Michelle Gacio Harrolle Curriculum Vita Department of Management and Organization 4202 E. Fowler Ave BSN 3403 University of South Florida Tampa, FL 33620 Office: (813) 974-5041 [email protected]EDUCATION University of Florida Gainesville, Florida Ph.D. in Sport Management, Health and Human Performance August 2007 Minor: Latin American Studies Dissertation: Sport Spectator Conative Loyalty: Comparison of Latino Subgroups and Non-Latino Consumers Research Advisor: Galen T. Trail University of Florida Gainesville, Florida Master of Exercise and Sport Science August 1998 Specialization: Sport Management University of Florida Gainesville, Florida Bachelor of Arts in Business Administration May 1996 Physical Activity and Public Health Research Course Hilton Head, SC, Graduate Fellow September 2011 PROFESSIONAL EXPERIENCE University of South Florida, Tampa, FL August 2013 – present Assistant Professor Residency Coordinator Tampa Bay Lightning, Tampa, FL Summer 2015 Co-Instructor and Co-Director Lightning Leadership Line North Carolina State University, Raleigh, NC August 2007 – June 2013 Assistant Professor Online Instructor University of Florida, Gainesville, FL August 2003 – May 2007 Graduate Research Assistant/Instructor
Transcript
Michelle Gacio Harrolle Curriculum Vita
Department of Management and Organization 4202 E. Fowler Ave BSN 3403
Harrolle, M. G., Wells, J. E., Hao, X., & Chaudry, J. (under review). Rivalry influences on fan
engagement within Twitter: A case study of Manchester United. Submitted to Sport Marketing
Quarterly.
Wells, J. E., & Harrolle, M. G. (under review). Congruency analysis of leadership characteristics within
a professional sports team. Submitted to Journal of Sport Management.
Harrolle, M. G., & Mondello, M. (under 2nd Review). Ticket usage and churn rates: An experimental
study. To be submitted to Sport Marketing Quarterly.
Wells, J. E., & Harrolle, M. G. (in progress). Community investment: How a servant leader affects
involvement. To be submitted to Sport Management Review.
Harrolle, M. G., & Wells, J. E. (in progress). A brand perspective of social media content: A Delphi
panel. To be submitted to Sport Marketing Quarterly.
Harrolle, M. G., & Wells, J. E. (in progress). Content analysis of sport sponsorship effectiveness within
Twitter. To be submitted to International Journal of Sports Marketing and Sponsorship.
Harrolle, M. G., Farris, M, & Douglas, P. (in progress). Are fans created equal? Motives and brand
perceptions across a league. To be submitted to Sport Marketing Quarterly.
Swanson, J., & Harrolle, M. G. (in progress). What makes an authentic women’s sport celebrity
endorser? Submitted to Journal of Applied Sport Management.
Kelley, K., Harrolle, M. G., & Casper, J. M. (2014). Estimating consumer spending on tickets,
merchandise, and food and beverage: A case study of a NHL team. Journal of Sport
Management, 28, 253 – 265.
Harrolle, M. G., Floyd, M., Casper, J. M., Kelley, K., & Bruton, C. (2013). Physical activity constraints
among Latinos: Identifying clusters and acculturation differences. Journal of Leisure Research,
45(1), 74-90.
Casper, J. M., Harrolle, M. G., & Kelley, K. (2013). Gender differences in physical activity and park and
recreation facility use among Latinos in Wake County, North Carolina. Annals of Behavioral
Medicine, 45, S49-S54.
Casper, J. M., & Harrolle, M. G. (2013). Perceptions of constraints to leisure time physical activity
among Latinos. American Journal of Health Promotion, 27(3), 139-142.
Trail, G. T., Kim, Y. K., Kwon, H. H., Harrolle, M. G., Braunstein, J. R., & Dick, R. (2012). The effects
of vicarious achievement and team identification on BIRGing and CORFing: Testing mediating
and moderating effects. Sport Management Review, 15, 345-354.
Harrolle, M. G. (2011). Building a sense of community in an online environment. In R.K. Morgan &
K.T. Olivares (Eds.), Quick Hits for Teaching with Technology: Successful Strategies by
Experienced Teachers. Bloomington, IN: Indiana University Press.
Michelle Gacio Harrolle 3
Harrolle, M. G. (2011). Personal sales pitch: Video assignment. In R.K. Morgan & K.T. Olivares (Eds.),
Quick Hits for Teaching with Technology: Successful Strategies by Experienced Teachers.
Bloomington, IN: Indiana University Press.
Henderson, K. A., Harrolle, M. G., Rich, S. R., & Moretz, J. (2011). Women faculty, higher education,
and the recreation/leisure field. SCHOLE: A Journal of Leisure Studies & Recreation Education,
26 (2), 14-27.
Harrolle, M. G., Trail, G. T., Rodríguez, A., & Jordan, J. S. (2010). Conative loyalty of Latino and Non-
Latino professional baseball fans. Journal of Sport Management, 24, 456-471.
Harrolle, M. G., & Moretz, J. L. (2010). Intrinsic and extrinsic motivation: Learning the difference
through an online activity. Schole: A Journal of Leisure Studies and Recreation Education, 25,
116-122.
Casper, J. M., Park, S. R., & Harrolle, M. G. (2010). Korean World Cup soccer: Examining the
relationships among past success, soccer knowledge, national identification, and future interest.
International Journal of Sport Management, 11, 84-95.
Kim, M., Won, D., & Harrolle, M. G. (2009). Volunteers’ preference to the appreciation gifts.
International Journal of Sport Management, 10(1), 1-17.
Harrolle, M. G., & Trail, G. T. (2007). Ethnic identification, acculturation, and sport identification of
Latinos in the United States. International Journal of Sport Marketing and Sponsorship, 8, 234-
253.
CHAPTERS IN BOOKS
Trail, G. T., Harrolle, M. G., & James, J. D. (2008). Culture and subcultures. In Sport Consumer
Behavior (pp. 94-122). Columbus, OH: Sport Consumer Research Group Internet Publishing.
PUBLISHED RESEARCH NON-REFEREED
Jameson, N., & Harrolle, M. G. (2009). Is market segmentation needed to differentiate between Latino
and Non-Latino spectators? Undergraduate Research Journal @ NC State University, 5, 69-75.
PUBLISHED RESEARCH ABSTRACTS
Harrolle, M. G., & Zhang, J. J. (2004). Dimensions of lifestyle activities among diverse segments of the
Hispanic population: Development of a theoretical framework. Sport Marketing Quarterly, 13(4),
75.
Williamson, D. P., Zhang, J. J., Connaughton, D. P., Braunstein, J. R., Ellis, M. H., Cianfrone, B. A.,
Vaughn, C. E., Harrolle, M. G., & Lam, E. T. C. (2003). Understanding women’s professional
basketball game spectators: Sociodemographics, game consumption, and entertainment options.
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Sport Marketing Quarterly, 12(4), A24-25.
TECHNICAL REPORTS
Harrolle, M. G. (2016). Economic impact of the New York Yankees Spring Training. Presented to the
New York Yankees Spring Training.
Harrolle, M. G. (2015). Consumer behavior report of the New York Yankees Spring Training fans.
Presented to the New York Yankees Spring Training.
Harrolle, M. G. (2015). Consumer behavior research report for Women’s Tennis Association fans.
Individual technical reports generated for WTA Tournaments including: Apia International
Sydney Tournament, BNP Paribas Open, Generali Ladies Linz Tournament, NÜRNBERGER
Gastein Ladies Tournament, Porsche Tennis Grand Prix, PTT Thailand Open, WTA Finals.
Wells, J. E., & Harrolle, M. G. (2015). Tampa Bay Lightning Leadership Line assessment. Report
presented to the Tampa Bay Lightning.
Harrolle, M. G.. & Douglas, P. (2015). NCAA Women’s Final Four basketball ticket sales packet.
Report presented to the NCAA.
Harrolle, M. G. (January, 2014). Game experiences and attendance motivations – Tampa Bay Storm:
Qualitative focus group session. Report presented to the Tampa Bay Storm and Arena Football
League.
Harrolle, M. G. (January, 2014). Experiences for First Year Lightning Season Ticket Members:
Qualitative focus group session. Report presented to the Tampa Bay Lightning.
Harrolle, M. G. & Wells, J. (December, 2014). Benefits/Renewals – Lightning Season Ticket Members:
Qualitative focus group session. Report presented to the Tampa Bay Lightning.
Harrolle, M. G. (2014). Consumer behavior research report for Women’s Tennis Association fans.
Individual technical reports generated for WTA Tournaments including Toray Pan Pacific Open
Tournament, China Open, Family Circle Cup, Rio Open, Swedish Open, Kremlin Cup, Miami
Open, Western Southern Open, Qatar Open, Monterrey Open, NÜRNBERGER
VERSICHERUNGSCUP Tournament.
Harrolle, M. G., Farris, M., & Douglas, P. (2014). Consumer behavior report: The AFL fan and
branding. Individual team reports generated for Arizona Rattlers, Cleveland Gladiators, Iowa
Barnstormers, Jacksonville Sharks, New Orleans Voodoo, Philadelphia Soul, Pittsburgh Power,
San Antonio Talons, and Spokane Shock. Report prepared for the AFL Strategic Planning and
Research Committee.
Casper, J. M., Harrolle, M. G., Kelley, K., & Palacios, I. (2011). Examination of park and recreation
awareness and behaviors among Latinos. Report prepared for El Pueblo, Inc. and Raleigh Parks
and Recreation.
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Harrolle, M. G., & Xindan, L. (2011). Service quality and fan experience study for the Carolina
Mudcats. Report prepared for the Carolina Mudcats.
Harrolle, M. G., Rich, S. R., Rascher, D., Xu, S., King, M., & Supak, S. (2011). Economic impact study
of organized youth camps in Western North Carolina (Buncome, Jackson, Henderson, and
Transylvania Counties). Report prepared for the North Carolina Youth Camp Association.
Harrolle, M. G., & Jameson, N. A. (2008). 2008 Florida Marlins spectator demographic, psychographic,
and consumer behavior analysis. Research presented to the operation staff. Report issued to
Florida Marlins, Miami, FL.
FUNDED SPONSORED RESEARCH PROJECTS/GRANT FUNDING
Developing better athletes, better people: The case of Positive Coaching Alliance – Positive Coaching
Alliance. $102,233 (Co-Primary Investigator with Dr. Janelle Wells) – Awarded October 2015 -
2019.
Consumer Behavior Course Project: Understanding why PSL Owners Do Not Use Their Tickets –
Baltimore Ravens. $15,000 (Primary Investigator) – Awarded March 2017.
Economic Impact of the New York Yankees Spring Training – New York Yankees Spring Training.
$16,250 (Primary Investigator) – Awarded January 2016.
Qualitative Assessment of Premium Product Purchasers regarding product utilization and intention for
renewal – Tampa Bay Buccaneers. $10,000 (Primary Investigator, worked with Dr. Janelle Wells
and Dr. William Sutton) – Awarded December 2014.
Economic and Fiscal Impact of the Valspar Golf Championship – Valspar Championship. $15,000
(Primary Investigator, worked with Dr. William Sutton and Dr. Michael Mondello) – Awarded
December 2014.
Arena Football League Strategic Planning and Research – Arena Football League. $83,786 (Primary
Investigator, worked with Michael Farris at The Aspire Group, Dr. Bill Sutton, and Dr. Michael
Mondello) – Awarded September 2013.
Career Exploration through Gaming – DELTA IDEA Distance Education Grant. $8,000 (Primary
Investigator) – Awarded August 2012.
Examining the Role of Family, Park Use, and Physical Activity among Latinos in Wake County –
Research and Graduate Studies – FRPD Individual Program. $3,900 (Co-Primary Investigator
with Dr. Jonathan Casper) – Awarded May 2011.
Extension of the Economic Impact Study of Organized Camping in Western North Carolina – North
Carolina Youth Camp Association. $2,469 (Co-Primary Investigator with Dr. Samantha Rozier
Rich) – Awarded February 2010.
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Economic Impact Study of Organized Camping in Western North Carolina – North Carolina Youth Camp
Association. $14,276 (Co-Primary Investigator with Dr. Samantha Rozier Rich) – Awarded 2010
– 2011.
An Assessment of Park and Recreation Awareness, Use, and Constraints with Latinos in Wake County,
North Carolina – NCSU Investigating Places for Active Recreation in Community (IPARC).
$3,000 (Co-Primary Investigator with Dr. Jonathan Casper) – Awarded November 2010.
Feasibility and Implementation of Online Student Video Presentations – DELTA IDEA Grant. $8,000
(Primary Investigator) – Awarded January 2009.
Market demand issues associated with consumption of the University of Florida women’s basketball
games – University Athletic Association – University of Florida. $2,000 (investigator with Dr.
James J. Zhang (PI), Ms. Jill L. Mitchell, and Dr. Dan P. Connaughton) – Awarded September
2004.
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REFEREED CONFERENCE PRESENTATIONS AND PROCEEDINGS
CONFERENCE PRESENTATIONS
Harrolle, M. G., Wells, J. E., Li, H., & Chaudry, J. (under review). Rivalry influences on fan
engagement within Twitter: A case study of Manchester United. Sport Marketing Association
Conference, Boston, MA.
Li, H., Wells, J. E., & Harrolle, M. G. (2017, May). Predicting youth sport experience: Student-athletes’
perceptions of hostile, performance, and communication climates. North American Society for
Sport Management Conference, Denver, CO.
Harrolle, M. G., & Wells, J. E. (2016, November). What makes a sport sponsor’s tweet sing? A content
analysis of NBA Twitter usage. Sport Marketing Association Conference, Indianapolis, IN.
Harrolle, M. G., & Mondello, M. (2016, June). Effect of consumer education on NHL fan renewals: An
experimental study. North American Society for Sport Management Conference, Orlando, FL.
Popp, N., McEvoy, C., Harrolle, M. G., Pauline, G., & Garrett, M. (2016, June). Working with industry:
How to cultivate practitioner partnerships within a sport management program. North American
Society for Sport Management Conference, Orlando, FL.
Harrolle, M. G. (2015, October). The data analytics divide: Industry versus academia. Sport Marketing
Association Conference. Atlanta, GA.
Harrolle, M. G., & Wells, J. E. (2015, October). Gamification within sales education. Sport Marketing
Association Conference. Atlanta, GA.
Harrolle, M. G., Carcione, K., Sutton, W. A., & Mondello, M. (2014, October). Bridging the gap
between academia and the sport industry. World Association for Sport Management, Madrid
Spain.
Harrolle, M. G., Farris, M, & Douglas, P. (2014, October). Are fans created equal? Motives and brand
perceptions for AFL. Sport Marketing Association Conference, Philadelphia, PA.
Harrolle, M. G. & Mondello, M. (2014, October). How can education increase sales? A retention
experiment. Ignite Presentation at the Sport Marketing Association Conference, Philadelphia, PA.
Lindsay, E., Harrolle, M. G., Adair, E., & Jones, G. (2014, May). Career exploration: Gamifiying
learning experiences in an undergraduate sport management course. North American Society for
Sport Management Conference, Pittsburgh, PA.
Supak, S., & Harrolle, M. G. (2013, October). An open source web mapping system for sport marketing.
Sport Marketing Association Conference, Albuquerque, NM.
Harrolle, M. G., & Liu, X. (2013, October). How can you capture the Chinese immigrant market
segment? Sport Marketing Association Conference, Albuquerque, NM.
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Harrolle, M. G., Bopp, T., Keiper, P., Ridinger, L., & Ryan, T. (2013, June). Online learning is here to
stay! Sport management and distance education. North American Society for Sport Management
Conference.
Kelley, K. E., Floyd, M. F., Harrolle, M. G., & Casper, J. M. (2013, April). Exploring acculturation
effects on park and recreation service preferences among Latinos. Northeastern Recreation
Research Symposium. Cooperstown, NY.
Kelley, K. E., & Harrolle, M. G. (2012, November). Perceptions of service quality for Latinos and Non-
Latinos at a Major League Baseball venue. Sport Entertainment & Venues Tomorrow
Conference, Columbia, SC.
Floyd, M., Casper, J. M., Harrolle, M. G., Kelley, K. E., & Bruton, C. M. (2012, October). Physical
activity constraints among Latinos: Implications for research and practice. Leisure Research
Symposium, Anaheim, CA.
Harrolle, M. G., Bush, K. A., Adair, E., Kelley, K. E., & Moretz, J. (October, 2012). Online marketing
tools for students. Sport Marketing Association Conference, Orlando, FL.
Ko, Y. J., Kim, T. H., Cattani, K., & Harrolle, M. G. (October, 2012). It’s more than meets the eye: How
event quality influences spectators’ revisit intention in Major and Minor League Baseball. Sport
Marketing Association Conference, Orlando, FL.
Xu, S., Rich, S. R., Harrolle, M. G., & Kelley, K. E. (2012, June). Impact of summer residential camps
on the tourism system. Travel and Tourism Research Association (TTRA) Conference, Virginia
Beach, VA.
Kelley, K.E., & Harrolle, M. G. (2012, May). Effects of game day variables on consumer spending for a
professional hockey team. North American Society for Sport Management Conference, Seattle,
WA.
Kanters, M., & Harrolle, M. G. (2012, March). Build a community to retain students in online programs.
9th Biennial University Education in Natural Resources Conference, Fort Collins, CO.
Harrolle, M. G., Casper, J. M., & Palacios, I. (2012, March). Acculturation and Latino physical activity
and recreational preferences. Tenth Active Living Research Conference, San Diego, CA.
Casper, J., Harrolle, M. G., & Kelley, K. E. (2012, March). Gender differences in physical activity and
park and recreation facility use among Latinos. Tenth Active Living Research Conference, San
Diego, CA.
Xu, S., Kelley, K. E., Harrolle, M. G., & Rich, S. R. (2012, February). Residential summer camp
impacts on local residents in Western North Carolina. Southeastern Recreation Research (SERR)
Conference, Auburn, AL.
Harrolle, M. G., Rich, S. R., Kelley, K. E., & Xu, S. (2012, February). Economic impact of camps: Case
study of Western North Carolina. American Camp Association Conference, Atlanta, GA.
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Rich, S. R., Harrolle, M. G., Xu, S., & Kelley, K. E. (2012, February). Communicating the positive
impacts of camps: Marketing implications. American Camp Association Conference, Atlanta,
GA.
Kelley, K., Harrolle, M. G., Rich, S. R., & Xu, S. (2012, February). Parent perceptions of the benefits of
camps. American Camp Association Conference, Atlanta, GA.
Harrolle, M. G., & Casper, J. (2011, November). Examination of park and recreation awareness and
behaviors for Latinos. National Recreation and Park Association Congress and Exposition,
Atlanta, GA.
Casper, J., Harrolle, M. G., & Palacios, I. (2011, February). Perceived constraints to leisure time
physical activity among Latinos. Ninth Active Living Research Conference, San Diego, CA.
Harrolle, M. G., & Casper, J. (2010, November). Social media: Do’s & don’ts. North Carolina
Recreation & Parks Association Conference, Raleigh, NC.
Harrolle, M. G., & Trail. G. T. (2010, October). Your team has just won! Are you more likely to
purchase your favorite team jersey? Sport Marketing Conference, New Orleans, LA.
Harrolle, M. G., & Trail, G. T. (2010, May). Is cross-over marketing effective for collegiate women’s
and men’s basketball? North American Society for Sport Management Conference, Tampa, FL.
Harrolle, M. G. (2010, May). Student video projects as an alternative to in-class student presentations.
North American Society for Sport Management Conference, Tampa, FL.
Peel, J. C., Pent, A., & Harrolle, M. G. (2010, March). Differences in mentoring preferences by female
college student-athletes. American Alliance of Health, Physical Education, Recreation and Dance
Conference, Indianapolis, IN.
Kaplan, M. H., & Harrolle, M. G. (2009, October). Extreme makeover: E-Self. National Recreation and
Park Association Congress and Exposition, Salt Lake City, UT.
Harrolle, M. G., Casper, J., & Park, S. R. (2009, October). Korean World Cup soccer: Examining the
relationships among past success, soccer knowledge, national identification, and future interest.
Sport Marketing Association Conference, Cleveland, OH.
Harrolle, M. G., & Trail, G. T. (2009, May). Comparison of Latino and Non-Latino samples on the
model of sport spectator conative loyalty at a professional baseball game. North American
Society for Sport Management Conference Columbia, SC.
Harrolle, M. G., Trail, G. T., & Jameson, N. E. (2009, March). Latino and Non-Latino consumption
patterns at a professional baseball game. American Alliance of Health, Physical Education,
Recreation and Dance Conference, Tampa, FL.
Harrolle, M. G., & Jameson, N. E. (2009, March). Consumption differences between women and men
sport spectators. American Alliance of Health, Physical Education, Recreation and Dance
Conference, Tampa, FL.
Michelle Gacio Harrolle 10
Harrolle, M. G., & Morris, C. (2009, March). Student video presentations as an alternative to in-class
student presentations. University of North Carolina Teaching and Learning with Technology
Conference, via Elluminate.
Kaplan, M. H., & Harrolle, M. G. (2008, October). Extreme makeover: E-Self. National Recreation and
Park Association Congress and Exposition, Baltimore, MD.
Kim, Y. K., Trail, G. T., Harrolle, M. G., Braunstein, J., & Dick, R. (2008, May). The effects of
vicarious achievement and team identification on BIRGing and CORFing: Testing mediating and
moderating effects. North American Society for Sport Management Conference, Toronto, ON,
Canada.
Harrolle, M. G., & Trail, G. T. (2008, May). Revision of the Model of Sport Spectator Conative Loyalty:
Latino and Non-Latino sample. North American Society for Sport Management Conference,
Toronto, ON, Canada.
Kim, Y. K., Trail, G. T., Harrolle, M. G., Braunstein, J., & Dick, R. (2008, May). The effects of
vicarious achievement and team identification on BIRGing and CORFing: Testing mediating and
moderating effects. North American Society for Sport Management Conference, Toronto, ON,
Canada.
Harrolle, M. G., & Trail, G. T. (2008, May). Revision of the Model of Sport Spectator Conative Loyalty:
Latino and Non-Latino sample. North American Society for Sport Management Conference,
Toronto, ON, Canada.
Harrolle, M. G., & Trail, G. T. (2007, November). Identification with sports: A comparison of Latino
subgroups and Non-Latino consumers. Sport Marketing Association Conference, Pittsburgh, PA.
Harrolle, M. G., & Trail, G. T. (2007, June). Sport identification, ethnic identification, and acculturation
of Latinos in the United States. North American Society for Sport Management Conference,
Miami, FL.
Harrolle, M. G., Trail, G. T., & Anderson, D. (2007, June). Modification and improvement of
Disconfirmation of Expectancies, Satisfaction, and Mood Response Scales. North American
Society for Sport Management Conference, Miami, FL.
Harrolle, M. G. & Trail, G. T. (2006, November). National champions: What do we do now? Marketing
implications after winning a National Championship. Sport Marketing Association Conference,
Denver, CO.
Harrolle, M. G., Trail, G. T., Dick, R., & Mather, M. (2006, June). Replication and extension of the
Sport Spectator Consumption Behavior model. North American Society of Sport Management
Conference, Kansas City, MO.
Byon, K. W., Zhang, J. J., Carroll, M., Connaughton, D. P., Fleming, D. S., Byrd, C. E., Braunstein, J. R.,
Cianfrone, B. A., Kim, D. H., & Harrolle, M. G. (2006, June). Satisfaction toward the quality of
after school enrichment programs: The perspective of youth participants. North American Society
for Sport Management Conference, Kansas City, MO.
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Harrolle, M. G., Trail, G. T., Dick, R., & Mather, M. (2005, November). Replication and validation of
the fan and spectator model. Sport Marketing Association Conference, Phoenix, AZ.
Braunstein, J. R., Harrolle, M. G., & Cianfrone, B. A. (2005, October). Dreams vs. reality: A career in
sport management. Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport
Conference, Orlando, FL.
Harrolle, M. G., Cianfrone, B. A., & Braunstein, J. R. (2005, October). Encouraging diversity in sport
business. Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport
Conference, Orlando, FL.
Cianfrone, B. A., Braunstein, J. R., & Harrolle, M. G. (2005, October). An overview of sport
management graduate programs in Florida. Florida Alliance for Health, Physical Education,
Recreation, Dance, and Sport Conference, Orlando, FL.
Zhang, J. J., Lam, E. T. C., Williamson, D. P., Harrolle, M. G., Connaughton, D. P., & Spengler, J. O.
(2004, June). Spectator satisfaction with event operations of an intercollegiate women’s
basketball conference tournament: Congruence between expectations and perceptions. North
American Society for Sport Management Conference, Atlanta, GA.
Williamson, D. P., Zhang, J. J., Connaughton, D. P., Braunstein, J. R., Ellis, M. H., Cianfrone, B. A.,
Vaughn, C. E., Harrolle, M. G., & Lam, E. T. C. (2003, November). Understanding women’s
professional basketball game spectators: Sociodemographics, game consumption, and
entertainment options. Inaugural Sport Marketing Associating Conference, Gainesville, FL.
Zhang, J. J., Connaughton, D. P., Piatt, D. Cianfrone, B. A., Braunstein, J. R., & Harrolle, M. G. (2003,
October). Satisfaction of NBA season ticket holders toward service quality of game operations:
Congruence between expectations and perceptions. International Conference on Sport and
Entertainment Business, Columbia, SC.
Zhang, J. J., Williamson, D. P., Connaughton, D. P., Braunstein, J. R., Cianfrone, B. A., & Harrolle, M.
G. (2003, October). Relationship marketing through a fan fest event: Effectiveness at a women’s
intercollegiate conference tournament. International Conference on Sport and Entertainment
Business, Columbia, SC.
INVITED PRESENTATIONS
Harrolle, M. G. (2017, March 13). Sales and sponsorship in sport and entertainment. Shriners Hospitals
for Children and Shriners International.
Harrolle, M. G. (2016, November 14). Networking resources in the 21st Century. Tampa Bay Sports &
Entertainment.
Harrolle, M. G., & Wells, J. W. (2016, Summer). Lightning Leadership Line. Tampa Bay Sports &
Entertainment.
Michelle Gacio Harrolle 12
Harrolle, M. G., & Wells, J. W. (2015, Summer). Lightning Leadership Line. Tampa Bay Sports &
Entertainment.
Harrolle, M. G., McDermott, T., Perish, J., & Seiferheld, S. (2014, October). Super panel: The state of
research in sport business. Panel presentation at the Sport Marketing Association Conference,
Philadelphia, PA.
Harrolle, M. G. (2014, March). Mentoring U Selmon Style. University of South Florida Athletic
Department, Tampa, FL.
Harrolle, M. G. (2013, November). Senior send-off event. University of South Florida Athletic
Department, Tampa, FL.
Harrolle, M. G., Crissman, C., & Murphy, D. (2012, October). Creating engaging activities in online
classes. NC State University DELTA Educational Workshop, Raleigh, NC.
Harrolle, M. G. (2012, April). Using technology for evaluation in the workplace. 2nd Annual Women's
Leadership Workshop, Rocky Mount, NC.
Harrolle, M. G., & Casper, J. M. (2012, April). Connecting park and recreation services to Latino
communities. Online webinar for the IPRA College & University Relations Committee.
Harrolle, M. G., & Rich, S. R. (2011, May). Economic impact of Western North Carolina summer
camps. North Carolina Youth Camp Association Spring Meeting, Sapphire, NC.
Harrolle, M. G., & Rich, S. R. (2010, May). Economic impact study of organized camping in Western
North Carolina. North Carolina Youth Camp Association Camp Directors Meeting, Brevard, NC
Bocarro, J., & Harrolle, M. G. (2010, January). Recreation leadership and professionalism. 62nd Annual
NC Parks & Recreation Directors Conference, Raleigh, NC.
Harrolle, M. G. (2007, October). Sport consumption behavior research on Latino/a sub-groups:
Implications & research applications. College of Natural Resources 3rd Annual Diversity
Summit, Raleigh, NC.
NON-REFERREED PRESENTATIONS
Harrolle, M. G. (2011, April). Using technology to build communities in distance education. North
Carolina State University Teaching and Learning Symposium. Raleigh, NC.
Michelle Gacio Harrolle 13
SPORT INDUSTRY EXPERIENCE
Director of Memorial Golf Tournament Tampa, FL – June 2003 to June 2007
Managed all aspects of the tournament with a field of 78 golfers, including coordination with the golf professionals, kitchen management, golfers, and volunteers
Designed and published all sponsorship and promotional materials Supervised and directed over 20 volunteers Raised over $34,000 in charitable donations from June 2003 to June 2005
Aquatics Director at Providence College
Providence, RI – September 2001 to June 2003 Managed the Taylor Natatorium – 6 Lane 25 Meter Swimming & Diving Pool Supervised and directed over 50 lifeguards and pool maintenance workers Coordinated the facility schedule for the recreational swimmers, varsity sports, local
swimming teams, high schools, lesson programs, scuba classes, Red Cross certification classes, Masters Swimming teams, Senior Olympics, & Friar Fitness Club
Maintained chemical and pool filtration systems used in the natatorium
Head Swimming & Diving Coach - Men’s and Women’s at Providence College
Providence, RI – September 2001 to June 2003 Recruited high level student-athletes strong in athletics and academics for both men’s
and women’s programs Supervised two assistant coaches and four work study students Camp Director for Providence College Camps: 80 –100 swimmers per summer Budgeted men’s and women’s recruit travel, team travel, and equipment budget
Director and President of Providence Aquatic Club (PAC) – Self-Employed
Providence, RI – September 2001 to June 2003 Operated daily managerial and accounting systems of the 150 member sports club Supervised six swimming coaches
Maintained PAC website information and design Taught Red Cross Certified Lifeguard, CPR, First Aid, and AED classes
Men’s and Women’s Swimming Assistant Coach at Florida State University (FSU)
Tallahassee, FL – May 1999 to September 2001 Coached NCAA All-Americans in 1999, 2000, 2001 and Olympic swimmers who
participated in the 2000 Summer Olympics Games Supervised and directed graduate assistants, managers, and student aids Organized and budgeted men’s and women’s recruit travel, team travel and scholarship
disbursement in excess of $600,000 Camp Director for FSU Swimming and Diving camps in 2000, 2001
Women’s Swimming Assistant Coach at The Ohio State University (OSU)
Columbus, OH – July 1997 to May 1999 Assisted the head coach in all aspects of the program, including season planning, on-
deck coaching, weight training, dry-land supervision, formulation and monitoring of budget, alumni relations, and administrative duties
Contacted, evaluated, and recruited Division I student-athletes to OSU
Michelle Gacio Harrolle 14
ACADEMIC EXPERIENCE
COURSES TAUGHT
University of South Florida, Tampa, FL Fall 2013 – present
Marketing Department
Sport and Social Issues (SPB 6605)
Contemporary Issues in SEM (SPB 6816)
Social Media in Sport (SPB 6807)
American Issues – Applied Marketing Research in Sport & Entertainment (SPB 6608)
Internship in Sport and Entertainment (SPB 6946)
Residency Placement Director Spring 2014 – present
Partnership Development for Residency/Internship Course
Corporations: Experience, FELD Entertainment, Florida Hospital, Fox Sports Florida, Halax,
IMG College, Ironman, Minor League Baseball, Positive Coaching Alliance, Protential
Sports, Seminole Hard Rock Casino, Sports Facility Advisory, Tampa Bay Buccaneers,
Tampa Bay Lightning, Tampa Bay Rays, Tampa Bay Sports Commission, Tampa Bay
Storm, Thuzi, United Soccer League, USF – Marketing, USF Athletics, Venuetize, VF
Majestic Licensed Sports Group, Visionworks, Women’s Tennis Association
North Carolina State University, Raleigh, NC Fall 2007 – Spring 2013
Department of Parks, Recreation and Tourism Management
Introduction to Sport Management (PRT 266) Sport Finance and Economics (PRT 466)
Sport Administration (PRT 367)
Internship Supervision (PRT 475) Sport Finance (PRT 595)
Advanced Fiscal Management for Parks, Recreation, Tourism, and Sport Organizations (PRT
503)
University of Florida, Gainesville, FL Fall 2003 – Spring 2007
Department of Tourism, Recreation and Sport Management
Moral and Ethical Issues in Sport (PET 4474)
Administration in Exercise and Sport Sciences (PET 4414) Sport and Society (PET 3251)
Introduction to Sport Management (PET 4471) Coaching Swimming (PEQ 3124)
Swimming II (PET 1122)
COURSE DEVELOPMENT
University of South Florida, Tampa, FL
Contemporary Issues in Sport and Entertainment Management (SPB 6807) – Development of
Graduate Courses using Canvas
Social Media in Sport (SPB 6816) – Development of On Campus and Online Graduate Courses
using Canvas
North Carolina State University, Raleigh, NC
Advanced Fiscal Management for Parks, Recreation, Tourism, and Sport Organizations (PRT
Michelle Gacio Harrolle 15
595/PRT 503) – Development of Online Graduate Courses using Moodle
GUEST LECTURES
University of South Florida
Sport Marketing – St. Petersburg Campus (MAR 3711)
North Carolina State University
Advanced Research Methods – Structural Equation Modeling (PRT 795)
Doctoral Seminar in Recreation Research (PRT 801)
Introduction to Parks, Recreation and Tourism Management (PRT 152)
University of Florida
Introduction to Recreation and Leisure (LEI 2000)
Sociology of Sport (PET 5252)
Sport Marketing (PET 5466)
Sport Finance (PET 5465)
EXPERIENTIAL LEARNING CLASS PROJECTS
Spring 2017
Baltimore Ravens – Marketing research, fan behavior
Fall 2016
Tampa Bay Lightning – Inside Sales, ticket sales
Spring 2016
Tampa Bay Lightning – Innovation Lab
Enthrall – Ambassador Program and business model development
New York Yankees Spring Training – Economic impact data collection
USF Athletics – Consumer behavior observations
FELD Entertainment (Arena Cross & Disney Live) – Consumer behavior observations
Fall 2015
University of South Florida Athletics – Donor Thank-a-thon, group ticket sales, calendar e-synch
app
Spring 2015
Tampa Bay Buccaneers – Ticket sales
Valspar Championship – Economic impact data collection
NCAA Women’s Basketball – Final Four ticket sales
Fall 2014
University of South Florida Athletics – Marketing research for tennis, women’s basketball,
football, volleyball, and men’s basketball
Tampa Bay Buccaneers – Consumer intercept interviews
Spring 2014
Tampa Bay Lightning – Social media marketing campaigns
Michelle Gacio Harrolle 16
DOCTORAL STUDENTS
Katharine Kelley (co-chair) Spring 2014
Inés Palacios (co-chair) Spring 2013
Jay Jeon (member) Spring 2012
INTERNATIONAL DOCTORAL STUDENTS
Xindan Liu – Beijing Sport University Fall 2011 – Summer 2012
GRADUATE STUDENTS (PROJECTS AND THESES)
James Swanson Fall 2015 – USF Graduate Research Award Recipient
Michael King (chair) Spring 2013
Rachael Older (member) Spring 2013
Jessica Delk (member)* Spring 2013
Dongho Yoo (member)* Summer 2012
Florian Muench (chair)* Summer 2012
Lynne Barbour (chair) Fall 2011
Katharine Kelley (chair)* Summer 2011
Kristin Fowler (member)* Spring 2011
Dan Popik (chair) Spring 2011
Steven Mellor (chair) Spring 2011
Michael Sumner (chair) Fall 2010
Georgia Davis (member)* Fall 2008
* Denotes Thesis
GRADUATE STUDENT ADVISOR
Laura Eubanks Spring 2013
Mark Kimmel Spring 2013
William Bristow Spring 2013
Amber Smith Spring 2013
Pattie Braswell Spring 2012
Jennifer Crouse Spring 2012
Jenelle Mick Spring 2012
Stacey Poythress Spring 2012
Albert Yopp Spring 2012
UNDERGRADUATE HONORS RESEARCH PROJECTS
Ryan Jones* Spring 2011
Tara Mercurio* Spring 2010
Brittney Eustache* Spring 2009
Nicole Jameson* Spring 2008, Spring 2009
* Received $1000 Undergraduate Research Grant
Michelle Gacio Harrolle 17
HONORS UNDERGRADUATE STUDENTS
David Locht Spring 2017 University of South Florida
Courtney Kramer Spring 2015 University of South Florida
Impact and Trends of Female Executives in the PGA
Brianna Paulus Spring 2014 University of South Florida
Examining the Hiring Decisions of NASCAR Drivers
Zach Zuravle Spring 2009 NCSU Sport Finance
Jordan Buck Spring 2008 NCSU Sport Administration
Nicole Jameson Spring 2008 NCSU Sport Administration
Paul DerOhannesian Fall 2007 NCSU Sport Finance
HONORS AND AWARDS
USF Latin Community Advisory Committee Pathways Award (2016)
North Carolina State University Outstanding Teacher Award (2012 – 2013)
College of Natural Resources Teacher of the Year (2012 – 2013)
University of Florida Graduate Student Teaching Award (2004 – 2005)
University of Florida Collegiate All-American Swimmer – Honorable Mention 1994
PROFESSIONAL ASSOCIATIONS
North American Society for Sport Management (2003 – present)
Sport Marketing Association (2003 – present)
National Recreation and Park Association (2011 – 2012)
American Alliance for Health, Physical Education, Recreation, and Dance (2007 – 2011)
Florida Alliance for Health, Physical Education, Recreation, Dance, and Sport (2004 – 2007)
UNIVERSITY AND DEPARTMENTAL SERVICE
USF Search Committee – SEM Asst. Professor (2017)
USF Muma College of Business Scholarship Committee (2016, 2017)
Sales Education Initiative Development Committee – Chair (Fall 2015, Spring 2016)
Sport & Entertainment Management Association – Faculty Advisor (Fall 2014 – present)
USF Search Committee – IS/DS Instructor and Asst/Assc Professor (Summer 2014)
Director of USF Online MBA/SEM Program (2013 – 2015)
Sport Management Assistant Professor Search Committee (2012)
Active Living Research Circle – Chair (2011 – 2012)
