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Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

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Curriculum ~ Writing Writing Headlines Writing Headlines clever headline writing for student publications
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Page 1: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Writing Headlines

clever headline writing

for student publications

Page 2: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines head’s up!

It only makes sense that the largest type on the spread captures and keeps your readers’ interest with well-written and creatively designed headlines. Writing good headlines takes some thought and a lot of practice! However, headlines are what draw the reader to your page—so make them count!

Page 3: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

verbal-visual connection

• Well-written headlines:~Serve as an informational content entry point

~Capture and keep readers on the page with clever word play & specific details

~Reflect the dominant photo coverage

~Unify the visual elements on the page

• Well-designed headlines:~Have a strong visual package of headline parts

~Effectively and creatively use of typography

Page 4: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines parts of a headline

• Primary Headline:

Captures readers’ attention with a hint of the story content

• Secondary Headline:

Provides keen information and insights that dates coverage for that year

Page 5: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines for example:

primary headline

secondaryheadline

Page 6: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines effective headlines

• Identify spread content

• Attract the readers’ attention

• Reflect the mood of the spread

• Tie into the action of the dominant photo

Page 7: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines creative headlines

• Result from word play

• Use literary techniques such as alliteration, pun, antonym, synonym, homonym, onomatopoeia, rhyme

• Coordinate with the content of the dominant photo

Page 8: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines Headline writing process

List key words for a spread

Focus on content angle and significance

Example:Spirit Week:

hurricane excitementcancellationwildspirit

Page 9: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Brainstorm key word rhyming words:week, cheek, peak, weak

List phrases that use those rhyming words

pinch your cheekpeak of actiona weak moment

Transition those words into a clever headline

Headline writing process

Page 10: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Headline writing process example:

Page 11: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines sample

Literary Device: Rhyme

Page 12: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Literary Device: Alliteration

sample

Page 13: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines sample

Literary Device: Onomatopoeia

Page 14: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Literary Device: Pun

sample

Page 15: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines designing headlines

Kicker pattern

1 line of secondary above primary

School dismissal crams Spirit Week into four days

The Call of the Wild

Page 16: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Headline design: Kickers

Page 17: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Wicket pattern

2 or more lines of secondary above primary

School dismissal crams Spirit Week into four days

The Call of the Wild

designing headlines

Page 18: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Headline design: wicket

Page 19: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Hammer pattern

1 or more lines of secondary below primary

The Call of the WildSchool dismissal crams Spirit Week into four days

designing headlines

Page 20: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Headline design: Hammers

Page 21: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Headline design: Hammers

Page 22: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Tripod pattern

2 or more lines of secondary beside line(s) of primary

The Callof the WILD

“I couldn’t believe we had to cram all of Monday’s events into the rest of the week.”~Senior Jason Chastain

designing headlines

Page 23: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Headline design: Tripods

Page 24: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

Headline design: Tripods

Page 25: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines now, you try it!

• Using the 3rd page of your handout, go through step 1, 2, and 3 for writing a headline: Write two different headlines (primary and secondary.) Using the topic you used in the last activity for your headline.

• Rewrite your headlines in the different pattern: Kicker, Wicket, Hammer, and Tripod. Write these on the right side of the 4th page.

Page 26: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines headline tips

Revise/refine headlines for strong appeal-Keep headlines factual; no opinions-Use visual nouns and action verbs-Avoid repetition of words-Use a comma instead of “and”-Use single quote marks in headlines-Write headlines in present tense-Avoid school name, initials, mascot-Maintain style consistency with the rest of the book

Page 27: Curriculum ~ Writing Writing Headlines clever headline writing for student publications.

Curriculum ~ Writing

Writing Headlines

practice makes perfect!assignment suggestions

• Break into small groups, give each group topics/activities that will be covered in the book (volleyball, business classes, National Honor Society, etc.), and have them brainstorm at least three clever headlines using the writing process from this power point. Write them down for future use.

• As an outside class assignment, have students head out to a mall for inspiration. Start looking at store and advertising signs for color, type, and layout ideas. Notice which signs don’t appeal to you and why, so you know what to avoid! Have students bring in pictures from their phones.

• Use magazines as a muse. Bring in magazines for your staff to look through. Mark headlines that are catchy, clever, creative, and cut them out. Put together into a “look book” for staff to look at when they suffer from headline burnout.

• Have staffers rewrite boring headlines from previous years’ books. Use the better headlines in this year’s book!


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