Customer Relationship Management using Direct Digital Marketing

Email Lists Birthday Clubs Guest Surveys Twitter Opt-in Loyalty & Rewards Programs Email Marketing Mobile Marketing Social Media Marketing

Customer Data Collection Simplified!

1© STERIZON LLC | WWW.STERIZON.COM | [email protected] | Twitter @STERIZON

© STERIZON LLC | WWW.STERIZON.COM | [email protected] | Twitter @STERIZON 2

Customer is the most valuable asset for any business. You see them come and go

every day at your business. It costs 5 times as much money to find a new customer

than it does to get a current customer to come back and do business with you.

Are you keeping track of the customers visiting your business?

How do you communicate with the customer after they leave your store

front?

What are you doing to understand if a customer is leaving satisfied or not?

What is the motivation for the customer to visit your business when there

are so many options?

How do you entice them to come back?

Are you rewarding your loyal customers?

Customer Relationship Management


Targeted Direct Marketing enables your business to directly communicate with your

customer base using electronic or print medium.

Email Marketing

Mobile Marketing

Social Media Marketing (Twitter, Facebook, Blogs etc)

Direct Mail Marketing

Guest Satisfaction Surveys, Polls

Customer Loyalty and Rewards Programs

Customer data is core ingredient of direct marketing. So, collection of customer

opt-in data becomes essential for a business to be successful in direct marketing.

Similarly, collecting customer feedback systematically is essential for

understanding guest satisfaction and for improving customer service.

Customer Relationship Management


Some of the challenges of customer data collection for physical store-front businesses are:

In-store Customers: Majority of the customers for brick and mortar businesses are at their store-front rather than online,

so having online only customer input collection would not work.

Low Response Rates: Customers these days are too sensitive to leave their personal information on a piece of paper.

Customers are too busy to remember go online to enroll in the email lists or take surveys after they leave the store.

Customer Data Lacks Quality: Hand written enrollment cards and comment cards are hard to read and decipher and

often incomplete or invalid.

Requires Manual Data Entry: Paper signup sheets and comment cards would require manual data entry into the

computer system before it can be used in marketing campaigns and analysis.

Rigid and Lengthy Process: Staff needs to collect, organize and store in-store enrollments safely. If third party

handles the marketing, then business would need to mail these collected sheets weekly or monthly to offsite for data entry.

Delay in welcoming new customer: From the time customer opts in to your permission email list to the time they get

their first email from your business could be anywhere 2 week to 2 months, if and only if it survives the whole process intact.

Lack of Confidentiality: The handwritten comment or e-club enrollment card goes through so many hands before it

ever makes it into your customer database or the management. There is every possibility of data filtering, data theft or sale,

especially when multiple third parties are involved.

Disjoint Solutions: Independent and disjoint one off marketing solutions for Email Marketing (Paper Email Opt-in Cards,

Online Website), Guest Surveys (Phone Surveys, Comment Cards), Online Websites for Twitter, Cell Phone Opt-in for

Mobile Marketing etc that share little or no customer data and fail to give a complete 360 view of the customer.

Complexity: The steps, procedures and processes for each marketing channel (print, email, mobile or social media) is

different, and involves lot of work, people, systems and vendors.

Total Cost: The cost of the whole process when you consider the steps involved, the opt-in rates, the data quality, effort

your business has to put in, etc is very expensive for the business.

Customer Data Collection Challenges


Sterizon Solution: Sterizon wiZit

Sterizon wiZit: a portable, wireless, Wi-Fi, handheld device for collecting customer information and feedback in-store and in-person at the point of experience.

http://localhost/wihome/wizitvideo.php?a=1&p=SIGNUP

http://localhost/wihome/wizitvideo.php?a=1&p=SURVEY


How it works

Offer Sterizon wiZit device to your in-store customers

Customer inputs opt-in, feedback into the device

Customer input saved in your account/database

Directly Market to your customer base

End Result

21 3

Email Database

Survey Responses

Twitter Followers

4 5

Email Marketing

SMS Marketing

Survey Analysis Improve Customer Service

Increase Sales & Profits

Increase Guest Satisfaction

Grow Customer Loyalty, Retention & Brand Recognition

Restaurant, Bar, Nightclub

Your Store Front

Spa, Salon, Retail

Twitter Marketing

SMS Database


Features & Benefits

Portable: Let your staff walk around and collect

customer opt-in or feedback using the wiZit

handheld.

Mountable: Setup a mini-kiosk in-store with the

wiZit device in a mountable holder with proper

display around it, and let customers walk up to it and

fill in their information or feedback.

The Handheld: Stylish flip open design with LCD Color Screen, Backlight, QWERTY keyboard, Rechargeable

Battery. Weighs less than 6 ounces and measures approximately 3.5" L x 2.5" W x 1.0" H.

In-store, In-person Electronic Data Collection: Collect your customer data and feedback electronically in-store,

in-person at the point of experience using Sterizon wiZit handheld.


Features & Benefits

Welcoming new customer: Customer email opt-

in information is instantly saved into your Email

List, and if welcome auto responder email is

setup, customer will receive welcome email within

a minute of enrolling in your email list.

Zero Footprint Deployment: Requires NO POS

integration, NO changes to your processes and

procedures, NO fixtures or changes to your business

location. Wi-Fi/Internet is the only requirement.

No Manual Data Entry: Let the customer key-in

their opt-in information and feedback directly into

the handheld.

Go Green, Go Paperless: Say good bye to paper

sign up sheets and comment cards.


Features & Benefits Unified Customer Interaction: Customer interaction with your business is presented in a unified way

irrespective of who your marketing provider is and the different marketing channels you are using.

Customizable Interface: Handheld can be customized with custom business logos, title, content, fields,

surveys, etc . All customizations install automatically and require no manual intervention.


Features & Benefits Web Portal Account Access: Access your account online 24x7 using Sterizon Web Portal. Get unified view of

all your business locations, marketing data, survey data at the click of bottom from anywhere in the world.

Built-in Multi-Unit Business Support: Sterizon system has built-in support for multi-unit chains and franchises

to properly categorize collected information based on business location. Corporate users and business owners

can view the performance of all locations in an integrated view in Sterizon Web Portal.


Features & Benefits

Offer Sterizon wiZit handheld to your customers

Customer inputs their email opt-inCustomer data saved in your email

service provider list

21 3

Keep your Email Marketing Provider: Provides out of the box integration with popular email marketing providers

such as Constant Contact, MailChimp, iContact, Vertical Response, Campaign Monitor, AWeber etc. Has

capability to integrate with any external email or SMS system or CRM to save collected customer information in

real-time.


Features & Benefits

No Data Loss or Theft: All the customer information

collected is instantly and securely transmitted over

the internet and stored in your account for review,

analysis and actions. No human or third-party

intervention of customer input! Customer data is

always kept confidential from unauthorized users.

Customer privacy is respected.

Superior Data Quality: All customer input is

immediately validated (required fields, invalid or incorrect

data etc) with proper feedback before saving the

information to the database (such as email list, survey

response database etc) . Having quality customer data

significantly increases the success of your marketing

campaigns.


One Stop Push Button Solution: A simple and integrated solution for all your data collection needs:

Email List, E-Club, Newsletter List, Birthday Club Opt-in

Mobile Club Opt-in

Twitter Opt-in

Guest Surveys and Opinion Polls

Rewards Club Membership Enrollment

Low Cost of Ownership: With plans starting as low as $20/month, there is nothing in the market that even comes

close to what Sterizon has to offer.

No Maintenance

Low Cost

Staff Efficiencies

Requires No Training

Simplicity

Effective

Effortless

Adapts to changing business needs

Flexibility

Hassle Free

Plug-n-Play

Features & Benefits


Sterizon Products

Sterizon offers wide variety of out of the box customer data collection solutions for specific

business and industry needs and delivers them through the portable, wireless, handheld device:

Sterizon wiZit.

Businesses can pick and choose the product subscriptions of their choice to go on the handheld

device to meet their specific marketing needs.

Visit www.sterizon.com for more information and other products.

CORE PRODUCTS

Email List, E-Club, Newsletter Opt-in

Complete Email Birthday Club

Guest Satisfaction Surveys, Polls

Twitter Follower Opt-in

http://www.sterizon.com/


Customer database is an essential ingredient of Direct Email

Marketing. Collecting customer opt-in data has been a challenge

and a hassle for physical store-front businesses until now with

paper enrollment sheets and comment cards.

With wiEmailList subscription on Sterizon wiZit handheld, building

quality Email Lists is a simple push button solution.

Email List or E-Club or Permission List or Mobile Club

Birthday Club or Member Club or Email Club

Opt-in Mailing List or Newsletter

Customer Databases

Contact List or Subscriber List

Keep your current email marketing platform and provider, and still

take advantage of in-store customer data collection using Sterizon

wiZit handheld.

Opt-in Email List Building


Birthday Clubs are a proven way for a business to build direct

personal relationship with its customers using Email Marketing,

increase customer retention and grow brand loyalty, thus

increasing profits!

Birthday auto responder sends personalized birthday greeting

email to your customers few days before their birthday with

discounts, coupons or specials and inviting them to celebrate

their special day at your business.

With wiBirthdayClub subscription on Sterizon wiZit handheld,

you can quickly and effectively grow your birthday club right from

your business location.

Use online web portal to setup auto responders for new member

welcome email and birthday greeting email.

Birthday Club Email List


Understanding guest satisfaction requires going far beyond

occasionally glancing over few comment cards. It requires

careful analysis of historical comments, ratings, input from

customers to understand the trends and to catch negative trends

early before they become major problems.

With wiSurvey subscription on Sterizon wiZit handheld, you can

confidentially and electronically collect customer feedback from

the point of experience.

Use online web portal to view, graphically analyze and act up on

the guest survey responses, feedback, polls etc with unified view

of all your business units. Increase guest satisfaction and

improve customer service.

Customer Surveys, Opinion, Polls


Social Media Marketing is here to stay. Why not use it to your

business advantage? Twitter gives the business the ability to

reach broad customer base on the internet instantly with tweets

(short messages of 140 chars or less), and it costs nothing to

directly market to them!

With wiTweet subscription on Sterizon wiZit handheld, get your

customers follow you on twitter right from your business location.

Use twitter to send out daily specials, weekly offers, or engage

the customer with trivia and giveaways to build strong customer

loyalty and to drive more foot traffic to your store-front. Use

twitter to promote and raise awareness about your other

marketing activities such as Email Lists, Birthday Clubs,

Newsletters, Facebook Fan Pages, Mobile Marketing deals etc.

Opt-in Twitter Followers


Automotive Dealerships and Service

Restaurants, Bars, Nightclubs, Pubs

Hotels, Motels

Spa & Salons

Retail Stores & Outlets

Golf Courses & Country Clubs

Dental Care, Vision Care, Animal Care,

Therapy Centers

Chain & Franchise Businesses

Religious Places like Churches

Tradeshows, Conventions, Conferences

& Events

Industries Serviced


*For available packages, pricing, terms,

restrictions, and FAQ please visit


Pricing

Pricing packages starting as low as

$20/month*

http://www.sterizon.com/wihome/pricing.php?


More Information

For more information, please visit www.sterizon.com

Product Data Sheets

Product Demonstration Videos

Product Screen Shots

Industry Solutions

Online Help, Documentation & Tutorials

Pricing Packages

Reseller, Affiliate Programs

Frequently Asked Questions

Contact Information

Sales & Support


Date post:	21-Oct-2014
Category:	Business
View:	1,949 times
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