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Moleskine® - Legendary NotebooksMoleskine® - Legendary Notebooks
Moleskine® - Legendary Notebooks
Moleskine® is the heir of the legendary notebook used for the past
In 1998, a small Milanese publisher
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legendary notebook used for the past two centuries by artists and thinkers, from Vincent Van Gogh to Pablo
Picasso from Ernest Hemingway to
Bruce Chatwin
The little black notebook, with its typical rounded corners, elastic closure, and expandable inner pocket, was originally with no name
In his book "Songlines", Bruce Chatwintells us the whole story of his favorite notebook, which he nicknamed“Moleskine”.
In 1986, the original manufacturer, a family operating in Tours (France), closed down forever and it no longer became available.
In 1998, a small Milanese publisher brought the legendary notebook back to life, choosing for it this literary name, thus restoring an extraordinary tradition.
Today Moleskine® is an international brand identifying a
family of notebooks and
journals, planners, and
innovative city guides, adapted
to different functions...
Moleskine target demographic is global, large and loyal, creative class and knowledge workers.
Moleskine® - Target
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� 150M target size.� Highly educated, professionals and creative
workers in urban areas, heavy internet users.
� 36% highest level of brand preference vs competitors (stationery brands).
� 93% users display re-purchase behavior.� 33% non-users declare purchase intention.
Moleskine® - TodayMoleskine® is a brand identifying a family of notebooks & journals, planners, and innovative city guides, adapted
to different functions.
� Moleskine is an Italian Company based in Milan� Moleskine America is its subsidiary, located in New York City, focused on US, North and South America markets.� 11 million notebooks sold every year� More than 60 countries worldwide� 18.000 selected selling points at International level (bookstores, museums, bookshops, concept shops)
WRITING PLANNING TRAVELLING
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A family of notebooks, cahiers, volants,
folio and passions collection for writing, noting, jotting, drawing, according with a free-minded style, both basic and emotional.
Daily, weekly, weekly notebook andmonthly notebook diaries and planners,
for planning, organizing and keeping trackof long or short term projects.
Moleskine® City Notebooks, the firstguidebook you write yourself. Ideal for those who travel, perfect for residents, it is a way of organizing all they need to know about the city they live in.
Moleskine® Folio Professional: writing, organizing and communicating through a new top quality collection of items thought for a daily use of professional activities.
WRITING
Moleskine® - Writing
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www.moleskine.com/catalogue/folio
� quality paper FSC certified� top materials
Features
� A4 and A3 sizes� highest production standards
Moleskine® - WritingPassions: the new Moleskine collection specially designed for your life passions.
Recipe, Wine, Book, Film, Music, Wellness: 6 journals to collect and organize information, comments, memories, clippings and reviews concerning your very own Passions.
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www.moleskine.com/catalogue/passions
Moleskine® - PlanningMoleskine planners are available in daily, weekly, weekly notebook, monthly notebook, and 18-month academic formats, with a wide range of useful information for people on the move. All the hardcover planners contain a special insert. In the red hardcover inside pocket there is an attachment with 24 lined tabbed pages and 225 sticky labels to apply. It is removable and re-usable over the years. The black hardcover pocket houses an address book with 28 lined pages with laminated alphabetical labels. You can remove and use it again in the years to come.
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Some examples of daily, weekly and monthly internal layout.
www.moleskine.com/catalogue/diariesplanners
Moleskine® - TravellingCity Notebook Collection: the first guidebook you write yourself.
Ideal for those who travel, for leisure or for work. Perfect for residents as a way of organizing what they need to know about their city. The City Notebook is useful in planning a trip, organizing a stay, gathering information, news, internet addresses. During a trip it is a helpful tool to note down information, personal thoughts, addresses, experiences.In this way it is possible to retrace a journey, revisit memories, exchange information, and update it for the next visit
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‘For every traveller who has any taste of his own, the only useful guidebook will be the one which he himself has written.’
Aldous Huxleywww.moleskine.com/catalogue/city_notebook
Moleskine® World
Moleskine® is synonymous with culture, travel, memory, imagination, and personal identity, both analogic and digital.
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Moleskine® - Detour Project
Detour is a Moleskine project dedicated to culture and creativity worldwide that features internationally recognized artists, architects, film directors, graphic designers, illustrators, and writers. Detour events have already taken place in London, New York, Paris, Berlin, Istanbul, Tokyo, Venice and Shangai.
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Detour supports lettera27, a non-profit Foundation (www.lettera27.org).
www.moleskine.com/detour
Moleskine® - Custom Editions
� Usage occasions:
� Brand and Corporate Identity� Internal/External Marketing &
Communication Programs
� Moleskine Custom Editions works in the B2B scenario at international level� Target: cultural institutions, universities, and companies.� Projects: limited-edition projects to support the communication effort of the corporate customers
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www.moleskine.com/it/custom_editions
Communication Programs� PR & Media Activities� Special events, conferences, seminars� New product launch� Training� Prestige gift and promotion
� And so many other cases….
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BRAND IDENTITY
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RELAIS & CHATEAUX
Worldwide meeting 2009Moleskine® Notebook Classic
APPLE
Store Worldwide Summit 2007Moleskine® Notebook Classic
HARVARD UNIVERSITY GRADUATE
SCHOOL OF DESIGN
EventMoleskine® sketchbook
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INTERNAL COMMUNICATION
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ACEVO – LONDON
Customized Notebook for Acevo's 20thanniversary celebrationMoleskine® Notebook Classic
GRANTA - CAMBRIDGE
For its first century of life: personalized Notebook with a full color booklet with a collection of one hundred magazine covers published since 1979Moleskine® Notebook Classic
FUNDACION GOYA EN ARAGON
ZARAGOZA
Diary for employees and partners Moleskine® Daily Diary
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MEDIA RELATIONS & PR
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SALONE DEL MOBILE DI MILANO
Press conference kit for “Zona Tortona”Moleskine® Notebook Reporter with USB KEY
LONDON BOOK FAIR
London City Notebook for attendeesMoleskine® City Notebook of London
INTERNATIONAL FAIR OF
CONTEMPORARY ART - PARIS
VIP guests invitationMoleskine® Memopockets
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SPECIAL EVENTS
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MOMA - NEW YORK
To celebrate the exhibition "Bauhaus 1919-1933”Moleskine® Notebook Classic et collection ofCahiers
TRIBECA FILM FESTIVAL – NEW YORK
Media PartnerMoleskine ® Notebook Classic in a customized gift box
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GIFT & PROMOTION
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AMERICA’S CUP - VALENCIA
Gift for Foredeck Club guests Moleskine® Notebook Classic in a customized gift box
PEN - LONDON
Gift for Club membersMoleskine® Notebook Classic in a customized gift box
MICHELIN - TOKYO
New Michelin Tokyo guide launch.Moleskine® Tokyo City Notebook in a customized “Luxury Box”
Moleskine® - Experience
BEFORE AFTER
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THE FILLING IS YOU!