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Page 1: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Goizuetta Business Library

Page 2: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 3: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 4: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 5: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 6: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 7: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 8: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 9: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 10: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 11: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

Page 12: €¦ · customer-centric marketing, the authors expect increased importance of marketing as a "supply management" func- tion, customer outsourcing, cocreation marketing, fixed- cost

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