+ All Categories
Home > Documents > Custom Solutions NEW - ScholasticCustom Solutions_NEW.pptx Author: Zankel, Jennifer Created Date:...

Custom Solutions NEW - ScholasticCustom Solutions_NEW.pptx Author: Zankel, Jennifer Created Date:...

Date post: 17-Jul-2020
Category:
Upload: others
View: 0 times
Download: 0 times
Share this document with a friend
6
DATABASE & EMAIL MARKETING Connect directly with your target market POWERFUL CUSTOM PROGRAMS THAT REACH YOUR MARKET SOCIAL MEDIA Get educators talking about your brand DIGITAL MEDIA & CUSTOM CONTENT Leverage the power of ScholasIc.com EVENTS/SAMPLING Engage with your best customers RESEARCH Get proprietary insights about your core customers PRINT Build an integrated program that showcases your brand 1
Transcript
Page 1: Custom Solutions NEW - ScholasticCustom Solutions_NEW.pptx Author: Zankel, Jennifer Created Date: 20160822150815Z ...

       DATABASE  &    EMAIL  MARKETING  Connect  directly  with    your  target  market  

POWERFUL  CUSTOM  PROGRAMS  THAT  REACH  YOUR  MARKET  

SOCIAL  MEDIA  Get  educators  talking  about  your  brand      

DIGITAL  MEDIA  &  CUSTOM  CONTENT    Leverage  the  power    of  ScholasIc.com  

EVENTS/SAMPLING  Engage  with  your  best  customers    

RESEARCH  Get  proprietary  insights  

about  your  core  customers  

PRINT   Build  an  integrated  program  that  showcases  your  brand  

1  

Page 2: Custom Solutions NEW - ScholasticCustom Solutions_NEW.pptx Author: Zankel, Jennifer Created Date: 20160822150815Z ...

EMAIL  &  DIGITAL  OPPORTUNITIES  

2  

•  Targeted  ad  placements  on  ScholasIc’s  Teacher  and  

Administrator  sites                                        

•  Co-­‐branded  emails  to  school  leaders  and  edcuators  from  ScholasIc’s  database  

•  Content  IntegraIon  throughout  

ScholasIc.com    

IMPACT  AND  EXPOSURE  

Leaderboard  |  Medium  Rectangle  |  BuVon  |  Roadblocks  |  Peel-­‐Back  |  TransiIonal  |Push-­‐Down  |  Wide  Skyscraper  |  Geo-­‐TargeIng  

VIEW  SPECS    

Page 3: Custom Solutions NEW - ScholasticCustom Solutions_NEW.pptx Author: Zankel, Jennifer Created Date: 20160822150815Z ...

JOIN  THE  CONVERSATION  

371,000+  Fans  

FACEBOOK.COM/  SCHOLASTICTEACHERS  

145,000  followers  

TWITTER.COM/  @SCHOLASTICTEACH  40,500  followers  

PINTEREST.COM  

3  

SOCIAL  NETWORKING  OPPORTUNITIES  SPM  WILL  WORK  WITH  YOU  TO:  

•  Develop  engaging  posts  that  promote  your  brand,  messaging,  programs,  or  special  offers  

•  Launch  a  conversaIon  a  about  a  topic  or  trend  in  educaIon  and  ask  teachers  to  weigh-­‐in  

•  Develop  a  custom  research  survey  

•  Consult  on  developing  best  pracIces  for  social  networking   3  

Page 4: Custom Solutions NEW - ScholasticCustom Solutions_NEW.pptx Author: Zankel, Jennifer Created Date: 20160822150815Z ...

TALK  FACE-­‐TO-­‐FACE  

4  

EVENTS/SAMPLING  SPM  WILL  WORK  WITH  YOU  TO:  

•  Connect  directly  with  your  target  audience  via  expert  panels,  workshops,  or  professional  development  seminars  

•  Host  events  and  entertain  key  customers  at  ScholasIc’s  landmark  headquarters  in  NYC—or  plan  a  regional  event  

•  Increase  product  awareness  and  trial  through  sampling  via  educaIonal  conferences  and  ScholasIc  Reading  Club  shipments  

Page 5: Custom Solutions NEW - ScholasticCustom Solutions_NEW.pptx Author: Zankel, Jennifer Created Date: 20160822150815Z ...

INFORM  SCHOOL  LEADERS  ScholasIc  Administr@tor’s  EducaIon  Resources  Library  helps  school  leaders  learn  how  educaIonal  products  and  services  are  being  used  in  schools  similar  to  theirs.  This  special  case  study  library  covers  a  wide  range  of  topics  so  administrators  have  up-­‐to-­‐the-­‐minute  info  on  the  tools  they  need  to  transform  their  schools.      Categories  include:  •  Devices    •  Professional  Learning  •  LMS/CMS  •  SIS  •  Curriculum  Content  •  Sogware  •  Audio  SoluIons  •  Network  Management  Publishers  •  Special  Needs/AdapIve  SoluIons  •  AV  SoluIons/Projectors  •  Mobile  Device  Management  •  Assessment  •  Printers  •  Tech  Ed/VocaIonal  Ed  •  Social  and  EmoIonal  Learning      

5  

List  your  case  study  for  free  and  increase  brand  engagement  with  targeted  email  outreach  

 

Page 6: Custom Solutions NEW - ScholasticCustom Solutions_NEW.pptx Author: Zankel, Jennifer Created Date: 20160822150815Z ...

LEVERAGE  VALUABLE  CONTENT    ScholasIc  Library  Publishing  provides  the  best  digital  nonficIon  soluIons  for  learners  of  all  ages.    

•  ScholasIc  GO!    hVp://go.grolier.com/freetrial                                                                    User  ID:  gogrolier  Password:  flower  

•  BookFlix    hVp://bookflix.scholasIc.com/freetrial  User  ID:  bookflix  Password:  flower  

•  TrueFlix  hVp://trueflix.scholasIc.com/freetrial  User  ID:          trueflix  Password:  flower  

•  FreedomFlix      hVp://freedomflix.scholasIc.com/freetrial  User  ID:  freedomflix  Password:  flower  

•  ScienceFlix  hVp://scienceflix.scholasIc.com/freetrial  User  ID:  flick  Password:  flower  

  6  


Recommended