of 88
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
1/88
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
2/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 2
Introduction:
Customer satisfaction: a term frequently used in marketing, is a measure of how productsand services supplied by a company meet or surpass customer expectation. Customer
satisfaction is defined as "the number of customers, or percentage of total customers, whose
reported experience with a firm, its products, or its services (ratings) exceeds specified
satisfaction goals."Big bazaar is one of the renowned retail company in India. It is famous for
its low price products. Its punch line itself says Isse sasta aur accha kahin nahi it has its
branches all over India. Koramangala Big bazaar is one of the oldest Big bazaar store and it is
the first store to be opened in Bangalore. The main intention of this project is to know the
satisfaction level of customers towards electronic bazaar which is present in Koramangala big
bazaar.
Project report title:
A study on customer satisfaction towardselectronic bazaarat big bazaar koramangala
Need for the project:
The need for this project is that there are a lot of competitors in the market and most of the
electronics stores are located near by the Koramangala region. Most of the stores are giving
tough competition and sales are coming down. So to know the customer satisfaction towards
the electronic bazaar and to know the customer expectations on the electronic bazaar a survey
is conducted and the results are interpreted. The project helps me to apply my marketing
theoretical knowledge in the practical market and it also helps me to understand the consumer
behaviour towards electronic bazaar.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
3/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 3
Scope of the study:
This project is undertaking in the Big Bazaar consumer customer group, which is the
popular hypermarket in India. The scope of the study was undertaken in city Bangalore
(Koramangala). This study also aims towards knowing the consumers satisfaction towards
electronic Bazaar of big bazaar. The Questionnaire is filled by the customers who come
inside the store for shopping.
OBJECTIVE:
Primary objective:
To identify the overall satisfaction of customers about electronic
Bazaar for koramangala branch
Secondary objectives:
1) To identify the performance of electronic bazaar.
2) To understand the quality of services maintained in the store.
3) To determine the performance of sales persons and promoters in the electronicbazaar.
4) To understand the availability of different brands in the electronic bazaar
5) To understand the effectiveness of offers in electronic bazaar.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
4/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 4
FINDINGS:
Store performing well in attracting the customers.
Big bazaar provides better shopping experience.
Availability of brands in electronic bazaar is not up to the mark and most of thecustomers are not satisfied with the brand availability in electronic bazaar.
Discounts and offers doing well in the store.
In offer days the store management is good.
Home delivery service is going fine but most of the customers are not using theservice.
Product display and signage is good.
Quality in products is not up to the mark.
Location of electronic bazaar is outstanding and needs some more space for productdisplay.
Cleanliness and hygiene maintained in the store is up to the mark.
The promoters and sales persons are well trained and are doing good sales.
The overall satisfaction of customers towards electronic bazaar is good.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
5/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 5
RECOMMENDATIONS:
Create awareness & manage home delivery services properly.
There should be proper assortment of various product categories.
Proper signage should be there so that customer can locate the products easily.
Cleanliness and hygiene should be maintained regularly.
Proper training should be provided to sales person so that they can deal with thecustomers more efficiently.
Various schemes and offers can be provided to them and attract new customers.
More numbers of brands should be kept in the electronic bazaar so that customers getmore options for selecting the product.
Quality of the products should be increased i.e.( proper storage of stocks so that nosingle product gets damaged).
More space should be allocated for electronic bazaar (the space allocated is verycongested).
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
6/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 6
Conclusion:
We would conclude the project stating that the customer of Bangalore are satisfied with
offers, and they still needs good offers in future days. And the big bazaar has doing good in
terms of understanding customer expectation and providing them good offers and products in
terms of fulfilling their expectation. During the project I would come to know about differs
offers of big bazaar, what a normal consumer will think before entering into big bazaar. And
the different types of factors which influence customers to visit big bazaar. And what are the
factors which we need focus for increase consumer walk-in big bazaar Bangalore.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
7/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 7
INTRODUCTION TO
TOPIC
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
8/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 8
Projects Details
I considered the Big-Bazaar Koramangala Bangalore for studying the consumer expectation,
and what are the factors that influence the consumer to walk-in, in Big Bazaar.
Consumers now want the cheapest, biggest and the quickest products/services from their
retailers. They are moving towards the eastern model, the changing behavior of the Indian
customers.
The project involves three main aspects namely industry profile, company profile and
analysis part. In industry profile about the retail sector, in company profile history of the
organization, achievements; about different schemes a detailed study has been made. In the
analysis part management problem, research problem, objectives and data collection method,
sampling design, sampling size, sampling method and mainly I have analyzed the collected
primary data using EXCEL, the primary data have been collected through questionnaires.
Finally findings, recommendations, limitations and conclusion are derived.
Customer satisfaction: a term frequently used in marketing, is a measure of how products
and services supplied by a company meet or surpass customer expectation. Customer
satisfaction is defined as "the number of customers, or percentage of total customers, whose
reported experience with a firm, its products, or its services (ratings) exceeds specified
satisfaction goals." In a survey of nearly 200 senior marketing managers, 71 percent
responded that they found a customer satisfaction metric very useful in managing and
monitoring their businesses.
It is seen as a key performance indicator within business and is often part of a Balanced
Scorecard. In a competitive marketplace where businesses compete for customers, customer
satisfaction is seen as a key differentiator and increasingly has become a key element of
business strategy.
Within organizations, customer satisfaction ratings can have powerful effects. They focus
employees on the importance of fulfilling customers expectations. Furthermore, when these
ratings dip, they warn of problems that can affect sales and profitability. These metrics
quantify an important dynamic. When a brand has loyal customers, it gains positive word-of-
mouth marketing, which is both free and highly effective.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
9/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 9
Therefore, it is essential for businesses to effectively manage customer satisfaction. To be
able do this, firms need reliable and representative measures of satisfaction.
In researching satisfaction, firms generally ask customers whether their product or service has
met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When
customers have high expectations and the reality falls short, they will be disappointed and
will likely rate their experience as less than satisfying.
The importance of customer satisfaction diminishes when a firm has increased bargaining
power. For example, cell phone plan providers, such as AT&T and Verizon, participate in an
industry that is anoligopoly, where only a few suppliers of a certain product or service exist.
As such, many cell phone plan contracts have a lot of fine print with provisions that they
would never get away if there were, say, a hundred cell phone plan providers, because
customer satisfaction would be way too low, and customers would easily have the option of
leaving for a better contract offer.
There is a substantial body of empirical literature that establishes the benefits of customer
satisfaction for firms.
PURPOSE:
Customer satisfaction provides a leading indicator of consumer purchase intentions and
loyalty. Customer satisfaction data are among the most frequently collected indicators of
market perceptions. Their principal use is twofold.
1. Within organizations, the collection, analysis and dissemination of these data send amessage about the importance of tending to customers and ensuring that they have a
positive experience with the companys goods and services.
2. Although sales or market share can indicate how well a firm is performing currently,satisfaction is an indicator of how likely it is that the firms customers will make
further purchases in the future. Much research has focused on the relationship
between customer satisfaction and retention. Studies indicate that the ramifications of
satisfaction are most strongly realized at the extremes. On a five-point scale,
individuals who rate their satisfaction level as 5 are likely to become return
customers and might even evangelize for the firm. (A second important metric related
to satisfaction is willingness to recommend. This metric is defined as "The
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
10/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 10
percentage of surveyed customers who indicate that they would recommend a brand
to friends." When a customer is satisfied with a product, he or she might recommend
it to friends, relatives and colleagues. This can be a powerful marketing advantage.)
Individuals who rate their satisfaction level as 1, by contrast, are unlikely to return.
Further, they can hurt the firm by making negative comments about it to prospective
customers. Willingness to recommend is a key metric relating to customer
satisfaction.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
11/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 11
COMPANY PROFILE
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
12/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 12
Company profile
Pantaloon Retail (India) Limited, is Indias leading retailer that operates multiple retail
formats in both the value and lifestyle segment of the Indian consumer market.
Headquartered in Mumbai (Bombay), the company operates over 10 million square feet of
retail space, has over 1000 stores across 61 cities in India and employs over 30,000 people.
The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a
uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch
and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality
and Central, a chain of seamless destination malls. Some of its other formats include, Depot,
Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and
Sitara. The company also operates an online portal, futurebazaar.com. A subsidiary company,
Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions
store, Collections, selling home furniture products and E-Zone focused on catering to the
consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US
based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007
at the World Retail Congress held in Barcelona.
Pantaloon Retail is the flagship company of Future Group, a business group catering to the
entire Indian consumption space. Pantaloon is not just an organization - it is an institution, a
centre of learning & development. We believe that knowledge is the only weapon at our
disposal and our quest for it is focused, systematic and unwavering.
At Pantaloon, we take pride in challenging conventions and thinking out of the box, in
travelling on the road less traveled. Our corporate doctrine Rewrite Rules, Retain Values is
derived from this spirit.
Over the years, the company has accelerated growth through its ability to lead change.
A number of its pioneering concepts have now emerged as industry standards. For instance,
the company integrated backwards into garment manufacturing even as it expanded its retail
presence at the front end, well before any other Indian retail company attempted this. It was
the first to introduce the concept of the retail departmental store for the entire family through
Pantaloons in 1997. The company was the first to launch a hypermarket in India with Big
Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the
company introduced the country to the Food Bazaar, a unique 'bazaar' within a hypermarket,
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
13/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 13
which was launched in July 2002 in Mumbai. Embracing our leadership value, the company
launched aLL in July 2005 in Mumbai, making us the first retailer in India to open a fashion
store for plus size men and women.
Today we are the fastest growing retail company in India. The number of stores is going to
increase many folds year on year along with the new formats coming up. The way we work is
distinctly "Pantaloon". Our courage to dream and to turn our dreams into reality that change
peoples lives, is our biggest advantage. Pantaloon is an invitation to join a place where there
are no boundaries to what you can achieve. It means never having to stop asking questions;
It means never having to stop raising the bar. It is an opportunity to take risks, and it is this
passion that makes our dreams a reality. Come enter a world where we promise you good
days and bad days, but never a dull moment!
Future Group
Future Group is one of the countrys leadingbusiness groups present in retail, asset
management, consumer finance, insurance, retail media, retail spaces and logistics. The
groups flagship company, Pantaloon Retail (India) Limited operates over 10 million square
feet of retail space, has over 1,000 stores and employs over 30,000 people. Future Group is
present in 61 cities and 65 rural locations in India. Some of its leading retail formats include,
Pantaloons,Big Bazaar, Central, Food Bazaar, Home Town, eZone, Depot, Future Money and
online retail format, futurebazaar.com.
Future Group companies includes, Future Capital Holdings, Future Generali India Indus
League Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling
Co. Future Capital Holdings, the groups financial arm, focuses on asset management and
consumer credit. It manages assets worth over $1 billion that are being invested in developing
retail real estate and consumer-related brands and hotels.
The groups joint venture partners include Italian insurance major, Gene rali, French retailer
ETAM group, US-based stationary products retailer, Staples Inc and UK-based Lee Cooper
and India-based Talwalkars, Blue Foods and Liberty Shoes. Future Groups vision is to,
deliver Everything, Everywhere, Every time to Every Indian Consumer in the most
profitable manner.
The group considers Indian-ness as a core value and its corporate credo is- Rewrite
rules,Retain values.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
14/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 14
Our culture
At Pantaloon, Empowerment is what you acquire and Freedom at Work is what you get. We
believe our most valuable assets are our People. Young in spirit, adventurous in action, with
an average age of 27 years, our skilled & qualified professionals work in an environment
where change is the only constant.
Powered by the desire to create path-breaking practices and held together by values, work in
this people intensive industry is driven by softer issues. In our world, making a difference to
Customers lives is a Passion and performance is the key that makes it possible. Out of the
Box thinking has become a way of life at Pantaloon and living with the change, a habit.
Leadership is a value that is followed by one and all at Pantaloon. Leadership is the quality
that motivates us to never stop learning, stretching to reach the next challenge, knowing that
we will be rewarded along the way. In the quest of creating an Indian model of retailing,
Pantaloon has taken initiatives to launch many retail formats that have come headed for serve
as a benchmark in the industry. Believing in leadership has given us the optimism to change
and be successful at it. We do not predict the future, but create it. At Pantaloon you will get
an opportunity to handle multiple responsibilities, and therein, the grooming to play a larger
role in the future. Work is a unique mix of preserving our core Indian values and yet
providing customers with a service, on par with international standards.
At Pantaloon you will work with some of the brightest people from different spheres of
industry. We believe its a place where you can live your dreams and pursue a career that
reflects your skills and passions.
New discoveries in retail
In the financial year 2006-07, the companys retail businesses discovered new categories
across formats, new sets of consumers and fresher and contemporary merchandise. We have
been able to offer more in the established businesses and gain favourable acceptance with
new concepts. In addition, concerted expansion plans saw retail space increase to over 5.2
million square feet at the end of 2006-07. This expansion mode was characterized by a two
pronged approach. By dominating the cities the company was already present in and by
bringing the benefits of modern retail to towns and cities like Mangalore, Palakkad, Surat,
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
15/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 15
Indore, Kanpur, Haldia, Agra,Coimbatore, Jaipur and Panipat. The company has also
undertaken significant private label initiatives in food, in general merchandise and in the
consumer durables and electronics categories. Strategic alliances have also been forged with
established domestic and international brands. However, the most significant development
was the internal realignment the company undertook within each of its retail businesses. To
embark on a more detailed approach towards value creation and increasing efficiency, the
company reviewed its business operations and adopted a more focused approach by creating
an integrated support unit or Line of Business.
Augmenting the retail front-end team, Line of Business (LoB) units have been
created in the three most critical businessesfood, fashion and general merchandise. Formed
during the second half of 2006-07 these business units focus on introducing optimum
operational efficiencies. Thus, these units ensure that back - end measures are appropriately
taken care of and the right kind of merchandise reaches the stores in the best possible time, at
the right price. These teams focus on product consolidation and suitability, margin
improvement, and vendor
rationalization, thereby ensuring that the sourcing benefits are made available to the front
end team. The companys efforts over the next couple of years would entail a combination of
expansion and process upgradation and implementation.
The emphasis will be on the next discoveries to be made in the retail space that will lead to
expansion. At the same time, there will be an increased focus on micro detailing aspects
including process, product and operational efficiencies thereby contributing positively to the
companys bottom-line.
discovering fresh fashion:
It was the first Pantaloons store in Kolkata that set off a chain of discoveries that have led us
to where we are today. Ten years later, we have launched our largest Pantaloons store in
Kankurgachi in Kolkata. Spread across 85,000 square feet, the store is the first among a series
of large format stores that will be launched across the nation. After consolidating its Fresh
Fashion positioning, Pantaloons embarked on a major expansion during the year 2006-07. In
8 cities,11 Pantaloons stores were opened with 7 of them opening in the single month of
March 2007. The total count of Pantaloons stores as on 30th June 2007 stood at 31 with the
total area under retail
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
16/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 16
close to 1 million square feet. In order to maintain the top of the mind association with
fashion in India, Pantaloons continued to be the title sponsor for the Femina Miss India 2007
pageant. In addition, Bipasha Basu and Zayed Khan were roped in as brand ambassadors in
the month of August 2006. The success of this initiative was evident in the increased sales for
the Haldi Gulal range as well as the Svayam Utsav summer collection that were endorsed
by Bipasha and Zayed. The private label apparel share during the year was in excess of 70
percent. The year also witnessed categories like Winter-wear and Ethnic Ladies-wear
strengthening their presence in the stores. The increasing success of the store brand is evident
from the fact that the stores loyalty programme, Green Card, added 200,000 new members.
Pantaloons will see a significant expansion during the coming year with an increase of nearly
0.50 million square feet of retail space and an addition of about 15 stores. Pantaloons will
look at dominating cities where it has a first entrant advantage and will scale up sizeably with
larger stores, additional categories and retail formats. The year 2007-08 will witness
considerable focus in the North and East regions. Delhi and the NCR area along with Punjab,
Chandigarh and Ludhiana will see the next stage of expansion. Cities like Ranchi, Guwahati
and Siliguri in the East will also discover Fresh Fashion.
discovering more value
In 2006-2007, more Indians discovered the value of shopping in Big Bazaar. And with the
launch of each store, we discovered more value in terms of operational efficiency. Big
Baazaar launched 27 new stores in 22 cities, covering over 1.40 million square feet. As of
June 2007, there were 56 Big Bazaar stores across 43 cities. While Big Bazaar continued to
expand in the large cities, it also tapped consumption potential in smaller cities like Agra,
Allahabad,Coimbatore, Surat, Panipat, Palakkad, Kanpur and kolhapur.
The year under review also witnessed realigning of business teams with shared
experience in category management, sourcing, front-end operations and business planning. In
addition, separate teams have been formed to look into all aspects of new store launches and
to manage mature stores. This provides more flexibility and focus in expansion plans.The
increase in SKUs in existing categories and the introduction of new categories encouraged
the opening of larger stores or Super Centres, measuring 100,000 square feet or more. There
are now 5 Big Bazaar Super Centres. Considering this scale of expansion, technology plays a
significant facilitating role. The introduction of SAP in 2005-06 and its rollout during the
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
17/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 17
year, positively impacted the business.Big Bazaar has initiated the process of Auto
Replenishments Systems, thus improving operational efficiencies and productivity. The
company has also rationalized nearly 250 vendors through better vendor management in
terms of potential to expand, and for inclusion and upgradation to the online B2B platform.
The company plans to open over 60 stores across India
in FY 2008, and the opening of the 100th Big Bazaar store will mark the fastestever
expansion by a hypermarket format.
discovering the new consumer
Based on the companys in-house consumer data and research, and in cognizance with
observations on customer movements and the shopping convenience factor, Food Bazaar has
initiated certain refurbishments and layout design across all stores. The intention is to
continuously change with the times and demands of the evolving Indian consumer .Food
Bazaar also witnessed healthy expansion during the year 2006-07, making its presence felt in
nearly 26 cities and adding 40 stores during the year under review. The total count of Food
Bazaars as on 30th June 2007 stood at 86 stores. The year under review witnessed the
companys private label programme gaining significant traction. The brands have been very
competitive vis-vis the established brands in quality and price terms, and have in fact scored
better than
national or international players in certain categories. The share of private labels as a
percentage of total Food Bazaar revenues has increased significantly and comprises nearly 50
merchandise categories. While Fresh & Pure brand entered categories like cheese slices,
frozen peas, honey, packaged drinking water and packaged tea, the Tasty Treat brand
received a very favourable response in
new categories like namkeens and wafers. In the home care category, Caremate launched
aluminium foil and baby diapers while Cleanmate launched detergent bars and scrubbers.A
new format BB Wholesale Club was launched and 4 such stores have been opened so far.
To be managed by Food Bazaar from the ensuing financial year, this format sells only
multipacks and bulk packs of a select range of fast moving categories and caters to price
sensitive customers and smaller retailers.
The company has also forged tie-ups with established companies like ITC, Adanis, DCM
Group,USAID and other farm groups in Maharashtra and Madhya Pradesh to source directly
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
18/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 18
from them.These alliances are expected to drive efficiencies as well as bring better products
to consumers.By the end of FY 07-08, the total number of Food Bazaar stores is expected to
be 200.
Future ideas
Discovering new opportun iti es
Future Ideas is the Innovation, Design & Incubation cell within Pantaloon Retail that stems
from the core proposition - Protecting and preserving the soul of a small business or
enterprise within a large organisation. Future Ideas deals with the whole aspect of idea
creation, scenario planning activities, alternate approaches to an issue, providing varied
outcomes and solutions to a problem and handholding the activity till its success parameters
are satisfied.
A unique initiative in corporate India, Future Ideas rests on a tripod that can
be classified as Innovation driven, Design Management approach and an Incubation chamber,
each with its own uniqueness, yet with common objectives. The Design Management team
looks at each observation made by the Innovation team, and brainstorms by using a
collaborative and holistic approach. The resultant ideas are then nurtured within the
Incubation cell. The Incubation team comprises of business teams, mentored by the
Innovation and Design teams.They are people who are released from their original businesses
or concepts and made part of the
entire ideation process at Future Ideas. They remain at Future Ideas till project completion
stage when the success parameters for running the business are met.
Future Ideas draws inspiration for most of its activities and projects, keeping in mind the new
genre of aspirational Indians. At any point of time Future Ideas would work on about 20
varied projects within the Future Group. Some of the formats that are now being incubated by
this team include Top10, Depot, Star & Sitara and Talwalkars Fit & Active. The team is also
working on ideas around small format nofrills stores, rural retailing, fashion for the masses
and on projects involving women and self-help groups.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
19/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 19
Discovering new segments
Depot, in many cities, is the first modern retailer in books and music and the
response has been overwhelming. The core differentiators of Depot are its young, colorful
and vibrant stores, strong regional range, affordability and a private label publishing program
Depot Exclusives. In its first year of operation, Depot has launched 6 stand-alone stores and
50 cut-ins. Along with its expansion in major cities, Depot debuted in smaller towns like
Rajkot, Vadodara,Haldia, Thrissur, Palakkad and Tiruvanantharam.The Depot Exclusives
(released solely inDepot) catalogue expanded rapidly with over 100 titles across genres like
childrens books, cookery, regional literature etc. Reputed authors/ imprints like Nita Mehta
and Sanjeev Kapoor in cookery, Disney in childrens books etc., have been
associated with the company. Depot has also tied-up with the UK based publisher of
childrens books, Small World, to co-publish a series of toddlers interactive books. In FY
2007-08, the total Depot footprint should cross over 100 stores.
The Health, Beauty & Wellness business opened 35 new outlets in the beauty products,
services
and holistic health care formats Multiple formats operate in this segment, including Tulsi, the
pharmacy chain and Star & Sitara, the beauty products cut-ins and Star & Sitara Salons. The
largest format, Beauty Free offers unique combination of products, services and holistic
health
offerings. To capture the increasing consumption spend on wellness and preventive health
care, the joint venture between Pantaloon Retail (I) Limited and Talwalkar Better Value
Fitness opened its first Talwalkars Fit & Active health centre at Orchid City Centre,
Mumbai in April 2007. Spread over 5,200 square feet, it is the countrys first health centre to
offer health, fitness and gym services within a modern retail and consumption environment.
The venture is also looking at innovative value added offerings in the fitness space as well as
developing a Spa model for the Fit & Active brand across the country, by increasing its
presence to nearly 50 such centers in the near future.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
20/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 20
Pantaloon Retail (India) Limited, is Indias leading
retailer that operates multiple retail formats in both
the value and lifestyle segment of the Indian
consumer market. Headquartered in Mumbai
(Bombay), the company operates over 16 million
square feet of retail space, has over 1000 stores across
73 cities in India and employs over 30,000 people.
The companys leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a
uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch
and feel of Indian bazaarswith aspects of modern retail like choice, convenience and quality
and Central, a chain of seamless destination malls. Some of its other formats include Brand
Factory, Blue Sky, aLL, Top 10 and Star and Sitara. The company also operates an online
portal,futurebazaar.com.
Future Value Retail Limited is a wholly owned subsidiary of Pantaloon Retail (India)
Limited. This entity has been created keeping in mind the growth and the current size of the
companys value retail business, led by its format divisions, Big Bazaar and Food Bazaar.
The company operates 148 Big Bazaar stores, 169 Food Bazaar stores, among other
formats, in over 70 cities across the country, covering an operational retail space of over 6
million square feet. As a focussed entity driving the growth of the group's value retail
business, Future Value Retail Limited will continue to deliver more value to its customers,
supply partners, stakeholders and communities across the country and shape the growth of
modern retail in India.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a
large-format home solutions store, Collection i, selling home furniture products and eZone
focused on catering to the consumer electronics segment.
Pantaloon Retail is the flagship company of Future Group, a business group catering to the
entire Indian consumption space
http://www.futurebazaar.com/http://www.futurebazaar.com/http://www.futurebazaar.com/http://www.futurebazaar.com/8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
21/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 21
Future Group
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of Indias
leading business houses with multiple businesses spanning across the consumption space.
While retail forms the core business activity of Future Group, group subsidiaries are present
in consumer finance, capital, insurance, leisure and entertainment, brand development, retail
real estate development, retail media and logistics.
Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million square
feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered
in Mumbai (Bombay), Pantaloon Retail employs around 30,000 people and is listed on the
Indian stock exchanges. The company follows a multi-format retail strategy that captures
almost the entire consumption basket of Indian customers. In the lifestyle segment, the group
operates Pantaloons, a fashion retail chain and Central, a chain of seamless malls. In the value
segment, its marquee brand, Big Bazaar is a hypermarket format that combines the look,
touch and feel of Indian bazaars with the choice and convenience of modern retail.
The groups specialty retail formats include supermarket chain - Food Bazaar, sportswear
retailer - Planet Sports, electronics retailer - eZone, home improvement chain -Home Town
and rural retail chain - Aadhaar, among others. It also operates popular shopping portal -
www.futurebazaar.com.
Future Group believes in developing strong insights on Indian consumers and building
businesses based on Indian ideas, as espoused in the groups core valueof Indianness. The
groups corporate credo is, Rewrite rules, Retain values.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
22/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 22
Future Group Manifesto
Future the word which signifies optimism, growth, achievement, strength, beauty,
rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet
unwritten; create new opportunities and new successes. To strive for a glorious future brings
to us our strength, our ability to learn, unlearn and re-learn our ability to evolve.
We, in Future Group, will not wait for the Future to unfold itself but create future scenarios in
the consumer space and facilitate consumption because consumption is development.
Thereby, we will effect socio-economic development for our customers, employees,
shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and when theyneed.
We will not just post satisfactory results, we will write success stories.
We will not just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends, we will set trends by marrying our understanding of the Indian
consumer to their needs of tomorrow.
It is this understanding that has helped us succeed. And it is this that will help us succeed in
the Future. We shall keep relearning. And in this process, do just one thing.Rewrite Rules.
Retain Values.
Group Vision
Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer
in the most profitable manner.
Group Mission
We share the vision and belief that our customers and stakeholders shall be served only by
creating and executing future scenarios in the consumption space leading to economic
development.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
23/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 23
We will be the trendsetters in evolving delivery formats, creating retail realty, making
consumption affordable for all customer segmentsfor classes and for masses.
We shall infuse Indian brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall
be the driving force to make us successful.
Core Values
Indianness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our
conduct.
Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information. Valuing and Nurturing Relationships: to build long term relationships. Simplicity & Positivity: Simplicity and positivity in our thought, business and
action.
Adaptability: to be flexible and adaptable, to meet challenges. Flow: to respect and understand the universal laws of nature.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
24/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 24
Major Milestones
1987: Company incorporated as Manz Wear Private Limited. Launch ofPantaloons trouser, Indias first formal trouser brand.
1991: Launch of BARE, the Indian jeans brand.
1992: Initial public offer (IPO) was made in the month of May.
1994: The Pantaloon Shoppe exclusive menswear store in franchiseeformat launched across the nation. The company starts the distribution of
branded garments through multi-brand retail outlets across the nation.
1995: John MillerFormal shirt brand launched.
1997: Company enters modern retail with the launch of the first 8000 squarefeet store, Pantaloons in Kolkata.
2001: Three Big Bazaar stores launched within a span of 22 days in Kolkata,Bangalore and Hyderabad.
2002: Food Bazaar, the supermarket chain is launched.
2004: Central - Indias first seamless mall is launched in Bangalore.
2005: Group moves beyond retail, acquires stakes in Galaxy Entertainment,Indus League Clothing and Planet Retail. Sets up Indias first real estate
investment fund Kshitij to build a chain of shopping malls.
2006: Future Capital Holdings, the companys financial is formed to manageover $1.5 billion in real estate, private equity and retail infrastructure funds.
Plans forays into retailing of consumer finance products.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
25/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 25
Home Town, a home building and improvement products retail chain is
launched along with consumer durables format, Ezone and furniture chain,
Furniture Bazaar.
Future Group enters into joint venture agreements to launch insurance
products with Italian insurance major, Generali.
Forms joint ventures with US office stationery retailer, Staples.
2007: Future Group crosses $1 billion turnover mark.Specialized companies in retail media, logistics, IPR and brand development
and retail-led technology services become operational.
Pantaloon Retail wins the International Retailer of the Year at US-based
National Retail Federation convention in New York and Emerging Retailer of
the Year award at the World Retail Congress held in Barcelona.
Futurebazaar.com becomes Indias most popular shopping portal.
2008: Future Capital Holdings becomes the second group company to make asuccessful Initial Public Offering in the Indian capital markets.
Big Bazaar crosses the 100-store mark, marking one of the fastest ever
expansion of a hypermarket format anywhere in the world.
Total operational retail space crosses 10 million square feet mark.
Future Group acquires rural retail chain, Aadhar present in 65 rural locations
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
26/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 26
AFFILIATED COMPANIES
Home Solutions Retail (India) Limited
Home Solutions Retail (India) Limited (HSRIL) offers complete retailing solutions for all
products and services related to home building and home improvement. The key product
categories are Consumer Durable & Electronics (CDE), Furniture, Home furnishing & decor,
Home improvement and Home services. HSRIL operates retail format Collection-i, Furniture
Bazaar, Electronics Bazaar, Home Town and e-zone.
Future Brands Limited
Future Brands Limited (FBL) has been incorporated on November, 2006 and is involved in
the business of creating, developing, managing, acquiring and dealing in consumer-related
brands and IPRs (Intellectual Property Rights).
Future Media (India) Limited
Future Media (India) Limited (FMIL) was incorporated as the Groups media venture, aimed
at creation of media properties in the ambience of consumption and thus offers active
engagement to brands and consumers. FMIL offers relevant engagement through its media
properties like Visual Spaces, Print, Radio, Television and Activation.
Future Supply Chain Solutions Limited
Future Supply Chain Solutions Limited (FSCS) has been incorporated as a separate entity and
is involved in the business of providing logistics, transportation and warehousing services for
all group companies and third-parties.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
27/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 27
Future Axiom Telecom Limited
Future Axiom Telecom Limited is a Joint Venture with Axiom Telecom LLC, UAE. The
Company has a 50% stake in Future Axiom Telecom Limited (FATL) which is a joint
venture Company with Axiom Telecom LLC, UAE. The Company would be engaged in
sourcing and wholesale distribution of mobile handsets, accessories and in setting up service
centres for mobile handsets in India.
Pantaloon Food Product (India) Limited
Pantaloon Food Product (India) Limited (PFPIL) was incorporated with the object of
sourcing and backward integration of food business of the Company. PFPIL has sourcing and
distribution bases at all key cities across the country.
Future Knowledge Services Limited
Future Knowledge Services Limited (FKSL) was incorporated on January, 2007 and is
engaged in the business of business process outsourcing and knowledge process outsourcing.
Future Capital Holdings Limited
Future Capital Holdings Limited (FCH) was formed to manage the financial services business
of Pantaloon Retail (India) Limited and other group entities. FCH is one of the fastest
growing financial services company in India, with presence in Asset Advisory, Retail
Financial Services and Proprietary Research. The company operates a consumer finance retail
format, Future Money and manages assets worth over US$ 1 Billion through Indivision,
Kshitij, Horizon and Future Hospitality Funds. FCH subsidiary companies include Kshitij
Investment Advisory Company Ltd., Ambit Investment Advisory Company Ltd., and
Indivision Investment Advisors Ltd.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
28/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 28
Future Generali India Insurance Company Limited
Future Generali India Insurance Company Limited (FGIICL) was incorporated on October
30, 2006 to undertake and carry on the business of general insurance. The approval for
carrying on General Insurance Business has been received from the Insurance Regulatory and
Development Authority of India (IRDA) on September 4, 2007.
Future Generali India Life Insurance Company Limited
Future Generali India Life Insurance Company Limited (FGILICL) was incorporated on
October 30, 2006 to establish and conduct the business of life insurance in India, which
comprises of whole life insurance, endowment insurance, double benefit and multiple
benefits insurance etc. The approval for carrying on Life Insurance Business has been
received from the IRDA in September, 2007.
Futurebazaar India Limited
Futurebazaar India Limited (FBIL) is set up as the e-Retailing arm of the Future Group for
providing on-line shopping experience. Futurebazaar.com was launched on January 2, 2007,
and has emerged as one of the most popular online shopping portals in India. It was awarded
with the Best Indian Website award, in the shopping category, by the PC World Indian
Website Awards.
Staples Future Office Products Private Limited
Staples Future Office Products Private Limited (SFOPPL) was incorporated on January, 2007
and is involved in the business of dealing in all kinds of office supplies, office equipments
and products. SFOPPL is a joint venture between the Company and Staples Asia Investment
Limited (a subsidiary of Staples Inc USA). The companys first retail outlet opened in
Bangalore in December, 2007
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
29/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 29
AWARDS & RECOGNITION.
CNBC Awaaz Consumer Awards
Images Fashion Forum 2009
Coca-Cola Golden Spoon Awards 2009
Indian Retail Forum Awards 2008
The INDIASTAR Award 2008
Coca-Cola Golden Spoon Awards 2008
The Reid & Taylor Awards for Retail Excellence 2008
World Retail Congress Awards
Hewitt Best Employers 2007
PC World Indian Website Awards
Readers Digest Trusted Brands Platinum Awards
Retail Asia Pacific Top 500 Awards
Asiamoney Awards
Ernst & Young Entrepreneur of the Year Award
CNBC Indian Business Leaders Awards
The First Generation Entrepreneur of the YearKishore Biyani
Images Retail Awards
CNBC Awaaz Consumer Awards
Reid & Taylor and DLF Awards
Indian Express Award
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
30/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 30
ORGANISATION STRUCTURE
CEO
MANAGING
BRANCH
MARKETING
SALES
FINANCE
ACCOUNTS
LOGISTICSHR MANAGER
HR MARKETING LOGISTICS
SALES
SUPPORT SUPPORT SUPPORT SUPPORT
SUPPORT
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
31/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 31
BOARD OF DIRECTORS
Mr. Kishore Biyani, Managing Director
Kishore Biyani is the Managing Director of Pantaloon Retail (India)
Limited and the Group Chief Executive Officer of Future Group. He has
led Pantaloon Retails emergence as the Indias leading retailer operating
multiple retail formats that now cater to almost the consumption basket
of a large section of Indian consumers.
Kishore Biyani led the companys foray into organised retail with the opening up of the
Pantaloons family store in 1997. This was followed in 2001 with the launch of Big Bazaar, a
uniquely Indian hypermarket format that democratized shopping in India. It blends the look,
touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and
quality. This was followed by a number of other formats including Food Bazaar, Central and
Home Town.
The year, 2006 marked the evolution of Future Group, that brought together the multiple
initiatives taken by group companies in the areas of Retail, Brands, Space, Capital, Logisticsand Media.
Kishore Biyani advocates Indianness as the core value driving the group. The groups
corporate credo is Rewrite Rules, Retain Values.
Kishore Biyani was awarded the Ernst & Young Entrepreneur of the Year 2006 in the
Services Sector and the Lakshmipat Singhania - IIM Lucknow Young Business Leader
Award by Prime Minister, Dr. Manmohan Singh in 2006. He was also awarded the CNBC
First Generation Entrepreneur of the Year 2006.
Kishore Biyani was born in August, 1961 and is married to Sangita and they have two
daughters. He recently authored a book, It Happened In India that captures his
entrepreneurial journey and the growth of modern retailing in India.
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
32/88
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
33/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 33
REGISTERED OFFICE & CORPORATE OFFICE:
Knowledge House, Shyam Nagar
Off Jogeshwari Vikhroli Link Road
Jogeshwari (East)
Mumbai400 060
Tel no. : +91 22 6644 2200
Fax no. : +91 22 6644 2201
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
34/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 34
ABOUT ELECTRONIC BAZAAR
CATEGORIES
1) Electronics
Audio Systems
AmplifiersAV ReceiversCar Audio SystemsMore DVD Players
iPods & MP3 Players Home Theatres
iPod & MP3 Player AccessoriesiPodsMP3 Players
http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/1003914http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/1003914http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/Amplifiers/1004236http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/Car+Audio+Systems/1004230http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/Car+Audio+Systems/1004230http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/DVD+Players/1003916http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/DVD+Players/1003916http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/1003918http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/1003918http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Home+Theatres/1003920http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Home+Theatres/1003920http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/iPod+%26+MP3+Player+Accessories/1004244http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/MP3+Players/1004242http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/MP3+Players/1004242http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Home+Theatres/1003920http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+&+MP3+Players/1003918http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/DVD+Players/1003916http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/1003914http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Home+Theatres/1003920http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+&+MP3+Players/1003918http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/DVD+Players/1003916http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/1003914http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Home+Theatres/1003920http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+&+MP3+Players/1003918http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/DVD+Players/1003916http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/1003914http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Home+Theatres/1003920http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+&+MP3+Players/1003918http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/DVD+Players/1003916http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/1003914http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/MP3+Players/1004242http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/iPod+%26+MP3+Player+Accessories/1004244http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/iPod+%26+MP3+Player+Accessories/1004244http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Home+Theatres/1003920http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/iPods+%26+MP3+Players/1003918http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/DVD+Players/1003916http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/Car+Audio+Systems/1004230http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/Car+Audio+Systems/1004230http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/Amplifiers/1004236http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/Amplifiers/1004236http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Audio+Systems/10039148/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
35/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 35
TV & Flat Screens Digital Cameras
Flat TelevisionsLCDsPlasmas Digital SLR CamerasPoint &
Shoot CamerasVideo Cameras
Desktop Computers Camera Accessories
Adapters & ChargersBags & CasesMore
Laptops Printers & Scanners
http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+%26+Flat+Screens/1003924http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+%26+Flat+Screens/Flat+Televisions/1004250http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+%26+Flat+Screens/Plasmas/1004248http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+%26+Flat+Screens/Plasmas/1004248http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/Digital+SLR+Cameras/1004254http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/Point+%26+Shoot+Cameras/1004252http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/Point+%26+Shoot+Cameras/1004252http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Desktop+Computers/1003930http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/Adapters+%26+Chargers/1004264http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+%26+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+%26+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+&+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Desktop+Computers/1003930http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+&+Flat+Screens/1003924http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+&+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Desktop+Computers/1003930http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+&+Flat+Screens/1003924http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+&+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Desktop+Computers/1003930http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+&+Flat+Screens/1003924http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+&+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Desktop+Computers/1003930http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+&+Flat+Screens/1003924http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+&+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Desktop+Computers/1003930http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+&+Flat+Screens/1003924http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+&+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Desktop+Computers/1003930http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+&+Flat+Screens/1003924http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Printers+%26+Scanners/1003936http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Laptops/1003934http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/Adapters+%26+Chargers/1004264http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/Adapters+%26+Chargers/1004264http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Camera+Accessories/1003928http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Desktop+Computers/1003930http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/Point+%26+Shoot+Cameras/1004252http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/Point+%26+Shoot+Cameras/1004252http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/Digital+SLR+Cameras/1004254http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/Digital+SLR+Cameras/1004254http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+%26+Flat+Screens/Plasmas/1004248http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+%26+Flat+Screens/Flat+Televisions/1004250http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+%26+Flat+Screens/Flat+Televisions/1004250http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/Digital+Cameras/1003926http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Electronics/TV+%26+Flat+Screens/10039248/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
36/88
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
37/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 37
Irons Vacuum Cleaners
Washing Machines Water Purifiers
Personal Care Devices
Body Care DevicesHealth Care Devices More Home Appliances
http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/1003952http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/1003952http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/Body+Care+Devices/1004314http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/Body+Care+Devices/1004314http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/1003952http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/1003952http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/1003952http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/1003952http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/1003952http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/1003952http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/More+Home+Appliances/1003962http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/Body+Care+Devices/1004314http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/Body+Care+Devices/1004314http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Personal+Care+Devices/1003960http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Water+Purifiers/1003958http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Washing+Machines/1003956http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Vacuum+Cleaners/1003954http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Home+Appliances/Irons/10039528/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
38/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 38
3) Kitchen appliances
Blenders Food Processors
Hobs & Chimneys
ChimneysCooking RangesCooktops Mixers & Grinders
OTGs Ovens
http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/1003964http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/1003964http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/Chimneys/1004322http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/Cooktops/1004318http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/Cooktops/1004318http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+%26+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+%26+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+&+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+&+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/1003964http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+&+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+&+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/1003964http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+&+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+&+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/1003964http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+&+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+&+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/1003964http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+&+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+&+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/1003964http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+&+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+&+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/1003964http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Ovens/1003976http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/OTGs/1003974http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Mixers+%26+Grinders/1003972http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/Cooktops/1004318http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/Chimneys/1004322http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/Chimneys/1004322http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Hobs+%26+Chimneys/1003968http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Food+Processors/1003966http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Blenders/10039648/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
39/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 39
Refrigerators Rice Cookers
Sandwich Makers Toasters
More Kitchen Appliances
http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Refrigerators/1003978http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Refrigerators/1003978http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Rice+Cookers/1003980http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Rice+Cookers/1003980http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Sandwich+Makers/1003982http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Sandwich+Makers/1003982http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Toasters/1003984http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Toasters/1003984http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/More+Kitchen+Appliances/1003986http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/More+Kitchen+Appliances/1003986http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/More+Kitchen+Appliances/1003986http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Toasters/1003984http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Sandwich+Makers/1003982http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Rice+Cookers/1003980http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Refrigerators/1003978http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/More+Kitchen+Appliances/1003986http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Toasters/1003984http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Sandwich+Makers/1003982http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Rice+Cookers/1003980http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Refrigerators/1003978http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/More+Kitchen+Appliances/1003986http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Toasters/1003984http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Sandwich+Makers/1003982http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Rice+Cookers/1003980http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Refrigerators/1003978http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/More+Kitchen+Appliances/1003986http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Toasters/1003984http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Sandwich+Makers/1003982http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Rice+Cookers/1003980http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Refrigerators/1003978http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/More+Kitchen+Appliances/1003986http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Toasters/1003984http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Sandwich+Makers/1003982http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Rice+Cookers/1003980http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Refrigerators/1003978http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/More+Kitchen+Appliances/1003986http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Toasters/1003984http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Sandwich+Makers/1003982http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Rice+Cookers/1003980http://bigbazaar.futurebazaar.com/Catalog/Electronic+Bazaar/Kitchen+Appliances/Refrigerators/10039788/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
40/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 40
BRANDS AVAILABLE:
Whirlpool
Philips
Sensei
LG
Samsung
Koryo
Bajaj
Microsoft
Panasonic
Mitashi
Akai
Onida
Morphy Richards
Sony
http://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Whirlpool_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Whirlpoolhttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Philips_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Philipshttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Sensei_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Senseihttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_LG_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/LGhttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Samsung_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Samsunghttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Koryo_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Koryohttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Bajaj_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Bajajhttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Microsoft_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Microsofthttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Panasonic_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Panasonichttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Mitashi_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Mitashihttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Mitashi_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Mitashihttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Panasonic_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Panasonichttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Microsoft_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Microsofthttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Bajaj_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Bajajhttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Koryo_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Koryohttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Samsung_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Samsunghttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_LG_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/LGhttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Sensei_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Senseihttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Philips_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Philipshttp://bigbazaar.futurebazaar.com/Key/q_BigBazaar_Brand_Whirlpool_Catalog_BigBazaar_Category_Electronic+Bazaar_InventoryCheck_1.0/Whirlpool8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
41/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 41
INDUSTRY PROFILE
8/12/2019 Customer Satisfaction Towards Electronic Bazaar of Big Bazaar
42/88
A STUDY ON CUSTOMER SATISFACTION TOWARDS ELECTRONIC BAZAAR
KLES INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH Page 42
Industry profile:
Retail is Indias largest industry, accounting for over 10 percent of the countrys GDP and
around 8 percent of the employment. Retail industry in India is at the crossroads. It has
emerged as one of the most dynamic and fast paced industries with several players entering
the market. But because of the heavy initial investments required, break even is difficult to
achieve and many of these players have not tasted success so far. However the future is
promising; the market is growing, government policies are becoming more favourable and
emerging technologies are facilitating operations. Retailing in India is gradually inching its
way toward becoming the next boom industry. The whole concept of shopping has altered in
terms of format and consumer buying behaviour, ushering