CUSTOMER APPRECIATIONDAYS

CUSTOMER APPRECIATIONDAYS

BUILDING PROFITABLE SALES!

BUILDING PROFITABLE SALES!

The FactsThe Facts

•2007 sales were down

•2007 order counts were down

•Profits suffered

20082008

Not Looking Any Better!!!

Why choose CustomerAppreciation Days

Why choose CustomerAppreciation Days

•Builds Excitement•Immediate and long lasting•For Customers and Crew

•Reinstate lost Customers•Brings New Customers

Increases Data Base!!!

The PlanThe Plan

•Aggressive Pricing for 1 Day

•Keep It Simple

•Get back as many customers as you can handle

The OfferThe Offer

Medium Cheese Pizza Only $3.99

$1 a toppingOrder 2 or more for delivery

Why MediumsWhy Mediums

•Using Medium Pizzas instead of Larges allows for a low price point and still make a fair profit

•Does not take away from the value of our Large Pizza

Why $3.99Why $3.99

•Makes the phones ring

•Great upsell opportunities

•Allows for a fair PROFIT

What Day Of The Week?What Day Of The Week?

•We choose Tuesday

•Early in the week

•Easier to pull help from other stores

•Does not cannibalize the weekend sales Aggressive Bounce Back Offer $8.99 any pizza

•Better opportunity for BIG SALES

What Time?What Time?

•All day long

•Spread out the rush

•Give the customers what they want

Action PlanAction Plan

1st Attempt - 2 stores•12,000 Door Hangers

2,000 in Packer Cups•Box Top Friday Through Tuesday•50 Real Estate signs•1 Banner•Call-Tronics called 3,500 customers

The ResultsThe Results

Store A$8,777 up 346% vs previous week648 orders up 535%$13.87 average ticket38% food14% laborBad Service

Store B$6,630 up 250% vs previous week511 orders up 315%$13.15 average ticket38% food15% labor Bad Service

Pie HoursPie HoursStore A

11am 14012pm 661pm 602pm 703pm 1304pm 3105pm 3056pm 2257pm 888pm 1139pm 2910pm 2

Store B707050609018027512070905025

2nd Attempt2nd Attempt

•Split the Areas•2,000 Doorhangers all in Packer Cups•Very little box topping to control where they went•50 Real Estate signs in designated areas•1 Banner•Call-Tronics 2,000 calls in designated area

The ResultsThe Results

Store C$9,335 up 219% vs prior week661 orders up 316%$14.23 average ticket35% food16% laborPoor Service

Store D$5,260 up 180% vs prior week391 orders up 265%$13.95 average ticket35% food15% laborGood Service

Tuesday CAD RECAPTuesday CAD RECAP

•$2,183 4 store average prior

•$7,500 4 store average for CAD

•244% Increase

•Spent $1,600 per store for $5,317 increase in sales

Moved To WednesdaysMoved To Wednesdays

GOALS•Keep 2XTuesday Strong

•Have a HUGE Wednesday

•Still have a big weekend

•Spend less money

•Handle it

Wednesday’s PlanWednesday’s Plan

•Split areas•Doorhang 2,000 – 4,000 pieces•No packer cups (too expensive)•Call 2,000 customers•Aggressive Bounce Back Offer $8.99 any pizza any size

Wednesday CAD RECAPWednesday CAD RECAP

$1,550 average Wednesday prior to CAD•$4,552 average CAD up 194%•Order counts up 363%•$14.22 average ticket•34% food cost•18.5% labor•GREAT SERVICE!!!!!!!

OverallOverall

400 New Customers

500 Customers that ordered 2x that week

Great Buzz with the customers

Post CAD sales better than prior

Team Members Love being busy

COST COST

•FLYERS $200 •BANNERS $30 ($90 each, 3 uses per banner) •Real Estate Signs $250 (we loose 25 a week)•CALL – TRONICS .045 CENTS per call

• Doorhanger labor $200

•FLYERS $200 •BANNERS $30 ($90 each, 3 uses per banner) •Real Estate Signs $250 (we loose 25 a week)•CALL – TRONICS .045 CENTS per call

• Doorhanger labor $200

THAT’S IT!!THAT’S IT!!

FlyerFlyer

BOUNCE BACK BOUNCE BACK

Real Estate Sign Real Estate Sign

KEYS TO SUCCESS!KEYS TO SUCCESS!

•Bring in help from other stores (Managers, Assistants etc)

•Upsell

•One person one job

•Get Customer Phone Number and Name on all Carryout orders

•Designate terminals for Carryout

•Put Cokes up front (impulse buy)

•Manager able to float

•Stagger dough order (cold dough 8)

•Lots of change for all Carryout

•Hit all Businesses the day before (Menu and Flyer)

•HAVE FUN!!!

CALL – TRONICS CALL – TRONICS

http://call-tronics.com Email - info@call-tronics.com Phone - 866-846-7928

http://call-tronics.com Email - info@call-tronics.com Phone - 866-846-7928

Coupon Offers Coupon Offers

Period 9 Stats: New Customer Count: 9645Total Orders: 52454 Orders With Coupons: 22469 Orders With Manual Discounts: 6811

Percent of orders that used a coupon is 42.84%

Percent of orders that received a manual discount is 12.98%(Free Sandwich Samples)

Percent of orders that paid full price is 44.18%

Wizard ReportsWizard ReportsCode Desc Count # New Cpn Disc Cpn IFC Net $/Order Ord IFC Avg GP

                 

9116 3 Medium 1 Topping Pizzas@$5.55 3832 894 $57,096.89 35.54% $22.93 33.79% $15.18

2 2 Large 2 Topping@$19.99 3530 732 $24,609.19 28.62% $26.84 28.62% $19.16

9128 2XTuesday 2896 411 $37,607.35 42.36% $18.14 39.38% $11.00

9015 2 Med2Top Pizzas@16.99 2310 478 $11,756.56 25.73% $21.46 25.52% $15.99

BOGO Buy 1 Get 1 Free 1454 236 $20,318.28 42.05% $17.70 40.06% $10.61

PER Manual Discount - Order 1335 126 $17,310.84 48.62% $10.67 48.10% $5.54

STP Set The Price - Order 965 175 $16,902.53 45.44% $16.60 44.80% $9.16

SS Summer Sizzler 823 183 $10,075.87 38.18% $20.24 35.79% $13.00

Discount Discount - Order 723 141 $9,603.45 47.62% $12.83 48.47% $6.61

8382 Sandwich $4.99 694 99 $1.93 38.14% $17.71 32.79% $11.90

8383 Sandwich, Chips, & 20oz $6.99 595 116 $37.87 38.49% $17.07 33.48% $11.35

8384 Sandwich & 10" 1Topping Pizza $9.99 501 106 $1,514.06 32.44% $15.03 30.73% $10.41

8777 3 Lrg 1 Top Pizzas@$7.77 each 463 107 $8,118.20 32.47% $37.87 31.98% $25.76

9125 Large Brooklyn 1 Topping Pizza $9.99 458 67 $1,099.63 20.71% $17.08 22.04% $13.32

8385 2 Sndwch & Lrge 1 Top $19.99 356 65 $842.33 31.89% $25.00 30.43% $17.39

9005 2Lrg 2Top, 1Brd, 1Wng, 1 2-Ltr@29.99 273 51 $2,528.40 34.88% $33.83 33.34% $22.55

8213 1 Large 3 Topping Pizza@$12.99 240 46 $515.50 25.23% $17.78 25.64% $13.22

7000 Large 1 topping pizza $7.99 186 93 $1,111.49 31.10% $15.80 28.85% $11.24

LG Lifeguard 182 21 $2,287.03 84.50% $7.15 57.33% $3.05