Copyright © 2016, SAS Institute Inc. All rights reserved.
SAS® Customer Intelligence 360Kristoffer Kalbekken, Nordic Head of Customer Intelligence
FANS Sommeravslutning, 31. mai 2016
What is SAS® Customer Intelligence 360?
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
Discover Engage
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
Discover Engage
Data
mo
del
Se
lf-s
erv
ice
Vis
ua
lisa
tion
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
Discover Engage
Data
mo
del
Se
lf-s
erv
ice
Vis
ua
lisa
tion
Pla
tform
/AP
IB
est o
f bo
thD
ecis
ion
Help
ers
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
Discover Engage
Data
mo
del
Se
lf-s
erv
ice
Vis
ua
lisa
tion
Pla
tform
/AP
IB
est o
f bo
thD
ecis
ion
Help
ers
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
Conventional A/B test
Within segment test
Automatically
discovered segment
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Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
Automatically
discovered, most
distinguishing
segment criteria,
but also supports
marketer-defined
criteria
How does it fit in the broader SAS® Customer Intellience portfolio?
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SAS® Customer Decision Hub concept
CH
AN
NEL
S
CUSTOMER DECISION
HUB
360 Degree Customer ViewEvent Detection
Advanced Analytics
Rules
Actions
Insights
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
SAS® Customer Decision Hub concept
CH
AN
NEL
S
CUSTOMER DECISION
HUB
Rules
Actions
Insights
Strategies & Priorities
Economic Constraints
Contact Policy
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
SAS® Customer Decision Hub concept
CH
AN
NEL
S
CUSTOMER DECISION
HUB
Rules
Actions
Insights
Customer Journey
Event-based Interactions
Marketing Campaigns
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
SAS® Customer Decision Hub concept
CH
AN
NEL
S
CUSTOMER DECISION
HUB
Rules
Actions
Insights
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
Customer Decision Hub with SAS® Customer Intelligence 360
CH
AN
NEL
S
CUSTOMER DECISION
HUB
Rules
Actions
Insights
Copyr i g ht © SAS Ins t i tu t e Inc . A l l r ights reser ved .
CI6(Current in
market)
Customer Intelligence
360
Customer Decision Hub+ =
How does it fit in broader SAS® Customer Intelligence portfolio?
What are the key features & differentiators?
Copyright © 2016, SAS Institute Inc. All rights reserved.
What are the new features?
Customer-level digital data collection
Guided Analytics – Embedded ‘Decision Helpers’
Analytically enhanced A/B testing
Web & in-app mobile personalization
Segmentation-based testing decision helper
Segment discovery
Segment profiling
Fully customizable single customer view
Embedded marketing operations
Integration with Customer Intelligence 6.x
Leverages SAS 9.4 platform
Leverages Event Stream Processing (ESP) and other components
Uses SAS® Analytics for modeling and other applied analytics
Visual Analytics embedded for Data Visualization and Reporting
Marketing Automation (MA), Real-time Decision Manager (RDM), Enterprise Miner, and other offerings all complementary as well
…and how does this product line fit in the SAS® Business Analytics Platform?
Copyright © 2016, SAS Institute Inc. All rights reserved.
What does the architecture look like?
HTML5 Graphical User Interface
Deployed in Amazon Web Services (AWS)
Leverages SAS technologies, including Event Stream Processing, Intelligent Advertising, and Analytics
No sizing, packaging, or system requirements; it’s a service
One small exception; 360 Discover has a small on-premise installation for data integration with the 360 service in the cloud, i.e. ‘hybrid cloud’
Continuous deployment of updates – All customers always on the latest version; no more having to upgrade 3 year old systems
Copyright © 2016, SAS Institute Inc. All rights reserved.
Copyright © 2016, SAS Institute Inc. All rights reserved.
Questions?
Thank you!