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CUSTOMER ADOPTION Justin King | eCommerceandB2B.com

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Page 1: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

CUSTOMER ADOPTIONJustin King | eCommerceandB2B.com

Page 2: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 3: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 4: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 5: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 6: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 7: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 8: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 9: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

They don't know about it

They don't trust it

Inconsistent

They don't understand it

They won't use it

Page 10: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 11: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Design Matters

Marketing Matters

Usability Matters

Page 12: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

1 23 4

Page 13: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 14: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 15: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 16: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 17: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 18: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 19: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 20: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 21: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 22: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Build an email list

Sequencing

Keep list warm

Drive adoption

Build loyalty

Consistent messaging to “growing” audience

Cross-sell and up-sell

Page 23: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 24: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 25: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Design Matters

Marketing Matters

Usability Matters

TRUST

Page 26: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

Page 27: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

© 2015 COPYRIGHT ECOMMERCE & B2B, BOXCAR INTERACTIVE LLC. ALL RIGHTS RESERVED. 27

ECOMMERCEANDB2B.COM

Page 28: CUSTOMER ADOPTION - Unilog Content Solutions · Wait 1 day. then resume an Mon at 11:00 am C current.' O done Send 'The foundations of B2B E-commerce" email O current,' O done Wait

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