international business.

MBA-355-3.4.Study basic concepts of trading blocs, elements of EXIM. MBA-355-3.5.Understand new changes & developments in the policy

framework of international business.

Suggested readings

1. International Trade and Export Management, Francis Cherrunilam, Himalayan Publication, 6th edition, 2009..

2. Daniels, John, Emest W. Ogram and Lee H. Redebungh: International Business, Environments and operations. 2008.

3. Lew, Julton D.M and Clive Stand brook (eds), International Trade

Law and Practice, Euromoney Publications, London, 2009 4. India’s Trade statistics, published by CMIE and DGCIS.

5. RBI Annual Reports, 6. Annual Reports of Ministry of Commerce.

Module 1

Introduction- India’s Foreign Trade policy- New initiatives, general view of Export promotions, Import policy and control, foreign investment policy,

policy framework for FDI in India.

Module 2

India’s foreign Trade- Need and importance of international trade, recent trends in world trade, Major items traded, tariff quotas and their effects,

arguments for and against protection, trade regulations and WTO.

Module 3

Trading Blocs:- Various trading blocs- NAFTA, ASEAN,EU. India’s trade relationship with major trading blocs in the world- India’s agreements with

various trading blocs.

Module 4

Role of Government In India’s Foreign Trade: Export promotion measures and export promotion schemes and incentives; Institutional arrangements for

Export promotion; Export processing/special economic zones, EOUs.

Module 5

Antidumping, Countervailing duties & Safeguard measures, India’s

antidumping measures.


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INTERNATIONAL FINANCIAL MANAGEMENT (MBA-355-4)



Course Objectives The course aims to introduce the environment of international finance and its implications on international business. Also to analyze the nature and functioning of foreign exchange markets and instruments,

determination of exchange rates and interest rates and their forecasting , To define and measure foreign exchange risks and to identify risk

management strategies.


MBA-355-4.1 Understand the working of international financial system.

MBA-355-4.2 Understand the theories of foreign exchange using different tools and techniques. MBA-355-4.3 Appreciate the implication of the nature of foreign

exchange markets and instruments, forecast exchange rates and explore the sources of long term finance and design financial strategies relating

to International markets MBA-355-4.4 Understanding issues related to the international financing of projects and decision making based on investment

analysis.

Suggested readings

1. Madura Jeff and Schnusenberg Oliver: International Financial Management (7th Edition, Thomson, 2003)

2. Apte P G: International Financial Management (3rd Edition, Tata McGraw Hill, 2004)

3. Bhalla V K: International Financial Management, Text & Cases

(4th Edition, Anmol Publications Pvt. Ltd, 2004)

Module 1 Introduction - Finance function in global business scenario, International Monetary System, International Financial Markets and

Instruments, Balance of Payments, Recent Developments.

Module 2 Foreign Exchange Markets: Spot and Forward Foreign Exchange Markets, Speculation, Hedging and Arbitrage in Foreign Exchange Markets and their Implications on

Market Efficiency. Currency Futures, Currency Options and Currency Swaps. Interest Rate Futures, Hedging and Speculation with Interest

Rate Futures.

Module 3 Foreign Exchange Rate Determination: Theories of Exchange Rate Determination, Fundamental International

Parity Conditions – Purchasing Power Parity, Interest Rate Parity, Real Interest Parity, Structural Models of Exchange Rate Determination. Forecasting Exchange Rates - Technical Forecasting, Time Series

Modelling, Fundamental Forecasting.

Module 4 Foreign Exchange Rate Exposure and Risk Management : Management of Transaction, Translation and Operating Exposure.

Hedging tools for Management of Transaction Exposure.

Module 5 Issues in Foreign Investments Analysis :

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International Equity Investment – Risk and Return from Foreign Equity Investment, International CAPM. Examination of International Investment Proposals - Discounted Cash Flow Analysis, Tax Adjusted

Present Value Approach.



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REGIONAL BUSINESS POLICIES (MBA-355-5)



Course Objectives The course is designed to enable students to build a sound theoretical and practical understanding of the International Business and the expectations of

the customers from service providers.

Course Outcomes

Students will :-

MBA-355-5.1 Be Familiar with various factors effecting international trade operations.

MBA-355-5.2 Understand the basic concepts of Trading Blocs & factors of production.

MBA-355-5.3 Develop an understanding of how the international financial

system works and different payment methods.

MBA-355-5.4 Study new features of EXIM policy.

MBA-355-5.5 Understand new changes & developments in the policy framework of international business.

Suggested readings

1. International Trade and Export Management, Francis Cherrunilam,

Himalayan Publication, 6th edition, 2009.. 2. Daniels, John, Emest W. Ogram and Lee H. Redebungh:

International Business, Environments and operations. 2008. 3. Lew, Julton D.M and Clive Stand brook (eds), International Trade

Law and Practice, Euromoney Publications, London, 2009

4. India’s Trade statistics, published by CMIE and DGCIS. 5. RBI Annual Reports,

6. Annual Reports of Ministry of Commerce.

Module 1

Introduction - Multilateralism vs Regionalism- Multilateralism under

WTO, , Emergence of trade blocs & its types & its effects, European

Union(EU) as major bloc in the world, Integration of EU into a single

market, Doing Business with EU, Euro and its implications, EU –India

Relations, EU & ACP Countries, Schengen Visa and its implications , A

brief note on EFTA

Module 2

NAFTA- Integration of North American Free Trade Association (NAFTA),

NAFTA’s economic effects, US dominance over NAFTA, Indo-US

Relations, Latin American Integra tion(ALADI, Andean etc.), India’s

initiative in Latin America.

Module 3 India and the Regional Trading Blocs- East Asian Miracle, Overview of

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APEC, Achievement in APEC Region, Integration of ASEAN, Doing

Business in South East Asia, Doing Business with China, Business

Environment in China, Sino-India Relations, Doing Business in Japan,

Indo-Japan Relations, South Korea :a brief note, Doing Business in Russian

Federation, Russia: From Socialism to Market Economy

Module 4

SAFTA and Indian Trade issues- Doing Business in Middle East,

Business Culture & Customs, Business Issues: Agency Agreements,

Commission Agents ,JVs & conducting Business, South Asian Free Tree

Association(SAFTA),Problems faced by SAFTA in further integration,

Bilateral Free Tree Agreements within SAFTA

Module 5



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CROSS CULTURE MANAGEMENT (MBA-355-6)



Course Objectives Develop a cognitive framework to appreciate the impact of

culture on managerial behaviour and business processes.

Develop behavioural and cognitive skills to operate in the

cultures of key countries.

Apply his/her understanding of cultural nuances to managerial

/leadership effectiveness, interpersonal communication / negotiations, designing systems and structures, HR practices

etc.

Course Outcomes Students learn how to : MBA-355-6.1 Understand what it means to work in different cultures,

understand culture sensitivities , diversity issues MBA-355-6.2 Are better equipped to handle International Work scenarios / and situations where work forces are based in different

countries. MBA-355-6.3 Understand the role of leadership in cross cultural

adaptation MBA-355-6.4 Comprehend the principles of negotiation across cultures

Suggested readings 1. Nina Jacob, Intercultural Management (Kogan Page)

2. Penny Carte and Chris Fox, Bridging the Culture Gap: A Practical Guide to International Business Communication (Kogan Page)

3. Shobhana Madhavan, Cross-Cultural Management (Oxford University Press)

.


Critical role of Culture in International Business, Globalization, The International Business Environment, Convergence of Cultures, Cross-

Cultural Management, Opening Discussion: How has globalization changed the business

scenario? Challenges in Intercultural Interactions.

Understanding Culture#1: Doing Business in China./difference between

Indian and Chinese Cultures

The Dimensions of Culture

What is culture?, Dimensions of culture, Models of Culture, GLOBE project, Interacting Spheres of Culture, Cultural Challenges in Modern

Indian Workplace/Swedish work culture

Communicating Across Cultures

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The Communication Process, Language and Culture, Nonverbal Communication across Cultures, Managing First Impressions, Presentation Styles across Cultures

Module 2 Marketing and Negotiations across Cultures

Culture and Marketing- International Marketing, Cross-cultural

Marketing, Culture and Consumer Behaviour, The Complexity of Pricing, Promotion, Opening Activity: Analysis of a few Indian

companies’ promotion strategies. Understanding Culture#3: Doing Business in Japan!

Negotiating Across Cultures- Negotiating tactics in different

countries, Principles of Negotiation, Intercultural Communications and the Negotiation Process, Negotiation Framework, Negotiation Styles in Different Countries

Module 3 Motivation and Leadership across Cultures- Cultural Influences on

Motivation, Content Theories of Motivation, Process Theories of Motivation, Leadership, Theories of Leadership, Leadership in other cultures, GLOBE project

Opening Discussion: Discuss as many probable motivating factors as

possible. What leadership style would students prefer and why? What do they

think are the global challenges

Module 4 Cultural Dimensions of HRM- HRM in a globalizing World, UHRM

and Domestic HRM, Recruitment and Selection, Training and Development, Performance Appraisal, Compensation and Rewards, International Labor Relations

Module 5 Global Management

Managing Global Teams- Global Business Teams, Group

Development, Team Strategies and the Influence of Culture, Task Strategies and Culture, Process Strategies, Challenges faced by Global Teams

International Assignments and Expatriate Management

Reasons for using Expatriates, Challenges faced by Expatriates, Selection of Expatriates, Cross-cultural Training, Performance

Management and Reward Systems, Women as International Managers, Repatriation

The Global Manager

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Competencies for Global Managers, Developing Competencies for a Global Manager, Ethics and the Global Manager



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INTERNATIONAL LOGISTICS & SUPPLY CHAIN MANAGEMENT (MBA-455-1)



Course Objectives The objective is to provide the students with a good knowledge on logistics and supply chain management and how the various topics under supply

chain and logistics can be related with the organization and the business needs.


MBA-455.1-1 Analyze how logistical decisions (e.g.facilities, inventory and transportation) impact the performance of the firm as well as the entire supply chain.

MBA-455-1-2 Analyze the various strengths and weakness of various transportation modes and perform cost analysis.

MBA-455-1-3 Know about characteristics and costs of warehousing and material handling activities. MBA-455.1-4 Develop knowledge about the interconnectedness of business

units and organizations (via flow of products, information and money within the supply chain)

MBA-455.1-5 Understand new changes & developments in the EXIM policy and its effect on logistical functions and SCM operations.

Suggested readings

1. International Supply chain Management ,David Stewart, (Cengage publications,6th edition 2008)

2. Logistical Management –the integrated supply chain process, Donald J. Bowersox & David J. Closs ,Tata Mc Graw Hill , 10th edition, 2005)

3. International Trade and export management—Francis Cherunilam,

Himalaya publication—16th edition 2010 4. Global Business –Mike W. Peng & Deepak K. Srivastava- Cengage

Learning India pvt ltd- 6th edition-2009

Module 1

Introduction – Supply chain management, nature and concept- importance of supply chain- supply chain strategies-global supply chain management & its advantages- E- Procurement. Push and pull supply chain, Impellers and

drivers in SCM process views of SCM.

Module 2

Supply chain components:- components, value chain – the need of supply chain- participants in supply chain- role of supply chain manager- aligning

the supply chain with business strategy – SCOR model- fourth party logistics- bull whip effect- , supply chain metrics(KPIs).

Module 3

Managing Relationships:- Role of relationship marketing in SCM,

Managing relationships with suppliers and customers, role of online sales, designing strategic distribution network and factors influencing it, purchasing process- role of purchasing in supply chain, purchasing cycle –

supplier selection and evaluation.

Module 4

Logistics system:- Concept, objectives and scope of logistics; system elements; inbound and outbound logistics, value added role of logistics, just

in time concept, third party logistics outsourcing- challenges, Indian shipping – growth, policy and problems, Development in sea transportation-

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unitization, containerization, inner and multimodal transport.

Module 5

Charter party agreements, Nomination of vessel, acceptance of vessel,

Dispatch/demurrage rates, Loading/unloading rates and procedures – barge loading etc, Lay can and lay time of vessels, Voyage/Time charter of vessels, port rotations, Berthing procedures (normal/priority),Draft surveys,

Letter of Indemnity – its significance, Trans-shipment and partial shipments



International logistics and supply chain management(MBA 455-1)

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GLOBAL STRATEGIC MANAGEMENT (MBA-455-2)



Course Objectives To help students understand strategy making process that is informed

integrative and responsive to rapid changes in an organization’s

globally oriented environment and also to help them understand tasks

of implementing strategy in a global market

Course Outcome Students learn how to:

MBA-455-2.1 Critically evaluate theoretical and functional approaches to Global Strategic Management.

MBA-455-2.2 Analyze all forms of Global Strategic Management strategies for the underlying strategic and tactical objectives

MBA-455-2.3 Assess and evaluate different forms of Global Strategic Management tools and strategy for functional relevance MBA-455-2.4 Critique and analyze the relationship between Global

brand and their stakeholders.

Module 1 Introduction- Concept and role of strategy/approaches to strategic

decision making/strategic role of top management/ strategic intent/

concept of strategy fit/ global strategy and global strategic movement

Environmental analysis- Analysis of global environment/ environment

scanning techniques/Analysis of internal environment( resource audit/

resource based view/ global value chains systems/ core and distinctive

competencies)

Module 2 Strategic Choice: Strategic options at corporate level- Growth, Stability

and Retrenchment strategies; Corporate Restructuring Strategic Options

at Business Level; Evaluation of Strategic Alternatives

Module 3 Situation Specific Strategies: Strategies for competing in varying

environments( competing in emerging industries, maturing or declining

industries, hyper competitive industries), Strategies for industry

leaders, runner up firms and weak businesses

Module 4 Strategic issues and Alternatives in Globally Competitive Markets:

Reasons and process of firms internationalization; Multi country and

global strategies; Outsourcing strategies

Corporate Governance in Global context

Module 5 Strategy implementation and control: Interdependence of formulation

and implementation of Strategy; issues in global strategy

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implementation; Budgets and support system commitment; culture and

leadership; Strategy evaluation and control



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INTERNATIONAL BUSINESS ENVIRONMENT AND FOREIGN EXCHANGE ECONOMICS (MBA-455-3)



Course Objectives This course exposes the students to the environmental dynamics of

international business and its impact on international business operations of a firm. The course is structured to help the students understand the increasingly global nature of the world business and

economy and also to effectively apply business skills in international business situations. The purpose of the course is to familiarize students

with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business.


MBA-455-3.1 Explain the foreign economic, social, political, cultural,

and legal environment

MBA-455-3.2 Explain the key legal issues related to businesses operating in other countries

MBA-455-3.3 Explain businesses expansion abroad strategies.

MBA-455-3.4 Enhance student’s cognitive knowledge of global issues;

interpersonal skills with individuals from various cultures, and social responsibility awareness on global issues.

Suggested readings

1. International Business: Hill C.W. (Tata Mc Graw) 2. International Trade: Agarwal Raj (Excel)

3. International Business: Daniels (Pearson) 4. International Business Environment: Francis Cherunilam (PHI)

5TH Edition

Module 1

Definition of international business, changing environment of international Business, Globalization of Markets, Trends in Globalization,

Module 2

Effects and benefits of Globalization, Theories of International Business, Mercantilism, Absolute Advantage Theory

Module 3

Comparative cost theory, Product cycle theory, Instruments of Foreign

Trade Policy

Module 4

Tariffs, Subsidies, Import Quotas, Voluntary export Restraints, Administrative Policy, Anti dumping policy

Module 5

International Institutions, UNCTAD, IMF, IBRD, WTO

Module 6

Regional Economic Integration, Introduction, Levels of Economic

Integration, Regional Economic Integration in

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Europe/USA/ASEAN/SAARC

Module 7

Current issues, Trends and developments

MAPPING OF COURSE OUTCOMES WITH PROGRAM OUTCOMES

International business environment and foreign exchange

management(MBA 455-3)

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INTERNATIONAL TRADING OPERATIONS & PRACTICES (MBA-455-4)



Course Objectives The objective is to provide the students with a good knowledge on export

and import documents & procedures & its relevance to the organizations.

Course Outcomes Students learn how to: MBA-455-4.1 Be able to select between common modes of Export in order

to fit the business needs of exporting organizations. MBA-455-4.2 Identify sources of information on export restrictions and

documentation associated with foreign shipping in order to facilitate export compliance for the exporting organization. MBA-455-4.3 Understand new changes & developments in the Exim policy

and its impact on import export operations. MBA-455-4. 4 Identify major governmental and non- governmental sources

of information and import/export assistance and apply that knowledge through development of marketing plans tied to global business activity and country –specific business conditions.

Suggested readings

1. Export Import Procedures & Documentation, C. Rama Gopal-

Himalayan Publication—6th edition , 2009

2. International Trade and export management—Francis Cherunilam, Himalaya publication—16th edition 2010

3. Global Business –Mike W. Peng & Deepak K. Srivastava- Cengage

Learning India pvt ltd- 6th edition-2009 4. DGFT website and Economic Survey.

Module 1

Introduction - export/import, steps for successful exporting/importing,

international trade documents – proforma invoice/mates receipt/Bill of Lading and its types/Invoice/packing list etc/certificate of origin/certificate of insurance/IEC code, INCO terms, harmonized system and commodity

classification BTN. Bids/offers, Contracts and contract terms/clauses

Module 2

Export Procedures

Filing of EGM, Central Excise clearance, customs clearance, Role of C& F

agent, shipment of export cargo, consolidation cargo & freight manifests. Import Procedures: filing of IGM, receiving cargo, clearing the import cargo, inspection, and transportation of cargo from port.

Module 3

Export/Import payment: Modes of payment in international trade – Letter of Credit, Holding Certificates, Cash against Documents, Advance payments, documents

required, banking - swift. Export /Import by other modes- Air and postal cargo clearance, AWB,

clearance of postal and air cargo

Module 4

Key Issues:

Insurance, Quality control and pre and post-shipment inspection, Deemed exports, Re-export procedure, role of EOUs, FTWZ and SEZs

Module 5


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ELECTIVE COURSES

EVENT MANAGEMENT

EVENT MARKETING AND PR (MBA-359-1)



Course Objectives The objective of the course is to introduce students to the key elements of public relations for use in the areas of event management and/or marketing communications.

Course Outcomes Students learn how to: MBA-359-1.1 Understanding of role of an event manager

MBA-359-1.2 have an understanding of the fundamentals of successful event marketing and

MBA-359-1.3 have a greater knowledge of role of public relation in event marketing MBA-359-1.4 Importance of people and media in the success of an

event

Suggested readings

1. Handbook of Public Relations & Communication by Philip Lesly, McGraw-Hill

2. PR & Media Relations by Dr. G. C. Banik, Jaico Books 3. Public Relations Principles & Practices by Iqubal S Sachdeva,

Oxford University Press

Module 1

Event Management -Requirement of event manager, analyzing the events, scope of the event. Who are the people on the event, clarifying

roles, developing content guidelines, participant tips, reference checks

Module 2

Purpose & Philosophy of PR – Understanding role, objectives, purpose of PR; emergence of public relations

Module 3

Event Management Approaches -Types of events, roles & responsibilities of event management in different events, scope of the

work, approach towards events PR

Module 4

Media Management - Types of media, media management PR strategy, planning and Identifying right PR strategy; Brain storming sessions,

writing for PR


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EVENT MARKETING AND SPONSORSHIP (MBA-359-2)



Course Objectives The aim of the course is to provide students with a thorough

understanding of the unique aspects of marketing events. This paper will also encourage students to develop and use an experience- oriented mind-set when marketing events and enable students to make sound

events marketing and sponsorship decisions.


MBA-359-2.1 Develop an effective event marketing plan to take the

correct business decisions.

MBA-359-2.2 Identify key elements of effective marketing

strategies for special event marketing.

MBA-359-2.3 Understanding the process of development and

management of event sponsor relationships.

MBA-359-2.4 designing of compelling and attractive sponsorship

proposal strategies

Suggested readings

1. Event Management: for Tourism, Cultural, Business, and Sporting Events: Wagen L V, Carlos B R, Pearson, 2005

2. The Event Marketing Handbook: Beyond Logistics and Planning: Saget A, 2006

3. Event Marketing and Management: Gaur S, Saggere V

Module 1

Introduction to the events marketing industry; marketing through

events; product decision in events marketing; integrated marketing

communications for events.

Module 2

Events as communications tools; pricing decisions in events marketing;

distribution decisions in events marketing; relationship marketing in the

business of events.

Module 3

Sponsorship - Concepts, objectives, and components; Sponsorship

foundation; developing and selling the sponsorship proposal;

assessment of sponsorship opportunities; leveraging techniques for

sponsorship.

Module 4

Ambush marketing; Post-event evaluation- identifying reasons for

sponsorship failure and success.

Module 5

Special sponsorship forms; venue naming rights, licensing and

endorsement.


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SPECIAL EVENT MARKETING (MBA – 359 -3)



Course Objectives The objective of the course is to examine all aspects of the marketing

mix related to successful marketing of events.

Course Outcomes Students will learn to:

MBA-359-3.1 Identify the elements that impacts the planning the even

MBA-359-3.2 Calculate and manage the costs that affect the

event budget

MBA-359-3.3 Is able to evaluate the job responsibility of event planning

MBA-359-3.4 Plan, design, and coordinate effective site and facility

operations.

Suggested readings

1. Event management, an integrated & practical approach By Razaq Raj, Paul Walters & Tahir Rashid

2. Event management, a professional approach By Ashutosh Chaturvedi

3. Event Management by Lynn Van Der Wagen & Brenda R Carlos.

Module 1

Special events –what are special events, reasons for special events,

categories of special events, the players in special events, tips for

organizing special events.

Module 2

About wedding industry, Why wedding planner required, Job

responsibilities of wedding planner, Skills required for wedding

planner, Career as wedding planner. Wedding arrangements, budgeting.

Module 3

Live show arrangements, budgeting. Live show flow, Creating blue

print, Designing live show plan, Understanding technical requirements,

Celebrity management in Live show.

Module 4

Exhibition Management –Exhibitions industry, requirement of

exhibitions, Job responsibilities of exhibition organizer, exhibition

arrangements

Module 5

Corporate Events –Corporate events, planning corporate event, Job

responsibilities of corporate event organizer. MICE.

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EVENT TEAM AND CREW MANAGEMENT (MBA – 359 -4)



Course Objectives To develop an understanding of event and crew management process

for successful conduction of major and minor events.


MBA359 -4.1 understand the concept of event and crew management MBA359 -4.2 develop conceptual clarity regarding team, its formation and types

MBA359 -4.3 identify the key elements of crew management MBA359 -4.4 understand the importance of team functioning and time

management

Suggested readings

1. The Secrets of Successful Team Management - Michael A. West

2. Crew Resource Management, Second Edition by Barbara G. Kanki, Robert L. Helmreich and Jose Anca

Module 1

The event management process, appropriate pre-event research method,

effective events

Module 2

Team building – Key benefits of teams, key drawbacks, types of teams,

organizational policy-making teams, quality circles, Self-Directed work

teams.

The basics of team functioning - Forming a team, getting started on

team building, determining optimal team size, orienting new members

Module 3

Consensus formation with the team- objectives and strategies for

consensus building

Module 4

Crew Management: Forming the Event Team and Understanding

Substitutions

Module 5

Timeline for Conducting an Event



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EVENT MANAGEMENT PLANNING (MBA-359-5)



Course Objectives This course will cover the role of events in today's world, budgets and goals, workflow management, venue selection and negotiation, room layouts and seating formats, food and beverage, entertainment and

speakers, design and decor, transportation and logistics, registration and check- in, hybrid meetings, apps and technology, basic lighting and

audio visual, and more.


MBA-101.1 Understand the role of an event planner. MBA-101.2 work on the various considerations regarding planning a successful event.

MBA-101.3 better understanding of requirements for an event for the smooth functioning.

MBA-101.4 Understanding of legal issues involved in event marketing.

Suggested readings

1. Successful Event Management: A Practical Handbook, Shone and Parry (Thomson, 2004)

2. Events Management: Principles and Practice, Raj, Walters and Rashid (SAGE Publications, 2013)

3. Event Management: An Integrated and Practical Approach,

Raj, Walters and Rashid (SAGE Publications, 2008)

Module 1

Basics of event planning - Aim of the event (Developing the concept), Types of Events, Developing a mission; Establishing objectives, Preparing event proposals, Use of planning tools, Importance of an Event planner.

Module 2

Managing finances for events - Judging financial feasibility of the

event

Module 3

Marketing and communication for events – effective us of media channels

Module 4

Managing human resources for events - Leadership and team dynamics

Module 5

Current issues, trends and developments (focus on legislations

related to events)

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EVENT COMMUNICATION AND DIGITAL MEDIA (MBA -359-6)

Program

MBA

Sem III Credits 3

Max Marks

100

Internals : 50 External :50

Course

Objectives

This course aims at creating an understanding of the concepts and techniques of

digital marketing so as to exploit the opportunities of this medium to support the

organization’s event marketing activities. It covers all major digital platforms

such as mobile, social media and search (paid and organic)

Course

Outcomes


MBA-359-6.1 Learnt the basics of digital marketing and the importance of it in

event marketing MBA-359-6.2 Develop a comprehensive digital led event marketing strategy MBA-359-6.3 Learn through doing how to use new media such as mobile, search

and social networking; learn the measurement techniques used in evaluating digital marketing efforts

MBA-359-6.4 Learn the importance of ongoing reading and following of industry publications given the dynamic and rapidly changing digital & event landscape MBA-359-6.5 Understand and know the ethical and legislation impacting event

management & digital marketing

Suggested

readings

1. Event Management By Lynn Van Der Wagen & Brenda R Carlos. Successful Event Management By Anton Shone & Bryn Parry

2. The Event Marketing Handbook: Beyond logistics and planning by Allison Saget

Module 1

Written & Verbal communications for the events

Module 2

Presentation skills for events, Personnel grooming, expressions & body language

Module 3

Media relations and writing skills, news release writing

Module 4

Social networking and social media; Protecting online reputation, Identifying the

target audience and where to find them, Understanding the social media mix

Module 5

Creating your online personality; Linking strategies across all Social Media

platforms; Integrating Social Media into Event Communication strategies;

Gauging your online influence and building on it; Understanding advanced

analytics and management techniques and how to measure success

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EVENT LOGISTICS MANAGEMENT (MBA – 459 -1)

Program MBA Sem. IV Credits 3


Course Objectives The objective of the course is to enable students to understand the principles and practices relating to planning, managing and staging of events, with the emphasis on event-related operations

Course Outcomes Students will learn to

MBA-459-1.1 Understand and develop an event framework and prepare an event proposal according to the requirement of the events. MBA-459-1.2 Apply business administration skills to the operation of

events. MBA-459-1.3 Plan, design, and coordinate effective site and facility

operations. MBA-459-1.4 Understand how site selection and event branding is done.

Suggested readings

1. Event Management: A Professional and Development

Approach, Chaturvedi (Global India Publications Pvt. Ltd., 2009)

Module 1

Introduction to event logistics and the event team, Developing the event framework and proposal

Module 2

Initiating the event planning process, Event branding, Site Selection and Inspection

Module 3

Developing the event program (Conference & complementary activities); Developing the event program (Hospitality program & entertainment)

Module 4

Selection and management of suppliers &Food & beverage operations, Audio visual operations, Finalizing onsite logistics, Onsite execution and management, Post event evaluation and report, IT applications in events, Environmental planning in events


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EVENTS LAWS, LICENCES AND CONTRACTS (MBA – 459 -2)



Course Objectives The objective of the course is to familiarize the students with the gamut of laws and legislations related to events

Course Outcomes Students learn how to: - MBA-459-2.1 To understand core areas of the law

MBA-459-2.2 Apply the principles of professionalism and ethics to event management

MBA-459-2.3 To analyze and solve problems by understanding the need of different kinds of licenses and principle required while organizing events.

MBA-459-2.4 Understand the regulatory framework for event taxation and revenue planning.

Suggested readings

1. Event Studies -Theory, Research and Policy for Planned Events, 2nd Edition, Donald Getz

Module 1

Introduction To law & contract Act - The Indian Contract Act

Module 2

Shops And Establishment Act -Important terms, apprentice, child,

commercial establishment, Establishment, registration of

establishments.

Module 3

Service tax for event management services and related services -Basic

concepts, meaning of client, advertising, valuation of taxable services,

scope of taxable service

Module 4

Permissions required for holding an event - general details, police

permission, traffic police, ambulance, fire brigade, municipal

corporation; Indian Performing Rights Society (IPRS) 208,

Phonographic Performing License (PPL)

Module 5 Permissions for open ground events, auditorium show. Forming an

event company - self marketing and outsourcing

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EVENT PRODUCTION PROCESS (MBA – 459-3)



Course Objectives The objective of the course is to help students understand the principles

and practices related to planning, managing and staging of events with

an emphasis on event - related operations.


MBA-459-3.1 Discuss the importance and role of event planning,

logistics and the event team.

MBA-459-3.2 Develop an event framework and prepare an event

proposal.

MBA-459-3.3 Apply the use of administrative tools and manage

logistical requirements of an event during the planning process.

MBA-459-3.4 To handle all event related operations and to make

appropriate corporate policies

Suggested readings

1. Event Entertainment and Production,Mark Sonder, CSEP Publisher: Wiley & Sons,

2. Special Event Production - Doug Matthews 3. Human Resource Management for Events - Lynn Van der

Wagen

4. The Art of Professional Connections by Gloria Petersen

Module 1

Principles of event management planning, estimating feasibility of

event, estimating event budgets and completion time lines

Module 2

Production Checklist - Stage and all stage related items and

equipments; Photography, code & safety regulations.

Module 3

Event Logistics - Elements of the logistic system, layout & design;

Audiovisual, Lighting, Sound, Special Effects & Video, Event

technology & its purposes with focus on latest audiovisual technologies

Module 4

Sponsorship and its core elements identifying appropriate sponsors and

role of PR in event management. Creating a PR plan for your event –

Media channels interaction.

Module 5 Set designing and its various elements


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COSTING AND BUDGETING FOR EVENT MANAGEMENT (MBA–459-4)



Course Objectives The objective of the course is to familiarize the students with the

various financial aspects associated with management and operations pertaining to costs associated with event management.

Course Outcomes Upon completion of the course, students will be able to: MBA-452-4.1 Understand the concept and accounting principles for the business entity.

MBA-452-4.2 Understand the importance of basic concepts for different forms of businesses.

MBA-452-4.3 Appreciate the implication of cost sheets and costing for pricing of products efficiently MBA-452-4.4 Understanding the budgetary planning and execution for

the event.

Suggested readings

1. A textbook of Cost and Management Accounting, M.N. Arora (Vikas Publishing)

2. Management Accounting: Principles and Applications, Jill Hart, Chris Fergus, Clive Wilson(Pearson)

3. Management Accounting, Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Susan Wolcott (Wiley)

Module 1 Double Entry Book Keeping - Balance Sheet/Accounting equation, books of accounts, Preparation of Trial Balance and Bank

reconciliation statement

Module 2 Cost Accounting and Inventory management; Elements of Cost, Preparation of Cost Sheet; Methods of inventory (stock) valuation

Module 3 Materials Cost - Materials purchasing, receiving, storing, and

associated costs

Module 4 Overheads - Identifying the overheads with the cost center and allocation to various cost centers

Module 5 Budgeting, break-even point and cash flow analysis


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ELECTIVE COURSES

ENTREPRENEURSHIP

LEGAL ENVIRONMENT OF ENTREPRENEURSHIP (MBA – 367 -1)

Program : MBA Semester : III Credits



various aspects of the legal environment to which an entrepreneur is exposed

Course Outcomes Students learn how to: MBA-367-1.1 The various laws/acts/licenses pertaining to

entrepreneurship and small businesses MBA-367-1.2 the basic concepts of patents, compulsory licensing,

trademark and registration of trade mark. MBA-367-1.3 how to apply the principles of professionalism and

ethics

MBA-367-1.4 the basic concepts of environment protection act, 1986

and Industry and Labor laws .

Suggested readings Legal aspects of business, K.Ramachandra, Himalaya publishing

Module 1 Business and the fundamental rights: Introduction to Indian Contract

Act, Indian companies Act 2013- kinds of companies, formation of company, evaluation of company and forms of ownership.

Module 2 Introduction to MSME. Introduction - Patents, compulsory licensing,

registration of copyright, registration of Trademark and protection of trademark.

Module 3 The competition act- Administrative mechanism, agreement among

enterprises, abuse of dominance, mergers and acquisition

Module 4 Environment Protection Act,1986 - Definition, types of pollution, energy efficiency and conservation, powers of the central government

Module 5 Industry and labor laws - Payment of wages act 1936,Payment of Bonus act 1965,Payment of Gratuity Act 1972, The factories Act,1948



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ENTREPRENEURIAL MARKETING (MBA – 367 -2)


Max Marks 100 Internals: 50 External:50


choices and challenges in entrepreneurial marketing especially in

context of the rapidly changing and evolving competitive environment

of today.

Course Outcomes Students learn how to: -

MBA-367-2.1 Understand the role of marketing in entrepreneurship MBA-367-2.2 Understanding the application of marketing-mix in entrepreneurship

MBA-367-2.3 Understanding the marketing challenges of entrepreneurship and strategies to deal

MBA-367-2.4 Build strong brands for enterprise

Suggested readings

1. Morgan, H. L., A. Kallianpur, and L. M. Lodish, "Entrepreneurial Marketing," John Wiley & Sons

2. Aaker, D. A., Strategic Market Management, John Wiley &

Sons,

Module 1

Marketing and Entrepreneurship- Importance of marketing for entrepreneurship, entrepreneurial marketing and the marketing environment, screening for new entrepreneurial ventures.

Module 2

Identifying Market Opportunities- Positioning, segmentation, Product/Service Development. Finding and evaluating the right market opportunity, understanding customers and competition

Module 3

Entrepreneurial Pricing Strategy & Distribution Strategy- Pricing for entrepreneurs, Sales force, Product launch, & distribution channel issues. Distribution channel strategy

Module 4

Entrepreneurial Communication Strategy- P.R. Advertising, Promotion & franchising issues

Module 5

Building Strong Brands: Marketing & business plans, raising capital for entrepreneurial ventures, building strong brands, discussion of team plans


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BUILDING TEAMS AND TEAM LEADERSHIP (MBA – 367 -3)

Program : MBA Semester : III Credits: 3


Course Objectives The objective of the course is getting an understanding of how successful teams are assembled, launched, managed and rewarded.

Course Outcomes Students learn how to: MBA -367-3.1 Make and manage a team effectively

MBA -367-3.2 Establish team roles and responsibilities effectively MBA -367-3.3 Understand stages of team development and their impact

MBA -367-3.4 Manage team dynamics and team meetings in the global environment

Suggested readings 1. Chang, R.Y., G. Bader, A. Bloom. Measuring Team Performance.CA: Richard Chang Assoc., Inc., 1994.

2. Hackman, J. Richard. Leading Teams: Setting the Stage for

Great Performances. Boston: Harvard Business School Publishing, 2002

3. Harshman, C.L. & S. Phillips. Teaming Up. San Diego, CA: Pfeiffer & Co., 1994.

Module 1 Introduction to teams, team formation, infrastructure and management, roles and responsibilities on a team

Module 2 Stages of team development ,assessing team performance, team dynamics

Module 3 Preparing an organization for team culture, meeting management

guidelines, conflict resolution techniques

Module 4 Applying project management tools and techniques, strategies for solving common team problems

Module 5 Team Leadership: Communicating the mission and vision to a team,

diversity within a team for effectiveness


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NEW VENTURE CREATION (MBA -367-4)



Course Objectives The objective of the course is to develop the skills necessary for evaluating and creating a new venture, with the ability to communicate

the endeavor effectively through written and verbal presentation. The objective is to help in getting insights of evaluating business

opportunities both as an investor and as an entrepreneur.

Course Outcomes Students learn how to: MBA – 367-4.1 Understand the theoretical foundations of

entrepreneurship MBA – 367 – 4.2 Understand how to identify opportunities , develop

and build a viable business model and business plan MBA – 367-4.3 Identify and understand the driving forces of new venture success

MBA – 367 – 4.4 Understand the legal environment and challenges that face entrepreneurs with new ventures

MBA – 367 – 4.5 Demonstrate effective teamwork and presentation skills

Suggested readings 1. Launching New Ventures: An Entrepreneurial Approach. K.R. Allen,6th edition, South Western, Cengage Learning,2012.

2. Holt, David H., Entrepreneurship: New Venture Creation, Prentice-Hall of India, New Delhi. Latest Edition

3. How to Prepare a Business Plan: Create Your Strategy, Blackwell, Kogan Page Publishers.2012

4. Entrepreneurship: Theory, Process, Practice (6th Ed), Kuratko

and Hodgetts 5. Group Dynamics for Teams. Sage Publications, Inc. D.Levi,

Thousand Oaks Publishing. 2014

Module 1 The Entrepreneur - Preparation to become an entrepreneur, Opportunity creation and recognition, Business concepts and models, Feasibility analysis and business plan

Module 2 The environment , Industry analysis, Market analysis

Module 3 Creating and organizing the venture , Product development, The founding team, Organizational, legal and ethical issues, Operations management

Module 4 Start-up costs, Financing the new venture, New venture marketing,

Planning for growth

Module 5 Team and presentation skills


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STRATEGIES FOR SMALL BUSINESS MANAGEMENT (MBA-367-5)



Course Objectives The purpose of the course is to introduce the students to various aspects

associated with the small business enterprises, and to offer a theoretical

framework within which all important issues can be considered while

opting for functioning of a small business enterprise.

Course Outcomes Students learn how to :

MBA-367-5.1 Design a small business strategic plan

MBA-367-5.2 Do environmental and capability analysis of small

business

MBA-367-5.3 Evaluate alternate business and small business strategies

MBA-367-5.4 Express assessments clearly and concisely

MBA-367-5.5 Ability to think constructively and laterally about small

business strategy in different contexts

Suggested readings 1. Entrepreneurship – successfully launching new ventures, Bruce Barringer, Pearson

2. Essentials of entrepreneurship and small business management,

Norman Scar, Pearson

Module 1 Introduction - Small business idea, evaluating viable ideas and pitfalls

in innovation

Module 2 Marketing Plan - Importance of a Marketing Plan, its elements,

components and characteristics; new product and its life cycle and brief

on pricing philosophy

Module 3 Accounting –Basic concepts of accounting and basics of managing cash

flows. Brief on sources of capital

Module 4 Corporate Level Strategy – strategies of business diversification; local

and global strategy

Module 5 Achieving success in the small business - Stages of the small business

life cycle; Types of firm-level growth strategies and options –

harvesting or closing small business; Critical Success factors of small

business


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ENTREPRENEURSHIP CREATIVITY AND INNOVATION (MBA – 367-6)

Program : MBA Semester : III Credits


Course Objectives Students will learn techniques for improving the flexibility and originality of their thinking and will explore approaches used by

managers and organizations to create and sustain high levels of innovation.


MBA – 367 – 6.1 Understand building blocks of creativity, processes and methods of creative problem solving and the process of group and individual creativity

MBA – 367 – 6.2 Understand the role of creativity and innovations in contemporary organizations and economies

MBA – 367 – 6.3 Develop and implement techniques and strategies to enhance personal creativity and transform it to innovation MBA – 367 – 6.4 Understand the various factors impacting creativity

and innovation in organizations and the latest trends.

Suggested readings 1. Khandwalla, N. Pradip (2009). Lifelong Creativity – An Unending Quest, New Delhi: Tata McGraw-Hill

2. 2. Drucker, F. Peter (2015). Innovation and Entrepreneurship, UK: Elsevier, John Wiley

3. De Bono, Edward (2015). Lateral Thinking: Creativity Step by

Step, International Edition; Harper Perennial Publishers 4. Rastogi P.N(1996), "Managing Creativity for Corporate

Excellence", Mc Millan India Ltd., Delhi, 5. Desai, Vasant (2009). Dynamics of Entrepreneurial

Development and Management, 4/e; Mumbai: Himalaya

Publishing

Module 1 Creative abilities – determinants, the process of individual and group creativity process; the traits congenial to creativity; strategies for

unlocking creativity

Module 2 Brain Storming as a tool of creative thinking; steps in creating an

innovative organization; creativity as a core of competitive excellence

Module 3 Nature, types and agents of innovation. Innovations in developing/emerging economies

Module 4 Motivating Factors in creating an innovative environment/organization


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VENTURE CAPITAL AND ENTREPRENEURIAL FINANCE (MBA-467-1)

Program : MBA Semester IV Credits: 3


Course Objectives The subject deals with the appreciation of the various aspects of start-ups and their approach towards different forms of fund raising. They

understand the complexities associated with financing for the start-ups and entrepreneurial firms. Analysis of the funding by early investors

through the initial public offerings by going public.


MBA-467-1.1 Acquire knowledge of funding raising by the start-ups and entrepreneurial firms.

MBA-467-1.2 Gain insight to develop financial plan and understand cash management of start-ups and entrepreneurial firms.

MBA-467-1.3 Through valuation will be able to conduct the valuation for a new venture.

MBA-467-1.4 Understand and analyze the different aspects of going public for fund raising.

Suggested readings 1. Entrepreneurship successfully launching new ventures, arranger

and Ireland, 4/e Pearson Publication. 2. S. Titman-J. Martin – Valuation – 2/e, Pearson, 2011. 3. J. Lerner-A. Leamon and F. Hardymon, Venture Capital ,

Private Equity, and the Financing of Entrepreneurship, Wiley, 2012

4. Launching New Ventures: An Entrepreneurial Approach. 6/e, Allen. K. R. (2012) South Western, Cengage Learning.

5. How to Prepare a Business Plan: Create Your Strategy;

Forecast Your Finances; Produce That Persuasive Plan, Blackwell, E. (2011), Kogan Page Publishers.

Module 1 Types of funding: Start-ups, New ventures, entrepreneurial finance,

ordinary finance, private limited partnerships, different forms of private equity financing, angel financing to venture capitalists or private equity funds.

Module 2 Financial planning and cash management as per different stages of life

cycle, Preparing and Using Financial Statements, Evaluating Operating and Financial Performance, Managing Cash Flow

Module 3 Type of growth in venture capital funding and investment in

developing countries

Module 4 Valuation and exit possibilities for the founders, early investors and later-round investors. Valuation models, the valuation process and

negotiation process of selling a company.

Module 5 Sale of company to another entity M&A trade sale, management or founds MBO/MBI, secondary sale



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SOCIAL ENTREPRENEURSHIP (MBA – 467-2)

Program : MBA Semester Credits


Course Objectives To understand the key elements of social entrepreneurship

Course Outcomes Students learn how to: MBA – 467 – 2.1 To develop an understanding of social enterprise

MBA – 467 – 2.2 To develop conceptual clarity on non profit and government organization

MBA – 467 – 2.3 To develop an understanding of managing and measuring performance of social entrepreneurial ventures MBA – 467 – 2.4 To understand various issues relating to scaling and

legal concepts with respect to social entrepreneurship

Suggested readings 1. Nicholls, A. (Ed.). (2006). Social entrepreneurship new models of sustainable social change, Oxford University Press.

2. Holt, D .H. (2004). Entrepreneurship new venture creation, New Delhi: Prentice Hall of India

3. Prahalad, C.K. (2006). Fortune at the bottom of the pyramid,

eradicatin poverty through profits, Wharton school Publishing. 4. Ellis, Tania (2010), The new pioneers: sustainable business

success through social innovation and social entrepreneurship,: Wiley, New York

Module 1 Introduction to Social Entrepreneurship

Module 2 Social Entrepreneurship and the for-profit setting

Module 3 Philanthropy and Hybrid Ventures, Nonprofits, Governments, and

Social Entrepreneurship

Module 4 Measuring and Managing Performance

Module 5 Capital/Funding/Financing, Marketing in Social Ventures. Other

important – scaling, legal issues and change


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FAMILY ENTERPRISE MANAGEMENT (MBA – 467 -3)



Course Objectives The purpose of this course is to prepare students to be more effective in

their own family enterprise (as an employee and/ or as an owner), as a

non-family executive in a family business, or as an advisor to a family

business.


MBA-467-3.1 Be able to examine their own family enterprises through the lens of family history and values, as well as through the lens of

business strategy. MBA-467-3.2 Benefit from observing live case studies of successful

family businesses, hearing lectures by multiple family business experts, and interacting with other next generation family business leaders. MBA-467-3.3 Learn to develop succession plan

MBA-467-3.4 Learn to consult a family business

Suggested readings 1. Family business : The essentials by Peter Leach, Profile books Ltd. Family Business by Ernesto J. Poza

2. Entrepreneurs: Talent, Temperament, Technique 2nd edition. By – Bolton, Bill and John, Thompson.

Unleashing your Entrepreneurial Potential. By – Raghu Nanadan.

Response Business Book from Sage

Module 1 Defining Family Enterprise- Theoretical Framework: Trans

generational Entrepreneurship, Entrepreneurial Activity at the Family

Level

Classic systems of a family enterprise - The Family System, The

Ownership System, The Enterprise System, Assessment Test

Module 2 Representative governance systems in family enterprises - Enterprise

governance, Family governance: Family council ,Owner governance:

Ownership forum

Characteristics of family enterprises

Module 3 Concepts in family enterprise study - Systems thinking; The individual

in the system; Relevant systems concepts - Triangles, Scapegoat(ing),

Homeostasis, Boundaries;

Module 4 Theoretical frameworks in family - The Three-Circle model, The

developmental model ,The balance point model

Module 5 Enterprises core profession - Differing perceptual filters, understanding

differences among the core professions; Multidisciplinary professional

teams

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MANAGING CORPORATE ENTREPRENEURSHIP (MBA- 467-4)

Program MBA Sem: IV Credits 3


Course Objectives To understand the difference between entrepreneurship and corporate

entrepreneurship, and to be able to work as successful intrapreneurs


MBA-467-4.1 Understand corporate entrepreneurship and innovation MBA-467-4.2 Importance of organizational processes and culture to encourage corporate entrepreneurship

MBA-467-4.3 Formulate strategies and plans conducive to intrapreneurship

MBA-467-4.4 Role of innovation and corporate policies in dynamic business environment for managing corporate entrepreneurship

Suggested readings

1. Corporate Entrepreneurship: Top Managers and New Business

Creation, Sathe (Cambridge, 2003) 2. Corporate Entrepreneurship and Innovation, Morris, Kuratko

and Covin (Cengage Learning, 2011)

3. Grow From Within - Mastering Corporate Entrepreneurship & Innovation, Wolcott and Lippitz (McGraw Hill Education)

Module 1

Innovations in the corporate world -Why corporations innovate; Place of innovation in dynamic business environment; Strategy for innovation; Types of innovations; Recognizing Opportunities for Innovation; Business selection

Module 2

Corporate Incubators - Facilitators of entrepreneurial performance; Funding requirements; Treatment of risks; Venture capital

Module 3

Behavioural aspects of corporate entrepreneurship - How to succeed as an intrapreneur; Selecting, evaluating and compensating corporate entrepreneurs; building the climate for intrapreneurship

Module 4

The Process of Intrapreneurship- Locating the venture in the organization; Organizing and controlling the venture; Constraints on entrepreneurial performance outcomes; Intrapreneurship vs. Buyouts, Mergers and Acquisitions


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