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Geeta BhadouriaNeetu Tomar

Tapasya Prajapati

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Introduction

y

Today, it is the fastest growing market in the worldand represents unique opportunities for U.S.companies in the stagnant global scenario. Thetotal subscriber base, which has grown by 40% in2005,is expected to reach 250 million in 2007.

According to Broadband Policy 2004, Governmentof India aims at 9 million broadband connectionsand 18 million internet connections by2007.

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y The wireless technologies currently in use are GlobalSystem for Mobile Communications (GSM) and Code

Division Multiple Access (CDMA). There are primarily9 GSM and 5 CDMA operators providing mobileservices in 19 telecom circles and 4 metro cities,covering 2000 towns across the country.

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The Global Cellular Mobile IndustryEarnings visibility- Earnings growth is being driven

by improving pricing conditions, strong wireless

growth, and new market opportunities.Merger synergies- Sector consolidation will further

increase the importance of stock selection.

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y Growth-higher margins and higher growth than mostdeveloped markets telecom companies.

y Global opportunities it has lees difficult to findattractive telecom investment opportunities globallythan it was a year ago.

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Telecom Industry In India

y The telecom industry is one of the fastest growing

industries in India. India has nearly 200 milliontelephone lines making it the third latest network inthe world after china and USA.

y Indias mobile subscriber base is growing at a rate of82.2%

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ass ca on

of telecommunication services

y Basic services

y Cellular servicesy Internet service provider(ISP)

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VARIABLES

y Cellular Phone Service independent variable

y Customer satisfaction dependent variable

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Objectives of the study

y To compare the customer satisfaction towards

cellular phone services

y To compare the services of selected companies.

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Literature Reviewy Seth et al (2008), in their study titled Managing the

Customer Perceived Service

y

Quality for Cellular Mobile Telephone: anE

mpiricalInvestigation analyzed that

y there is relative importance of service quality attributes andshowed that responsiveness is the most importancedimension followed by reliability, customer perceived

network quality, assurance, convenience, empathy andtangibles. This would enable the service providers to focustheir resources in the areas of importance.

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Chris (2003) has analyzed Telecom advertising in printmedia. This research attempted to investigate why Telecomtheme are used in advertisement, and the motives that leadcompanies and advertisers to use sport celebrities and sportconcept in advertisements. From study it has been revealedthat the appearance of sport celebrities in advertisingendorsement occurred more often in Telecom magazines

than in other magazines, because their target group is moreacquainted with athletes.

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HYPOTHESIS

y Null Hypothesis

y There is no significant difference betweencustomer satisfaction Regarding cellular phoneservice.

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Research Methodologyy The study: The study is descriptive in nature.

y Sampling design:

The total population of the study will be the customersof Gwalior.

Sampling size:

Customers

Sampling element:

Customers of every class in Gwalior. will be

sampling element.

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Sampling technique:

Purposive sampling technique applied.

y TOOLS FOR DATA COLLECTION:

Self design questionnaire is used to check theimpact of mobile networks on consumersatisfaction.

y TOOLS FOR DATA ANALYSIS:

Regression to check relationship betweenadvertising n consumer behaviour.

Reliability and Validity test will be applied tocheck whether data items in the questionnairesare reliable or not.

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Thank You