Contact: Tony De Cristofaro at [email protected]Arlington Cursillo RFP for Website Redesign Page 1 of 6 Request for Proposals Cursillo of the Diocese of Arlington, VA Web Site Redesign www.arlingtoncursillo.org Deadline: April 15, 2011 I. BACKGROUND OF CURSILLO The Cursillo [cur SEE yo], is a Lay Catholic movement that takes its name from Cursillos in Cristiandad, Spanish for “short courses in Christianity.” The short course is such a powerful experience that both the short course, and the movement, are known by the name “Cursillo”. To distinguish the two, we’ll use the word Cursillo when discussing the short course, and otherwise, the Movement. II. BACKGROUND OF www.arlingtoncursillo.org Around the world, in most Catholic dioceses, volunteers sponsor and conduct weekend Cursillos. One any given weekend, there could be dozens of events around the world. Once a person participates in a Weekend, she or he becomes part of a community committed to piety, study and action as they live out their commitment as a Christian in today’s world. In the late 1990s, the volunteers leading the Cursillo in Arlington, VA, first established a presence on the Internet through a home page and subsequent content has been added. While the site is rich in information, the leadership of the movement (called the Secretariat) has asked the Communications Committee to redesign the site with the purpose of streamlining the user experience for both a person exploring participation in a weekend and for members of the community who want to remain active. III. DESCRIPTION, PURPOSE AND OBJECTIVES OF WEBSITE A. Description Engage More Catholics of All Generations in our Cursillo Community Engage Multi-Generational Audience Welcome and Invite New Facilitate Connecting Members of our community in on-going activities Connect our community to other communities
Arlington Cursillo RFP for Website Redesign Page 1 of 6
Request for Proposals
Cursillo of the Diocese of Arlington, VA Web Site Redesign www.arlingtoncursillo.org Deadline: April 15, 2011
I. BACKGROUND OF CURSILLO The Cursillo [cur SEE yo], is a Lay Catholic movement that takes its name from Cursillos in Cristiandad, Spanish for “short courses in Christianity.” The short course is such a powerful experience that both the short course, and the movement, are known by the name “Cursillo”. To distinguish the two, we’ll use the word Cursillo when discussing the short course, and otherwise, the Movement.
II. BACKGROUND OF www.arlingtoncursillo.org Around the world, in most Catholic dioceses, volunteers sponsor and conduct weekend Cursillos. One any given weekend, there could be dozens of events around the world. Once a person participates in a Weekend, she or he becomes part of a community committed to piety, study and action as they live out their commitment as a Christian in today’s world. In the late 1990s, the volunteers leading the Cursillo in Arlington, VA, first established a presence on the Internet through a home page and subsequent content has been added. While the site is rich in information, the leadership of the movement (called the Secretariat) has asked the Communications Committee to redesign the site with the purpose of streamlining the user experience for both a person exploring participation in a weekend and for members of the community who want to remain active.
III. DESCRIPTION, PURPOSE AND OBJECTIVES OF WEBSITE
A. Description Engage More Catholics of All Generations in our Cursillo Community
Engage Multi-Generational Audience Welcome and Invite New Facilitate Connecting Members of our community in on-going activities
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III. DESCRIPTION, PURPOSE AND OBJECTIVES OF WEBSITE (con’t) B. Purpose and Objectives
Easy/Effortless and Enjoyable Make current Make more accessible
Reorganize Give control of content to committee chairs Preserving Rich Heritage
Document Retention Strategy Archive
C. Target Audience Catholics in Arlington Diocese New Members Existing Members Lapsed/Inactive Members D. Key Messages
1. Jesus called us as friends to follow Him. How can I become a member of this open and welcoming relationship with Jesus and the community?
2. The Lord wants us to walk with him and get to know Him as our friend. How do I grow in friendship with Jesus and with other members of this community?
3. Communities need leaders and active members. How can I thrive as a friend of Jesus and as a member of my community?
IV. TERMS AND CONDITIONS
A. General Terms a. Re-Design the look and feel of the experience
i. Design ii. Information Architecture
b. Infrastructure i. Language ii. Build Open Source CMS
1. Joomla or Drupal 2. Wordpress
iii. Hosting not part – Make recommendations c. Initial Content Loaded by Community and Vendor
i. Vendor not responsible for content creation d. Transition and Training (optional three to six months of support)
B. Fees a. Actual Grace available unconditionally b. Estimated hours c. Budget please call Lyn or Mel
A. Essential Component (See List Below) B. Non-essential Components (A lot of content on current site can be retired) Site is rich in content Evolved over time Acquired pages that no longer fit needs
VI. REPORTING NEEDS Measurement Tools/Analytics (Tie to Google Analytics or other publicly available tool) Current report attached (Appendix C)
VII. AVAILABLE TECHNOLOGY RESOURCES/INTEGRATION ISSUES
Existing Pages – See www.arlingtoncursillo.org site map or Appendix B PayPal for Contributions and Possible Fees Amazon Link for Books
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VIII. PROPOSED TIME LINE
A. Proposals due on April 15 B. Vendor Selected by May 1 C. Wireframes in place June 15 D. Populate Content July 15 E. Testing August 1 F. New Site Active by Labor Day
IX. FORMAT FOR PROPOSALS
A. Executive Summary B. Technical Detail C. Management Detail D. Budget Detail E. Attachments
X. APPENDICES
A. Sites we like for one reason or another B. Current site architecture C. Site stats in March 2011
Weekends Team List Palanca Clock Cook Team Mananita New Cursillistas
Team Members Spiritual Directors Learn (Grow) Study School of Leaders Calendar Resource Lists Notebooks Boxes Songs Prayers Faith in Action (Thrive) Fourth Day Witness Talks Ultreya Schedule Spirituality Directors Retreat Resources Group Reunion Regional Cursillo Sections About Us FAQ Links
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Other Four Secretariat Committees
Fourth Day Weekend Communications School of Leaders Pre-Cursillo Treasurer Lay Director History
National Cursillo Weekend Archives
Details for the Past Year of Weekends Prior Five Years of Weekends (About 20 pages)
Team and Candidates – Five Years RSS/Atom/Feed
Appendix A: Sites we liked for one reason or another
Arlington Cursillo RFP for Website Redesign Page 1
Mel: I like the pictures of real people and the overall site organization.
Appendix A: Sites we liked for one reason or another
Arlington Cursillo RFP for Website Redesign Page 2
Mel: Really like this one. Simple, engaging, informa-tive
This is really simple, really stripped down. Don’t love the rosary beads, but a site with only this much information (note the past Weekends lists are not available there) would be very easy for us to maintain.
Appendix A: Sites we liked for one reason or another
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Another really simple one, and this one has a good look to it too, I think. No prayer requests, no historical Weekends. I guess I kind of think the latter is important, that people might want to go back and see who else was on their Weekend and it would be easier for them to do it the way we have it now than to have to contact us to find out. Thoughts?
Appendix A: Sites we liked for one reason or another
Arlington Cursillo RFP for Website Redesign Page 4
Another really simple one, and this one has a good look to it too, I think. No prayer requests, no historical Weekends. I guess I kind of think the latter is impor-tant, that people might want to go back and see who else was on their Weekend and it would be easier for them to do it the way we have it now than to have to contact us to find out. Thoughts?
A site Lyn liked for simplicity
Appendix A: Sites we liked for one reason or another
Arlington Cursillo RFP for Website Redesign Page 5
Text-heavy, but better organized than our current site.
Appendix A: Sites we liked for one reason or another
Arlington Cursillo RFP for Website Redesign Page 6
some templates that might lead us to Prayer-Study-Action.
Appendix A: Sites we liked for one reason or another
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