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CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce...

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Page 1: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social
Page 2: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

CUSTOMERJOURNEY

founda3onofneed

awareness

considera3on&selec3on

purchase

loyalty&maintenance

recommenda3on

Page 3: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

Consumatoreincostanteevoluzione

Page 4: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

Abili3amolamiglioreexperiencedigitaleperraggiungereivostriobieGvistrategici

Page 5: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

InsiemeperilDesign,BuildeRundellavostraInnova3onRetailStrategy

ENHANCHEDSHOPPINGEXPERIENCE

BRANDINGBOOST

MARKETINGCONTROL

LOGISTIC&SECURITY

MANAGEMENT

PLACESBRANDIDENTITY

Page 6: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

Informazione+Intelligenza+integrazione

Smartcontrol Smartpayment

Smartmarke/ng

Smartexperience

Logis3caSicurezzaNetworking&ByodmanagementAudiencemeasurementEnergy&powermanagement

SistemacassaPosemobileposSelfpaymentsystemsCouponingsystemsE-commerceem-commerce

VisualmerchandisingCrmeCemBusinessintelligenceContentmanagementSocialmarke3ng

FidelityprogramDigitalsignageMagicmirrorToteminteraGviSmarttagging(Barcode,qrcode,Rfid,Nfc,Ar,beacon)

Favorirelamul3canalità

Potenziarel’esperienzadiacquisto

Migliorareisistemidicontrollo

Incrementarelabrandexperience

OGmizzareiprocessi

dipagamentoAumentare

levenditeelafidelizzazione

Monitoraregliingressi

Page 7: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

backend

frontend

backendsistemiinforma3vi

Pre-sale

In-store

Check-out

Post-sale

Page 8: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

Pre-sale

Visibilitàneipun3venditadicontenu3mul3medialitargeGzza3grazieasistemidimisurazionedegliingressiSocialIntegra3onGeolocalizzazioneWebTVeDigitalSignageavanza3einteraGviProximityMarke3ng&SmartCouponingviaNfceCommerceavanzatopersemplificarelamul3canalità

In-store

DigitalFiGngRoom&Interac3veMirrorsSoluzioniRfidan3contraffazioneean3taccheggioInventarioautoma3zzatoviaRfidSistemidibackendefrontendperl’oGmizzazionedeiprocessiamministra3vieintegrazioneconisistemidiB.I.giàpresen3WebTVeDigitalSignageavanza3einteraGvi

Check-out

OGmizzazionedeiflussidimonitoraggiodellescorteedelledisponibilitàintemporealePagamentorapidoesicuroanchea_raversoTablet&SmartphoneSistemiRfidan3taccheggio

Post-sale

APPchetrasformanolosmartphoneinunaFidelityCardSviluppoedimplementazionedicanali“Social”dedica3alpuntovenditaeMailMarke3ngeSMSpersonalizza3Payperclickadver3sing

Page 9: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

econocomdigitalorchestrator

Page 10: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

econocomdigitalorchestrator

Page 11: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social
Page 12: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

UnaSOLUZIONEGLOBALEeMODULAREperl’innovazionedelpuntovendita

perl’Innova3onRetailStrategy

UnBUSINESSMODELUNICOeASASERVICEperl’innovazionedelpuntovendita

Page 13: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

INGEGNERIZZAZIONETECNOLOGICA INGEGNERIZZAZIONEFINANZIARIA

Pionierineldesignenelfinanziamentodisoluzionidigitali

Page 14: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

DOPOValutazionefinanziaria/budgetariaEvoluzionetecnologicaUpgradeGes3onedeiri3ri

DURANTEProcurementIntegrazioneGes3onefinanziaria&opera3va

PRIMAAuditConsulenza

GESTIONETECNOLOGICAEFINANZIARIA

SERVIZIICTPROCUREMENTDIGITALSOLUTIONS

un’offertaglobaleASASERVICE

Page 15: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

Governancetecnologicaefinanziaria

Valutazionefinanziaria

Startupinves3mento

Adeguamentocanone

ValutazionetecnologicaeAudit

IntegrazioneInstallazione

Configurazione

Con3nualImprovement

Implementazioneeada_amentodellesoluzioni

Analisidelleesigenzedibusinesseconsulenza

POCperconvalidadellasoluzione

DESIGN

BUILD

RUN

Page 16: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

INSIEMEPER

Comprendiamolevostresfidedibusinesseiden3fichiamolatecnologiacheabilital’innovazione

Scegliereunmodellodifinanziamentoflessibile

Costruireunasoluzioneglobale

Integrareletecnologiepiùada_ealvostrobusiness

Intraprenderelarealizzazione

diognivostroproge_o

OGmizzarerisorseecos3

Iden3ficareivantaggidelladigitalizzazione

Page 17: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

fa_urato€2.0Mrd

paesi19

dipenden3Oltre8.500

risultatoopera3vocorrente€100Mln

QuotatoaBruxellesdal1986

6,3MlndiassetICTges33

+40annidiesperienza

2000clien3150.000assetICTges33 fa_urato

€250Mlndipenden3oltre200

filiali7

Page 18: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

INDUSTRIA

BANCHE,ASSICURAZIONI

BENIDILARGOCONSUMO

MEDIA,SERVIZIENERGY

CHIMICOFARMACEUTICO

TRASPORTI,AUTOMOTIVE

DISTRIBUZIONEAGRICOLTURA,ALIMENTARE

EDILIZIA

Page 19: CUSTOMER JOURNEY · Pos e mobile pos Self payment systems Couponing systems E-commerce e m-commerce Visual merchandising Crm e Cem Business intelligence Content management Social

www.econocom.comIlblog

SEGUICISU


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