Customize your dashboards using Google Analytics API

26th August 2014

Introduction

Live Demo

Impress your Clients

Introduction

Live Demo

Impress your Clients

Neda & Chloé

eBusiness Consultants

Welcometo the worldof reporting

But with the technology…

… we do our reports in 30 seconds

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API in three words

Application Programming Interface

APISoftware 1 Software 2

REQUEST

DATA

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Use GAPI for reporting in Google Spreadsheet

GAPI Google Spreadsheet

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Introduction

Live Demo

Impress your Clients

Methodology

Install the Google Analytics add-on1.

Set-up a new report in Google Spreadsheet2.

Run the report after a specific period of time3.

Impress your clients4.

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Introduction

Live Demo

Impress your Clients

Gain time thanks to Google Analytics APIBefore API

Data

Mining(3 hours)

After API

Data

Mining(3 hours)

Report re-use(24 min.)

Report re-use(24 min.)

Report re-use(24 min.)

Report re-use(24 min.)

Report re-use(30 sec.)

Report re-use(30 sec.)

Report re-use(30 sec.)

Report re-use(30 sec.)

15Tim

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Tim

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Tim

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Tim

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…To provide qualitative insights

Time saved on reports allows to invest in

Data

Analysis

Report insights

& action points

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Advanced Options

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• Segmented dashboard at department level & adapted KPIs

• Aggregated dashboard with eCommerce data per local store

• SEO dashboard & reports on website crashes & 404 page trend

Key Learnings

1. Automation to save time

2. Google makes it easy

3. Gain efficiency & quality

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Congratulations!

Now you know how to turn on

the power of reporting.

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THANK YOU