Date post: | 15-Jul-2015 |
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Data & Analytics |
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CUSTOMER SATISFACTION
OF PIZZA HUT
Priya Vijayran
04961201712
BBA VIth Semester
Major Project
OBJECTIVE OF STUDY
o To study how direct marketing is done by PIZZA
HUT, to substantiate its effort to strengthen its direct
marketing.
o To study about PIZZA HUT as a brand in India.
o To know about the long and successful history of
PIZZA HUT.
o To study the working and functioning of PIZZA HUT in
India and the world.
o To study the taste and preferences of customers of
PIZZA HUT.
o To study PIZZA HUT’S and competitor’s strategies.
o To give recommendations and suggestions thereof.
RESEARCH METHODOLOGY
Data Collection
o Primary Source –
Retailers
Consumers
Distributors
o Secondary Source –
Websites
Magazines And Newspapers
Sampling Methodology
o Sample Size- 100
o Sample Unit- People From New Delhi Have Been Taken As Sample Unit.
o Sampling Technique - Convenience Sampling Technique.
o Sampling Area – New Delhi
Method Of Data Collection
o Questionnaire
Statistical And Presentations Tools Used
o Pie Diagram
DATA COLLECTION
AND
DATA ANALYSIS
1.CONSUMER PREFERNCE ON FAST FOODS
People prefer pizzas to burgers, hotdog, sandwich or any other
fast food.
Market for pizzas is growing, so there would be tougher
competition.
Great opportunity for pizza hut to capture the growing market.
PIZZAS60%
BURGERS20%
HOT DOG14%
ANY OTHER6%
PIZZAS
BURGERS
HOT DOG
ANY OTHER
2.BRAND AWARENESS
Pizza hut is a very well known brand.
Domino’s is a good competitor.
Pizza hut has to take care of other growing brands too. It
has to maintain that recognition.
YES30%
NO50%
CANT SAY20%
YES NO CANT SAY
3.BEST AMBIENCE AND HOSPITALITY
As far as the ambience and hospitality is concerned, pizza hut
and domino’s both take the lead.
Only 20% of the people prefer pizza corner.
PIZZA HUT40%
DOMINO'S40%
PIZZA CORNER
20%PIZZA HUT
DOMINO'S
PIZZA CORNER
4.BEST ON- TIME DELIVERY
Domino’s has a better stand where on time delivery is
concerned.
Pizza hut should work hard on its delivery.
PIZZA HUT40%
DOMINO'S50%
PIZZA CORNER
10%PIZZA HUT
DOMINO'S
PIZZA CORNER
5. BEST AMBIENCE AND HOSPITALITY
As far as the ambience and hospitality is concerned, pizza hut
and domino’s both take the lead.
Only 20% of the people prefer pizza corner.
PIZZA HUT40%
DOMINO'S40%
PIZZA CORNER
20% PIZZA HUT
DOMINO'S
PIZZA CORNER
6. BEST ON-TIME DELIVERY
Domino’s has a better stand where on time delivery is concerned.
Pizza hut should work hard on its delivery.
PIZZA HUT40%
DOMINO'S50%
PIZZA CORNER
10%
PIZZA HUT
DOMINO'S
PIZZA CORNER
7. BETTER AND ATTRACTIVE OFFERS
Pizza Hut should improve its offers, domino’s offers better deals
that gives it an edge over others.
Consumers would be inclined where they get more for less
price.
PIZZA HUT40%
DOMINO'S48%
PIZZA CORNER
12%PIZZA HUT
DOMINO'S
PIZZA CORNER
8. BETTER VARITIES AND RANGE
People prefer pizza Hut when it comes to offering more varieties
and ranges ( both veg and non veg).
Pizza hut should continue experimenting with its varities.
PIZZA HUT50%DOMINO'S
40%
PIZZA CORNER
10%
PIZZA HUT
DOMINO'S
PIZZA CORNER
9. VALUE FOR PRICE
Pizza Hut and Domino’s both have a tough competition in this
area.
Pizza Hut should make better strategies , to remain on the top.
PIZZA HUT40%
DOMINO'S40%
PIZZA CORNER
20% PIZZA HUT
DOMINO'S
PIZZA CORNER
10. BEST ATTIRE
Pizza Hut should try and design some trendy, funkier clothes as
dress code.
Many youngsters do notice this and relate to this.
PIZZA HUT40%
DOMINO'S50%
PIZZA CORNER
10%
PIZZA HUT
DOMINO'S
PIZZA CORNER
11. DO YOU HAVE TO WAIT FOR LONG
70% of the people say that they don’t have to wait for long. Only
10% people say that they have to wait.
yes, sometimes
10%
no, never70%
sometimes20% yes, sometimes
no, never
sometimes
12. VEG OR NON VEG PIZZA
Most of the people find the non veg pizza’s better than the veg
one’s. only 20% people like both veg and non veg pizza’s
equally.
veg30%
non veg50%
both20%
veg non veg both
13. DÉCOR OF PIZZA HUT
Most of the people find the décor of pizza hut good.
Pizza hut should try and improve it.
DECOR OF PIZZA HUT
beautiful
70%
average
24%
poor
6%
beautiful
average
poor
14. ATTENDED ANY PARTY OF PIZZA HUT
Less than half of the people have attended pizza hut’s parties.
Pizza hut should try and make them more happening and
popular.
yes40%
no60%
yes no
15. HOW DO YOU FIND IT
Pizza hut does not really have a very good image for parties. It
should try and improve it a bit.
EXCELLENT30%
AVERAGE60%
BORING10%
EXCELLENT
AVERAGE
BORING
16.RATING PIZZA HUT
Only 30% of the people rate pizza hut as really good. Most of the
people don’t rate it too high.
BELOW 510%
BETWEEN 5 AND 860%
ABOVE 830%
BELOW 5
BETWEEN 5 AND 8
ABOVE 8
FINDINGS AND CONCLUSION
Market for pizza is growing tremendously. Though pizza
hut owns a good share but it faces extremely tough
competition from domino’s.
Pizza hut should consider making food varities that are
more healthy from the nutrition point of view.
Pizza hut and domino’s both are equally preferred.
Pizza hut is a very well known brand.
SUGGESTIONS
Pizza hut should improve on developing products for
all age groups instead of concentrating on only
young crowd.
Pizza hut should also concentrate on areas like
appetizers. Domino’s leads in this segment.
They should improve on its delivery and
promotional tactics. Domino’s is doing good in this
area too.
They should use more well known celebrities as
brand ambassadors, who can relate well with the
middle class.
THANK
YOU