Customer Storyline: Getting Most Out of a

Mobile Application Development Investment Bill Clark, Global VP, Mobile Strategy, SAP

Tony Kueh, Global VP & Head of Product

Management, Mobile Division, SAP

September 11, 2013

Jason Porterfield, Manager, Enterprise Architecture, Hallmark Cards

Chris LeBeau, Director of IT, Advance Technology Services Inc.

http://twitter.com/SAPMobile

http://www.facebook.com/SAPMobile

Watch Webcast Replay

Today’s speakers

Tony Kueh

SAP

@tonykueh

Bill Clark

SAP

@mobilebillclark

Chris LeBeau

ATS Inc

Jason Porterfield

Hallmark Cards

5 billion

becoming

middle class

More mobile

devices

than people

Data

doubling

every 18

months

More than

1 billion

network

users

15 billion

Web-

enabled

devices

We must rethink the future

Our world at an inflection point

Mobile

Security

Mobile

App Platform

Mobile

Analytics

Mobile

Applications

Mobile

Messaging

SAP Mobile The industry’s most comprehensive portfolio

The future direction of mobility

SAP Is Driving Analytics, Cloud and Mobility in the Nexus of Forces

24 August 2012

ID:G00235446

Importance of the MADP market

Mobile

App

Mobile

App

Mobile

App

Mobile

App

Application-centric Strategy

User

Enterprise

Mobility

Management

Overhead

Mobile

App

Mobile

App

Mobile

App

Mobile

App

Mobile Platform

Mobile Platform

User

Mobile Platform Strategy

SAP Store

SAP

Business Suite

LoB/Industry/IoT Apps Consumer Apps Analytic Apps

SAP Mobile Platform

Presentation Frameworks

Application Services

Foundation Services

SAP Services

Managed

Mobility

Strategy

Services

Implementation

Services

RDS

SAP App Dev Tools

Things

3rd Party

Applications SAP HANA Other Databases

SAP Mobile Secure

Device Management

Apps Management

Content Management

SAP M2M Platform

Business Intelligence

Connectivity

SAP Mobile Services

Engagement & Insights

IP-Based Services

RCS/SMS/MMS Services

Third Party App Dev Tools

Data Aggregation

SAP end-to-end mobile solution

SAP positioned as a “Leader”

for Mobile Application Development Platforms

Gartner recently recognized SAP Mobile

Platform as a market leader in MADP for

its ability to execute and completeness

of vision.

Source: Gartner: Magic Quadrant for Mobile Application Development Platforms 7 August

2013 ID:G00248487

Analyst(s): : Ian Finley, Van L. Baker, Ken Parmelee, David Mitchell Smith, Ray Valdes,

Gordon Van Huizen

This graphic was published by Gartner, Inc. as part of a larger research document and

should be evaluated in the context of the entire document. The Gartner document is

available upon request from SAP.

Gartner does not endorse any vendor, product or service depicted in its research

publications, and does not advise technology users to select only those vendors with the

highest ratings. Gartner research publications consist of the opinions of Gartner's research

organization and should not be construed as statements of fact. Gartner disclaims all

warranties, expressed or implied, with respect to this research, including any warranties of

merchantability or fitness for a particular purpose.

2013 Gartner Critical Capabilities

for MADP Report

Critical Capabilities for Mobile Application

Development Platforms

Authors: Song Chuang, Van L. Baker, Ian Finley, Ken Parmelee,

David Mitchell Smith, Ray Valdes, Gordon Van Huizen ,Gartner, 19

August 2013 ID:G00250347

Gartner does not endorse any vendor, product or service depicted in its research

publications, and does not advise technology users to select only those vendors with the

highest ratings. Gartner research publications consist of the opinions of Gartner's research

organization and should not be construed as statements of fact. Gartner disclaims all

warranties, expressed or implied, with respect to this research, including any warranties of

merchantability or fitness for a particular purpose.

In the 2013 Gartner Critical

Capabilities for Mobile Application

Development Platforms, SAP

achieves an “excellent” score for

product viability. Learn more of what

Gartner has to say about SAP and

what it has to offer in the MADP

market by reading the report.

SAP positioned as a “Leader”

for Mobile Device Management

Gartner recently positioned SAP in the

Leaders Quadrant for our comprehensive

MDM platform software and support. .

Source: Gartner: Magic Quadrant for Mobile Device Management, May 23, 2013

ID:G00249820

Analyst(s): : Phillip Redman, John Girard, Terrence Cosgrove, Monica Basso

This graphic was published by Gartner, Inc. as part of a larger research document and

should be evaluated in the context of the entire document. The Gartner document is

available upon request from SAP.

Gartner does not endorse any vendor, product or service depicted in its research

publications, and does not advise technology users to select only those vendors with the

highest ratings. Gartner research publications consist of the opinions of Gartner's research

organization and should not be construed as statements of fact. Gartner disclaims all

warranties, expressed or implied, with respect to this research, including any warranties of

merchantability or fitness for a particular purpose.

Market leader in Production

Equipment Maintenance

Spinoff from Caterpillar – 1985

3,000+ employees Operations in US, UK, and Mexico

Personnel operating in over 130 locations

Service Quality culture Six Sigma

ISO/QS Certified

Factory

Maintenance

Industrial

Parts Repair

Information

Technology

Services

Advanced Technology Services

Hallmark

Largest manufacturer of

greeting cards in the United

States

Founded in 1910 by teenage entrepreneur Greeting cards and other products sold in 39,000

retail stores across the U.S. and in 100 countries

worldwide

10,000 new and

redesigned

greeting cards

each year

49,000 products

available at any

one time

Connects with

consumers in store

and online

Panel Discussion

Tony Kueh

SAP

@tonykueh

Bill Clark

SAP

@mobilebillclark

Chris LeBeau

ATS Inc

Jason Porterfield

Hallmark Cards

SAP Mobile Insights Webcast Series

App Development in a Mobile World: A CIO Handbook

October 16, 2013 08:00 AM PDT / 11:00 AM EDT / 04:00 PM GMT / 05:00 PM CET

This Webinar outlines key concepts and methodologies for app development that will

speed your mobile initiatives. You will find guidance for creating a strategy, insight into

different app architectures, development methodologies, deployment options, and more. If

you’re a CIO new to mobile computing or your mobile projects are slow to launch, difficult

to support, or racking up unexpected costs, you’ll value the suggestions this session will

include for moving your mobile plans onto a more successful track.

Closing and Q&A

Thank you

More information available at

sap.com/mobileplatform

Closing and Q&A

SAP Mobile Insights Webcast Series

http://bit.ly/sapmobileinsight

September 18th

Transform Your Business with Mobile Solutions Learn how an engineering workforce stays connected to real-time data 24x7. Hear how British Airways deployed

enterprise applications, co-developed with Tata Consultancy Services Ltd., to improve workforce productivity and work

quality with on-the-go engineering information, ultimately driving customer satisfaction.

October 9th

The Future of UX: Responsive Design Meets Mobile Reality Much is being written and predicted around multichannel user experiences (UX), driven by research by IDC and others

that points to smart phones and tablets being used in tandem with an increasing array of everyday objects. Adaptability

is key in handling this multichannel content consumption, driving interest in responsive design techniques. This session

looks at the opportunities and orchestration required to pull off multiscreen, multidevice strategies. The session will use

examples such as SAP Fiori apps that show how to make user experiences intuitive, satisfying, and robust for your

customers, partners, and employees.