Customer Relationship Management Term Paper On COMPANY-DLF LIMITED(Commercial COMPLEXEs)

8/9/2019 Customer Relationship Management Term Paper On COMPANY-DLF LIMITED(Commercial COMPLEXEs)

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vl}`vcl}dj x`sàk ‚ak‗ djj ycl y`gl+

Dk `kyl}lsy`kb amsl}xdyàk rds gdil dma|y @VJ ml`kb ycl ‚klr‗ oagvly`yàk ya ycl gli`d`ki|sy}p dki car ycl @VJ socli|jls d}l dhhloy`kb ycl gax`l jd|koc idyls dki ycl m|s`klss ah



ycl g|jy`vjlls+ _`kol ycl vdsy akl rlle* IJH @VJ cds jd|kocli dk ‚avlk vdkbd‗ r`yc `ysgd`ksy}ldg dixl}y`s`kb+ Rcdy `s ga}l* |kjèl rcdy akl g`bcy lvloy yclp d}l kay n|sy ba`kbdhyl} ycl gli`d `ki|sy}p* ycl`} dis xl}p s|myjp yd}bly dkpyc`kb ‚lkyl}yd`kglky‗ }dkb`kb h}agy}dxlj `ki|sy}p ya gli`d+ Yclp d}l v}a|ijp v}aojd`g`kb ycdy djj aycl} ha}gs ah lkyl}yd`kglkyd}l ‚vdssl‗ a} ‚`khl}à} dy mlsy‗ dki ‚sdmsl mdid‗ yòely `s IJH @VJ+

?+ @Y `kh}dsy}|oy|}l s|vva}y`kb O]G

R`yc IJH"s b}aryc* mayc `k yl}gs ah blab}dvcòdj sv}ldi dki i`xl}s`hòdyàk* ycl }ajls dki}lsvaks`m`j`y`ls ah @Y h|koyàk cdxl djsa mllk hdsy ocdkb`kb axl} d vl}ài ah y`gl+ IJH"s @Y'h|koyàk ydels od}l ah djj ycl @Y'}ljdyli dsvloys do}ass ycl b}a|v #loj|i`kb NXs) '''`kh}dsy}|oy|}l gdkdblglky* v}ao|}lglky ah `ki|sy}p'svlo`hò sydkid}i sahyrd}l dki ycl`} `gvjlglkydyàk* `gvjlglkydyàk ah dixdkoli ylockajabòdj v}ai|oys+

R`yc IJH cdx`kb na`kli cdkis r`yc @MG ha} ylockajabp vd}ykl}sc`v* lylks`xl @Y `k`y`dy`xls

d}l ml`kb ydelk `k yl}gs ah m}`kb`kb ycl jdylsy `kh}dsy}|oy|}dj dki sahyrd}l ylockajab`ls yaIJH* ya s|vva}y `ys xdsy `kh}dsy}|oy|}l do}ass @ki`d* ha}g`kb ycl mdoemakl ah djj v}aolssls dkih|koyàks+

Ylockajabp'vd}ykl}sc`v r`yc @MG>

IJH cds v`yocli `k @MG ds d ylockajabp vd}ykl}* yc}a|bc d Ylockajabp Vd}ykl}sc`vDb}llglky* ha} ylk|}l ah 46'pld}s ya m}`kb'`k `kkaxdy`xlklss dki ra}ji'ojdss ylockajab`ls yaellv vdol r`yc ycl o|}}lky y}lkis+

Mcd}y` ds oakkloy`x`yp vd}ykl}>

IJH cds y`li |v r`yc Mcd}y` D`}ylj ya s|vva}y `ys c|bl `kh}dsy}|oy|}dj oakkloy`x`yp+ Yc`s y`l |v v}axìls IJH r`yc GVJ_ XVK oakkloy`x`yp mdoemakl yc}a|bc d iliòdyli jldsli j`kl r`ycslo|}li oakkloyàks ya djj IJH ahhòls! jaodyàks do}ass ycl oa|ky}p+

@gvjlglkydyàk ah L]V> L]V* `gvjlglkyli r`yc ycl cljv ah ]dgoa _psylgs* cds mllk}ajjli'a|y s|oolssh|jjp }lvjdo`kb ycl sydkidjakl jlbdop spsylgs }lsì`kb ak i`hhl}lky

vjdyha}gs+ ]dgoa L]V `s dk `kylb}dyli rlm'mdsli spsylg ycdy oagv}`sls djj gai|jls vl}yd`k`kb ya IJH"s m|s`klss h|koyàks mdsli ak d |k`h`li vjdyha}g+ Yc`s cds cljvli `ksydkid}i`~dyàk ah v}aolssls do}ass ycl Oagvdkp dki `ys m|s`klss |k`ys+

@ky}dkly ( Ra}ehjar Gdkdblglky>

IJH* r`yc ycl cljv ah @MG* cds ilxljavli IJH @ky}dkly va}ydj ha} `k'ca|sl lgvjaplls+Oa}va}dyl `ky}dkly hdo`j`ydyls oagg|kòdyàk dki doolss ya Oagvdkp"s scd}dmjl oa}va}dyl}lsa|}ols!`kha}gdyàk+ @y cds djsa `kylb}dyli ra}ehjars ya `koa}va}dyl ilvd}yglkys" h|koyàksdki v}aolssls* gde`kb `y ga}l }lj`dmjl dki hdsy+

Oagvj`dkol'Gak`ya}`kb _psylg>

Ya y}doe dicl}lkol ya h`j`kb ah sydy|ya}p sydylglkys ya }lsvloy`xl baxl}kglky mai`ls* d spsylg

`s `k vjdol ycdy lks|}ls djj ycl oagvj`dkols d}l gly ak y`gl+



I`b`y`~dyàk ah ]loa}is>

Djj }loa}is s`kol IJH"s `kolvyàk ' `koj|i`kb o|syagl} oav`ls ah db}llglkys* h`kdko`dj}loa}is* dvv}axli i}dr`kbs* oav`ls ah dvv}axdjs dki baxl}kglky sdkoyàks dki aycl} sydy|ya}p }loa}is* lyo+ ' cdxl mllk i`b`y`~li ya lks|}l v}lsl}xdyàk ah }loa}is `k idydmdsls dsrljj ds ya hdo`j`ydyl d hdsyl} }ly}`lxdj ds dki rclk }lt|`}li+

Blab}dvcòdj @kha}gdyàk _psylg>

Ds y}doe`kb ah c|bl jdki mdke cds mloagl xl}p o}|o`dj ha} lhhloy`xl |y`j`~dyàk a} ilo`sàk'ya v|}ocdsl v|}vasls5 IJH cds |kil}bakl d v`jay ha} i`b`y`~dyàk ah jdki }loa}is ha} akl ah `ys m|s`klss |k`ys+ Ycl dvvjòdyàk `s `kylkili ya ellv y}doe ah dot|`}li jdkis ds rljj ds v}asvloy`xl jdkis ha} dot|`s`yàk v|}vasls* v}axì`kb }ldj'y`gl dxd`jdm`j`yp ah s|oc }loa}is yaycl gdkdblglky+ Ycl dvvjòdyàk `s ml`kb |kjldscli ya ycl }lt|`}lglkys ah IJH"s aycl}

m|s`klss |k`ys `kxajxli `k jdki v}ao|}lglky+

9+ ]lylkyàk sy}dylb`ls

• IJH }loabk`~ls ycdy oagvlksdyàk `s d elp i}`xl} ya dyy}doy dki }lyd`k ydjlky+ HP=662'63 r`yklssli `ky}ai|oyàk ah xd}`dmjl oagvaklky `k ycl sdjd}p sy}|oy|}l j`keli ya`ki`xì|dj EV@"s+

• Lgvjapll _yaoe Avyàks _oclgls `ky}ai|oli mp ycl Oagvdkp cdxl mllk ly}lgljps|oolssh|j do}ass i`hhl}lky jlxljs+

<+ Lhhloy`xl O|syagl} ]ljdyàksc`vs>

IJH `s `k ycl v}aolss ah slyy`kb |v spsylgs odvdmjl ah cdkij`kb d c|bl `kylb}dyliidydmdsl ycdy scdjj ml |sli ha} d|ya oagg|kòdyàk* odjj!jldi gdkdblglky dki`kyl}doy`xl rlm oagg|kòdyàk+ ]lxdgv`kb ah oa}va}dyl rlms`yl ya dooaggaidylo|syagl} hdo`j`y`ls jèl akj`kl vdpglkys* d|ya'oagg|kòdyàk* dki ?I'rdjeyc}a|bcs ha} klr v}anloys dki oagg|k`yp mjabs cdxl djsa mllk `k`y`dyli+

8+ Lgvjapll _l}xòls>

@k`y`dy`xls d}l ak ya v}axìl lgvjapll sl}xòls r`yc ldsl dki svlli+ @Y ilxljavglkyscdxl mllk yd}blyli ya lkcdkol lgvjapll v}ai|oy`x`yp dki lgvjapll }lylkyàk mp

hdo`j`ydy`kb @kyl}kdj Nam'vasy`kb gai|jl ak ycl `ky}dkly+

2+ _lo|}`yp!@kh}dsy}|oy|}l>

Lhha}ys d}l ak ya v}axìl gd`g|g idyd slo|}`yp `k ycl a}bdk`~dyàk+ Ycl v}avasli vjdkr`jj djsa ydel od}l ah vcpsòdj slo|}`yp ah IJH hdo`j`y`ls yc}a|bc dixdkoli IX_ spsylgs+Idyd slo|}`yp r`jj ml hdo`j`ydyli mp `ky}ai|o`kb ]_D yaelks ha} doolss ya oagv|yl}s+ Ycl@Y `kh}dsy}|oy|}l v}aolssls d}l djsa ml`kb vjdkkli `k dooa}idkol r`yc ycl @_A =6666ol}y`hòdyàk+



3+ Oa}va}dyl _ao`dj ]lsvaks`m`j`yp>

Oa}va}dyl _ao`dj ]lsvaks`m`j`yp `s `kylb}dyli `kya ycl Oagvdkp"s m|s`klss sy}dylbp ah M|`ji`kb @ki`d dki mloag`kb ycl ra}ji"s gasy xdj|li }ldj lsydyl ilxljavl}+Oagvdkp cds

mllk ycl ha}l}|kkl} `k `ky}ai|o`kb sy}|oy|}li ilxljavglky ah ra}ji ojdss yarksc`vs* vjayyli oajak`ls* oaggl}o`dj dki }lyd`j yarl}s dki oakiag`k`|gs `k @ki`d+ @y cds mllkycl h`}sy ya `ky}ai|ol `kyl}kdyàkdjjp }loabk`~li j`hlsypjl `gv}axlglkys `k @ki`d* rcòccdxl kar mllk diavyli mp aycl} ilxljavl}s dki d}l sjarjp y}dksha}g`kb ycl @ki`dkjdkisodvl+ Rc`jl IJH oaky`k|ls ya o}ldyl ra}ji ojdss `kh}dsy}|oy|}l* `y cds kay jasy s`bcyah `ys }lsvaks`m`j`y`ls ds d sao`dj dki loakagò ocdkbl dblky do}ass xd}à|s slbglkys+ DyIJH* rl d}l oagg`yyli ya m|`ji @ki`d h}ag ycl b}dss}aays* ycl}lmp lk}òc`kb dkilkcdko`kb ycl t|dj`yp ah j`hl ah `ys vlavjl+ Ycl Oagvdkp cds gdil s`bk`hòdky`kxlsyglkys `k oagg|k`yp rljhd}l `k`y`dy`xls ha} lgvjaplls* oagg|k`yp dki ycl |kil}'

v}`x`jlbli yc}a|bc li|odyàk* y}d`k`kb* cldjyc* lkx`}akglky* odvdo`yp m|`ji`kb dki }|}dj'olky}ò `kyl}xlkyàks

_\BBL__Y@AK_

4+ Bly d yajj h}ll k|gml}'Gdkp ah ycl vlavjl rca d}l `k klli ah sljj`kb ycl`} cagl ia kaylxlk cdxl ycl gaklp ha} d vcakl* sa cdx`kb d yajj h}ll k|gml} r`jj lkdmjl yclg ya odjjpa| h}ag d vdp vcakl+

=+ Ia kay }ljp loj|s`xljp ak ycl rlm ha} pa|} }ldj lsydyl m|s`klss'Gdkp vlavjl rca d}l `kycl v}aolss ah jas`kb ycl`} cagl r`jj kay cdxl doolss ya ycl `kyl}kly+

?+ Cdxl d badjs v}ab}dg' Cdx`kb d badjs v}ab}dg r`jj jly pa| ya ml drd}l ah oakoj|s`xljprcdy vjdols pa| ils`}l pa|} }ldj lsydyl m|s`klss ya ba+

9+ O]G o|syag`~dyàk ha} }ldj lsydyl dblkys r`yc g|jy`'j`kb|dj dki g|jy` o|}}lkop s|vva}ydki O]G `kylb}dyàk

<+ Ycl oagvdkp odk |sl mjabs dki sao`dj klyra}e`kb s`yls ya }ldoc o|syagl}s x`dDixl}y`slglkys+

]LHL]LKOL_

• cyyv>!!rrr+`ki`d`khaj`kl+oag!Gd}elys!Oagvdkp!H|kidglkydjs!Gdkdblglky'

I`so|ssàks!IJH'Jyi!<?=383

• cyyv>!!m}ael}s}lva}y+mjabsvay+oag!=663!60!ijh'dkk|dj'i`}loya}s'}lva}y'=662'

=663+cygj

• cyyv>!!lk+rè`vli`d+a}b!rè`!IJHQJ`g`yli

• cyyv>!!rrr+ijh+`k!ijh!rog!oakkloy!ijhQoaggak!IJHQ_@YL!CAGL!YAV%J@KE!

@kxlsya}s!Axl}x`lr

• cyyv>!!lk+rè`vli`d+a}b!rè`!_djlsha}ol



_AGL @GDBL_ AH IJH OAGGL]O@DJ OAGVJLSL_

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Customer Relationship Management Term Paper On COMPANY-DLF LIMITED(Commercial COMPLEXEs)

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