Curriculum Overview: KS4 Business Studies and Retail Business Year 11 Term 1 What are we learning? What knowledge, understanding and skills will we gain? What does excellence look like? What additional resources are available? AC1.1 Describe activities of retail functional areas AC1.2 Describe rights of retail employees AC1.3 Summarise responsibilities of retail employees AC1.4 Describe effects of legislation on retail operations AC2.1 Assess methods used by retail businesses to encourage sales Retail Stores/shops Online Functional areas Sales Warehousing Customer Service Marketing Administration Finance Human Resource ICT and systems operations Rights Working hours Health and safety Contract Equality Responsibilities Legal o Health and Safety o Equalities o Contractual Company policies Legislation relating to Health and safety Consumer protection Security Equality and diversity Age restriction laws Restricted products Methods Signage Customer flows Product mix Product location Loyalty cards Promotions Services provided e.g. personal shopper Link sales Accurately describes activities appropriate for a retail business’s functional areas Describe rights of retail employees Summarise responsibilities of retail employees Clear and accurate description of effects of legislation on a retail business’s operations Reasoned assessment of methods used by a retail business to encourage sales Websites www.retailtechnologyreview.com www.teachers.tv www.Tutor2u.net www.instoreshow.co.uk www.retail-week.com www.thegrocer.co.uk www.electronic-payments.co.uk www.oft.gov.uk www.trumedia.co.uk www.worksmart.org.uk www.british-shops.co.uk
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Curriculum Overview: KS4 Business Studies and Retail Business
Year 11 Term 1
What are we learning? What knowledge, understanding and skills will we gain?
What does excellence look like? What additional resources are available?
AC1.1 Describe activities of retail functional areas AC1.2 Describe rights of retail employees AC1.3 Summarise responsibilities of retail employees AC1.4 Describe effects of legislation on retail operations AC2.1 Assess methods used by retail businesses to encourage sales
Retail Stores/shops Online
Functional areas Sales
Warehousing Customer Service
Marketing Administration Finance
Human Resource ICT and systems operations
Rights Working hours Health and
safety Contract Equality
Responsibilities Legal o Health and
Safety o Equalities o Contractual Company policies
Legislation relating to Health and
safety Consumer protection
Security Equality and diversity Age
restriction laws Restricted products
Methods Signage Customer flows
Product mix Product location
Loyalty cards Promotions Services
provided e.g. personal shopper Link sales
Accurately describes activities appropriate for a retail business’s functional areas Describe rights of retail employees Summarise responsibilities of retail employees Clear and accurate description of effects of legislation on a retail business’s operations Reasoned assessment of methods used by a retail business to encourage sales
Curriculum Overview: KS4 Business Studies and Retail Business
AC2.2 Explain how technology is used to interact with customers AC3.1 Explain the effects of seasonality on retail operations AC3.2 Explain measures retail businesses use to prepare for unplanned situations in daily retail operations AC4.1 Identify issues to resolve AC4.2 Suggest actions in response to issues AC4.3 Justify suggestions for change
perspectives Draw on successful examples to support conclusions
Clear and well reasoned explanation of how a retail business uses technology to interact with customers Clear and well reasoned explanation of the effects of seasonality on a retail business’s operations Reasoned explanation of how a retail business prepares for unplanned situations in daily operations Identify relevant issues for a retail business to resolve Suggests realistic and detailed actions for changes to a retail business’s operations. Well reasoned justification of suggestions relevant to issues faced by a retail business using relevant examples in support of conclusions
Curriculum Overview: KS4 Business Studies and Retail Business
Year 11 Spring Term 1
What are we learning? What knowledge, understanding and skills will we gain?
What does excellence look like? What additional resources are available?
AC1.1 Describe forms of retail businesses AC1.2 Assess forms of ownership for retail businesses AC1.3 Suggest objectives of retail businesses
Forms of retailing Stores/shops
Online retailing Multi-channels
Hybrid Concessions Temporary
shops Markets Franchises
Forms of ownership Sole traders
Partnerships Limited companies Co-
operatives Not for profit
Objectives Financial e.g. increase
profit/turnover Social e.g. ethical
trading Business e.g. growth Retail specific e.g. establish ‘click and collect’
Resources General Retail Business websites www.bis.gov.uk/policies/business-sectors/retail www.igd.com www.brc.org.uk www.maryportas.com/ www.skillsmartretail.com Retail trends & initiatives www.deloitte.com/assets/DcomUnitedKingdom/Local%20Assets/Documents/Industries/Consumer%20Business/UK_CB_UK -Retailing-turning-point.pdf www.retaileconomics.co.uk/top-10-retailers/ www.retailtrust.org.uk/news-detail/vinspired-retail-trust-team-up-to-launch-retail-readypeople/140/1/8/244 Types of Retail Businesses Below are some websites for organisations representing different types of retail organisations. We have not listed the websites of individual retail businesses as there are many and not difficult for you to access. www.charityretail.org.uk/ www.shoppingvillages.com/ www.nabma.com/ www.capital-shopping-centres.co.uk/ www.bira.co.uk/ www.plunkett.co.uk
Curriculum Overview: KS4 Business Studies and Retail Business
www.british-towns.net/uk_retailers.asp www.waitrose.com/inspiration/waitroseeducation.aspx www.footfall.experian.co.uk www.customercounting.com/ Educational websites with retail blogs and masses of resources www.Tutor2u.net www.bized.co.uk/current/mind/2008_9/091008.htm Publications www.maryportas.com/wp-content/uploads/The_Portas_Review.pdf www.retail-week.com www.thegrocer.co.uk Museums www.museumofbrands.com
Curriculum Overview: KS4 Business Studies and Retail Business
Year 11 Spring Term 2
What are we learning? What knowledge, understanding and skills will we gain?
What does excellence look like? What additional resources are available?
AC2.1 Explain how the UK business environment affect retail businesses AC2.2 Explain the effect of location characteristics on retail businesses in different locations AC2.3 Suggest methods used by retail businesses to achieve objectives
UK business environment Economic factors o Disposable income o Tax
rates o Employment levels Environmental factors o Sustainability
Social factors o Demographic changes
Locations Urban Rural Local
Transport hubs Shopping centres Out-of-town retail parks Location
characteristics Rents/rates Parking
Access Infrastructure
Competition Local demographics
Methods Marketing initiatives e.g.
local loyalty schemes Diversification
Staff training Using stakeholder
support e.g. lobbying New retail
channels Improvements to stores/shops
Curriculum Overview: KS4 Business Studies and Retail Business
Year 11 Summer Term 1
What are we learning? What knowledge, understanding and skills will we gain?
What does excellence look like? What additional resources are available?
AC3.1 Analyse situations AC3.2 Interpret data AC3.3 Review options for solutions to issues
Filter information Synthesise
information Identify salient points
Interpret Manipulates data using
mathematical techniques Evaluate
data o Relevance o Source Data Size
of sector Ownership Footfall
Sales Relationships between footfall
and sales New forms of retailing
Review Summarise different options
Advantages/disadvantages of
different options Use supporting information
Curriculum Overview: KS4 Business Studies and Retail Business
Year 10 Autumn/Spring/Summer Term What are we learning? What knowledge,
understanding and skills will we gain?
What does excellence look like? What additional resources are available?
1.1 Enterprise and entrepreneurship The dynamic nature of business in relation to how and why business ideas come about. It also explores the impact of risk and reward on business activity and the role of entrepreneurship. 1.2 Spotting a business opportunity How new and small businesses identify opportunities through understanding customer needs and conducting market research. It also focuses on understanding the competition.
1.3 Putting a business idea into practice This topic focuses on
making a business idea
happen through
identifying aims and
objectives and
concentrating on the
financial aspects.
Why new business ideas come about is new and introduces students to the idea that businesses are dynamic and need to evolve to survive and grow.
Students at this level will display detailed knowledge and be able to define all of the key concepts over the course. They will have strong knowledge and ability to recall information from:
Topic 1.1 Enterprise and entrepreneurship
Topic 1.2 Spotting a business opportunity
Topic 1.3 Putting a business idea into practice
Topic 1.4 Making the business effective
Topic 1.5 Understanding external influences on business
Candidates recall, select and communicate basic knowledge and thorough understanding of concepts, theories, issues and current practice of business. They understand and use business terminology accurately and appropriately across the business course.
A student at this level will be able to provide some real examples to support their judgements and theory over the duration of the course they will also;
Apply the case studies to answer a series of questions
Use real businesses
Apply and create their own examples They will show they have a solid application for using supporting businesses with their Analysis skills.
How – use Cambridge Satchel Company video (www.youtube.com/watch?v=MM4HvXaYTPY) as stimulus for a new business idea.
Review the Swoon Editions case study, available on the Pearson GCSE (9-1) Business webpage
Dragons Den or the Apprentice.
Edexcel GCSE Business Studies Student Book Introduction to Small Business
Curriculum Overview: KS4 Business Studies and Retail Business
1.4 Making the business effective This topic explores a
range of factors that
impact on the success of
the business, including
location, the marketing
mix and the business
plan.
1.5 Understanding external influences on business This topic introduces a
range of factors, many of
which are outside of the
immediate control of the
business, such as
stakeholders, technology,
legislation and the
economy. The focus is on
how businesses respond
to these influences.
At this level a student can demonstrate the ability for written analysis from the case studies used to display benefit and a drawback. This will be detailed, and have clear application analysis. This will outline the impacts, cause and consequences on each business decision.
Curriculum Overview: KS4 Business Studies and Retail Business
Year 10 Autumn/Spring/Summer Term
What are we learning? What knowledge, understanding and skills will we gain?
What does excellence look like? What additional resources are available?
1.3 Putting a business idea into practice
Making a business idea happen through identifying aims and objectives and concentrating on the financial aspects. 1.4 Making the business effective Factors that impact on the success of the business, including location, the marketing mix and the business plan.
What business aims and objectives are and why they differ between businesses are new
The concept and calculation of revenues, costs and profits
The importance of cash to a business and the calculation and interpretation of cash-flow forecasts
Sources of finance for start-up and small businesses
The concept of limited liability and Types of business ownership for start-ups
Factors influencing business location
What the marketing mix is and How the elements work together
The purpose of planning business activity
Edexcel GCSE Business Studies Student Book
Introduction to Small Business,
Curriculum Overview: KS4 Business Studies and Retail Business
Year 11 Autumn/Spring Term
What are we learning? What knowledge, understanding and skills will we gain?
What does excellence look like? What additional resources are available?
Business growth Changes in business aims and objectives Business and globalisation
Methods of business growth and their impact: ● internal (organic) growth: new products (innovation, research and development), new markets (through changing the marketing mix or taking advantage of technology and/or expanding overseas) ● external (inorganic) growth: merger, takeover. The types of business ownership for growing businesses: ● public limited company (plc) Sources of finance for growing and established businesses: ● internal sources: retained profit, selling assets ● external sources: loan capital, share capital, including stock market flotation (public limited companies).
Why business aims and objectives change as businesses evolve: ● in response to: market conditions, technology, performance, legislation, internal reasons. How business aims and objectives change as businesses evolve: ● focus on survival or growth ● entering or exiting markets ● growing or reducing the workforce ● increasing or decreasing product range. The impact of globalisation on businesses: ● imports: competition from overseas, buying from overseas ● exports: selling to overseas markets ● changing business locations ● multinationals. Barriers to international trade: ● tariffs ● trade blocs. How businesses compete internationally: ● the use of the
Demonstrate knowledge and understanding of business concepts and issues 35 AO2 Apply knowledge and understanding of business concepts and issues to a variety of contexts 35 AO3 Analyse and evaluate business information and issues to demonstrate understanding of business activity, make judgements and draw conclusions
Curriculum Overview: KS4 Business Studies and Retail Business
Ethics, the environment and business 4 P’s: product, price, promotion, place Using the marketing mix to make business decisions
internet and e-commerce ● changing the marketing mix to compete internationally The impact of ethical and environmental considerations on businesses: ● how ethical considerations influence business activity: possible trade-offs between ethics and profit ● how environmental considerations influence business activity: possible trade-offs between the environment, sustainability and profit ● the potential impact of pressure group activity on the marketing mix.
The design mix: ● function, aesthetics, cost. The product life cycle: ● the phases of the product life cycle ● extension strategies. The importance to a business of differentiating a product/ service. Price ● pricing strategies ● influences on pricing strategies: technology, competition, market segments, product life cycle. Promotion: ● appropriate promotion strategies for different market segments: advertising, sponsorship, product trials, special offers, branding ● the use of technology in promotion: targeted advertising online, viral advertising via social media, e-newsletters. Place: ● methods of distribution: retailers and e-tailers (e-commerce). How each element of the marketing mix can influence other elements. Using the marketing mix to build competitive advantage. How an integrated marketing mix can influence competitive advantage.
Curriculum Overview: KS4 Business Studies and Retail Business
Business operations Working with suppliers Managing quality
The purpose of business operations: ● to produce goods ● to provide services. Production processes: ● different types: job, batch, flow ● the impact of different types of production process: keeping productivity up and costs down and allowing for competitive prices. Impacts of technology on production: ● balancing cost, productivity, quality and flexibility. Managing stock: ● interpretation of bar gate stock graphs ● the use of just in time (JIT) stock control. The role of procurement: ● relationships with suppliers: quality, delivery (cost, speed, reliability), availability, cost, trust ● the impact of logistics and supply decisions on: costs, reputation, customer satisfaction. The concept of quality and its importance in: ● the production of goods and the provision of services: quality control and quality assurance ● allowing a business to control costs and gain a competitive advantage. The sales process: ● product knowledge, speed and efficiency of service, customer engagement, responses to customer feedback, post-sales service. The importance to businesses of providing good customer service. The concept and calculation of: ● gross profit ● net profit Calculation and interpretation of: ● gross profit margin ● net profit margin ● average rate of return. The use and interpretation of quantitative business data to support, inform and justify business decisions: ● information from graphs and charts ● financial data ● marketing data ● market data. The use and limitations of
Curriculum Overview: KS4 Business Studies and Retail Business
The sales process Business calculations Understanding business performance Organisational structures Effective recruitment Effective training and development Motivation
financial information in: ● understanding business performance ● making business decisions. Different organisational structures and when each are appropriate: ● hierarchical and flat ● centralised and decentralised. The importance of effective communication: ● the impact of insufficient or excessive communication on efficiency and motivation ● barriers to effective communication. Different ways of working: ● part-time, full-time and flexible hours ● permanent, temporary, and freelance contracts ● the impact of technology on ways of working: efficiency, remote working. Different job roles and responsibilities: ● key job roles and their responsibilities: directors, senior managers, supervisors/team leaders, operational and support staff. How businesses recruit people: ● documents: person specification and job description, application form, CV ● recruitment methods used to meet different business needs (internal and external recruitment). How businesses train and develop employees: ● different ways of training and developing employees: formal and informal training, self-learning, ongoing training for all employees, use of target setting and performance reviews. Why businesses train and develop employees: ● the link between training, motivation and retention ● retraining to use new technology. The importance of motivation in the workplace: ● attracting employees, retaining
Curriculum Overview: KS4 Business Studies and Retail Business
