1 Curriculum Vitae Mohd. Sarwar Alam Assistant Professor Department of Business Administration Aligarh Muslim University Kishanganj Centre, Kishanganj, Bihar, India. Email:- [email protected]; Mobile: +91-8171340342 Educational Qualification: Pusruing PhD in Marketing Management from Department of Business Administration, FMSR, Aligrah Muslim University, Aligarh. Master of Business Administration (MBA) with specialization in Marketing & Sales from Amity Business School, Noida. Graduation in B.Sc. Mathematics (Hons) from Jamia Millia Islamia, New Delhi. Academic Work Experience: Working as an Assistant Professor at Department of Business Administration, AMU Kishanganj Centre, Kishanganj, Bihar from April’ 2016 till date. Taught Advertising Management to Post Graduate Diploma in Marketing Management batch (Session 2014-15) at Department of Business Administration, FMSR, AMU, Aligarh. Taught Advertising Management to Post Graduate Diploma in Marketing Management batch (Session 2015-16, Till Mar’16) at Department of Business Administration, FMSR, AMU, Aligarh. Corporate Work Experience: Worked with The Times of India Group as an Assistant Manager (Sales). Worked with Securitas India as a Senior Execuitve (National Accounts).
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Curriculum Vitae
Mohd. Sarwar Alam Assistant Professor Department of Business Administration Aligarh Muslim University Kishanganj Centre, Kishanganj, Bihar, India. Email:- [email protected]; Mobile: +91-8171340342
Educational Qualification:
Pusruing PhD in Marketing Management from Department of Business Administration, FMSR, Aligrah Muslim University, Aligarh.
Master of Business Administration (MBA) with specialization in Marketing & Sales from Amity
Business School, Noida.
Graduation in B.Sc. Mathematics (Hons) from Jamia Millia Islamia, New Delhi.
Academic Work Experience:
Working as an Assistant Professor at Department of Business Administration, AMU Kishanganj
Centre, Kishanganj, Bihar from April’ 2016 till date.
Taught Advertising Management to Post Graduate Diploma in Marketing Management batch
(Session 2014-15) at Department of Business Administration, FMSR, AMU, Aligarh.
Taught Advertising Management to Post Graduate Diploma in Marketing Management batch
(Session 2015-16, Till Mar’16) at Department of Business Administration, FMSR, AMU, Aligarh.
Corporate Work Experience:
Worked with The Times of India Group as an Assistant Manager (Sales).
Worked with Securitas India as a Senior Execuitve (National Accounts).
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Academic Works:
Paper Publications
Research Paper with title “Impact of Social Media on Brand Equity: A Literature Analysis”
published in the AIMA Journal of Management & Research.
Research Paper with title “Fashion Consumers’ engagement in Electronic Word of Mouth
Communication through Social Media Platforms” published in the Book Proceedings of
International Conference on Evidence Based Management 2015 (ICEBM 2015), BITS, Pilani.
Research Paper with title “Electronic Word of Mouth (e-WOM) and Brand Equity” published in
Advances in Global Business Research, Conference Proceedings of 11th Annual World
Congress of the Academy for Global Business Advancement, IIT Delhi.
Research Paper with title “Role of Electronic Word of Mouth towards Purchase Intention: A
Conceptual Framework” has been accepted for publication in Asian Journal of Marketing and the
same is under publication process.
Research Paper with title “Role of Social Media Communication in Brand Equity
Creation” is under review in Journal of Asia Business Studies, Emerald. Second review has
been done with comments of minor changes in the manuscript and the paper is expected to get
published in the same soon.
Paper Presentations
Research Paper with title “Impact of User Generated Content on Brand Equity: A Study on
Social Media Networks” presented at 2015 IMRA-IIMB International Conference: Inclusive
Growth & Profits with Purpose: New Management Paradigm, IIM Bangalore.
Research Paper with title “Role of Social Media Communication in Brand Equity Creation”
presented at International Conference on Globalizing Brand India: Opportunities and
Challenges (2015), IIM Kashipur.
Research Paper with title “Fashion Consumers’ engagement in Electronic Word of Mouth
Communication through Social Media Platforms” presented at International Conference on
Evidence Based Management 2015 (ICEBM 2015), BITS, Pilani.
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Research Paper with title “Electronic Word of Mouth (e-WOM) and Brand Equity” presented at
the International Coneference of 11th Annual World Congress of the Academy for Global
Business Advancement (AGBA) , IIT Delhi.
Research Paper with title “Impact of Social Media on Brand Equity: A Conceptual
Framework” presented at UGC Sponsored National Conference on Emerging Challenges
& Opportunities in Business & Economic Environment (2015), Zakir Husain Delhi
College (Evening), University of Delhi.
Workshops
Attended one week short term course on “How to Teach Effectively” organized by Centre for Academic Leadership and Education Management (UGC HRDC, AMU, Aligarh) at AMU Kishanganj Centre, Kishanganj.
Attended one week short term training program on “Research Methodology” organized by
Department of Mechanical Engineering, Malaviya National Institite of Technology, Jaipur.
Area of Specialization: Marketing Management, Advertising Management, and Brand
Management.
Skills set:
Technical Skills- MS-Word, MS-Excel, MS-Power Point, SPSS, AMOS.
Soft Skills- Good Communication Skills, Team Player, Effective Learner, Flexibility and
Adaptability.
Languages Known: English, Hindi and Urdu.
Personality Assets: Confident, Sincere, Hard working, Punctual, Goal-oriented.
