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A COMPARATIVE STUDY OF ORGANISEDAND UNORGANISEDRETAIL INDUSTRY

CUSTOMER PERCEPTION ININDIAN RETAIL INDUSTRY

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Perception

Process of attaining awareness or understanding of theenvironment by organizing and interpreting sensoryinformation.

The same stimulus (A stimulus is any unit of input to any ofthe senses) may be perceived differently by different set ofcustomers based on their unique personal and situationalcontext.

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CUSTOMER PERCEPTION

Process of selecting, organizing, and interpretinginformation

Inputs to produce meaning

Demographic variables also affect the customer viewOther variables like

the type of product sold

the store format

the marketing system adopted

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Literature Review

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OBJECTIVE OF THE STUDY

To study the factors influencing the customerperception.

To study the customer perception from the

organised retail industry.To study the customer perception from unorganised

retail industry.

To compare the customer perceptions of these twosectors.

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Hypothesis

Null Hypothesis:

All factors affect customer perception significantly.

Alternative hypothesis:

There is no difference in the customer perception oforganized and unorganized retail industry.

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RESEARCH METHODOLOGY

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FACTORS

Data was collected on 10 factors about the retail stores

1. Prices

2. Quality

3. Services

4. Distance from house

5. Variety availability

6. Cleanliness

7. Safety

8. Behaviour of staff and management

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Sample size: A decent number of respondents haveturned out beneficial for our study.

Convenience sampling method was employed.

Sources of data: Both primary and secondary.

Tools for collection of data: Major tool for primarydata is questionnaire.

Tools for analysis: Factor analysis, One sample T-testand correlation

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Limitation and scope

Specific geographical region (Raipur).

Further research- analysing service quality perception

of customers about all areas of retail industry i.e.organised and unorganised.

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DATA FACTS AND FINDINGS

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Customer Perception of UnorganisedRetail Sector

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Customer Perception of OrganisedRetail Sector

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Comparative study

Perceive

organised retail sector as the better option

organised retail stores are very far

rural areas only unorganised retailing is successful

people who are striving for basic necessities aresatisfied

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Suggestion

Reach to the customer-Homedelivery.

Online shopping.

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Thank you