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WE GET YOUNOTICED.NOTHING IS MORE IMPORTANTTHAN BUILDING YOUR COMPANYS REPUTATION, SO IT STANDS ABOVE MARKETPLACE CLUTTER.
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ITS ABOUTIMAGE-SHAPING
AND OPINION-MAKINGPhoto: Courtesy of FullyLoadedTea
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LETTER FROM CEO
Curve Communications is here to help.As one of Canadas leading public relations andmarketing firms, our specialized communications team has theknow-how to bring a range of campaigns together under one roof.From product launches and full-service brand development to media andpublic relations, social media, and a variety of creative services, Curves team of
experienced professionals can do it all.
Thinking outside the box to provide efficient and innovative communications strategies is at the core of our
existence. We strongly believe that each project is an opportunity to showcase our diverse talents across a
broad spectrum of services, which will help keep your audience informed and up to speed on everything
your company has to offer.
At Curve, our Product & Services clients trust us to provide them with exactly what we would expect fromourselves: constant communication, attention to detail, and most importantly, exceeding expectations.
What do Sun Peaks Resort, Whistler Brewing Company, Capital Direct, the David Suzuki Foundation,
and UNICEF have in common? They all have Curve in their corner, working hard to help them reach their
communications goals.
Whatever your needs, Curve will ensure your message resonates with your targeted audience, giving you
the ultimate competitive edge for your product or service.
George Affleck
PRESIDENT AND CEO
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A REPUTATION FOR EXCEPTIONAL
RESULTS AND UNRIVALLED
CONTACTS
HOW WE CAN HELP
Curves raison dtre is your satisfaction.We exist because of you, our valued clients,
which is why we always go the extra mile. Our teamworks tirelessly to exceed client expectations and to positivelyimpact on your bottom line results.
Whatever your product or service offering, you can rest assured that Curves team of
communications specialists will boost your profile and generate powerful and valuable
attention for your business, bringing your message to thousands of potential new customers.
A great reputation gets noticed and is vital in difficult economic times when competition is at its most
fierce. Dont get lost in the shuffle, venture beyond the expected to ensure your message is heard, and your
brand remains top of mind.
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Curve Communications is a full serviceagency that drives business improvement
through an in-depth understanding of branding,marketing, and media relations. We offer an evidence-basedIntegrated Communications Solution, providing clients with a convenient
one-stop shop for all of their multi-disciplinary marketing needs.
Founded in 2000, with offices in Vancouver and Toronto, our team has grown to include a
rich mix of former journalists and marketing professionals, recruited to give Curve a distinctblend of highly individualized talents and unrivalled media contacts.
Our passion is to provide our clients with the creative and strategic talent necessary to develop and
implement customized communications programs at a local, national, and international level. We possess
a wealth of experience using traditional and non-traditional media to amplify exposure and further your
specific goals.
WHO WE ARE
UNIQUEINDUSTRY INSIGHT,HIGHEST PROFESSIONALSTANDARDS
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IMPACTBOTTOM LINE RESULTSTHROUGH SUPERIOR SERVICE
Photo: Courtesy of Travellers Deck
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SERVICES AT A GLANCE
PUBLIC & MEDIA RELATIONS Simply put, Public and Media
Relations is communication. We place effective messages in
media, generating valuable attention for our clients. After all, an
editorial is the ultimate endorsement.
MEDIA BUY & MEDIA PROMOTIONS We keep a firm grasp on
competitive media options that best serve our clients, including:
TV, radio, print, outdoor, transit, and online outlets. Curve will
fuse your media buy with innovative media promotions, ensuring
strong market saturation.
SOCIAL MEDIA MARKETING The marketplace is ever evolving,
and social media has created a shift in how we now read, share,
and discover the news. Curves team will help you adapt to
social media, or word-of-mouth marketing, in order to connect
in the online world to form key relationships for your business
through consumer-generated media.
ADVERTISING CREATIVE Its about effective creativity. Curve
communicates your brand through thought-provoking and
compelling design. We offer strategic planning, creative
development, production services, and design implementation,collaborating with top designers to bring breakthrough concepts
to life.
BRAND DEVELOPMENT & PRODUCT LAUNCH Curve can help
you develop a brand identity unique enough to break through
marketplace clutter, reaching your intended target audience.
Whether launching a new business, brand, or product line,Curves experts are here to help.
Curve delivers the following attention-generating and cost-effective services:
Curve has gone far and
beyond what I have
expected. The Curve staff
are unmatched in customer
care and attention. They
take in all my thoughts andideas and really deliver
what is best for me. Curve's
resources and ability to
deliver on tight deadlines
has been proven again and
again. I have been a client
for three years now, and will
continue to be for a long
time to come. I give Curve
praise on the work that they
have done and in the manner
in which they have done it.
Curve is setting the bar in
the industry.
Arkadiusz Lewandowski,
President,
Garador Enterprises
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SERVICES AT A GLANCE
MEDIA TRAINING & MESSAGE DEVELOPMENT
Curve offers comprehensive, high-impact media
spokesperson training to ensure your message is
communicated clearly, efficiently, and on point
every step of the way.
B2B MARKETING COMMUNICATIONS Curve
provides influential integrated communications
solutions for Business-to-Business (B2B) marketing
for our clients in niche markets. We define,penetrate, and assist with lead generation, market
research, direct mail, list services and targeted
distribution, telemarketing, trade shows, and gifting
events.
EDITORIAL/SPEECH/REPORT WRITING Our team
of professional writers and former journalists havea sharp eye for detail and a keen sense of what
makes an attention-grabbing story. We are fast,
accurate, reliable writers who adhere to strict
CP style, while providing relevant and valuable
content.
WEBSITE DESIGN & SEARCH ENGINEOPTIMIZATION (SEO) We assist clients from small
start-up companies to large businesses make
a lasting impression. With our teams diverse
experience in website design, coupled with
writing for web, branding, and SEO, we ensure
your identity and messaging is communicated
effectively, while maintaining a top search enginepresence to maximize exposure and site visitation.
Photo: Courtesy of Bootlegger.
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CASE HISTORIES
Our Product & Services clients have enjoyed measurable improvementsbecause of our innovative communications strategies and design solutions.
TRAVELLERS DECK
AREA OF EXPERTISE: Media Relations
CHALLENGE: To introduce Travellers Deck to the Lower Mainland, establishing the product as the new,
innovative Vancouver food and shopping guide.
RESULT: Within a month of working with Curve, Travellers Deck was featured in prominent media outlets,
including About.com, Fashion Magazine, the Style Spy, an article by food critic Mia Stainsby in theVancouver Sun, and a TV appearance on Global Morning News.
PROJECT DESCRIPTION: Travellers Deck is an independent go-to guide for eating and shopping in
Vancouver. The deck provides 100 Best Local Places to Eat and Shop in the city. Due to Curves
reputation for successful product launches and innovative ideas, Travellers Deck sought the agencys
services to launch the new product through aggressive media relations and promotional strategies.
FULLY LOADED TEA
AREA OF EXPERTISE: Product Marketing / Media Relations
CHALLENGE: To garner ongoing coverage and exposure for the luxury tea company nationally across
Canada and into the US market.
RESULT: Curve ensured Fully Loaded Tea was partnered and linked to high profiled events, including
the Juno Awards, LOreal Fashion Week in Toronto, and the Emmys in L.A. On top of being linked with
exclusive VIP events, Curve garnered an extensive amount of coverage in major publications across
Canada, including Flare Magazine, Fashion Magazine, Wish Magazine, Homemakers Magazine, Food &
Drink Magazine, among others. Curve continually sought to bring FLTs fresh tea philosophy to the movers
and shakers in Canada and the US. The client saw a tangible spike in business, and the cross-border
coverage allowed FLT to expand into the highly lucrative US marketplace.
PROJECT DESCRIPTION: Fully Loaded Tea is an innovative tea company, producing distinct blends of
whole leaf green and black teas. Curve was hired to raise awareness of the bold, opinionated blends in keydemographics and markets in Canada and the US.
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CASE HISTORIES
UNICEF
AREA OF EXPERTISE: Media Relations
CHALLENGE: To execute various and ongoing media relations campaigns to promote the organizationsfundraising endeavours, such as Trick-or-Treat for UNICEF, Spread the Net, and Holiday Giving.
RESULT: For the past three years, Curve has garnered extensive media coverage for UNICEF by generating
consistent buzz, keeping the non-profit organization top-of-mind. UNICEF is often called upon to speak on
vital world issues, which Curve helps facilitate, and offers media training to UNICEFs key spokespeople
whenever necessary.
PROJECT DESCRIPTION: As UNICEF BC & Yukons media relations company, Curve works year-round onspecific UNICEF philanthropic efforts. The organization is the worlds leader for children, working in 156
countries and territories to save, protect, and enhance the lives of children.
BOOTLEGGER
AREA OF EXPERTISE: Media Relations / Media Training
CHALLENGE: To effectively communicate and raise the profile of the Jeaneology campaign, and the
companys Jean Experts in key Canadian markets across the country.
RESULT: The Jeaneology campaign aimed to find the perfect denim fit for every body shape through an
aggressive national media relations campaign. Curve achieved major coverage in high profiled publications,
online blogs, and on TV programs across Canada, including Shaw TV, Global TV, CTV, Canada AM, and
City TV. The immense coverage garnered equaled roughly half a million dollars in advertising expenditure,
raising the profile of Bootlegger and its Jean Experts in all targeted markets.
PROJECT DESCRIPTION: Bootleggers Jeaneology campaign was developed to ensure customers
found the perfect fitting and most flattering jeans for their body type. Curve prepared Bootleggers expert
Jeaneologists to spread their flattering gospel with comprehensive media training and targeted press
interviews nationally across Canada.
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Photo: Courtesy of UNICEF
"The creative abilities
of the Curve team
continue to amaze
all of us at UNICEF.Since we started
working with Curve,
we have received
more media hits
than ever before.
The increase in
funds to UNICEF
is a direct result of
Curve's strategic and
innovative marketing
abilities."
Shirley Kepper,
UNICEF-BCY Region
CASE HISTORIES
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CASE HISTORIES
DAVID SUZUKI FOUNDATION
AREA OF EXPERTISE: National Media Buying / Social Media / Advocacy
CHALLENGE: To execute a national advocacy campaign, titledHealthy Oceans, for the establishment of Marine Protected Areas off
Haida Gwaii (Queen Charlotte Islands).
RESULTS: Curve oversaw the creation of a multi-platform brand
featuring radio, TV, print, and online materials - driving individuals
to the advocacy webpage. The webpage, healthyoceans.ca, was
developed from the ground-up and heavily optimized to attract
individuals who might have missed the traditional media campaign
component. The paid component of the online campaign saw
use of Google and Facebook advertising tools, as well as banner
advertising on select media partner web pages. Unpaid components
saw the campaign make extensive use of social media, joining
the conversation on relevant news stories and blogs, seeding
this dialogue with inbound links for SEO and traffic purposes,and participating in social media forums where environmental
issues were discussed. The campaign was a resounding success
and within a week of its launch had elicited a response from the
Department of Fisheries and Oceans.
PROJECT DESCRIPTION: Societys awareness about the environment
is at an all-time high, ranking as a top concern next to healthcare,
education, and justice. Curve was charged with elevating public
consciousness about Canadas lack of marine protection through the
David Suzuki Foundations Healthy Oceans campaign. The purpose
of the advocacy campaign was to drive individuals to a website,
where they could complete and submit a letter voicing their support
for Marine Protected Areas to the Minister of Fisheries and Oceans.
"On behalf of the David
Suzuki Foundation, I
want to express my
appreciation for the work
Curve executed, delivering
our Healthy Oceans
campaign in a most
timely and professional
way. You guys rock!
Everyone from the Curve
team was always friendly,flexible, helpful and quick
to respond to our needs
and requests. You were
all a pleasure to work
with."
Jodi Stark,David Suzuki Foundation,
Marine Use Planning
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CASE HISTORIES
The health of our oceans is in danger.If the trend continues, there may be nothing left by 2048.
o ngo see here...
Photo: Courtesy of David Suzuki Foundation
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CLIENTS
Our current clients come in all shapes, sizes and flavours from across Canadaand in all industry sectors.
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We hope you have found this informationhelpful in sh h h ms fsf p s mk f y business,
and how Curve can help you reach your business goals,while standing out above the crowd.
Curves strong relationships with the media, coupled with our in-depth knowledge of the local
marketplace and extensive experience in a variety of business sectors, means we are well-suited
to deliver the strategic communication programs that will yield bottom-line results for your business.
When you want to grow your business, look to Curve Communications to help you develop aconcrete and Integrated Communications Solution that will help magnify your voice in a seemingly
endless sea of information.
We would love to learn more about your business and how we can help. Please get in touch for yourcomplimentary proposal and assessment.
CONTACT: CURVE COMMUNICATIONSVANCOUVER T: 604.684.3170 E: [email protected]
TORONTO T: 416.966.3170 E: [email protected]
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WE CAN HELP
TORONTO
200 - 890 Yonge Street
toronto, ontario, M4W 3P4
VANCOUVER
122 - 1020 Mainland Street
VancouVer bc V6b 2t5
Please get in touch with us for your complimentary proposal.
CONTACT:CURVE COMMUNICATIONS