Curriculum+for+the+Multimedia+Designer+programme+2013

7/26/2019 Curriculum+for+the+Multimedia+Designer+programme+2013

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Multimedia Designer AK Curriculum University College of Northern Denmark

Multimedia Designer course Page 1 XX

Curriculumfor theMultimedia Designerprogram

The Business Academy Course (AK) in Media andCommunication

The common component of the curriculum for the Countrywide Network ofMultimedia Designers, January 2013 to September 2013

Institutional component of the curriculum for University College of

Northern Denmark


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Content description

The common componentOrigin and framework...

The scope of the course....The name of the course and title of graduates....The key fields of the course....The content and exams of the course.The learning targets for the first year (1st and 2nd semester)..Exam, 2nd semester, 1st test - The first year test (common for all institutions running the course)........

The learning targets for the 3rd semesterThe 4th semester..

The internship..The final exam project..The Institutional component.The teaching forms..Attendance requirements...The criteria for the termination of enrollment for students who are not active in their studies..Requirements for written assignments and projects.Course credits...Elements that can be undertaken abroadForeign languages...

Teaching offered as an open course

Commencement and transitional arrangements.References to the applicable rules of law

Overview of appendices..The first year test...

List of Appendices..First year exam..Range of elective components 3rd semester, Fall 2012Examination rules at UCN (applicable from 1 February 2013)


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The common component

Origin and frameworkThis common component of the curriculum for the Multimedia Designer course has been designed bythe providers of the course in collaboration and is valid for all the approved providers of the course.

The curriculum has been designed in accordance with the guidelines in the Executive Order 1016 of 14November 2012 regarding the Business Academy course in Media and Communication (MultimediaDesigner AK)

The scope of the courseThe program is a full time course of study corresponding to two years of student coursework. Astudent year of coursework is a full time students study for one year. A student study year is rated at 60points in the European Credit Transfer system (ECTS points). The program is thus rated at a total of120 ECTS.

The title of the course and title of graduatesThe title of the program is the Academy Profession Degree in Multimedia Design.Graduates of the course have the right to use the title (in Danish) Multimediadesigner AK. In Englishthe title Academy Profession Degree in Multimedia Design and Communicationshould be used.

The key fields of the courseThe purpose of the course is to qualify the graduate to be able to independently carry out

the work of designing, planning, realisation and management of multimedia tasks as wellas collaborating in the implementation, administration and maintenance of multimedia productions.

Targets for learning attainments on the Multimedia Designer AKThe target for the learning attainments comprises the knowledge, skills and competencies that agraduate Multimedia Designer must achieve on the course.

KnowledgeThe graduate has:1) knowledge of key practices, theories and methods used in analysis, conceptdevelopment, design, planning, realisation and management of multimedia tasks as well

as the implementation, administration and maintenance of multimedia productions and2) knowledge and understanding of interdisciplinary problem issues in the multimedia fieldin relation to both individual as well as team-based project work

SkillsThe graduate is able to:1) utilise key methods and tools within analysis, concept development, design and planningas well as the realisation and management of multimedia tasks.2) assess practice-oriented problem issues in the multimedia field as well as developingand selecting options for a solution, and3) communicate practical problem issues and options for solutions in the field of

multimedia to collaborating partners and users.


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CompetenciesThe graduate can:1) independently undertake analysis, idea generation, design and planning as well as realisationand management of multimedia assignments, and participate in the implementation,

administration and maintenance of multimedia productions2) manage development-oriented situations and be innovative in the adaptation of multimediasolutions for business conditions,3) acquire new knowledge, skills and competencies in the field of multimedia4) participate in managerial and collaborative relationships with others regardless of educational,linguistic and cultural backgrounds and5) participate in and manage collaboration and communication in a network with a professionalapproach.

The key fields of the program

The program consists of1. Obligatory course elements with an total value of 80 ECTS points.2. Elective course elements with a total value of 10 ECTS for the individual student.3. Internship with an total value of 15 ECTS points.4. Final exam project comprising 15 ECTS points

The programs obligatory elements are arranged in the following key areasThe company (10 ECTS)Communication and promotion (20 ECTS)Interaction development (25 ECTS)

Design and visualisation (25 ECTS)

The key areas of Interaction Development and Design and Visualisation are the primary subjectareas, while The Company and Communication and Promotion should be regarded as supportsubject areas by focusing on the contexts in which design and interaction development take place.


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The distribution of ECTS on the 4 semesters follows the model below:

General model

4thsem.

Final exam project 15 Internship15

3rdsem.

0 5 10 5 10 30

2ndsem

1015 15 20

30

1stsem.

30

The

Company

CommunicationandPromotion

InteractionDevelopment

Designand

visualisation

Elective

course

elements

120

Model for University College of Northern Denmark

4thsem.

Final exam project

Internship

3rd

sem.

0 5 10 5 10 30

2ndsem

5 7 8 10 30

1stsem

5 8 7 10 30

The

Company

Communicationand promotion

Interactiondevelopment

Design andvisualisation

Electivecourse

elements

120

The content of the program and the exams

The course is subject and theme-based with an interdisciplinary and project-oriented approach.The details of the structure of the course are shown in the institutional component of thecurriculum, the semester descriptions etc. from the individual Business Academies.

The purpose of the programs exams is to guarantee the quality of the program and that the courseelements that are passed are equivalent to the course elements at all the institutions running theprogram.

To ensure consistency in the teaching and in the exam and teaching, the individual Academies will setout detailed requirements for the exam projects etc. Each test will specify what the individual

institution sets themselves.

The individual exams are described under their respective semesters.


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Overview of the tests/exams at University College of Northern Denmark.

Semester Test / exam Internal/external Common for theproviders /local toUCN

2nd sem. Interdisciplinary oral project exam(project and report)

External Common

4th sem. Internship test Internal Common4th sem. Final exam project (project and report) External Common

The learning targets for the first year (1st and 2nd semesters)

The company(10 ECTS points)

The purpose is to qualify the student of being able to involve organisational aspects in multimediadevelopment and multimedia application as well as equipping the student with the skills to plan,manage and complete a development project.

Knowledge

The student has development-based knowledge of and understanding of: key factors in the field of multimedia-related company law, including copyright law, registry law,contract law and tort the management, communications and decision processes of the company the organisational consequences that implementation of multimedia productions can have for anorganisation key methods and tools for financial planning and control of multimedia productions key subjects within innovation and entrepreneurship

Skills

The student can: assess the organisations vision, mission, values as well as strategy and culture in relation to

multimedia production

CompetenciesThe student can

deal with relevant theories, methods and IT tools for planning, managing and quality control ofdevelopment projects

participate in professional and interdisciplinary teams internally and externally with aprofessional approach

acquire new knowledge, skills and competencies in relation to the business

Communication and promotion(15 ECTS)


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The purpose is to ensure that the student achieves knowledge, skills and competencies to managecommunication in relation to multimedia tasks.

Knowledge

The student has development-based knowledge of and understanding of: key theories and methods used in communication and in relation to the multimedia field key theories and methods used in marketing in relation to the multimedia field

commonly applied communicative tools and genres


gather and assess empirical data on target groups and user situations use key methods and tools to describe a target group in relation to multimedia tasks assess and produce communication for selected target audiences

use key methods and tools to accumulate and assess information architecture, includingstructuring, organising and disseminating information use key methods and tools to plan and implement a user test summarise and disseminate a development project in report form

use key methods and tools for the dissemination to other interested parties

CompetenciesThe student can manage communication and marketing across platforms manage digital marketing

participate in professional and interdisciplinary teams internally and externally with a professionalapproach acquire new knowledge, skills and competencies relating to the business

Interaction development(15 ECTS)

The student must be able to model, format, structure, document and implement dynamic multimediaapplications. The student must attain a basic understanding of system development.

KnowledgeThe student has development-based knowledge of and understanding of:

the structure and use of the Internet object-oriented programming in relation to practices in the multimedia field the technical possibilities and limitations of development environments used in practice the elements in content management systems (CMS) applied in practice

commonly applied theories and methods in system development


assess and apply relevant methods and tools for Search Engine Optimisation (SEO) produce and disseminate documentation in relation to practice assess and apply current formatting language

program client and server-based multimedia solutions

apply key methods and tools for modelling, structuring and implementing functionality


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manage modelling, structuring and formatting of information in accordance with practice

participate in professional and interdisciplinary teams internally and externally using aprofessional approach

acquire new knowledge, skills and competencies in relation to the profession

Design and visualisation(20 ECTS)

The purpose is for the student, on a methodical basis, to be capable of applying principles ofmultimedia design and concept development. The student must, based on a methodical foundation, becapable of designing and developing interactive user interfaces for relevant digital platforms.

knowledgeThe student has a development-based knowledge of and understanding of:

key tools for the production of video and audio key methods for the documentation of design the history of design and aesthetic in relation to the multimedia field

the connection between application and design in relation to the field of multimedia


assess and apply key methods for idea and concept development

design user interfaces for different digital platforms based on key theories and assessments assess and apply key methods for user-centred design

assess and apply key principles for digital graphic design assess and apply aesthetic styles in relation to the multimedia field

assess and prepare graphic material for further digital production

disseminate design-related problem issues and proposals for solutions to interested parties


manage and realise the connection between the message and the design

manage and realise the connection between identity and design

manage the design and development of interactive user interfaces participate in professional and interdisciplinary teams internally and externally with a

professional approach acquire new knowledge, skills and competencies in relation to the business

Exam, 2nd semester, 1st test The first year test (common for allproviders)Digital communication - the multimedia product in the user context

The test must demonstrate

that the student can communicate visually to a target group that the student can develop an interactive digital product taking stakeholders into

consideration


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can complete a project1 in a team.

The external testOral individual test based on the project work produced in the group. The test will be held after the

second semester.

Project work, the product and the reportThe project work must be interdisciplinary and problem-oriented. It must result in a functioning digitalprototype and a report documenting the development work and the product.

The business academy will define the detailed requirements for the project so that important areas ofthe first year teaching will be broadly combined. The business academy can define detailedrequirements regarding the size of the groups, the scope of the product and process documentation.

The business academy must ensure that the project description is accessible to the students, theexaminer and the external examiner.

SubmissionDigital prototype. Report of a maximum of 10 standard pages plus a maximum of 8 standard pages pergroup member, excluding appendices.If reports are produced in a group, the individuals contribution must be indicated clearly.

ExamSeveral key areas will be examined (Company, Communication and Promotion, InteractionDevelopment, Design and Visualisation). The examination must ensure that subjects that have notbeen touched on in the report, are part of the exam.

1.

Individual presentation based on the product and report: 5 minutes.2. Individual examination: 20 minutes.3. Deliberation and announcement of grades: 5 minutes.

AssessmentAn individual grade will be given according to a holistic evaluation of the product, the report, thepresentation and the individual examination.

Resits/re-examinations

The student has two more tries if he/she does not pass the exam the first time.

Re-examination as an individual or group projectA new project and report must be prepared. The business academy will assess whether the new projectshould be based on the same problem issue as the project work that was the basis for the original testor whether it should be a new problem issue.

The test is conducted in the same way as the ordinary test.

Make-up (sickness) examsThe make-up exams are held immediately before or at the start of the following semester.

1 A project description is designed by the institution setting the exam and must, as a minimum, contain; thesupervision method in use, including the support and help that the students have received during the course of the projectas well as handout and hand-in requirements, such as times, scope and other quality requirements.


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Learning targets for the 3rd semesterCommunication and promotion(5 ECTS)

The purpose is to ensure that the student can manage communication paths and possibilities incomplex organisations and network both locally and globally.


key concepts in media sociology (different population groups use of digital media, historicallyand currently)


assess and apply communicative elements in different media productions

assess the impact of cultural factors in national and international communication assess the connection between cultural identity and forms of expression develop, select and disseminate communication strategies and communication forms for the

solution of multimedia tasks in a globalised society


manage interactive communication in multimedia products participate professionally and in interdisciplinary teams internally and externally with a

professional approach acquire new knowledge, skills and competencies related to the field

Interaction development(10 ECTS)

The purpose is for the student to attain skills in the structuring and implementation of complexdynamic multimedia applications with the integration of databases.


interfaces for the exchange of data with the services of a third party key security aspects of networks, multimedia applications and data communication


apply a manipulation language used in practice to databases apply key methods for the modelling of data and implementation of databases apply key methods for quality assurance with the aid of testing and error location



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manage modelling, structuring and programming of functionality manage the integration of different kinds of media in multimedia applications manage persistence of data in dynamic multimedia applications

participate in professional and interdisciplinary teams both internally as well as externally with aprofessional approach

acquire new knowledge, skills and competencies in relation to the profession

Design and visualisation(5 ECTS)

The aim is for the student to be capable of integrating digital media expressions on a variety of digitalplatforms using a methodical basis.

Knowledge

The student has development-based knowledge and understanding of: key theories and methods in relation to animation techniques

key theories and methods in relation to narrative and production techniques

SkillsThe student can

assess and apply methods for the documentation of interactive multimedia productions assess and apply techniques for the production and editing of video and audio disseminate the choice of media tools to interested parties

Competencies

The student can manage and integrate digital media expressions on a variety of digital platforms

participate in professional and interdisciplinary teams internally and externally with aprofessional approach

acquire new knowledge, skills and competencies in relation to the field

Elective course element on the 3rd semester (10 ECTS in total)The individual business academy offers a range of elective course elements for the student can choosefrom, which will allow the student to focus his/her training towards a specialised professional subjectarea. The current range of optional elements can be seen in the curriculums institutional section.


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4th semester

InternshipPlacement: the 4th semester.(15 ECTS)

The internship is based on the business conditions and competency needs within the field of Media andCommunication. The internship is thus organised so that it, combined with the other elements of theprogram, will contribute to the student developing practical competencies. The internship period aimsto make the student capable of applying the methods, theories and tools of the course through thesolution of specific tasks in media and communication in Denmark or abroad. The internship isorganised with a progression towards the independent practitioner.

Knowledge

The student has development-based knowledge of and understanding of: the application of theory, method and tools in the business and subject area in relation to

practice

SkillsThe student can

apply versatile technical and analytical working methods that relate to the employment in theindustry

assess practical issues and the development of solutions disseminate practical problem issues and reasoned solutions

CompetenciesThe student can deal with development-oriented practical and professional issues in relation to the profession acquire new knowledge, skills and competences in relation to the profession manage the structuring and planning of daily work tasks in the profession participate in professional and interdisciplinary collaboration with a professional approach

The student - in collaboration with the organization and the Business Academy - set additionalindividual learning objectives for the internship.


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Internship test (common to all providers of the course)The test is internal and evaluates the learning targets for the internship.

EvaluationThe test will be evaluated as either passed or not passed.

ResitsThe student has, as with the rest of the exams, the right to two resits.

Final exam project4th semester(15 ECTS)

PurposeTo demonstrate that the student is able, in a qualified manner, to combine theoretical, methodical andpractical elements, as well as being able to disseminate these. The final exam project at the Academylevel is a major assignment in which the student will get special insight into a narrow multimedia

subject/field/problem, which is key in relation to the multimedia field. Elements of the courses fourkey areas should appear in the project.


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KnowledgeThe student has development-based knowledge and understanding of:

practice and key theory applied in relation to a practical problem issue which is based on aconcrete task within the multimedia field.

CompetenciesThe graduate can:

apply key methods and tools within the multimedia field

assess the practical problem issue as well as establishing and selecting solution proposals withinthe multimedia field

disseminate the practical problem issue and proposals for solutions to the collaborating partnersand users

CompetenciesThe graduate can manage development-oriented situations within the multimedia field

participate in professional and interdisciplinary collaborations using a professional approachand a structured relationship

acquire new knowledge, skills and competencies in relation to the multimedia field

ExamThe final exam project documents the students ability to combine theoretical, methodical and practicalelements as well as their ability to disseminate these. The student must document in the final examproject that the learning targets mentioned above have been achieved.

The problem issue, that is key for the multimedia profession, must be formulated by the student and, asfar as possible, in collaboration with a public or private company. The business academy approves theproblem issue.

The project will conclude with a report and a product. The product must be a digital application or adigital promotion.

The external testAn oral test based on the project work produced individually or in a group of usually up to threestudents. The test in the final exam project consists of a project and an oral component and is held atthe end of the 4th semester.

SubmissionA report of a maximum of 30 standard pages (1 standard page is 2400 keystrokes including spaces) plusa maximum of 15 standard pages per group member, excluding appendices.If the report has been produced by a group, the individual contribution must be indicated clearly.

Exam1. A group presentation of a product and report: 15 minutes2. Individual examination based on the product and report: 25 minutes.3. Deliberation and announcement of grades: 10 minutes

Grading

An individual grade will be given based on a holistic assessment of the product, the report and theindividuals contribution and individual exam.


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ResitsIf the student does not pass the exam, then he/she has the right to two more attempts.

Resits as individual or group project

A new project and a new report is produced.The Business Academy assesses whether the new project needs to be based on the same problem issueas the project work that formed the basis for the ordinary test or a new problem issue.

The test procedure is the same as for the ordinary test.

Make-up examThe make-up exam is held immediately prior to the start of the following semester.

Institutional component

(only valid for University College of Northern Denmark)

The teaching methods used on the programOn the multimedia Design course at University College, a broad range of teaching methods is used, allof which support the above and promote the achievement of the learning targets described in thiscurriculum.

The teaching methods are based on UCN technologys common learning approach. The learningapproach is based on the PULS philosophy of The Whole Person, where the learning attainments aredescribed in three dimensions, namely:Head:Knowledge, reflection and the ability to generate ideas.Heart: Personal insight and development, relations and collaboration.

Legs:Management ability and responsibility.

The general teaching methods are dialogue-based, with classroom teaching, solving tasks and projectwork in groups. But working in study groups, individual study, individual assignments and projects,presentations in groups and for the whole year group, interdisciplinary theme courses and a lot of othermethods are also used.

What is common to these activities is that we always try to establish (or assist in establishing) cleartargets for the learning activities.

A range of additional activities are also offered, which can help to promote individual learning: extraprogramming, a homework group and individual supervision and coaching. There is a focus in theteaching on the working processes of software development in order to support the development of

the professions skills and competencies.

Attendance/participation requirements


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In order for the programs teaching methods to function, there is compulsory participationincluding the submission/presentation of assignments/projects.

The participation requirements can also be a condition for participating in the tests on the

course.There can also be compulsory attendance for certain study elements.Compulsory participation and any attendance requirements that are a prerequisite for doing thetests, will appear on the semester plans.

The institution will register the degree of participation. The purpose is to be able to offer aidand supervision as quickly as possible if a student is not complying with their participationobligations.

Criteria for the deregistration of students who are not active in their studiesRegistration can be cancelled for students who have not been active in their studies for a consecutive period of atleast one year.

Study activity can be defined such that the student, in the period of the previous 12 calendar months has:1. fulfilled their obligation to participate in every form of activity that is a part of the program, including

group work, joint projects, distance learning etc. as specified by the curriculum2. has submitted the assignments, reports, learning portfolios etc. specified by the curriculum to be a

prerequisite for participation in the tests with appropriate content, including not submitting material thatothers have the copyright for.

3. has attended the activities that are required by the attendance requirements, as specified by thecurriculum.

Non-fulfillment of one or several of the criteria in the definition of study activity can be grounds forderegistration. Periods in which the student has not been active in their studies due to maternity leave, adoption,documented illness or military service, will not be included. The student must, if required to, producedocumentation for these conditions.

The program may grant exemptions from these provisions if there are exceptional circumstances. An applicationfor exemption must be sent to the head of the programPrior to enrollment being revoked, the individual student will be advised of this in writing. The student isreminded in this regard of the above rules. The letter will inform the student that they have 14 days to send indocumentation for the periods in which study activity is lacking which should not be counted and the deadlinefor the application for exemption.If the student fails to respond within the allotted period, they will be deregistered.If the student asks that the registration not be terminated, this application has a suspensive effect until the case isdecided by the course leader.

The student can complain to the leader over the leader of the program about the decision by the latest two weeksafter receipt of the decision. The complaint has a suspensive effect. If the leader upholds the decision, thestudent can then complain to the Ministry within two weeks after receiving the decision with regard to legalissues.

Rules for the tests that the student should have participated in (in accordance with the Order of the exams) priorto the completion of the second semester and passed prior to the end of the 4th semester, and in which theOrder for this course has stipulated deadlines for the completion of the program, these apply regardless of therules above.

Requirements for written projects and assignments

All the semesters are described in a detailed lesson plan. This indicates how the individual assignmentsand projects are planned on a time scale. The assignments and projects are handed out in a project


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presentation that contains detailed descriptions of the requirements as to content and the number ofpages.

All projects must be handed in at reception in the required number of copies described in the projectpresentation.

All submissions must be provided with a standard front page, which can be found in the text: Projectwork on the Multimedia Designer Course. The latest version of this is always accessible on the intranet.The requirements for the final exam project are described under the section Final Exam Project.

CreditsCourse elements that have been passed are equivalent to those at other institutions providing theprogram.

The institution can, in each individual case, approve the granting of credit for completed coursecomponents from another Danish or foreign institution of higher education.

The decision will be made according to a professional assessment of the equivalence between thecomponents of the program.If it is approved, the course element will be regarded as completed if it has been passed in accordance

with the rules of the institution in question.

Elements that can be completed abroadThe internship as well as the final project can be completed abroad. One condition is that the educationalinstitute has approved the company/educational institute and the content.Other course elements can also be completed at foreign institutes by agreement with the course provider.

Foreign languagesParts of the teaching materials on the course are in English and parts of the teaching can take place inEnglish.No further knowledge of foreign languages is required in addition to what is specified in the AdmissionOrder.

Teaching offered as an Open ProgramThe program can be provided as a single subject in accordance with the legislation on Open Education.For further details, we refer to the individual study plans of the Business Academies.

Commencement and transitional arrangements

This curriculum comes into force on 01.09.2013 and is effective for students: starting the program the 01.09.2013 starting the 2nd and 3rd semesters on the 01.09.2013 (credit transfers)

Students who have started tests prior to 01.09.2013 according to the curriculum (XXX curriculumAugust 2010) can finish their tests according to this.For students on the 3rd semester from 01.09.2012, the curriculum (XXX curriculum August 2010)applies, but with the changes/additions described in the document (Addendum to the curriculum

August 2010).

The Curriculum (DMU curriculum August 2010) will be repealed on 30.06.2014.

Reference to applicable legal rulesThe course is regulated by the following laws and regulations


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Business Academy law: Act no 207 of 31 August 2008 regarding Academy Professiondegree courses and Professional Bachelor courses Executive Order no 636 of 29 June 2009 on Business Academy courses and Professional Bachelorcourses.

Executive Order no. 702 of 03/07/2009 on the Business Academy program (AK) in InformationTechnology (Computer Science AK) Executive Order no. 1146 of 01/10/2010 on quality assurance of the vocational higher education courses Executive Order no. 214 of 21/02/2012 on access to the Business Academy programs andProfessional Bachelor Programs Executive Order no. 714 of 27/06/2012 on tests and exams in vocational further education courses Executive Order no. 262 og 20//3/2007 on the marking scale and other types of evaluation Executive Order no. 952 of 02/10/2009 on the law of open education (vocational adult education)etc.

For more information on the content of the institutional component, please confer with the qualityassurer at your business academy.


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Appendix overview

Appendix 1 The first year testAppendix 2 Elective course elementsAppendix 3 Rules of the exams


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Appendix 1

The First Year Test - Project B

Class: MM19 / MM20

Term: Summer 2012

Theme: Leisure

Subject: Digital communication - the multimedia product in a user context.

Test form:External test

Oral individual test based on project work. See the curriculum for moreinformation

Group size: 2-4 students

Organisation: After the 2nd semester, at the end of June 2012

Requirements for the project:The project work must be interdisciplinary and problem-oriented.It must result in a functioning digital prototype and a report documenting the

development work and the product.The report must state clearly who has done what.

Dates:23 March handing out of the project presentation10 April submission of groups (allocation of supervisor thefollowing week)17 April submission of business and project description to thesupervisor

14 May project commences

14 June submission of project before 10:00End of June exam

Submission: Digital prototype. Report on a maximum of 10 standard pages plus amaximum of 8 standard pages per group member, excluding appendices -i.e. a group of 3 members can submit a maximum of 34 standard pagesexcluding appendices.

Purpose:The test must demonstrate that the student can:

1. Communicate visually to a target audience

2.

Develop an interactive digital product taking stakeholders into account3. Complete a project in a team.


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Exam:You will be tested in several subject areas (Company, Communication and Promotion, Designand visualisation as well as Interaction Development).

The examination must ensure that students are tested in subjects that are not already covered inthe report.

Process:Individual presentation based on the product and report: 5 minutesIndividual exam: 20 minutesDeliberation and announcement of grades: 5 minutes

Assessment:An individual grade will be awarded according to an overall assessment of the product, thereport, the presentation and the individual exam. The performance will be assessed in relationto the attainment of the aims and learning targets for the 1st and 2nd semester as described inthe curriculum.

Re-exam:

If the student does not achieve a grade over 02, they will have to take a re-exam, probably at theend of August 2012.

The order of the exams:Will be disclosed on the intranet by the latest 1 June

Groups:The groups must fill in and send the attached form to [email protected] the latest 10 April. A supervisorwill be assigned after this.

Submission:Thursday 14 June before 10:00 in the Reception

Number of copies: 4

Miscellaneous:We refer to the text on Project Work on the Multimedia Designer Course, which can be found on theintranet.

Please note:

1.

If the individual presentation requires a computer, then the student must bring one alongthemselves

2. If the presentation requires special installations in addition to this, then they must be set upprior to the start of the exam, ie. before 08.30.

3. The group participants can change their order prior to the exam, but the undersigned must beinformed of this by the latest the one day prior to the exam. The order of the groups cannot bechanged.

Theme of the year: LeisureWe have chosen Leisure as our theme of the year. This means that the projects will be developed incollaboration with a company/institution that works within this field.


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This also means that the prototype that is developed must appeal to a given target audience whichneeds a service within the field of experience/leisure.

The framework is quite broad, but the supervisors reserve the right to reject a project description if wefeel that the assignment falls outside of the theme of the year. It is thus very important that all groups

describe carefully the company and the nature of the assignment.

Requirements for the projectIn addition to the requirements mentioned in the curriculum, there are a series of requirements in theindividual subjects that will need to be incorporated into the project.

The company:Based on a strategic analysis of the company, as well as an application of relevant models, the strategicconsiderations to be used during the completion of the chosen assignment, must be analysed andassessed.

We expect you to explain the project development model you have used and why, and you mustprepare a guideline time budget regarding the development of the prototype.

When producing the prototype, you must take the relevant legislation into account.

Communication and promotion:Define a target audience based on a theory-based analysis and argue theoretically for the product.In the report you must explain the methods used for the gathering of empirics, both in the investigativeas well as the test phases. You must also explain the prioritising of the various requirements set by the

various stakeholders.

Design and visualisation:You must produce a series of sketches and prototypes illustrating the development from idea phase tothe finished design as well as the navigation as a user interface. The design must live up to therequirements that the target groups and users require for functionality, communication and quality (e.g.usability and experience).

It must be clear that various principles for good design have been used in the solution. This meansboth design theory, (typography, colour, design and image editing etc.) as well as theories of experiencedesign and user friendliness.

The chosen style must also be carefully considered and assessed in accordance with the genre.Finally, you must use different media in your solution.In the assessment, we will be focusing on whether the design fulfills the requirements, that the designprocess is well illustrated and argued for as well as the design being theoretically well argued.

Interaction developmentThe prototype must contain some form of interaction with the user.This means that the user must be able to select and interact with the site.The programming aspects of the task must be solved using ASP.NET and C# with CSS.There must also be a form of persistence, ie. information regarding the visit to the site from the usermust be saved on the server. It could be a guestbook, a log, an order, a request or just statistics. The

task does not necessarily need to be solved with databases, just a simple text file.


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In the assessment, emphasis will be laid on the project containing considerations on maintenance,testing and quality.Multimedia: The prototype, which will typically be a website, must contain several media. It could be aFlash animation, a video, sound/talk.


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Appendix 2

Range of elective program elements on the 3rd semester, Autumn 2012Digital Concept Development 10 ECTS

Purpose

The elective subject of Digital Concept development enables the student to develop innovativeconcepts for digital products that range over several technological platforms. The starting point is aholistic approach to concept development, in which the whole design and development process iscompleted towards the finished product. The student will develop skills during the course which willfocus and involve the user in the design process. The student will also get a deeper understanding of

the scope of concept development, as well as getting an insight into the whole design process towardsthe finished product/concept, including developing finished products for the digital platform. Thiselective subjects syllabus is related to the syllabus on the Professional Bachelor in e-conceptdevelopment course.

ContentThe course will take place in collaboration with a company with a genuine problem issue, which thestudent will present a finished solution proposal for. The problem issue will be based on the end-userfor the company and the solution proposal will be found on one or several digital platforms.

SubjectDesignTo gain competencies in concept development, from idea to finished product. To achieve skills in user-centred design where the products are not only geared towards the user, but also developed incollaboration with the user, where the user is involved actively in the investigative, development andtest phases. There will be a particular focus on the users needs, wishes and values in the design of thedigital concept. User-centred design Concept development Co-design and user development Qualitative user surveys

User and target group analysis

InteractionIn this subject, Interaction is partly a support subject that will help the students to realise a concept fortheir selected technology platforms, and partly introduces the new syllabus around data gathering anduser tracking as relevant for concept development.

Application of existing competencies to realise multi platform concepts with more time to go intodepth.Introduction to data-driven product development, including A/B testing and usage tracking.


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FormThe elective subject is provided in the form of teaching in a class, supervision sessions as well as a finalsubmission assignment that will be presented and evaluated in a plenum. This elective subject isprovided in Danish.

A literature list will be provided for the subject and we expect you to purchase a small amount ofobligatory literature prior to the start of the teaching. Relevant articles, websites, digital compendia etc.

will be used as much as possible.


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Musikvideo 10 ECTS

PurposeFilm production courses introduce students to the various interrelated subjects of commercial film and advertising, screen

writing, and broadcast production. Typically, these programmes engage you in the study of technology of contemporarycinema, analysis of new media and its effect on industry.

ContentPractical lessons are introduced for those interested in scriptwriting, planning filmmaking and production values. Students

will develop applicable professional skills for careers in camera operation, sound editing and even journalism.This is a hands-on course that takes you through the process of making a basic video presentation. By working in groups,students will learn the basic rolls of a production team Using original music, titles, digital video and graphics, students willlearn the how to write an original story and make it into a short video.

SubjectsPre- Production

Storytelling How to tell a good story. Script writing How to transform your story into workable screenplay. Storyboarding How to use images to visualise your story.

Principal Photography Camera Operator How to use camera angles and movement to influence viewer Sound The effect audio has on mood, and ambience. Lighting The basic principles that go into lighting a scene. Production Design How to work with props and set design.

Post Production Importing How to get your footage onto the timeline. Editing How to select, add and position your footage on the timeline. Exporting How to work with your finished masterpiece. Presentation How to pitch and promote a product.

FormLectures, assignment, presentations and feedback. Video is offered to both danish and international students, therefore theclass can be mixed danish/international students to fill the seats. All lectures and literature will be in english language.


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Digital Publicering 10 ECTS

PurposeThe digital publishing course enables the student to cooperate and work with design and production of digitals publications(as magazines, e-books) for mobile devices as screen, tablets and smartphones. Through fundamental understanding forthose media will the student be able to produce parts or whole products for screen, tablets and smartphones. The course isbased in the fast growing need for working with interactive technology.

ContentThrough the course the student will become familiar with the basic/advanced use of programs, which can be used to createdigital publications for different devices.

The student will understand how to connect clients and target groups needs to the product or concept and simultaneouslycreate advertising concepts.

The student will be able to present digital publications to clients and investors with a professional responsibility.

SubjectsIndesign/Mag+

Advanced use of Indesign, interactive features, creating e-publications,basic use of Mag+. Practical subject, that require Indesign CS5.5 and Mag+

Interactive DesignDesign Processes, navigation, structure, usability, interaction. Theoretical subject

Communication and advertising for mobile devicesUser behavior and interactive media, communication theories applied to interactive media, trends within mobile advertisingand interactive media, interactive media and issues related to the usage of mobile devices. Theoretical subject

FormLectures, feedback, presentations and assignment.Digital Publishing is offered to both danish and international students, therefore the class can be mixed danish/internationalstudents to fill the seats. All lectures and literature will be in english language. It is expected that the students have purchasedall materials in advance of classes. There will be one larger module assignment.


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Appendix 3

Rules for the exams at UCN (applies from 01 February 2013)

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