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www.axper.com PEOPLE COUNTING & STORE ANALYTICS CUSTOMER BEHAVIOR ANALYSIS The Axper analysis tool is a flexible software that includes a custom dashboard, multiple types of reports and different views of your store showing the movement of the clientele. Our software offers to all levels of management valuable information for you to take the right decisions, impact your business and drive sustainable growth. All of these in a friendly and modern environment. nal activities e from most mobile platforms Zone 2 Traffic: 127 Dwell time: 3:13 min. Zone 1 Traffic: 335 Dwell time: 1:58 min. Zone Check-out Avg waiting time: : 0:48 min. Avg waiting time: 1:29 min. ANALYSIS PER ZONE • Identify the busiest zones of your stores (heat zone) • Know the average dwell time per designated area • Improve product positioning, marketing strategies and customer service • Define stops per zone PATH TO PURCHASE • Follow your customers from A to Z • Identify which aisles are most used • Improve store layout to optimize customer’s experience • Place advertisements and product discounts more efficiently • Differentiate staff from customers • Plan your in-store operational activities CUSTOMIZABLE REPORTS • Quickly understand the metrics behind your traffic counts • Compare between stores, periods, regions, banners, etc. • Analyze your performance based on the real numbers • Set a benchmark and realistic performance objectives Dwell Report Entrance Traffic Date /Hour 10:00 50 11:00 43 12:00 80 13:00 52 14:00 75 15:00 35 16:00 63 17:00 98 18:00 56 19:00 32 20:00 12 9 2.82 4.84 18 1.94 2.96 13 3.96 7.32 21:00 14 4 1.34 2.31 8 0.92 1.41 6 1.89 3.49 Total 610 13 4.47 7.68 26 3.01 4.59 20 6.11 11.27 Report by zone / Traffic average time Period: 2013-04-30 to 2013-04-30 Zone: All Day: Saturday Hour: 10:00 to 21:00 Zone 1 Zone 2 Zone 3 Zone 4 Zone 5 Traffic Traffic % ADT Traffic % ADT Traffic % ADT 10:00 50 13 12.4% 3.20 12 11.5% 1.50 12 11.5% 2.50 45 43.1% 1.56 23 21.5% 1.25 11:00 43 10 10.8% 3.20 20 21.5% 2.20 15 16.1% 4.50 32 34.4% 3.21 16 17.2% 2.25 12:00 125 15 8.3% 4.20 30 16.5% 3.30 23 12.4% 7.15 76 41.9% 4.22 38 20.9% 3.38 13:00 133 21 10.6% 4.59 41 21.2% 4.53 31 15.9% 8.27 68 34.9% 5.05 34 17.5% 4.04 14:00 75 28 16.0% 4.44 56 31.9% 5.16 42 23.9% 8.00 33 18.8% 5.38 17 9.4% 4.30 15:00 35 15 14.4% 4.43 31 28.8% 3.39 23 21.6% 7.33 25 23.4% 4.02 13 11.7% 3.22 16:00 63 8 8.3% 3.09 17 16.7% 2.35 13 12.5% 4.18 42 41.7% 3.00 21 20.8% 2.39 17:00 98 13 8.8% 4.28 26 17.7% 3.36 20 13.3% 5.35 59 40.1% 4.29 30 20.1% 3.43 18:00 56 21 13.2% 3.06 42 26.3% 4.58 31 19.7% 6.36 43 27.2% 5.10 22 13.6% 4.08 19:00 32 13 12.7% 2.47 27 25.5% 3.45 20 19.1% 6.03 30 28.5% 3.77 15 14.2% 3.02 20:00 12 9 16.1% 3.49 18 32.2% 3.44 13 24.2% 4.46 10 18.3% 2.50 5 9.2% 2.00 21:00 14 4 13.0% 3.07 8 25.9% 2.44 6 19.4% 4.39 9 27.8% 2.25 5 13.9% 2.05 Total / Average 736 171 11.7% 3.63 327 22.5% 3.31 248 17.1% 5.71 472 32.5% 3.70 236 16.2% 2.95 Zone 1 12% Zone 2 23% Zone 3 17% Zone 4 32% Zone 5 16% Zone 1 19% Zone 2 17% Zone 3 30% Zone 4 19% Zone 5 15% Traffic per zone Average Dwell Time LEGEND: ADT Average Dwell Time Traffic # of visitors % Percentage of traffic in the zone for time period compared to all zones - Easy to integrate and user-friendly - Customizable by user - Flexible reports by attributes: by banner, by region/territory/country, by sales volume, by real estate – street locations, mall locations,outlets – etc. - Planning of clear and measurable strategies - Highlight the potential and identify opportunities to capitalize on - Facilitate the planning of in-store operational activities - Accessible from most mobile platforms
Transcript
Page 1: CUSTOMER BEHAVIOR ANALYSIS - axper.com€¦ · CUSTOMER BEHAVIOR ANALYSIS The Axper analysis tool is a flexible software that includes a custom dashboard, multiple types of reports

www.axper.comPEOPLE COUNTING & STORE ANALYTICS

CUSTOMER BEHAVIOR ANALYSISThe Axper analysis tool is a flexible software that includes a custom dashboard, multiple types of reports and different views of your store showing the movement of the clientele. Our software offers to all levels of management valuable information for you to take the right decisions, impact your business and drive sustainable growth. All of these in a friendly and modern environment.

• Facilitate the planning of in-store operational activities• Accessible from most mobile platforms

Zone 2 Traffic: 127 Dwell time: 3:13 min.

Zone 1 Traffic: 335 Dwell time: 1:58 min.

Zone Check-out Avg waiting time: : 0:48 min. Avg waiting time: 1:29 min.

ANALYSIS PER ZONE• Identify the busiest zones of your stores (heat zone)• Know the average dwell time per designated area• Improve product positioning, marketing strategies and customer service• Define stops per zone

PATH TO PURCHASE• Follow your customers from A to Z• Identify which aisles are most used• Improve store layout to optimize customer’s experience• Place advertisements and product discounts more efficiently• Differentiate staff from customers • Plan your in-store operational activities

CUSTOMIZABLE REPORTS• Quickly understand the metrics behind your traffic counts• Compare between stores, periods, regions, banners, etc.• Analyze your performance based on the real numbers• Set a benchmark and realistic performance objectives

Dwell Report

Period: 2017-04-30 to 2016-04-30

Zone: All

Day: Saturday

Hour: 10:00 to 21:00

Entrance POS 1 POS 2 TOTAL

Traffic Date /Hour Traffic AWT MWT Traffic AWT MWT Traffic AWT MWT

10:00 50 1 3.20 5.50 2 1.50 2.10 2 2.50 4.20

11:00 43 10 3.20 5.50 20 2.20 3.36 15 4.50 8.32

12:00 80 15 4.80 8.25 30 3.30 5.04 23 6.75 12.48

13:00 52 21 6.59 11.33 41 4.53 6.92 31 9.27 17.14

14:00 75 28 8.96 15.40 56 6.16 9.41 42 12.60 23.30

15:00 35 15 4.93 8.47 31 3.39 5.17 23 6.93 12.81

16:00 63 8 2.69 4.62 17 1.85 2.82 13 3.78 6.99

17:00 98 13 4.16 7.15 26 2.86 4.37 20 5.85 10.82

18:00 56 21 6.66 11.44 42 4.58 6.99 31 9.36 17.31

19:00 32 13 4.29 7.37 27 2.95 4.50 20 6.03 11.15

20:00 12 9 2.82 4.84 18 1.94 2.96 13 3.96 7.32

21:00 14 4 1.34 2.31 8 0.92 1.41 6 1.89 3.49

Total 610 13 4.47 7.68 26 3.01 4.59 20 6.11 11.27

Report by zone / Traffic average time

Period: 2013-04-30 to 2013-04-30

Zone: All

Day: Saturday

Hour: 10:00 to 21:00

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Saturday Entrance

Traffic

Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT

Zone 112%

Zone 223%

Zone 317%

Zone 432%

Zone 516%

Tue3,33

Wed3,26

Tue4,20

Fri3,44

Sat4,11

Sun3,15

Mon3,20

Zone 119%

Zone 217%

Zone 330%

Zone 419%

Zone 515%

LEGEND:

ADT Average Dwell Time

Traffic # of visitors

% Percentage of traffic in the zone for time period compared to all zones

Traffic per zone Average Dwell Time

10:00 50 13 12.4% 3.20 12 11.5% 1.50 12 11.5% 2.50 45 43.1% 1.56 23 21.5% 1.25

11:00 43 10 10.8% 3.20 20 21.5% 2.20 15 16.1% 4.50 32 34.4% 3.21 16 17.2% 2.25

12:00 125 15 8.3% 4.20 30 16.5% 3.30 23 12.4% 7.15 76 41.9% 4.22 38 20.9% 3.38

13:00 133 21 10.6% 4.59 41 21.2% 4.53 31 15.9% 8.27 68 34.9% 5.05 34 17.5% 4.04

14:00 75 28 16.0% 4.44 56 31.9% 5.16 42 23.9% 8.00 33 18.8% 5.38 17 9.4% 4.30

15:00 35 15 14.4% 4.43 31 28.8% 3.39 23 21.6% 7.33 25 23.4% 4.02 13 11.7% 3.22

16:00 63 8 8.3% 3.09 17 16.7% 2.35 13 12.5% 4.18 42 41.7% 3.00 21 20.8% 2.39

17:00 98 13 8.8% 4.28 26 17.7% 3.36 20 13.3% 5.35 59 40.1% 4.29 30 20.1% 3.43

18:00 56 21 13.2% 3.06 42 26.3% 4.58 31 19.7% 6.36 43 27.2% 5.10 22 13.6% 4.08

19:00 32 13 12.7% 2.47 27 25.5% 3.45 20 19.1% 6.03 30 28.5% 3.77 15 14.2% 3.02

20:00 12 9 16.1% 3.49 18 32.2% 3.44 13 24.2% 4.46 10 18.3% 2.50 5 9.2% 2.00

21:00 14 4 13.0% 3.07 8 25.9% 2.44 6 19.4% 4.39 9 27.8% 2.25 5 13.9% 2.05

Total / Average 736 171 11.7% 3.63 327 22.5% 3.31 248 17.1% 5.71 472 32.5% 3.70 236 16.2% 2.95

Report by zone / Traffic average time

Period: 2013-04-30 to 2013-04-30

Zone: All

Day: Saturday

Hour: 10:00 to 21:00

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Saturday Entrance

Traffic

Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT

Zone 112%

Zone 223%

Zone 317%

Zone 432%

Zone 516%

Tue3,33

Wed3,26

Tue4,20

Fri3,44

Sat4,11

Sun3,15

Mon3,20

Zone 119%

Zone 217%

Zone 330%

Zone 419%

Zone 515%

LEGEND:

ADT Average Dwell Time

Traffic # of visitors

% Percentage of traffic in the zone for time period compared to all zones

Traffic per zone Average Dwell Time

10:00 50 13 12.4% 3.20 12 11.5% 1.50 12 11.5% 2.50 45 43.1% 1.56 23 21.5% 1.25

11:00 43 10 10.8% 3.20 20 21.5% 2.20 15 16.1% 4.50 32 34.4% 3.21 16 17.2% 2.25

12:00 125 15 8.3% 4.20 30 16.5% 3.30 23 12.4% 7.15 76 41.9% 4.22 38 20.9% 3.38

13:00 133 21 10.6% 4.59 41 21.2% 4.53 31 15.9% 8.27 68 34.9% 5.05 34 17.5% 4.04

14:00 75 28 16.0% 4.44 56 31.9% 5.16 42 23.9% 8.00 33 18.8% 5.38 17 9.4% 4.30

15:00 35 15 14.4% 4.43 31 28.8% 3.39 23 21.6% 7.33 25 23.4% 4.02 13 11.7% 3.22

16:00 63 8 8.3% 3.09 17 16.7% 2.35 13 12.5% 4.18 42 41.7% 3.00 21 20.8% 2.39

17:00 98 13 8.8% 4.28 26 17.7% 3.36 20 13.3% 5.35 59 40.1% 4.29 30 20.1% 3.43

18:00 56 21 13.2% 3.06 42 26.3% 4.58 31 19.7% 6.36 43 27.2% 5.10 22 13.6% 4.08

19:00 32 13 12.7% 2.47 27 25.5% 3.45 20 19.1% 6.03 30 28.5% 3.77 15 14.2% 3.02

20:00 12 9 16.1% 3.49 18 32.2% 3.44 13 24.2% 4.46 10 18.3% 2.50 5 9.2% 2.00

21:00 14 4 13.0% 3.07 8 25.9% 2.44 6 19.4% 4.39 9 27.8% 2.25 5 13.9% 2.05

Total / Average 736 171 11.7% 3.63 327 22.5% 3.31 248 17.1% 5.71 472 32.5% 3.70 236 16.2% 2.95

Report by zone / Traffic average time

Period: 2013-04-30 to 2013-04-30

Zone: All

Day: Saturday

Hour: 10:00 to 21:00

Zone 1 Zone 2 Zone 3 Zone 4 Zone 5

Saturday Entrance

Traffic

Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT Traffic % ADT

Zone 112%

Zone 223%

Zone 317%

Zone 432%

Zone 516%

Tue3,33

Wed3,26

Tue4,20

Fri3,44

Sat4,11

Sun3,15

Mon3,20

Zone 119%

Zone 217%

Zone 330%

Zone 419%

Zone 515%

LEGEND:

ADT Average Dwell Time

Traffic # of visitors

% Percentage of traffic in the zone for time period compared to all zones

Traffic per zone Average Dwell Time

10:00 50 13 12.4% 3.20 12 11.5% 1.50 12 11.5% 2.50 45 43.1% 1.56 23 21.5% 1.25

11:00 43 10 10.8% 3.20 20 21.5% 2.20 15 16.1% 4.50 32 34.4% 3.21 16 17.2% 2.25

12:00 125 15 8.3% 4.20 30 16.5% 3.30 23 12.4% 7.15 76 41.9% 4.22 38 20.9% 3.38

13:00 133 21 10.6% 4.59 41 21.2% 4.53 31 15.9% 8.27 68 34.9% 5.05 34 17.5% 4.04

14:00 75 28 16.0% 4.44 56 31.9% 5.16 42 23.9% 8.00 33 18.8% 5.38 17 9.4% 4.30

15:00 35 15 14.4% 4.43 31 28.8% 3.39 23 21.6% 7.33 25 23.4% 4.02 13 11.7% 3.22

16:00 63 8 8.3% 3.09 17 16.7% 2.35 13 12.5% 4.18 42 41.7% 3.00 21 20.8% 2.39

17:00 98 13 8.8% 4.28 26 17.7% 3.36 20 13.3% 5.35 59 40.1% 4.29 30 20.1% 3.43

18:00 56 21 13.2% 3.06 42 26.3% 4.58 31 19.7% 6.36 43 27.2% 5.10 22 13.6% 4.08

19:00 32 13 12.7% 2.47 27 25.5% 3.45 20 19.1% 6.03 30 28.5% 3.77 15 14.2% 3.02

20:00 12 9 16.1% 3.49 18 32.2% 3.44 13 24.2% 4.46 10 18.3% 2.50 5 9.2% 2.00

21:00 14 4 13.0% 3.07 8 25.9% 2.44 6 19.4% 4.39 9 27.8% 2.25 5 13.9% 2.05

Total / Average 736 171 11.7% 3.63 327 22.5% 3.31 248 17.1% 5.71 472 32.5% 3.70 236 16.2% 2.95

- Easy to integrate and user-friendly- Customizable by user- Flexible reports by attributes: by banner, by region/territory/country, by sales volume, by real estate – street locations, mall locations,outlets – etc.

- Planning of clear and measurable strategies- Highlight the potential and identify opportunities to capitalize on- Facilitate the planning of in-store operational activities- Accessible from most mobile platforms

Page 2: CUSTOMER BEHAVIOR ANALYSIS - axper.com€¦ · CUSTOMER BEHAVIOR ANALYSIS The Axper analysis tool is a flexible software that includes a custom dashboard, multiple types of reports

www.axper.comPEOPLE COUNTING & STORE ANALYTICS

STAFF

STAFF

STAFF

STAFF

TOTAL TRAFFIC:209

DWELL TIME

6.5 min.

87%

253

4

59%

1954

881$

45%77

21%

339

2284$

14%4589

28

3%

3946

55%

29

44%3289

FEATURES

• Customization of metrics• Production of history reports• Configuration of metrics thresholds• Sending of alerts by e-mail at specified metrics thresholds• Automatic or manual resetting of metrics• Manual adjustment of customized metrics• Real-time version compatible with iPhone, iPad, Android • Real time widget for Windows stations

INTERACTION CLIENT/STAFF

NUMBER OF STOPS: 10AVERAGE TIME: 1:15 MIN


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