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Curriculum ~ Writing
Writing Headlines
Writing Headlines
clever headline writing
for student publications
Curriculum ~ Writing
Writing Headlines head’s up!
It only makes sense that the largest type on the spread captures and keeps your readers’ interest with well-written and creatively designed headlines. Writing good headlines takes some thought and a lot of practice! However, headlines are what draw the reader to your page—so make them count!
Curriculum ~ Writing
Writing Headlines
verbal-visual connection
• Well-written headlines:~Serve as an informational content entry point
~Capture and keep readers on the page with clever word play & specific details
~Reflect the dominant photo coverage
~Unify the visual elements on the page
• Well-designed headlines:~Have a strong visual package of headline parts
~Effectively and creatively use of typography
Curriculum ~ Writing
Writing Headlines parts of a headline
• Primary Headline:
Captures readers’ attention with a hint of the story content
• Secondary Headline:
Provides keen information and insights that dates coverage for that year
Curriculum ~ Writing
Writing Headlines for example:
primary headline
secondaryheadline
Curriculum ~ Writing
Writing Headlines effective headlines
• Identify spread content
• Attract the readers’ attention
• Reflect the mood of the spread
• Tie into the action of the dominant photo
Curriculum ~ Writing
Writing Headlines creative headlines
• Result from word play
• Use literary techniques such as alliteration, pun, antonym, synonym, homonym, onomatopoeia, rhyme
• Coordinate with the content of the dominant photo
Curriculum ~ Writing
Writing Headlines Headline writing process
List key words for a spread
Focus on content angle and significance
Example:Spirit Week:
hurricane excitementcancellationwildspirit
Curriculum ~ Writing
Writing Headlines
Brainstorm key word rhyming words:week, cheek, peak, weak
List phrases that use those rhyming words
pinch your cheekpeak of actiona weak moment
Transition those words into a clever headline
Headline writing process
Curriculum ~ Writing
Writing Headlines
Headline writing process example:
Curriculum ~ Writing
Writing Headlines sample
Literary Device: Rhyme
Curriculum ~ Writing
Writing Headlines
Literary Device: Alliteration
sample
Curriculum ~ Writing
Writing Headlines sample
Literary Device: Onomatopoeia
Curriculum ~ Writing
Writing Headlines
Literary Device: Pun
sample
Curriculum ~ Writing
Writing Headlines designing headlines
Kicker pattern
1 line of secondary above primary
School dismissal crams Spirit Week into four days
The Call of the Wild
Curriculum ~ Writing
Writing Headlines
Headline design: Kickers
Curriculum ~ Writing
Writing Headlines
Wicket pattern
2 or more lines of secondary above primary
School dismissal crams Spirit Week into four days
The Call of the Wild
designing headlines
Curriculum ~ Writing
Writing Headlines
Headline design: wicket
Curriculum ~ Writing
Writing Headlines
Hammer pattern
1 or more lines of secondary below primary
The Call of the WildSchool dismissal crams Spirit Week into four days
designing headlines
Curriculum ~ Writing
Writing Headlines
Headline design: Hammers
Curriculum ~ Writing
Writing Headlines
Headline design: Hammers
Curriculum ~ Writing
Writing Headlines
Tripod pattern
2 or more lines of secondary beside line(s) of primary
The Callof the WILD
“I couldn’t believe we had to cram all of Monday’s events into the rest of the week.”~Senior Jason Chastain
designing headlines
Curriculum ~ Writing
Writing Headlines
Headline design: Tripods
Curriculum ~ Writing
Writing Headlines
Headline design: Tripods
Curriculum ~ Writing
Writing Headlines now, you try it!
• Using the 3rd page of your handout, go through step 1, 2, and 3 for writing a headline: Write two different headlines (primary and secondary.) Using the topic you used in the last activity for your headline.
• Rewrite your headlines in the different pattern: Kicker, Wicket, Hammer, and Tripod. Write these on the right side of the 4th page.
Curriculum ~ Writing
Writing Headlines headline tips
Revise/refine headlines for strong appeal-Keep headlines factual; no opinions-Use visual nouns and action verbs-Avoid repetition of words-Use a comma instead of “and”-Use single quote marks in headlines-Write headlines in present tense-Avoid school name, initials, mascot-Maintain style consistency with the rest of the book
Curriculum ~ Writing
Writing Headlines
practice makes perfect!assignment suggestions
• Break into small groups, give each group topics/activities that will be covered in the book (volleyball, business classes, National Honor Society, etc.), and have them brainstorm at least three clever headlines using the writing process from this power point. Write them down for future use.
• As an outside class assignment, have students head out to a mall for inspiration. Start looking at store and advertising signs for color, type, and layout ideas. Notice which signs don’t appeal to you and why, so you know what to avoid! Have students bring in pictures from their phones.
• Use magazines as a muse. Bring in magazines for your staff to look through. Mark headlines that are catchy, clever, creative, and cut them out. Put together into a “look book” for staff to look at when they suffer from headline burnout.
• Have staffers rewrite boring headlines from previous years’ books. Use the better headlines in this year’s book!