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CUSTOMER SATISFACTION TOWARDS THE REAL - ESTATE PRODUCTS

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    A

    SUMMER TRAINING PROJECT REPORT

    ON

    CUSTOMER SATISFACTION TOWARDS

    THE REAL - ESTATE PRODUCTS(AADI REAL INFRACOM PVT. LTD. MEERUT)

    SUBMITTED IN PARTIAL FUFILLMENT

    FOR

    THE AWARD OF THE

    DEGREE OF

    MASTER OF BUSINESS ADMINISTRATION

    (2011-2013)

    SUBMITTED TO: SUBMITTED BY:Ms DEEPI!A RATHI ANUJ JAINPROJECT SUPER"ISOR R#$$ N#: 110%&%0013SCHOOL OF MANAGEMENT MBA III SEM

    RADHA GO"IND GROUP OF INSTITUTIONS' MEERUTMAHAMAYA TECHNICAL UNI"ERSITY' NOIDA

    (2012)

    1| P *

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    D+*: ,,,,,

    To Whom So Ever It M! Co"#er"

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    SCHOOL OF MANAGEMENT PROJECT REPORT SUPER"ISOR

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    http://www.iims.edu.in/http://www.iims.edu.in/
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    DECLARATION

    I' **#= *s*6+*4 .6 +* s9* +.6.6

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    AC>NOWLEDEMENT

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    E?ECUTIVE SUMMAR@

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    LIST OF FIURES

    S. NO. NAMEPAE

    NO.

    1 F. 1&

    2 F. 2

    3 F. 3%

    F.

    & F. &

    F. &0

    % F. % &1

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    F. &3

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    TABLE OF CONTENTS

    CHAPTER NO. TITLE PAE

    NO.EECUTI"E SUMMARY "

    LIST OF FIGURES "II

    PART I

    1 INTRODUCTION

    11 INTRODUCTION TO REAL ESTATE INDUSTRY 10

    12 OBJECTI"ES OF THE STUDY 12

    13 RESEARCH METHODOLOGY 13

    1 LIMITATIONS 1

    2 COMPAN@ PROFILE21 ABOUT AADI REAL INFRACOM P"T LTD 1

    22 BUILDERS WE WOR! WITH 1

    23 PRODUCTS 22

    PART II

    3 LITRETURE REVIEW

    31 LITRETURE RE"IEW 33

    32 RESEARCH METHOD 3

    321 RESEARCH DESIGN 3

    322 DATA COLLECTION 0323 STATISTICAL TOOLS 2

    PART III

    DATA ANAL@SIS AND INTERPRETATION

    PART I"

    & &1 FINDINGS &&

    &2 CONCLUSION &

    &3 LIMITATIONS &%

    & SUGGESTIONS &

    REFERENCES &

    APPENDICES 0

    | P *

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    PART-ICHAPTER-1

    INTRODUCTION

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    11 INTRODUCTION TO REAL ESTATE INDUSTR@

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    5./ OBECTIVES OF THE STUD@

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    5.9 RESEARCH METHODOLO@

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    5.2 LIMITATIONS

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    CHAPTER-2

    COMPANY PROFILE

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    /.5 ABOUT AADI REAL INFRACOM PVT. LTD.

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    Jaypee Greens Wish Town

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    Jaypee Greens Klassic

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    N#;*./ * $66*4

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    =.6 J** G**6s A6 /#.s*s +#+$ # 3'2% +>#' +** 64 +**-$9s-#6*

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    Jaypee Greens Kensington Park

    J** G**6s !*6s.6+#6 P= .s *s.4*6+.$ /#96.+ 964* 4*;*$#*6+ + J**G**6s W.s T#>6 T* *s.4*6/*s .6/$94* 1 64 20 s+# +*6+ +#>*s >.+964*#964 / =.6 J** G**6s !*6s.6+#6 P= /#.s*s +#+$ # 1'&3 +>#'+**' #9 64 #9-$9s-#6* 6 /#.s*s $#+s 6.6 .6s.* # 1 /* +# 1% /*s # $#++*4 $64 (Rs 00% .$$.#6 +# Rs 12 .$$.#6 *

    s9* ##+ # #+*6+.$ 4*;*$#

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    A@PEE SPORTS CIT@

    FINANCIAL CENTER

    A . 4*6s.+ 9.+ /#6;*6.*6/* 64 /#6+*# *6.+.*s' .+ .s .+9* # /#*/.$ *+.$ *s.4*6+.$ 9s*s I+ $s# *+9*s 649$ # s.6+9* .+ ;..4* 6* # *6+*+.6*6+' #+*$s'/#6;*6+.#6 *.6s * #*4>.+ /$* *4*s >./ *$ +# 4*.6* *s.4*6+s8 .4*6+.+ I+ +=*s 59s+ & +# 10 .69+*s >$=# +* *4* +# +* /*6+*

    CULTURAL CIT@ CENTER

    A 4*;#+*4 >#$4 /$ss /*6+* # I64.6 +' .6+*6+.#6$ +' *$..#6 64 .s+#

    ENTERTAINMENT DISTRICT-REEN BELT

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    #s+.6 */#-/+.;.+.*s

    EDUCATION CENTER

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    SPORTS CENTERS

    I+ /#.s*s G#$ C#9s*' 6 E9*s+.6 C*6+* 64 #+* */.+.6 s#+s /$9##4>#=' $##.6 *+/ O;*$$ #9 4*s/.

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    PART-II

    CHAPTER-3

    LITERATURE RE"IEW

    32| P *

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    9.5 LITERATURE REVIEW4

    WOR>IN

    A re* e%tte =roer# re* e%tte +e"t.s *s#6 ># /+s s 6 .6+**4.**6s*$$*s 64 # >.s +# s*$$64 # >.s +# .+ +* .+ .s /$.*6+s

    Es++* *6+.s +* +* 9s*4 .6 +* U6.+*4 !.64#+# 4*s/.#s*

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    SERVICES PROVIDED TO SELLER AS CLIENT

    U#6 s.6.6 $.s+.6 /#6+/+ >.+ +* s*$$* >.s.6 +# s*$$ +* *$ *s++*' +* .6:

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    E6s9.6 # +*

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    The G*&%t&"+G #o"tr#t

    S*;*$ +*s # $.s+.6 /#6+/+s *.s+ **6 +* #*+ +#

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    I6 #s+ # N#+ A*./' >** .+ 6 */*ss #.6 +# +*

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    Broer+e #omm&%%&o"%

    I6 /#6s.4*+.#6 # +*

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    S#* s 4.* B9*s 64# s*$$*s

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    W*6 4***4 #.+*' *s/**6

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    9./ RESEARCH METHOD4

    T># .+ +*

    #

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    9././ DATA COLLECTION METHOD

    The 'o**o&"+ %te,% re &"vo*ve &" the t #o**e#t&o" ,ro#e%%4

    1 F.64.6 #9+ +* +* # .6#+.#6 *9.*4 .6 +* .6;*s+.+.#6 #/*ss2 Es+

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    /. E3ter"* So$r#e%

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    B9s.6*ss W#$4 B9s.6*ss T#4

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    A+ # +.s s#* .6#+.#6 >s $s# +=*6 # .6+*6*+

    SAMPLIN PROCESS4

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    s$* s9;* s +* *6s # +*.6 . .6#+.#6 A s$* s9;* $$#>s

    *s#6 +# /#6/*6++* .s ++*6+.#6 9#6 *$+.;*$ s$$ 69

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    T* 4;6+* # /##s.6 6#6-#

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    PART-III

    CHAPTER-

    DATA ANALYSIS AND

    INTERPRETATION

    3| P *

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    9*s1 I6+**s+*4 .6 *$-*s++*

    A Y*s B N#

    F. 1

    I6+**++.#6:-

    I6 *$ *s++* #964 *#$* * .6+**s+*4

    | P *

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    9*s 2- T* # *s#6 .6 *$-*s++*

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    F. 2

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    &| P *

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    9*s 3- T* # #*+

    A F$+ B P$#+

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    F. 3

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    | P *

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    9*s- - M#s+ ***4 *6+ $6

    A CLP B F$*.

    C DP D s9

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    9*s &- M#s+ ***4 $#/+.#6 # .6;*s+*6+V

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    | P *

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    9*s - P##6 /#.+*6+s

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    9*s %-W+ .6;*s+# 6*;* >6+ +# +# +*

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    9*s - P#.+*

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    F.

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    9*s W+ .6;*s+# 6*;* >6+ # 9$.+

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    F.

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    9*s 10 W+ .6;*s+# >6+ ** # * B/=9

    F. 10

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    PART-I"

    CHAPTER -&

    FINDINGS

    &| P *

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    0.5 FINDINS

    B%&"+ o" the t +there 'rom the #$%tomer% hh % "*!e the 'o**o&"+

    o=%ervt&o"% re me.

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    ARIs 6 .+ +* ARIs*;./*s

    M#s+ # +* /9s+#*s * *$$ s+.s.*4 >.+ ARI

    N#> 48s .$ *

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    I6 *$ *s++* =*+ #964 *s#6s * .6+**s+*4 +# >#= s .6;*s+*6+ # s

    *64 9s*' 64 +** * $* 69# >6+ +# .6;*s+ +*. #6* .6*$-*s++*

    I6 M**9+' 5#.+ # +* *#$* * .6+**s+*4 .6 .6;*s+*6+ .6 $#+s >.+.6 +* /.+

    B9.$4*8s 6* $s ;.+$ #$* .6 M**9+' s *4 +# #* ./*s # ##4 $#/+.#6 64 s $##=.6 # +* 4.s/#96+

    &| P *

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    0.9 LIMITATIONS

    T=.6 +* =*+ /#64.+.#6s .6+# /#6s.4*+.#6 +* s9;*' >./ .6/$94*s s$* # 100'

    >s *s*/+.;* #6*

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    *.#4 # >**=s

    T* *#./ *.#6 /#;**4 # +* s9;* >s $..+*4 +# +*

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    0.2 SUESTIONS

    A+* 6$.6 +* .64.6s' +* #$$#>.6 s9*s+.#6s ;*

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    REFERENCES

    BOO>S AUTHOR

    MAR!ETING MANAGEMENT PHILLIP !OTLER' !OSHI JHA

    PRINCIPAL OF MAR!ETING PHILIP !OTLER AMSTRONG

    RESEARCH METHODOLOGY RC !OTHARI

    CONSUMER BEHA"IOR LOUDON DELLA BITTA

    WEBSITES4

    htt,4JJ.::#re%.#om

    htt,4JJ.**#he#e*%.#om

    htt,4JJ.K!,ee+ree"%.#om

    PRINT MEDIA4

    THE PROPERT@ TIMES DELHI

    THE TIMES OF INDIA

    HINDUSTAN TIMES

    &| P *

    http://www.99acres.com/http://www.allcheckdeals.com/http://www.jaypeegreens.com/http://www.99acres.com/http://www.allcheckdeals.com/http://www.jaypeegreens.com/
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    APPENDICES

    UESTIONNAIRE

    N*:-

    D+*:-

    9*s1 .6+**s+*4 .6 *$-*s++*

    A Y*s B N#

    9*s 2- T* # *s#6 .6 *$-*s++*

    A E64 9s* B I6;*s+#

    9*s 3- T* # #*+

    A F$+ B P$#+

    C I64**64*6+ H#9s* D C#*/.$

    9*s- - M#s+ ***4 *6+ $6

    A CLP B F$*.

    C DP D S9 D O+*s

    9*s - P#

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    9*s - P#.+* #6*

    C H. .6+**s+ +* D Cs

    9*s W+ #9 6*;* >6+ # 9$.+

    C R+* *;.s*4 D A B B#+

    9*s 10 W+ #9 >6+ +#


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