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Bhandup Central

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Presentation Outline

• A survey was conducted inside Neptune mall to find out thawhere our target customers are coming.

• Sample size of 1000 were taken

• Following are the set of questions asked and what were cusresponse

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How Far is your home from Neptune

2-3km

48%

3-5km

19%

5-7km

15%

more than

7

18%

CUSTOMER LOCATION FROM MALL

This shows that customers

this mall are mainly locate

resides within the range o

Almost 50% customers lies

3km category.

Compiling both 2-3km and

We can say that our 67% o

customers lives within the

of 5kms

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Which area our customers stay

Mulund

12%

Airoli

4%Vikroli

5%

Kanjurmarg

6%

Thane

4%

Ghatkopar

6%

Powai

6%

Bhandup(E)

4%

Bhandup(W)

38%

Andheri

1%

Other

10%

Kurla

0%

vashi

2%

Nahur1%

Kalyan

1%

WHERE DO THEY STAY

Present Status of Entry month befor

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Primary

Secondary

Tertiary(more than 7km)

(3-5km)

(2-3km)

Andheri

(1%)

Kanjurmarg

(6%)

Ghatk

(6%Mulund

(12%)Thane

(4%)

Bhandup

(42%)

Our main catchment of

customers are from

Bhandup.

It contributes 42%.

Some of the majorsocieties are these.

(click on society

hyperlink)

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Bhandup Catchment

• Bhandup Area Has population aprox 15.9 lac which includes  Khanjurmarg & nahur

• Its an industrial belt having companies like Ceat ,Asian Paints, Compton Greaves , Fo

• Population mix is shared below

• Bhandup west is more developed compared to east

• 25% of population is our target they leaves in big society

• Society list is attached

78%

5%3%

14%

Populatio

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Mulund Catchment

• Mulund Population is across 8.9 lac

• Its highly dominated by gujratis & marwaris in that area

• Mulund News paper is largest circulated gujrati News paper across published on Tue

• Companies like Johnson & Johnson , Glaxo are present there

• Business class is more there 50% there in terms of ocuupation

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Where do you visit in mall

Most of the costumers go to cin

is the reason we have done a ti

them. In this tie up they are pla

slides, distributing our invites a

collecting data for us.

Gaming zone named as GETLOS

14% ,we also have done tie up wthis we have placed our stande

issuing our GV.

Others contributes 11% which i

other retail outlets like Jack and

Globus, Being Human etc. and a

food joints like Banana Leaf and

easy day

11%

Cinepolis

23%

Gaming zone

14%Central

8%

Metro

7%

Others

11%

Foodzone

26%

WHERE DO COSTOMRES VISIT

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What’s Your Occupation ?

Salaried

emp

51%Businessma

n

31%

Professional

18%

CUSTOMERS OCCUPATION51% of customers visiting mall a

Salaried employees don’t tend t

on luxury stuffs or on high bran

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 Age Group

20-25

15%

25-35

49%

35-45

31%

45-50

5%

CUSTOMERS AGE

Almost 50% customers we

group of 25-35 who visite

mall.

This shows that there is m

oriented crowd coming to

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Which mall other than Neptune mallvisit?

Viviana

13%

Koram

20%

R-City

60%

Nirmal

Lifestyle

7%

WHICH OTHER MALLS

Chart show that customers prefer g

mall more than all other options.

60% customers visit R-City.

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 Are you Aware about Bhandup Cent

Yes

70%

No

30%

ARE YOU AWARE ABOUT CENTRAL 70% of customers were aware about

central and when asked how they cam

they sold us

1. Mall outside and inside branding(

80% have us this response)

2. Friends and relatives

3. Parking lot activity

People who were not aware about bh

central were told about what is centr

given GVs so that they can come dow

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In Mall Presence Business & Walk-ins

Anchors Weekly

Cinepolis   17500

Easy Day   9800

Globus   1800

KFC   1980

Fine Dining  480/ each Outlet aprox

Macd   5800

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Planning with Mall

•Increase more visibility in mall at strategic location by placinmall ( Parking , near Easy day , Metro )

• Planning with Easy day to do society activation & corporateright set of crowd to store