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Customer Centric Business
Eileen McKeown2012
SVC
SVC
CCE Examples
Business Results
Customer Centricity
Disney: • $19 Billion in Brand Value, Forbes- Oct, 2012 • Dows best performing stock, CNN Money- June, 2012
Ritz-Carlton• 79% customer engagement/loyalty/retention, Engaged Customers Study- 2010
Apple:• $87.1 Billion Brand Value, Forbes- Oct 2012• Most profitable company in the world- A.E.