Date post: | 19-Jul-2015 |
Category: |
Marketing |
Upload: | derek-laney |
View: | 155 times |
Download: | 1 times |
https://www.youtube.com/watch?v=-q0YQ7EDPpI
The BBQ Has Changed
http://bit.ly/lynxgrill
https://www.youtube.com/watch?v=-q0YQ7EDPpI
The BBQ Conversation Has Changed
every company is now a software company
@derektweets
+36% +19% +28% -33%customer
satisfactionlikely to
stay/renewwillingness to recommend
less likely to cancel /churn
Journeys are strongly correlated with business outcomes
Source: McKinsey & Co, Transforming Customer Experience from Moments to Journeys 2013
But only 17% have integrated customer data across their companies to enable these journeys.
State of Marketing Leadership Report 2014 Salesforce & LinkedIn
@derektweets
Social Media is
at least a critical enabler for our
products and services
2014: 34% 2015: 80%
Source: State of Marketing 2015
@derektweets
Marketers who have committed to mobile integration rate all implemented technologies as more effective across the board
Source: State of Marketing 2015
@derektweets
2. Overweight on Mobile Experience
Rich Media
Geolocation & Proximity
CRM Data & Mobile Analytics
@derektweets
3. Integrate Social into the Journey
CRM Data & Social Targeting
Marketing
Sales
Customer Service
Legal
Social Moves from Doing to Enabling
20-40%more spend
when engaged
66% getmore leads
50% getmore sales
Source: Social Media Examiner “Social Media Marketing Industry Report” May 2014 and Bain & Company “Putting Social Media to Work”
The Salesforce Marketing CloudThe Platform for 1:1 Customer Journeys
Journeys
Maps
Interactions
Content
Asset Management
Workflow & Approvals
Versioning
Channels
SMS/MMS
Push Notifications
Social
Advertising
Web Experiences
Group Messaging
Analytics
Reporting
Dashboards
Web & Mobile Analytics
Contacts
Contact Management
Segmentation Tools
Events and Triggers
Predictive Intelligence
Apps
Connected apps
Connected products
Connected spaces