Date post: | 19-Oct-2014 |
Category: |
Technology |
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MOBILE INTERNET : THE KEY TO ADRESS THE WHOLE CONSUMER EXPERIENCE LIFECYCLE
Source image http://www.flickr.com/photos/hotcherry/3048692971/
Technology push : the pieces are in place
User-‐centric interface
Multi-‐touch screen Applications
Mobile internet Localization Orientation
Content APIs
Image recognition
Digital rendering
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Use
Connect & sense
Deport in the cloud
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Customer Experience Lifecycle
Interest
Research
Purchase Use
Evaluate
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Awareness
Rating Sharing
Troubleshooting Tips
Training
POS Material Trial
Comparison Localization Itinerary
Recommandation Behavior Suggestion
Display advertising Recommandation
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3 mobile interfaces to toggle with
List • The first and still most widely used
Map • Developped rapidly w/ Google Maps API
Augmented Reality • Popularized with mobile browsers and cityguides
• Coming trend for AR games • UX choices rapidly being set
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AR : opportuni8es beyond hype
• Number of AR applications / uses exploded : « When I started Augmented Planet (April 2009) there was about 3 augmented reality applications in
the appstore, this morning (Dec 11th 2009) there are 161, by the New Year I’m sure we will have busted the 200 mark » (Lester Madden, blog Augmented Planet)
• Business goes beyong app development : « Market growing from 6 million dollars in 2008 to more than 350 million dollars between now and
2014, with announcements having already been made about integrating advertising into browsing utilities which would make up a significant part of the revenue from 2013-‐2014 once the technology
has been mastered » (ABI Research) « Mobile AR revenue in 2009 to hit $10 Million » (Christine Perey, an ISMAR 2009 organizer)
• Technology, offer and network are catching up : GPS and compass enabled mobile phones
Large touchable screens Open data APIs
Bandwidth for real-‐time video over-‐the-‐air feeds Games have only started to appear 5
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AR in search for more intui8ve UX
PC • Webcam • Marker
Mobile • Markerless • Geolocalization
Wearable • 3D • Immersive
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