Date post: | 02-Jun-2018 |
Category: |
Documents |
Upload: | anujjain495 |
View: | 221 times |
Download: | 1 times |
of 61
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
1/61
A
SUMMER TRAINING PROJECT REPORT
ON
CUSTOMER SATISFACTION TOWARDS
THE REAL - ESTATE PRODUCTS(AADI REAL INFRACOM PVT. LTD. MEERUT)
SUBMITTED IN PARTIAL FUFILLMENT
FOR
THE AWARD OF THE
DEGREE OF
MASTER OF BUSINESS ADMINISTRATION
(2011-2013)
SUBMITTED TO: SUBMITTED BY:Ms DEEPI!A RATHI ANUJ JAINPROJECT SUPER"ISOR R#$$ N#: 110%&%0013SCHOOL OF MANAGEMENT MBA III SEM
RADHA GO"IND GROUP OF INSTITUTIONS' MEERUTMAHAMAYA TECHNICAL UNI"ERSITY' NOIDA
(2012)
1| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
2/61
D+*: ,,,,,
To Whom So Ever It M! Co"#er"
T.s .s +# /*+. ++ M ANUJ JAIN s **4 #5*/+ *#+ #6 +* +.+$* 7 C$%tomer
St&%'#t&o" Tor% The Re* E%tte Pro$#t%8 # +* +.$ 9$.$$*6+ # Ms+*s
D*** .6 B9s.6*ss A4.6.s++.#6 # M T*/6./$ U6.;*s.+' N#.4
T# +* $*4* +* ++* *s*6+*4 .6 #5*/+ *#+ .s s+.s/+# 64 I >.s
* s9//*ss .6 * 9+9* *64*;#
M A! SINGH Ms DEEPI!A RATHIDEAN'
SCHOOL OF MANAGEMENT PROJECT REPORT SUPER"ISOR
A"$!o+&,$rm rh Ro Meer$t-/01 112 (UP) INDIA
Te*e'3 4 15/5 6 /7819:8 /7801/9 /8191;/ F3 4 15/5-/811775
e-m&* 4 &"'o>>..:s*49.6
2| P *
http://www.iims.edu.in/http://www.iims.edu.in/8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
3/61
DECLARATION
I' **#= *s*6+*4 .6 +* s9* +.6.6
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
4/61
AC>NOWLEDEMENT
T# //#$.s #5*/+ .+ .6;#$;*s $#+ # *#+ 64 /#6+. ##= .6 A+ # +* *6*;* *s#6 .s *$*4 # /##*+*4
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
5/61
E?ECUTIVE SUMMAR@
T* #5*/+ +.+$*4 ?C$%tomer St&%'#t&o" Tor% The Re* E%tte Pro$#t% s 4 # +* 4*** # s+*s # .+ *s*/+ +# +./9$ =*+
s.+9+.#6 /.6 /#6
T* 9#s* # *s*/ .6 4.s/#;*s 6s>* +# 9*s+.#6s +#9 +* $./+.#6 # s/.*6+../
#/*49*s T* .6 . # *s*/ .s +# 96;*$ +* +9+ >./ .s .44*6 s $*4* I6/*s*4 //#96+ # *s*/
=*s #*ss #ss.
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
6/61
L#./$ 64 ss+*+.*4 $./+.#6s # +* 964*6+$ # s/.*6/* +# +* *6*$ 64
#;*$$ 9*s+.#6 # s+94' 64 s/.*6+../ +*/6.9*s >./ #;.4* */.s* +##$s' s*/../
#/*49* 64 +*/6./$' +* +6 .$#s#./$$ *6s # *++.6 64 #4*.6 +* 4+.# +# +* $#./$ 64 6.9$+.#6
| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
7/61
LIST OF FIURES
S. NO. NAMEPAE
NO.
1 F. 1&
2 F. 2
3 F. 3%
F.
& F. &
F. &0
% F. % &1
F. &2
F. &3
10 F. 10 &
%| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
8/61
TABLE OF CONTENTS
CHAPTER NO. TITLE PAE
NO.EECUTI"E SUMMARY "
LIST OF FIGURES "II
PART I
1 INTRODUCTION
11 INTRODUCTION TO REAL ESTATE INDUSTRY 10
12 OBJECTI"ES OF THE STUDY 12
13 RESEARCH METHODOLOGY 13
1 LIMITATIONS 1
2 COMPAN@ PROFILE21 ABOUT AADI REAL INFRACOM P"T LTD 1
22 BUILDERS WE WOR! WITH 1
23 PRODUCTS 22
PART II
3 LITRETURE REVIEW
31 LITRETURE RE"IEW 33
32 RESEARCH METHOD 3
321 RESEARCH DESIGN 3
322 DATA COLLECTION 0323 STATISTICAL TOOLS 2
PART III
DATA ANAL@SIS AND INTERPRETATION
PART I"
& &1 FINDINGS &&
&2 CONCLUSION &
&3 LIMITATIONS &%
& SUGGESTIONS &
REFERENCES &
APPENDICES 0
| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
9/61
PART-ICHAPTER-1
INTRODUCTION
| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
10/61
11 INTRODUCTION TO REAL ESTATE INDUSTR@
Re* e%tte.s KP#*+ /#6s.s+.6 # $64 64 +* ' /.+$ */.+.#6' 4**/.+.#6' +
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
11/61
A*/.+.#6 #//9s #;* +.*' *6*$$' +#9 6 .6;*s+# K#/* +* *9.+K .6 #*+ s #>6*s +# ss+*+./$$4**/.+* +* #*+ #;* .+s #5*/+*4 9s*9$ $.* s6 D**/.+.#6 .s 6 $$#>*;*
Cor,orte re* e%tte.s +* *$ #*+*$4 # 9s*4
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
12/61
5./ OBECTIVES OF THE STUD@
T* s+94 s *=6*ss*s # +* R*$ Es++* P#49/+s
B64 6* $s ;.+$ #$* # $96/.6 6*> #49/+
T# #;.4* s9*s+.#6s' .6 .#;.6 +* /9s+#* s+.s/+.#6 64 +* /#6 s$*s
64 #.+4s +* B64
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
13/61
5.9 RESEARCH METHODOLO@
T* *s*/* #/*4 +* /#6 # s9* +.6.6 >** * s #= #6 *#6/* .s$ #/*ss F# +* /#$$*/+.#6 # . 4+ +*
*s*/* s 9s*4 9*s+.#66.* s +##$' +* /#$$*/+*4 4+ >s +6 +.+ +* *$ # +* */*6+* *+#4 64 MS E/*$ /=* T.s .s +*6
*s*6+*4 64 .6+**+*4 +# 4.;* .64.6s 64 */#*64 s9*s+.#6s
13| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
14/61
5.2 LIMITATIONS
T=.6 +* =*+ /#64.+.#6s .6+# /#6s.4*+.#6 +* s9;*' >./ .6/$94*s s$*# 100' >s *s*/+.;* #6*
D9* +# +* $..++.#6 # s6 # +.* 64 $..+*4 *s#9/*s s9;* >s /#649/+*4 #
*.#4 # >**=s
T* *#./ *.#6 /#;**4 # +* s9;* >s $..+*4 +# +* s /#649/+*4 + +* *s.4*6+.$ $#/$.+.*s
I#* *s#6s* # /9s+#*s 64
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
15/61
CHAPTER-2
COMPANY PROFILE
1&| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
16/61
/.5 ABOUT AADI REAL INFRACOM PVT. LTD.
A4. R*$ I6/# P;+ L+4 .s *$ *s++* 4;.s# /#6 >** >* /* 6+ +# **+ **/++.#6s >* . +# #;.4*
s*;./*s ++ */**4 **/++.#6s
C#6 O;*;.*>: C#6s9$+6+ .6 *$ *s++*
De%#r&,t&o"4>* >#= +#>4s +* #>+ # *;* .64.;.49$ ss#/.+*4 >.+ 9s W*
s+#6$ + # *;* .64.;.49$ ' *;* +*' *;* #/*ss' *;*
4*+*6+ 64 *;* + # +* #6.+.#6
M&%%&o"4W* >#= +#>4 +* 4*$.+ **$.6 # +* .64.;.49$ I6s+*4 # 4*$.6 >.+
C9s+#* >* $>s #4s
1| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
17/61
Br" E%%e"#e4T6s/+.#6 .6 B*s+ S*;./*s
I+ s.+.6 +*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
18/61
/./ BUILDERS WE WOR> WITH4-
L&%t o' =$&*er% 'or De*h&
A6s$ API
A6s$ H#9s.6
BPTP
DLF H#* 4*;*$#*s
O* L+4
Ps;6+ L+4
Rs+
S9*+*/
U6.+*/
"+.=
L&%t o' =$&*er% 'or M$m=&
A/* H#9s.6
A46. D*;*$#*s
A4.5 C#6s+9/+.#6s
A95 G#9
A5* #9
A66 G#9A.6+ U6.;*s$
B R*5 B9.$4*s
B9. R5 H#*s P L+4
BSEL
C964 D*;*$#*s
C#s#s G#9
D5. S5. /#6s+ /#
DB R*$+
D.$* *$+#s
D#s+. G#9
E=+ W#$4
E**6 D*;*$#*sW.64s#
E;**s+ G#9
E;*s.6* B9.$4*s P;+ $+4
G5
G*s+ /#6s+9/+.#6s
G#4*5 P#*+.*sG#$4 S+ G#9
1| P *
http://builders.99acres.com/ansal-api/http://builders.99acres.com/ansal-housing/http://builders.99acres.com/bptp/http://builders.99acres.com/dlf/http://builders.99acres.com/omaxe/http://builders.99acres.com/Parsvnath/http://builders.99acres.com/ramprastha/http://builders.99acres.com/supertech-limited/http://builders.99acres.com/unitech-group/http://builders.99acres.com/vatika-group/http://builders.99acres.com/acme-housing/http://builders.99acres.com/adani-group/http://builders.99acres.com/adhiraj-constructions/http://builders.99acres.com/ahuja-constructions/http://builders.99acres.com/ajmera-group/http://builders.99acres.com/amann-constructions/http://builders.99acres.com/arihant-universal/http://builders.99acres.com/b-raheja-builders/http://builders.99acres.com/bhumi-raj-group/http://builders.99acres.com/bsel/http://builders.99acres.com/chamunda-developers/http://builders.99acres.com/cosmos-group/http://builders.99acres.com/dss-group/http://builders.99acres.com/db-realty/http://builders.99acres.com/dimples-group/http://builders.99acres.com/dosti-group/http://builders.99acres.com/ekta-world-developers/http://builders.99acres.com/emgeen-developers/http://builders.99acres.com/everest-developers/http://builders.99acres.com/evershine-builders/http://builders.99acres.com/gajra-group/http://builders.99acres.com/gemstar-constructions/http://builders.99acres.com/godrej-properties/http://builders.99acres.com/gold-star-group/http://builders.99acres.com/ansal-api/http://builders.99acres.com/ansal-housing/http://builders.99acres.com/bptp/http://builders.99acres.com/dlf/http://builders.99acres.com/omaxe/http://builders.99acres.com/Parsvnath/http://builders.99acres.com/ramprastha/http://builders.99acres.com/supertech-limited/http://builders.99acres.com/unitech-group/http://builders.99acres.com/vatika-group/http://builders.99acres.com/acme-housing/http://builders.99acres.com/adani-group/http://builders.99acres.com/adhiraj-constructions/http://builders.99acres.com/ahuja-constructions/http://builders.99acres.com/ajmera-group/http://builders.99acres.com/amann-constructions/http://builders.99acres.com/arihant-universal/http://builders.99acres.com/b-raheja-builders/http://builders.99acres.com/bhumi-raj-group/http://builders.99acres.com/bsel/http://builders.99acres.com/chamunda-developers/http://builders.99acres.com/cosmos-group/http://builders.99acres.com/dss-group/http://builders.99acres.com/db-realty/http://builders.99acres.com/dimples-group/http://builders.99acres.com/dosti-group/http://builders.99acres.com/ekta-world-developers/http://builders.99acres.com/emgeen-developers/http://builders.99acres.com/everest-developers/http://builders.99acres.com/evershine-builders/http://builders.99acres.com/gajra-group/http://builders.99acres.com/gemstar-constructions/http://builders.99acres.com/godrej-properties/http://builders.99acres.com/gold-star-group/8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
19/61
H>*
HCC
HDIL
H.6646. C#6s+9/+.#6s
H.6646. Us/$*
HIRCO
! R*5 C#! R*5 U6.;*s$ P;+ L+4
!$+9 C#6s+9/+.#6 P;+ L+4
!$ G#9
!6=. C#6s+9/+.#6s
!*s H#6
!9=*5 C#6s+9/+.#6 C#
L$6.
L#4 G#9 O C#6.*sL#= G#9
L#=64>$
M;.
M.64 L.* S/*s
M6 I6#5*/+s
M6+. R*$+
M+#6 R*$+
M. H#9s.6
M.+
M.++$ B9.$4*s
M#5 G#9
N B9.$4*s 64 D*;*$#*s L+4
N+.#6$
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
20/61
S B9.$4*s
S+*$$.+* G#9
S##5. P$$#65.
S*+ D*;*$#*s
S*+ E6+*.s*s
S.= C#6s+9/+.#6s
S** N6 D*;*$#*s L..+*4S** T.9+.
S**4
L&%t o' =$&*er% 'or B"+*ore
A6 Es++*s
As.s
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
21/61
P**+. D*;*$#*s
P#4*;/#
"C *$+
R4.6+ S+9/+9*s
R6= G#9
S.* C#6s+9/+.#6s
SJR G#9SN
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
22/61
/.9 PRODUCTS4-
Frmho$%e4I+ .s +* .6 *s.4*6/* #9s* #6 ' or #9s* .+ +* s* +* # s+$.6 - $#/+*4 6>**
M"%&o"4 9.+*-$* 64 9s9$$-$99.#9s 4*+/*4 #9s*
V&**4#..6$$ 6 9*-/$ss /#96+ #9s*' +#9 s.6/* .+s #..6s .6 R#6+.*s +* .4* 64 96/+.#6 # ;.$$ s *;#$;*4 /#6s.4*# s*+* *s.4*6/*s' ++/*4 s.4*-# # #* *#$* s.6 $*s* .6 +6*s.' # +*. */$9s.;* 9s*
F*t4I6 G*+ B.+.6 64 I*$64' +.s *6s */+$ +* s* s 6 K+*6+K I6 64 #964 S6 F6/.s/#' C$.' +.s +* *6s 6 +*6+ ++ +=*s 9 6 *6+.* $## # $* #9s*' 9s9$$ #6* ++ s
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
23/61
E$* :- P#.$* # J** G#9
!,ee ro$,
T!,e P.;+*1Q
I"$%tr! C#6$#*+*
Fo$"e 1%2Q
Fo$"er(%) J.=s G9
He$rter% N#.4' I64.
>e! ,eo,*e J.=s G9 (C.6)
Pro$#t% E6.6**.6
C#6s+9/+.#6
C**6+
P#>*H#s.+$.+
R*$ Es++*
E*ss>s 64 H.>s
Reve"$e 13'31 /#*(US21
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
24/61
S4 S#; D' I64. - #6* # J** #5*/+s
T*. D I64. - +* $*s+ #/= 64 *+ .$$ 4 .6 As.' /#$*+*4 *' C**6+' R*$ Es++*' H#s.+$.+'
E*ss>s' S#+s E49/+.#6 (6#+-#-#.+) J.=s G9' F#964* C.6 #
J.=s Ass#/.+*s L..+*4 +* /9..6 D.$# .6 C.;.$ E6.6**.6 .6 1&0 #+* U6.;*s.+ # R##=**' 4 s+.6+ >.+ G#;+ # UP 64 6' +#
s++ s /.;.$ /#6+/+# .6 1&' #9 .s +* 34 $*s+ /**6+ #49/* .6 +* /#96+
T* #9s /**6+ /.$.+.*s * $#/+*4 +#4 $$ #;* I64. .6 10 s++*s' >.+ 1 $6+s
;.6 6 *+* /**6+ #49/+.#6 //.+ # 2 M.$$.#6 T#66*s 64 s* .s #.s*4 +#
.6 >./ #s+$ s9#+s J** #5*/+s I+ $s# s +* $*s+ $64 D*$.) J** s #9 +*$ #>* $6+s +#+$$.6
&'120 MW 964* /#6s+9/+.#6' 64 +*s* * s$+*4 +# # #6 s+*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
25/61
#>*#9s* I64.-S .6 M4 P4*s' +* s*/#64-$*s+ s9/* #>*#9s* T*
G#9 s s9//*ss9$$ /#$*+*4 #5*/+s .6 1 s++*s # I64.' 64 .6 B9+6 J** .s +*
*6.6**.6 64 /#6s+9/+.#6 /#6 # I64.s Y96 E*ss>' >./ #*6*4 #6
A99s+ 0' 2012
T&me*&"e
1% - J.=s Ass#/.+*s P;+ L+4 #*4 64 s*+s ##+ .6 I
11 - C#*6/*4 H#+*$ B9s.6*ss >.+ .s+ #+*$ .6 D*$. - S.44+
12 - H#+*$ "s6+ C#6+.6*6+$ >s s*+ 9
1 - C#.ss.#6.6 # 1s+ 96.+ # 1 MTPA J** R*> P$6+ (JRP) .6 D.s+./+
R*>' MP F#+.#6 # J.=s I649s+.*s L+4 (JIL)
1% - JIL $.s+*4 #6 B# P$6+
12 - J.=s H4# P#>* L+4 *s+' MP
1 - H#+*$ J** P$/*' A s*+ 9
2000 - J** G**6s L+4 &-/* (1& =2
) #$ /*6+./ *$ *s++* /#6/#*s .6+# s 4*/$*4 .s+ .;+* s++*
96.;*s.+ # M4 P4*s s J** U6.;*s.+ # E6.6**.6 T*/6#$# A$s#
1s+ C+.;* T*$ P#>* P$6+ # 2& MW /#.ss.#6*4 + JRP F#+.#6 #
J.=s Ass#/.+*s L+4 (JAL) .+ J** C**6+ L+4
200 - C#.ss.#6.6 # 264 C+.;* P#>* P$6+ # 2& MW + J** B*$ P$6+
200& - S*s # JHPL $.s+*4 #6 BSENSE F.s+ 4##>* /#6 +#
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
26/61
200 - S*++.6 9 # M4 P4*s J** M.6*$s C##+.#6 L+4 (MPJMCL) .6
J" >.+ MP S++* 200% - S.6.6 # 5#.6+ ;*6+9* ***6+ >.+ S+**$ A9+#.+ #
I64. L+4 # s*++.6 9 20 MTPA s$ **6 G*+* N#.4 64 B$$.
.6 UP'C96 64 D$$ /**6+ $6+s (UPPCL) .6 UP /#.ss.#6*4
200 - A$+.#6 # #9 G#9 C#6.*s' 6*$' J** C**6+ L..+*4'
G95+ A656 C**6+ L..+*4' J** H#+*$s L..+*4 64 J.=s E6+*.s*s
L..+*4 >.+ $s. /#6 JAL A/9.*4 S6 P#>* G*6*+.#6 C#6 L+4
S.6.6 # MOU # s*++.6 9 20 .$$.#6 +#66*s * 669 //.+ /**6+ $6+ .6
5#.6+ ;*6+9* >.+ Ass M.6*$ D*;*$#*6+ C##+.#6 L..+*4 (AMDC) G#9 .s
s*++.6 9 J** H.+*/ Cs+.6 C*6+* A$+.#6 # J.=s P#>* "*6+9*s
L+4 >.+ J.=s H4#-P#>* L+4 +* 6* # +* C#6 .* J.=s H4#-
P#>* L+4 /6*4 +# J.=s P#>* "*6+9*s L+4
2010 - C#.ss.#6.6 # 1%& M6TPA J** H./$ C**6+ G.64.6 64B$*64.6 P$6+' B*. (HP)' 22 M6TPA B.$. J** C**6+ L+4' S+6 (M4
P4*s)' 12 .$$.#6 +#66*s J** R##=** C**6+ G.64.6 U6.+ (JRCGU) +
R##=**' U++=64
2011 - B944 I6+*6+.#6$ C./9.+- G*+* N#.4
2012-Y96 E*ss>-N*> D*$. NOIDA -A E*ss $6* H.> P#5*/+
/#$*+*4 #6 + A99s+ 2012 64 #*6*4 # *6*$ 9
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
27/61
Re* E%tte Deve*o,me"t
JIL s +* .+ +# 4*;*$# '1%& /*s # $64 >.+ 0-* $*s*' >./ .s **/+*4 +#/#6s.s+ # 1'23& /* /*$s' + */ # .;* 4.**6+ $#/+.#6s $#6 +* Y96E*ss>: #6* $#/+.#6 .6 N#.4' +># $#/+.#6s .6 D.s+./+ G9+ B94 N (+ #
NCR) 64 #6* $#/+.#6 */ .6 D.s+./+ A$. 64 D.s+./+ A T* *$ *s++* .s *s*6+$
=*+*4 964* +* ?J** G**6s@ .$$
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
28/61
Jaypee Greens Wish Town
J** G**6s W.s T#>6 .s $66*4' .6+*+*4 #4*6 *s.4*6+.$ /.+ 964*4*;*$#*6+ .6 N#.4' >./ .s **/+*4 +# .6/$94* $64s/*4 =s 64 4*6s 649$+.$* /$9.+ s>..6 ##$s' .+6*ss 64 #+* */*+.#6$ 64 .6s+.+9+.#6$/.$.+.*s 64 *6.+.*s 64 /#*/.$ 4*;*$#*6+s J** G**6s !$ss./' J**
G**6s !#s#s 64 J** G**6s !*6s.6+#6 P= 4*;*$#*6+s (64 #+* #5*/+s 964*4*;*$#*6+s 6' >./.s #.+*$ 1 =.$#*+*s # S#9+ D*$. 64 #.+*$ 20 =.$#*+*s #C*6+$ D*$. I6 44.+.#6' >* ;* s#$4 64 .6+*64 +# s*$$ $#++*4 $64 4*;*$#*6+s +J** G**6s W.s T#>6
Jaypee Greens Klassic
J** G**6s !$ss./ .s *s.4*6+.$ /#96.+ 964* 4*;*$#*6+ + J** G**6s W.s
T#>6 T* *s.4*6/*s .6/$94* 13 64 1 s+# +*6+ +#>*s >.+ 964*#964 /=.6 J** G**6s !$ss./ /#.s*s +#+$ # 2' #6*' +>#' +** 64 #9 s $96/*4 .6
N#;*./ * $66*4
+# 6 T* *s.4*6/*s .6/$94* 1 64 1% s+#+*6+ +#>*s >.+ 964*#964 / =.6 J** G**6s !#s#s /#.s*s +#+$ #'22 +>#' +** 64 #9 #=* ##) +*6+s 6.6 .6 s.* #&0 +# 1'0 s9* **+' # +#+$ # #.+*$ %1 .$$.#6 s9* **+ # *s.4*6+.$* # s$* J** G**6s !#s#s >s $96/*4 .6 J9$ 200 + ./ .s #.+*$ 33 =.$#*+*s # S#9+ D*$. 64 #.+*$ 3&=.$#*+*s # C*6+$ D*$. .s $66*4 +# .6/$94*s +*+./ 4*6s' 6.6*-#$* /. 64
9++ #$ /#9s* 64 *49/+.#6$ /.$.+.*s 6.6 # 69s* +# s*6.# s*/#64*49/+.#6 T* *s.4*6/*s .6/$94* 12 64 20 s+# +*6+ +#>*s >.+ 964*#964 /
=.6 J** G**6s A6 /#.s*s +#+$ # 3'2% +>#' +** 64 +**-$9s-#6*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
29/61
Jaypee Greens Kensington Park
J** G**6s !*6s.6+#6 P= .s *s.4*6+.$ /#96.+ 964* 4*;*$#*6+ + J**G**6s W.s T#>6 T* *s.4*6/*s .6/$94* 1 64 20 s+# +*6+ +#>*s >.+964*#964 / =.6 J** G**6s !*6s.6+#6 P= /#.s*s +#+$ # 1'&3 +>#'+**' #9 64 #9-$9s-#6* 6 /#.s*s $#+s 6.6 .6s.* # 1 /* +# 1% /*s # $#++*4 $64 (Rs 00% .$$.#6 +# Rs 12 .$$.#6 *
s9* ##+ # #+*6+.$ 4*;*$#
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
30/61
A@PEE SPORTS CIT@
FINANCIAL CENTER
A . 4*6s.+ 9.+ /#6;*6.*6/* 64 /#6+*# *6.+.*s' .+ .s .+9* # /#*/.$ *+.$ *s.4*6+.$ 9s*s I+ $s# *+9*s 649$ # s.6+9* .+ ;..4* 6* # *6+*+.6*6+' #+*$s'/#6;*6+.#6 *.6s * #*4>.+ /$* *4*s >./ *$ +# 4*.6* *s.4*6+s8 .4*6+.+ I+ +=*s 59s+ & +# 10 .69+*s >$=# +* *4* +# +* /*6+*
CULTURAL CIT@ CENTER
A 4*;#+*4 >#$4 /$ss /*6+* # I64.6 +' .6+*6+.#6$ +' *$..#6 64 .s+#
ENTERTAINMENT DISTRICT-REEN BELT
A6 */#-*s.4*6+.$ * >.+ #*6 s/* *s*;.6 6+9$ *6;.#6*6+' */#-*+*+s 64
#s+.6 */#-/+.;.+.*s
EDUCATION CENTER
I+ /#.s*s >#$4 /$ss .* *49/+.#6$ /.$.+.*s' 96.;*s.+.*s' *4./$ /*6+*s' *s*/64 4*;*$#*6+ = ++ #;.4*s 4*;*$#*6+
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
31/61
SPORTS CENTERS
I+ /#.s*s G#$ C#9s*' 6 E9*s+.6 C*6+* 64 #+* */.+.6 s#+s /$9##4>#=' $##.6 *+/ O;*$$ #9 4*s/.
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
32/61
PART-II
CHAPTER-3
LITERATURE RE"IEW
32| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
33/61
9.5 LITERATURE REVIEW4
WOR>IN
A re* e%tte =roer# re* e%tte +e"t.s *s#6 ># /+s s 6 .6+**4.**6s*$$*s 64 # >.s +# s*$$64 # >.s +# .+ +* .+ .s /$.*6+s
Es++* *6+.s +* +* 9s*4 .6 +* U6.+*4 !.64#+# 4*s/.#s*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
34/61
SERVICES PROVIDED TO SELLER AS CLIENT
U#6 s.6.6 $.s+.6 /#6+/+ >.+ +* s*$$* >.s.6 +# s*$$ +* *$ *s++*' +* .6:
L.s+.6 +* #*+ # s$* +# +* 9 .6 s*;*$ s++*s' #;.4.6 +* s*$$* >.+ *$ #*+ /#64.+.#64.s/$#s9* #' 64 #+* #s ++ +* #*+ B*.6 /#6+/+ *s#6 ;.$* 6 9*s+.#6s .6 #.6+*6+s
E6s9.6 # +*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
35/61
The G*&%t&"+G #o"tr#t
S*;*$ +*s # $.s+.6 /#6+/+s *.s+ **6 +* #*+ +#
#s*/+.;* s #6$ +* .$$6*;* ' # 6*#+.+* +* s$* W#*;* .s+ .$$ +./$$ *9.*
++ >.++*6 ***6+ # 6 #*6 $.s+.6 s #4;*+.s.6 # ##+.6 +* s$* # +* #*+
I6 #s+ # N#+ A*./' >** .+ 6 */*ss #.6 +# +*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
36/61
Broer+e #omm&%%&o"%
I6 /#6s.4*+.#6 # +*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
37/61
S#* s 4.* B9*s 64# s*$$*s
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
38/61
W*6 4***4 #.+*' *s/**6
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
39/61
9./ RESEARCH METHOD4
T># .+ +*
#
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
40/61
9././ DATA COLLECTION METHOD
The 'o**o&"+ %te,% re &"vo*ve &" the t #o**e#t&o" ,ro#e%%4
1 F.64.6 #9+ +* +* # .6#+.#6 *9.*4 .6 +* .6;*s+.+.#6 #/*ss2 Es+
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
41/61
/. E3ter"* So$r#e%
I6#+.#6 >s +**4 # M.6*s $.=* P#*+ E#' P#*+ G99' 64
B9s.6*ss W#$4 B9s.6*ss T#4
N*>s P* $.=* T* H.649s+6 T.*s' B9s.6*ss S+644 T* C##+* T.*s
A+ # +.s s#* .6#+.#6 >s $s# +=*6 # .6+*6*+
SAMPLIN PROCESS4
T=.6 .6+# //#96+ +* /+./$ /#6s.4*+.#6s (s9/ s +.* $..+' /#s+' *+/) +* s+94
s$* s9;* s +* *6s # +*.6 . .6#+.#6 A s$* s9;* $$#>s
*s#6 +# /#6/*6++* .s ++*6+.#6 9#6 *$+.;*$ s$$ 69
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
42/61
T* 4;6+* # /##s.6 6#6-#
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
43/61
PART-III
CHAPTER-
DATA ANALYSIS AND
INTERPRETATION
3| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
44/61
9*s1 I6+**s+*4 .6 *$-*s++*
A Y*s B N#
F. 1
I6+**++.#6:-
I6 *$ *s++* #964 *#$* * .6+**s+*4
| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
45/61
9*s 2- T* # *s#6 .6 *$-*s++*
A E64 9s* B I6;*s+#
F. 2
I6+**++.#6:-
T** * #* 69# >6+ +# .6;*s+ +*. #6* .6 *$-*s++* .6s+*4 #*64 9s*s
&| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
46/61
9*s 3- T* # #*+
A F$+ B P$#+
C I64.*64*6+ H#9s* D C#*/.$
F. 3
I6+**++.#6:-
I6 M**9+ S#/.*+ #s+ # +* *#$* * .6+**s+*4 .6 .6;*s+*6+ .6 $#+s .6 /#* +##+* #+.#6s
| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
47/61
9*s- - M#s+ ***4 *6+ $6
A CLP B F$*.
C DP D s9
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
48/61
9*s &- M#s+ ***4 $#/+.#6 # .6;*s+*6+V
A M**9+ B N#.4
C H.4> D O+*s
F. &
I6+**++.#6:-
M#s+ # +* .6;*s+#s * .6+**s+*4 +# .6;*s+ +*. #6* .6 N#.4 +* +6 .6 M**9+ 64#+* $/*
| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
49/61
9*s - P##6 /#.+*6+s
| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
50/61
9*s %-W+ .6;*s+# 6*;* >6+ +# +# +*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
51/61
9*s - P#.+*
#6*C H. .6+**s+ +* D Cs
F.
I6+**++.#6:-
H. .6+**s+ +* #6 +* $+* *6+ .s +*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
52/61
9*s W+ .6;*s+# 6*;* >6+ # 9$.+
C R+* *;.s*4 D A B B#+
F.
I6+**++.#6:-
L#> 9$.+ 64 $+* #ss*ss.#6 .s +*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
53/61
9*s 10 W+ .6;*s+# >6+ ** # * B/=9
F. 10
I6+**++.#6:-
A$+#9 +* .6;*s+# >6+s *;*+.6 ** #
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
54/61
PART-I"
CHAPTER -&
FINDINGS
&| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
55/61
0.5 FINDINS
B%&"+ o" the t +there 'rom the #$%tomer% hh % "*!e the 'o**o&"+
o=%ervt&o"% re me.
ARI.s #;.4.6 9$.+ #49/+s +# +* /9s+#*s
ARIs 6 .+ +* ARIs*;./*s
M#s+ # +* /9s+#*s * *$$ s+.s.*4 >.+ ARI
N#> 48s .$ *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
56/61
I6 *$ *s++* =*+ #964 *s#6s * .6+**s+*4 +# >#= s .6;*s+*6+ # s
*64 9s*' 64 +** * $* 69# >6+ +# .6;*s+ +*. #6* .6*$-*s++*
I6 M**9+' 5#.+ # +* *#$* * .6+**s+*4 .6 .6;*s+*6+ .6 $#+s >.+.6 +* /.+
B9.$4*8s 6* $s ;.+$ #$* .6 M**9+' s *4 +# #* ./*s # ##4 $#/+.#6 64 s $##=.6 # +* 4.s/#96+
&| P *
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
57/61
0.9 LIMITATIONS
T=.6 +* =*+ /#64.+.#6s .6+# /#6s.4*+.#6 +* s9;*' >./ .6/$94*s s$* # 100'
>s *s*/+.;* #6*
D9* +# +* $..++.#6 # s6 # +.* 64 $..+*4 *s#9/*s s9;* >s /#649/+*4 #
*.#4 # >**=s
T* *#./ *.#6 /#;**4 # +* s9;* >s $..+*4 +# +*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
58/61
0.2 SUESTIONS
A+* 6$.6 +* .64.6s' +* #$$#>.6 s9*s+.#6s ;*
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
59/61
REFERENCES
BOO>S AUTHOR
MAR!ETING MANAGEMENT PHILLIP !OTLER' !OSHI JHA
PRINCIPAL OF MAR!ETING PHILIP !OTLER AMSTRONG
RESEARCH METHODOLOGY RC !OTHARI
CONSUMER BEHA"IOR LOUDON DELLA BITTA
WEBSITES4
htt,4JJ.::#re%.#om
htt,4JJ.**#he#e*%.#om
htt,4JJ.K!,ee+ree"%.#om
PRINT MEDIA4
THE PROPERT@ TIMES DELHI
THE TIMES OF INDIA
HINDUSTAN TIMES
&| P *
http://www.99acres.com/http://www.allcheckdeals.com/http://www.jaypeegreens.com/http://www.99acres.com/http://www.allcheckdeals.com/http://www.jaypeegreens.com/8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
60/61
APPENDICES
UESTIONNAIRE
N*:-
D+*:-
9*s1 .6+**s+*4 .6 *$-*s++*
A Y*s B N#
9*s 2- T* # *s#6 .6 *$-*s++*
A E64 9s* B I6;*s+#
9*s 3- T* # #*+
A F$+ B P$#+
C I64**64*6+ H#9s* D C#*/.$
9*s- - M#s+ ***4 *6+ $6
A CLP B F$*.
C DP D S9 D O+*s
9*s - P#
8/10/2019 CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS
61/61
9*s - P#.+* #6*
C H. .6+**s+ +* D Cs
9*s W+ #9 6*;* >6+ # 9$.+
C R+* *;.s*4 D A B B#+
9*s 10 W+ #9 >6+ +#